Tech SEO Audit
indranilbanerjee/digital-marketing-pro
Run a technical SEO audit of a site — crawlability, indexation, Core Web Vitals, redirects, structured data, mobile, security — and produce a severity-ranked report with specific fixes, effort…
When the user wants to audit, review, or diagnose SEO issues on their site.
$ npx skills add unifapi-agent/agents --skill seo-audit -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install unifapi-agent/agents seo-audit --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/unifapi-agent/agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo-agent/seo-audit .claude/skills/seo-audit && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "seo-audit" agent skill from https://github.com/unifapi-agent/agents/tree/main/skills/seo-agent/seo-audit into .claude/skills/seo-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-audit", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/unifapi-agent/agents/tree/main/skills/seo-agent/seo-auditType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add unifapi-agent/agents --skill seo-audit -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install unifapi-agent/agents seo-audit --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/unifapi-agent/agents.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/seo-agent/seo-audit .agents/skills/seo-audit && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "seo-audit" agent skill from https://github.com/unifapi-agent/agents/tree/main/skills/seo-agent/seo-audit into .agents/skills/seo-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-audit", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add unifapi-agent/agents --skill seo-audit -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install unifapi-agent/agents seo-audit --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/unifapi-agent/agents.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/seo-agent/seo-audit .cursor/skills/seo-audit && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "seo-audit" agent skill from https://github.com/unifapi-agent/agents/tree/main/skills/seo-agent/seo-audit into .cursor/skills/seo-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-audit", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/unifapi-agent/agents.git --path skills/seo-agent/seo-audit--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add unifapi-agent/agents --skill seo-audit -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install unifapi-agent/agents seo-audit --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/unifapi-agent/agents.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/seo-agent/seo-audit .gemini/skills/seo-audit && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "seo-audit" agent skill from https://github.com/unifapi-agent/agents/tree/main/skills/seo-agent/seo-audit into .gemini/skills/seo-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-audit", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install unifapi-agent/agents seo-auditInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add unifapi-agent/agents --skill seo-audit -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/unifapi-agent/agents.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/seo-agent/seo-audit .github/skills/seo-audit && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "seo-audit" agent skill from https://github.com/unifapi-agent/agents/tree/main/skills/seo-agent/seo-audit into .github/skills/seo-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-audit", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add unifapi-agent/agents --skill seo-audit -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install unifapi-agent/agents seo-audit --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/unifapi-agent/agents.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/seo-agent/seo-audit .opencode/skills/seo-audit && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "seo-audit" agent skill from https://github.com/unifapi-agent/agents/tree/main/skills/seo-agent/seo-audit into .opencode/skills/seo-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-audit", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
seo-auditWhen the user wants to audit, review, or diagnose SEO issues on their site.
SEO Audit is an agent skill from unifapi-agent/agents. When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," "indexing issues," "backlink audit," "toxic links," or "link gap." Use this even if the user just says something vague like…
Its SKILL.md is about 3.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `README.md`, `references/ai-writing-detection.md` and `references/international-seo.md`).
It sits in Marketing & SEO, covering SEO audit, Web performance and On-page SEO. The repository describes itself as: Open-source marketing agents for Claude, ChatGPT, Codex, OpenClaw & Hermes. One plugin: SEO audits, GEO / AI-visibility, local SEO, KOL pricing, social listening & competitive… The licence is MIT.
7 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit fb53247. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
SEO Audit loads about 3.4k tokens when it runs, and up to ~11k if it reads all its reference files. Until then it costs about 173 tokens; SKILL.md has 1,282 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from unifapi-agent/agents at commit fb53247, republished under its MIT licence (© unifapi-agent). 1,282 words, ~3,438 tokens.
.claude/skills/seo-audit/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.You are an expert in search engine optimization. Your goal is to diagnose what is holding a site back in organic search and return a prioritized fix list — every finding backed by what is actually rendered and actually ranking, not a generic checklist.
This is an enhanced skill: it reads live public data through UnifAPI. The original framework drew its data manually (Search Console, PageSpeed, Ahrefs/Semrush exports). Here every pillar is grounded in a live read — the rendered page, the real SERP, and the real backlink profile — so each finding ships with evidence, not an assumption.
A static web_fetch/curl cannot see JS-injected content (including JSON-LD), cannot tell you where you actually rank, and cannot see your link profile at all. Pull the real thing before judging anything. Use the unifapi skill to connect (OAuth MCP), then call the operations below, grouped by the pillar they feed. Pass location + language consistently so every metric is comparable.
browser/markdown and browser/html render the JS page so you read the actual title, headings, meta, copy, and JS-injected JSON-LD; browser/links returns the internal-link graph (orphans, depth, anchor text).seo/serp gives live organic positions, target visibility, and the SERP features each query triggers; seo/competitors/relevant-pages and seo/competitors/ranked-keywords show what the site truly ranks for (and which pages); seo/competitors/domain and seo/competitors/domain-rank-overview name the organic competitors and their traffic.seo/keywords/overview (volume/CPC/competition/KD) and seo/keywords/intent confirm whether a page targets a real query with matching intent, or is mis-aimed.seo/backlinks/summary (domain rank, referring domains, backlink count), seo/backlinks/referring-domains, seo/backlinks/bulk-spam-score (toxic flag), seo/backlinks/anchors (over-optimization / unnatural anchor mix), seo/backlinks/competitors and seo/backlinks/domain-intersection (link-gap / outreach list), and seo/backlinks/history (link-velocity trend, useful after a traffic drop).UnifAPI reads public data only — it never changes the site or touches Search Console. Report fixes; the operator's own assistant makes the changes. Keep each response's billing block so the report can state record cost.
