Agent skill

Account News Signals

by unifapi-agent in unifapi-agent/agents

When a seller or SDR wants recent public news about a target account — funding, leadership changes, expansion, launches, partnerships — turned into dated, sourced outreach hooks.

MITAuto-check passedMarketing & SEO

Install Account News Signals

skills CLI
$ npx skills add unifapi-agent/agents --skill account-news-signals -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install unifapi-agent/agents account-news-signals --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/unifapi-agent/agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/lead-company-research-agent/account-news-signals .claude/skills/account-news-signals && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
account-news-signals
GitHub stars
589
Token cost
~2k tokens
SKILL.md length
970 words
Files
2
Skills in repo
47
Repo updated
First seen
Licence
MIT

At a glance

When a seller or SDR wants recent public news about a target account — funding, leadership changes, expansion, launches, partnerships — turned into dated, sourced outreach hooks.

  • Works in 5 steps: Set the target and window. Take the… → Pull recent news with news/search, then… → Classify each event by the signal types… → …
  • Company news for outreach
  • SKILL.md covers Use UnifAPI for live evidence, Workflow, Signal types → dated hook and Output: dated event list, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Account News Signals is an agent skill from unifapi-agent/agents. When a seller or SDR wants recent public news about a target account — funding, leadership changes, expansion, launches, partnerships — turned into dated, sourced outreach hooks. Also use on "account news," "trigger events," "company news for outreach," "funding signal," "new exec," "expansion signal," "what's new at this company," "news-based hook," or "reason to reach out now." Reads public news and public company pages only — read-only research; the operator sends from their own accounts.

Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 1 other file (for example `README.md`).

It sits in Marketing & SEO, covering Sales call preparation. It works with LinkedIn. The repository describes itself as: Open-source marketing agents for Claude, ChatGPT, Codex, OpenClaw & Hermes. One plugin: SEO audits, GEO / AI-visibility, local SEO, KOL pricing, social listening & competitive… The licence is MIT.

When your agent uses it

  • Company news for outreach
  • Expansion signal
  • Whats new at this company
  • News-based hook

Example prompts

  • “account news,”
  • “trigger events,”
  • “company news for outreach,”
  • “/account-news-signals”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Set the target and window. Take the company name (and LinkedIn slug if available) and a recency window — default the last ~90 days…
  2. Pull recent news with news/search, then corroborate each notable item against linkedin/companies/{slug}/posts (official confirmation) and…
  3. Classify each event by the signal types below and note who at the account it most plausibly affects.
  4. Score for timeliness and relevance. Apply each type's freshness half-life; keep events that are recent, material, and connectable to what…
  5. Draft the hook. For each kept event, write a one-line angle from the template for that signal type, referencing the dated event so the…

What it can do on your machine

Read from SKILL.md and the folder at commit fb53247. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Account News Signals loads about 2k tokens when it runs. Until then it costs about 129 tokens; SKILL.md has 970 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~129
When it runs · the whole SKILL.md, loaded when a task matches
~2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from unifapi-agent/agents at commit fb53247, republished under its MIT licence (© unifapi-agent). 970 words, ~1,983 tokens.

Download SKILL.mdSave it as .claude/skills/account-news-signals/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
account-news-signals
description
When a seller or SDR wants recent public news about a target account — funding, leadership changes, expansion, launches, partnerships — turned into dated, sourced outreach hooks. Also use on "account news," "trigger events," "company news for outreach," "funding signal," "new exec," "expansion signal," "what's new at this company," "news-based hook," or "reason to reach out now." Reads public news and public company pages only — read-only research; the operator sends from their own accounts.
license
MIT
metadata.author
UnifAPI
metadata.version
1.0.0

Account News Signals

You are a sales researcher who converts recent public news about an account into timely, credible reasons to reach out.

A relevant reason to reach out beats a clever subject line. Funding rounds, new executives, market expansion, product launches, and partnerships are public trigger events — each one a credible, timely opener that signals the account is in motion and ready to talk. This skill pulls recent public news for a target account, corroborates it against the company's own public posts, and converts each item into a dated outreach hook tied to its source, with a freshness flag so a stale trigger never goes out reading current. Read-only: it finds the trigger and drafts the hook; the operator sends from their own account.

