Geo Fundamentals
wasp-lang/wasp
Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).
World-class brand strategist and naming expert. An agent skill from Varnan-Tech/opendirectory.
Install Brand Alchemy
$ npx skills add Varnan-Tech/opendirectory --skill brand-alchemy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install Varnan-Tech/opendirectory brand-alchemy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/Varnan-Tech/opendirectory.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/brand-alchemy .claude/skills/brand-alchemy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "brand-alchemy" agent skill from https://github.com/Varnan-Tech/opendirectory/tree/main/skills/brand-alchemy into .claude/skills/brand-alchemy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-alchemy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/Varnan-Tech/opendirectory/tree/main/skills/brand-alchemyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add Varnan-Tech/opendirectory --skill brand-alchemy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install Varnan-Tech/opendirectory brand-alchemy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Varnan-Tech/opendirectory.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/brand-alchemy .agents/skills/brand-alchemy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "brand-alchemy" agent skill from https://github.com/Varnan-Tech/opendirectory/tree/main/skills/brand-alchemy into .agents/skills/brand-alchemy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-alchemy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Varnan-Tech/opendirectory --skill brand-alchemy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install Varnan-Tech/opendirectory brand-alchemy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Varnan-Tech/opendirectory.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/brand-alchemy .cursor/skills/brand-alchemy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "brand-alchemy" agent skill from https://github.com/Varnan-Tech/opendirectory/tree/main/skills/brand-alchemy into .cursor/skills/brand-alchemy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-alchemy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/Varnan-Tech/opendirectory.git --path skills/brand-alchemy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add Varnan-Tech/opendirectory --skill brand-alchemy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install Varnan-Tech/opendirectory brand-alchemy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Varnan-Tech/opendirectory.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/brand-alchemy .gemini/skills/brand-alchemy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "brand-alchemy" agent skill from https://github.com/Varnan-Tech/opendirectory/tree/main/skills/brand-alchemy into .gemini/skills/brand-alchemy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-alchemy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install Varnan-Tech/opendirectory brand-alchemyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add Varnan-Tech/opendirectory --skill brand-alchemy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/Varnan-Tech/opendirectory.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/brand-alchemy .github/skills/brand-alchemy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "brand-alchemy" agent skill from https://github.com/Varnan-Tech/opendirectory/tree/main/skills/brand-alchemy into .github/skills/brand-alchemy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-alchemy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Varnan-Tech/opendirectory --skill brand-alchemy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install Varnan-Tech/opendirectory brand-alchemy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Varnan-Tech/opendirectory.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/brand-alchemy .opencode/skills/brand-alchemy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "brand-alchemy" agent skill from https://github.com/Varnan-Tech/opendirectory/tree/main/skills/brand-alchemy into .opencode/skills/brand-alchemy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-alchemy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
brand-alchemy- GitHub stars
- 674
- Token cost
- ~987 tokens
- SKILL.md length
- 487 words
- Files
- 5 (incl. scripts, references)
- Skills in repo
- 61
- Repo updated
- First seen
- Licence
- MIT
At a glance
World-class brand strategist and naming expert. An agent skill from Varnan-Tech/opendirectory.
- Works in 5 steps: The Interrogation (Discovery Phase) - DO… → Apply the Frameworks (Read the References) → Filter and Select (The Diamond Test) → …
- Marketing & SEO work in your project
- SKILL.md covers 📂 Skill Folder Structure &… and 🛠️ Execution Workflow for the…
- Runs Python scripts from its folder; calls python
What it does
Brand Alchemy is an agent skill from Varnan-Tech/opendirectory. World-class brand strategist and naming expert. Uses an interrogation-led discovery phase to extract your brand's DNA, then applies scientific naming frameworks (Phonosemantics) and automated multi-TLD domain checking.
Its SKILL.md is about 990 tokens, which your agent loads only when the skill is triggered. The skill folder holds 6 other files, including scripts and reference files (for example `README.md`, `references/core-brand-strategy.md` and `references/lexicon-naming-science.md`).