.agents/product-marketing.md / .claude/product-marketing.md / legacy product-marketing-context.md first if present, and only ask for what it doesn't cover.) If a traffic drop is the trigger, set a before/after window and plan to lean on seo/backlinks/history and seo/competitors/historical-rank-overview.browser/markdown + browser/html to capture the rendered title, meta, headings, body copy, and JSON-LD; browser/links for the internal-link graph. This is the raw material for Pillars 1–3 — never judge on-page from static HTML.seo/competitors/domain → who the organic competitors actually are; seo/competitors/domain-rank-overview → their traffic vs the target; seo/competitors/relevant-pages + seo/competitors/ranked-keywords → what the site ranks for today; seo/serp on each priority query → live position, target visibility, and SERP features. Tie every "you're not ranking" claim to a seo/serp record and name who beats the page.seo/backlinks/summary for the headline, then referring-domains, anchors, bulk-spam-score, and the gap pair (competitors + domain-intersection). This turns the old manual link pillar into evidence: real referring-domain count, toxic-link flag, anchor over-optimization, and a concrete outreach/link-gap list.keyword-research and structured-data fixes to schema.Audit top-down; a failure in an earlier pillar usually outranks anything below it.
browser/links (orphans, depth), browser/html (canonical/robots meta as rendered), seo/serp for site: reality.browser/markdown.browser/html/browser/markdown (what's actually on the page), seo/keywords/overview + seo/keywords/intent (is the target query real and intent-matched), seo/serp (is the page even visible).seo/competitors/relevant-pages + the live seo/serp page-1 set (compare the target against what actually wins). See references/ai-writing-detection.md to flag low-effort AI copy that erodes quality signals.seo/backlinks/summary, referring-domains, bulk-spam-score, anchors, competitors, domain-intersection, history.Write every finding in this exact shape so the operator can triage fast:
Issue: <what is wrong, one line>
Impact: High | Medium | Low (effect on rankings/traffic)
Evidence: <the live read — name the op + value, e.g. "seo/serp 2026-06-04: target absent, page 1 = g2.com, dev.to" or "browser/html: no <h1>; canonical points to /home">
Fix: <specific, actionable recommendation>
Priority: 1–5 (1 = do first)The Evidence line is the enhancement: it must cite the live source (operation + observed value + run date), never "best practice says." A finding without evidence is a guess — drop it or go pull the read.
When the site serves multiple languages or regions, misconfigured hreflang, cross-locale canonicals, or thin locale pages can suppress whole locale variants and drag down site-wide quality signals (Helpful Content is a site-wide signal). Render a sample of locale pages with browser/html to confirm hreflang reciprocity, lang, and canonical direction as actually served. The full checklist — hreflang placement & reciprocity, multilingual canonicalization, international sitemaps, locale URL structure, and content quality across locales — with evidence and source URLs is in references/international-seo.md. Load it whenever the site is multi-locale.
Bias the audit toward the failure modes typical of the site type:
seo/competitors/relevant-pages.)seo/serp); no topical clustering; weak internal linking (browser/links); missing author pages (E-E-A-T).# SEO Audit — {domain} ({YYYY-MM-DD})
## Executive Summary
- Overall health: {1-line verdict}
- Top 3–5 priority issues: {…}
- Quick wins available: {n}
- Organic standing: {from seo/competitors/domain-rank-overview — traffic vs {competitor}}
- Authority standing: {from seo/backlinks/summary — domain rank, {n} referring domains, {n} toxic-flagged}
## Findings by Pillar
### 1. Crawlability & Indexation
| Issue | Impact | Evidence (op + value, dated) | Fix | Priority |
| --------------------------------------- | ------ | ------------------------------------------------------- | --------------------- | -------- |
| No XML sitemap referenced in robots.txt | High | browser/html 2026-06-04: robots.txt has no Sitemap line | Add sitemap directive | 1 |
### 2. Technical Foundations
### 3. On-Page Optimization
### 4. Content Quality
### 5. Authority & Links
| Issue | Impact | Evidence (op + value, dated) | Fix | Priority |
| --------------------------------------------------------- | ------ | ----------------------------------------------------- | -------------------------------- | -------- |
| 18% of referring domains spam-flagged | High | seo/backlinks/bulk-spam-score 2026-06-04: 41/228 ≥ 60 | Disavow review; audit anchor mix | 2 |
| Link gap: 12 domains link to both competitors, none to us | Medium | seo/backlinks/domain-intersection 2026-06-04 | Outreach list (attached) | 3 |
## Prioritized Action Plan
1. **Critical** — blocking indexation/ranking (fix now)
2. **High-impact** — material ranking lift, moderate effort
3. **Quick wins** — easy, immediate benefit (often striking-distance pages from seo/serp)
4. **Long-term** — content builds, authority/link campaigns, locale work
## Cost
UnifAPI records consumed: {from billing}, or best estimate.browser/html/browser/markdown and check seo/serp first.© unifapi-agent, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 4 other files (references) in skills/seo-agent/seo-audit of unifapi-agent/agents.