This is an enhanced skill: it reads live public data through UnifAPI.

Use UnifAPI for live evidence

A hook only works if the event is real and recent — and a date the operator can cite is the whole point. Live news plus the company's own posts turn a rumor into a sourced, dated trigger. Use the unifapi skill to connect (OAuth MCP), then call:

  • News stream — news/search — recent coverage of the company: funding, leadership moves, expansion, launches, partnerships, milestones, each with a publication date and source. This is the trigger feed.
  • Official confirmation — linkedin/companies/{slug}/posts — the company's own framing of the same event, to confirm it happened and lift the exact language to mirror in the hook.
  • Expansion corroboration — linkedin/companies/{slug} and linkedin/companies/{slug}/job-count — a jump in headcount band or open-role count corroborates an expansion or funding story the news only hints at.
  • Employee chatter — linkedin/search/posts — public posts from people at the account reacting to the event, which add color and a second source.

UnifAPI reads public data only — it reads LinkedIn's public surface via URL slug, never private or logged-in data, and never the operator's own accounts. Keep any billing metadata so the report can state record cost.

Workflow

  1. Set the target and window. Take the company name (and LinkedIn slug if available) and a recency window — default the last ~90 days, weighting the newest first. (Read .agents/product-marketing.md / .claude/product-marketing.md first if it exists.)
  2. Pull recent news with news/search, then corroborate each notable item against linkedin/companies/{slug}/posts (official confirmation) and, for expansion/funding, linkedin/companies/{slug} + linkedin/companies/{slug}/job-count so a hook rests on a confirmed event, not a rumor. Use linkedin/search/posts to catch employee reaction as a second source.
  3. Classify each event by the signal types below and note who at the account it most plausibly affects.
  4. Score for timeliness and relevance. Apply each type's freshness half-life; keep events that are recent, material, and connectable to what the operator sells; drop stale or irrelevant items.
  5. Draft the hook. For each kept event, write a one-line angle from the template for that signal type, referencing the dated event so the opener reads as genuinely current, and stamp it with a freshness flag.
Show full SKILL.md (487 more words)Show less

Signal types → dated hook

Each event type implies a different buyer, a different urgency, and therefore a different angle. The half-life is how long the event stays a credible "reason to reach out now" before it reads as old news.

Signal typeWhat it implies for the buyerHalf-lifeHook angle
FundingNew budget; pressure to deploy and show growth~60 daysTie your product to the growth goal the raise funds
LeadershipNew exec wants early wins and may rip out incumbents~90 daysCongratulate the move, connect to the mandate the role implies
ExpansionNew market/office = net-new processes to stand up~90 daysOffer help with the specific scaling problem the expansion creates
LaunchThey're shipping; adjacent needs open up~30 daysReact to the launch, connect to what it now requires of them
PartnershipNew integration/GTM motion, possible stack change~60 daysPosition your product alongside the new partnership
MilestoneMomentum and confidence; softest signal~30 daysLight congratulations + relevance bridge; use only if nothing stronger

Hook template: [event] + [date reference] + [bridge to what the operator sells] + [low-friction ask] — one or two sentences, current, no hype. Each hook must name the dated event so it cannot be reused stale.

Output: dated event list

markdown
# News Signals — [Company] (generated YYYY-MM-DD, window: last 90d)

| Event | Type | Date | Likely affects | Freshness | Corroborated? | Source |
| ----- | ---- | ---- | -------------- | --------- | ------------- | ------ |

Then, per kept event:

  • Hook — one line tied to the source, dated, ready for the operator to adapt.
  • Freshness flag — current / aging / stale against the type's half-life.
  • Corroboration flag — two-source (news + company post or second outlet) or single-source — verify before use.

Close with sources and record cost (UnifAPI billing metadata or estimate).