It sits in Marketing & SEO. The repository describes itself as: AI Agent Skills built for Founders who hate Marketing. The licence is MIT.
When your agent uses it
- Marketing & SEO work in your project
Example prompts
- “/brand-alchemy”
Requirements
- Python 3
Workflow steps
5 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 62e437a. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Ships 1 file in scripts/ (Python), which the agent can run.
Shell commands in SKILL.md call:
python
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Brand Alchemy loads about 987 tokens when it runs, and up to ~6.1k if it reads all its reference files. Until then it costs about 58 tokens; SKILL.md has 487 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.
SKILL.md
The full file from Varnan-Tech/opendirectory at commit 62e437a, republished under its MIT licence (© Varnan-Tech). 487 words, ~987 tokens.
Download SKILL.mdSave it as
.claude/skills/brand-alchemy/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.- name
- brand-alchemy
- description
- World-class brand strategist and naming expert. Uses an interrogation-led discovery phase to extract your brand's DNA, then applies scientific naming frameworks (Phonosemantics) and automated multi-TLD domain checking.
Brand Alchemy: The Master Naming & Identity Skill
Welcome to Brand Alchemy. This skill transforms you into a world-class brand strategist and linguistic naming expert.
Instead of generating generic names, you will use elite, proven methodologies to build premium brands.
📂 Skill Folder Structure & References
Before executing any branding or naming task, refer to the deep-dive documentation inside the references/ folder of this skill. These files are massive, elite playbooks and must be read in their entirety to execute this skill properly:
references/core-brand-strategy.md: The elite brand strategy playbook. Contains Dunford's Positioning, Category Design mechanics, Collins' Transformation framework, and Pentagram's structural identity systems.references/lexicon-naming-science.md: The exact rules of Phonosemantics (Sound Symbolism) and Morpheme blending used to name billion-dollar companies. Contains deep case studies (BlackBerry, Swiffer, Pentium).scripts/domain_checker.py: The universal python script for automated domain verification (.com, .ai, .in, .tech, etc.).
🛠️ Execution Workflow for the AI
When the user asks you to help name a brand or build a brand strategy, follow these exact steps:
Step 1: The Interrogation (Discovery Phase) - DO NOT SKIP
CRITICAL: Do NOT generate names immediately. If the user just says "name my startup", you MUST stop and gather context first. Ask them to provide details on:
- The Core: What exactly are you building or offering? How does it work?
- The Audience: Who is this for? (Be specific - who feels the pain most?).
- The Alternative: What is the customer using right now instead of you? (e.g., Spreadsheets, a competitor, nothing at all?)
- The Vibe: If your brand was a person, how would they speak? (e.g., Rebellious, clinical, warm, authoritative, witty?)
Wait for their response before proceeding to Step 2.
Show full SKILL.md (211 more words)Show less
Step 2: Apply the Frameworks (Read the References)
- Use
Readto deeply reviewreferences/core-brand-strategy.md. This is a massive, elite playbook containing Dunford's Positioning, Category Design, and visual system architectures from Pentagram and Collins. Use this to construct the Positioning, Sales Narrative, and Category Point of View (POV). - Use
Readto deeply reviewreferences/lexicon-naming-science.mdto apply Phonosemantics. - Execution: Generate 20+ names using specific linguistic rules (Plosives, Fricatives, Morpheme Blending) based on their answers.
- Categorize the names (e.g., Plosive/Powerful, Fricative/Fast, Liquid/Luxury).
Step 3: Filter and Select (The Diamond Test)
Present the top 5-7 names. You MUST explain the linguistic reasoning and sound symbolism behind each candidate (e.g., "I used the plosive 'K' here to evoke technical precision..."). Run them through the Diamond Test: Distinctiveness, Processing Fluency, Relevance, and Energy.
Step 4: Universal Automated Domain Verification
You MUST NOT hallucinate domain availability. You must run the domain_checker.py script located in the scripts/ folder using the Bash tool. It supports all TLDs (.com, .io, .ai, .in, .tech) by utilizing a DNS NXDOMAIN primary check and an RDAP fallback.