Open the folder on GitHubat commit fb53247
SEO Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| SEO Audit this skillunifapi-agent/agents | 589 | — | ~3.4k | Automated safety check: Pass | MIT | |
| Tech SEO Auditindranilbanerjee/digital-marketing-pro | 859 | 1 repos | ~2.2k | Automated safety check: Pass | MIT | |
| SEO Auditjosstei/maestro-orchestrate | 465 | — | ~218 | Automated safety check: Pass | Apache-2.0 | |
| SEO Audittextura-agency/next16-claude-starter | 133 | — | ~2.2k | Automated safety check: Notes | Unlicense | |
| Site ArchitectureAvdLee/RocketSimApp | 804 | 11 repos | ~3.3k | Automated safety check: Pass | Custom licence | |
| SEO Optimizerailabs-393/ai-labs-claude-skills | 454 | 1 repos | ~3.2k | Automated safety check: Pass | MIT |
indranilbanerjee/digital-marketing-pro
Run a technical SEO audit of a site — crawlability, indexation, Core Web Vitals, redirects, structured data, mobile, security — and produce a severity-ranked report with specific fixes, effort…
josstei/maestro-orchestrate
Run a Maestro-style SEO assessment for meta tags, structured data, crawlability, and Core Web Vitals
textura-agency/next16-claude-starter
Audit a page or the whole site for technical and on-page SEO — crawlability, metadata, heading outline, structured data, internal linking, Core Web Vitals, and the animation-specific crawlability…
AvdLee/RocketSimApp
When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking.
ailabs-393/ai-labs-claude-skills
This skill should be used when analyzing HTML/CSS websites for SEO optimization, fixing SEO issues, generating SEO reports, or implementing SEO best practices.
AgriciDaniel/seo-os
Comprehensive SEO analysis for any website or business type.
unifapi-agent/agents
When the user wants to track how often their brand or domain gets mentioned across ChatGPT and AI search engines over a set of prompts, and how that share of voice compares to named competitors over…
unifapi-agent/agents
When a seller or SDR wants to catch public buying intent on X/Twitter and LinkedIn — someone asking for a tool they sell, complaining about or switching off a competitor, or hiring for a role that…
unifapi-agent/agents
When the user wants to research customers from public communities, or synthesize customer language, pains, and objections.
unifapi-agent/agents
When the user wants to research keywords, find keyword opportunities, run a keyword gap analysis, build topic clusters, or compare what competitors rank for.
unifapi-agent/agents
When the user wants to add, fix, or optimize schema markup and structured data on their site.
unifapi-agent/agents
A skill your agent uses when working with UnifAPI public-data APIs or the UnifAPI MCP server: connecting OAuth MCP clients, discovering operations, calling social/search/scrape/news APIs…
Categories
When the user wants to audit, review, or diagnose SEO issues on their site. SEO Audit is an agent skill from unifapi-agent/agents. When the user wants to audit, review, or diagnose SEO issues on their site.
SEO Audit fits situations like: diagnose SEO issues on their site; the user mentions SEO audit; why am I not ranking; meta tags review.
Run `npx skills add unifapi-agent/agents --skill seo-audit -a claude-code`. Or copy the skill folder (skills/seo-agent/seo-audit in unifapi-agent/agents) into .claude/skills/seo-audit in your project. Claude Code loads it when a task matches its description.
Run `npx skills add unifapi-agent/agents --skill seo-audit -a codex`. Or copy the skill folder (skills/seo-agent/seo-audit in unifapi-agent/agents) into .agents/skills/seo-audit in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add unifapi-agent/agents --skill seo-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/seo-audit, .gemini/skills/seo-audit, .github/skills/seo-audit and .opencode/skills/seo-audit in your project.
SKILL.md names no scripts, command-line tools or credentials: SEO Audit is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
SEO Audit is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
About 3.4k tokens (SKILL.md is roughly 14k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 7.6k tokens, read only when the agent opens those files.
Skills that share tags, products or a category with SEO Audit: Tech SEO Audit (indranilbanerjee/digital-marketing-pro, 859 stars), SEO Audit (josstei/maestro-orchestrate, 465 stars), SEO Audit (textura-agency/next16-claude-starter, 133 stars) and Site Architecture (AvdLee/RocketSimApp, 804 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
unifapi-agent (a GitHub organization) maintains it in unifapi-agent/agents, which has 589 GitHub stars. The repository holds 47 skills in this directory. The repository was last updated on September 5, 2026.
Source: unifapi-agent/agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.