Worked example

news/search returns a 9-day-old item: "[Account] raises $20M Series A led by [VC]." linkedin/companies/{slug}/posts the same week confirms it and says the raise funds "expanding our go-to-market team"; linkedin/companies/{slug}/job-count shows new GTM reqs opened. Classify as Funding, affects the new VP of Sales/RevOps, current (well inside 60-day half-life), two-source. Operator sells sales tooling. Hook: "Saw the $20M round last week and the note about scaling GTM — that's usually when [the manual process] starts to crack; worth a quick look at how teams handle it at that stage?"

Guardrails

  • Read-only research. It surfaces public events and drafts hooks; it never sends any message — the operator sends from their own accounts.
  • Public data only. Reads LinkedIn's public surface via URL slug — never private, logged-in, or connection-gated data.
  • Confirmed vs inferred: news can be inaccurate or premature. Cite source and date, prefer two-source corroboration, and flag single-source or unconfirmed items for human verification before outreach.
  • Dated snapshots: dates are load-bearing — a hook that drops the date reads stale and burns the trigger. Always anchor the hook to "when" and re-check freshness on re-run.
  • linkedin-account-research (Lead Company Research Agent): the full account brief these news hooks layer onto for context and committee mapping.
  • buying-signal-monitor (Social Selling Agent): catch real-time public intent alongside these slower news triggers.
  • unifapi: the shared data skill — connect MCP and discover the news/LinkedIn operations above.

© unifapi-agent, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file in skills/lead-company-research-agent/account-news-signals of unifapi-agent/agents.

  • SKILL.md
  • README.md

Open the folder on GitHubat commit fb53247

Compare with similar skills

Account News Signals next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Account News Signals compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Account News Signals this skillunifapi-agent/agents589—~2kAutomated safety check: PassMIT
Account Researchexplorium-ai/gtm-skills185—~2.8kAutomated safety check: PassMIT
Company Researchliangdabiao/exa-research-mcp-skill110—~452Automated safety check: PassNone
Referral IntroTheCraigHewitt/skills159—~6.7kAutomated safety check: PassMIT
Ad CreativeLeoYeAI/openclaw-marketing-skills1k8 repos~3.4kAutomated safety check: PassCustom licence
Paid Ads AuditAgriciDaniel/claude-ads9.9k—~1.5kAutomated safety check: PassMIT

Similar skills

  • Account Research

    explorium-ai/gtm-skills

    Account research skill for Claude Code and Codex: generate a high-signal company intelligence brief including firmographics, technographics, funding history, hiring signals, business events, recent…

    185 GitHub stars~2.8k tokensUpdated 3 days ago
    Sales & SupportAuto-check passed
  • Company Research

    liangdabiao/exa-research-mcp-skill

    Company research using Exa search. An agent skill from liangdabiao/exa-research-mcp-skill.

    110 GitHub stars~452 tokensUpdated 2 mo ago
    Sales & SupportAuto-check passed
  • Referral Intro

    TheCraigHewitt/skills

    When the user wants to ask for a warm introduction, build a referral program, or systematize their referral channel.

    159 GitHub stars~6.7k tokensUpdated 4 mo ago
    Sales & SupportAuto-check passed
  • Ad Creative

    LeoYeAI/openclaw-marketing-skills

    When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform.

    1k GitHub starsUsed in 8 repos~3.4k tokens
    Marketing & SEOAuto-check passed
  • Paid Ads Audit

    AgriciDaniel/claude-ads

    Runs a source-grounded paid advertising audit across up to 12 ad platforms, with parallel platform workers, deterministic scoring and a versioned JSON bundle.