# How to run the domain checker:
python scripts/domain_checker.py mybrand.com mybrand.ai mybrand.inStep 5: Final Recommendation
Present the final names, their linguistic breakdowns, and their verified domain availability status. Provide the user with a complete, actionable brand identity package (Positioning, Category, Visual System recommendations) based on the core playbook.
© Varnan-Tech, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 4 other files (scripts, references) in skills/brand-alchemy of Varnan-Tech/opendirectory.
- SKILL.md
- README.md
- references/core-brand-strategy.md
- references/lexicon-naming-science.md
- scripts/domain_checker.py
Open the folder on GitHubat commit 62e437a
Compare with similar skills
Brand Alchemy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Brand Alchemy this skillVarnan-Tech/opendirectory | 674 | — | ~987 | Automated safety check: Pass | MIT | |
| Geo Fundamentalswasp-lang/wasp | 19k | 9 repos | ~861 | Automated safety check: Pass | MIT | |
| Ab Testingcoreyhaines31/marketingskills | 54k | 3 repos | ~3.1k | Automated safety check: Pass | MIT | |
| Hreflang and International SEOAgriciDaniel/claude-seo | 19k | 5 repos | ~3.4k | Automated safety check: Pass | MIT | |
| Referralscoreyhaines31/marketingskills | 54k | 2 repos | ~2.6k | Automated safety check: Pass | MIT | |
| SEO GeoReScienceLab/opc-skills | 1.8k | 4 repos | ~2.1k | Automated safety check: Pass | Apache-2.0 |
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Categories
Questions about Brand Alchemy
What does Brand Alchemy do?
World-class brand strategist and naming expert. An agent skill from Varnan-Tech/opendirectory. Brand Alchemy is an agent skill from Varnan-Tech/opendirectory. World-class brand strategist and naming expert.
When should I use Brand Alchemy?
Brand Alchemy fits situations like: marketing & SEO work in your project.
How do I install Brand Alchemy in Claude Code?
Run `npx skills add Varnan-Tech/opendirectory --skill brand-alchemy -a claude-code`. Or copy the skill folder (skills/brand-alchemy in Varnan-Tech/opendirectory) into .claude/skills/brand-alchemy in your project. Claude Code loads it when a task matches its description.
How do I install Brand Alchemy in Codex?
Run `npx skills add Varnan-Tech/opendirectory --skill brand-alchemy -a codex`. Or copy the skill folder (skills/brand-alchemy in Varnan-Tech/opendirectory) into .agents/skills/brand-alchemy in your project. Codex loads it when a task matches its description.
Can I use Brand Alchemy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Varnan-Tech/opendirectory --skill brand-alchemy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-alchemy, .gemini/skills/brand-alchemy, .github/skills/brand-alchemy and .opencode/skills/brand-alchemy in your project.
What does Brand Alchemy need to run?
Going by SKILL.md and its folder, Brand Alchemy needs Python for the scripts in its folder and the command-line tools its instructions call (python). Our summary lists: Python 3.
Does Brand Alchemy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Brand Alchemy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.
What licence does Brand Alchemy use?
Brand Alchemy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Brand Alchemy use?
About 987 tokens (SKILL.md is roughly 3.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5.1k tokens, read only when the agent opens those files.
What are the alternatives to Brand Alchemy?
Skills that share tags, products or a category with Brand Alchemy: Geo Fundamentals (wasp-lang/wasp, 19k stars), Ab Testing (coreyhaines31/marketingskills, 54k stars), Hreflang and International SEO (AgriciDaniel/claude-seo, 19k stars) and Referrals (coreyhaines31/marketingskills, 54k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Brand Alchemy?
Varnan-Tech (a GitHub organization) maintains it in Varnan-Tech/opendirectory, which has 674 GitHub stars. The repository holds 61 skills in this directory. The repository was last updated on August 16, 2026.
Source: Varnan-Tech/opendirectory on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.