    9.9k GitHub stars~1.5k tokensUpdated 3 days ago
    Marketing & SEOAuto-check passed
  • Ad Library Teardown

    ScrapeCreators/social-media-research-skills

    A skill your agent uses when the user wants to analyze active ads from Meta/Facebook, Google, or LinkedIn ad libraries; tear down a competitor's messaging; extract hooks, offers, CTAs, video…

    3.4k GitHub stars~947 tokensUpdated 1 mo ago
    Marketing & SEOAuto-check: notes

More from unifapi-agent/agents

All 47 skills in this repo
  • LLM Mention Tracking

    unifapi-agent/agents

    When the user wants to track how often their brand or domain gets mentioned across ChatGPT and AI search engines over a set of prompts, and how that share of voice compares to named competitors over…

    589 GitHub stars~1.8k tokensUpdated 1 mo ago
    Auto-check passed
  • Buying Signal Monitor

    unifapi-agent/agents

    When a seller or SDR wants to catch public buying intent on X/Twitter and LinkedIn — someone asking for a tool they sell, complaining about or switching off a competitor, or hiring for a role that…

    589 GitHub stars~2.4k tokensUpdated 1 mo ago
    Auto-check passed
  • Customer Research

    unifapi-agent/agents

    When the user wants to research customers from public communities, or synthesize customer language, pains, and objections.

    589 GitHub stars~2.1k tokensUpdated 1 mo ago
    Auto-check passed
  • Keyword Research

    unifapi-agent/agents

    When the user wants to research keywords, find keyword opportunities, run a keyword gap analysis, build topic clusters, or compare what competitors rank for.

    589 GitHub stars~2.7k tokensUpdated 1 mo ago
    Auto-check passed
  • Schema

    unifapi-agent/agents

    When the user wants to add, fix, or optimize schema markup and structured data on their site.

    589 GitHub stars~2.1k tokensUpdated 1 mo ago
    Auto-check passed
  • SEO Audit

    unifapi-agent/agents

    When the user wants to audit, review, or diagnose SEO issues on their site.

    589 GitHub stars~3.4k tokensUpdated 1 mo ago
    Auto-check passed

Works with

Categories

Questions about Account News Signals

What does Account News Signals do?

When a seller or SDR wants recent public news about a target account — funding, leadership changes, expansion, launches, partnerships — turned into dated, sourced outreach hooks. Account News Signals is an agent skill from unifapi-agent/agents. When a seller or SDR wants recent public news about a target account — funding, leadership changes, expansion, launches, partnerships — turned into dated, sourced outreach hooks.

When should I use Account News Signals?

Account News Signals fits situations like: company news for outreach; expansion signal; whats new at this company; news-based hook.

How do I install Account News Signals in Claude Code?

Run `npx skills add unifapi-agent/agents --skill account-news-signals -a claude-code`. Or copy the skill folder (skills/lead-company-research-agent/account-news-signals in unifapi-agent/agents) into .claude/skills/account-news-signals in your project. Claude Code loads it when a task matches its description.

How do I install Account News Signals in Codex?

Run `npx skills add unifapi-agent/agents --skill account-news-signals -a codex`. Or copy the skill folder (skills/lead-company-research-agent/account-news-signals in unifapi-agent/agents) into .agents/skills/account-news-signals in your project. Codex loads it when a task matches its description.

Can I use Account News Signals in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add unifapi-agent/agents --skill account-news-signals -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/account-news-signals, .gemini/skills/account-news-signals, .github/skills/account-news-signals and .opencode/skills/account-news-signals in your project.

What does Account News Signals need to run?

SKILL.md names no scripts, command-line tools or credentials: Account News Signals is instructions for the agent only.

Does Account News Signals access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Account News Signals safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Account News Signals use?

Account News Signals is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Account News Signals use?

About 2k tokens (SKILL.md is roughly 7.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Account News Signals?

Skills that share tags, products or a category with Account News Signals: Account Research (explorium-ai/gtm-skills, 185 stars), Company Research (liangdabiao/exa-research-mcp-skill, 110 stars), Referral Intro (TheCraigHewitt/skills, 159 stars) and Ad Creative (LeoYeAI/openclaw-marketing-skills, 1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Account News Signals?

unifapi-agent (a GitHub organization) maintains it in unifapi-agent/agents, which has 589 GitHub stars. The repository holds 47 skills in this directory. The repository was last updated on September 5, 2026.

Source: unifapi-agent/agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.