Agent skill

Announce

by ucsandman in ucsandman/marketing-studio

A skill your agent uses when a product or feature is ready to go public — after shipping, when the user says "announce it", "go live", "tell people about it", or wants a release marketed end to end.

MITAuto-check passedMedia & Creative

Install Announce

skills CLI
$ npx skills add ucsandman/marketing-studio --skill announce -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install ucsandman/marketing-studio announce --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/ucsandman/marketing-studio.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/announce .claude/skills/announce && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
announce
GitHub stars
251
Token cost
~1.5k tokens
SKILL.md length
855 words
Files
3 (incl. references)
Skills in repo
13
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when a product or feature is ready to go public — after shipping, when the user says "announce it", "go live", "tell people about it", or wants a release marketed end to end.

  • Works in 5 steps: Pre-flight (verify, don't assume) → Assets → Announcement drafts (draft only —… → …
  • Feature is ready to go public — after shipping
  • SKILL.md covers 1. Pre-flight (verify, don't…, 2. Assets, 3. Announcement drafts (draft… and 4. Publish (only after…, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Announce is an agent skill from ucsandman/marketing-studio. Use when a product or feature is ready to go public — after shipping, when the user says "announce it", "go live", "tell people about it", or wants a release marketed end to end.

Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/strategy.md` and `references/virality.md`).

It sits in Media & Creative. The repository describes itself as: Create product launch assets with Remotion, then review and distribute them through guarded, dry-run-first workflows. The licence is MIT.

When your agent uses it

  • Feature is ready to go public — after shipping
  • The user says announce it
  • Tell people about it
  • Wants a release marketed end to end

Example prompts

  • “announce it”
  • “go live”
  • “tell people about it”
  • “/announce”

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Pre-flight (verify, don't assume)
  2. Assets
  3. Announcement drafts (draft only — approval gate before ANY send)
  4. Publish (only after explicit approval, channel by channel)
  5. Post-launch loop

What it can do on your machine

Read from SKILL.md and the folder at commit 66cd1c3. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Announce loads about 1.5k tokens when it runs, and up to ~4.1k if it reads all its reference files. Until then it costs about 47 tokens; SKILL.md has 855 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~47
When it runs · the whole SKILL.md, loaded when a task matches
~1.5k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~4.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from ucsandman/marketing-studio at commit 66cd1c3, republished under its MIT licence (© ucsandman). 855 words, ~1,527 tokens.

Download SKILL.mdSave it as .claude/skills/announce/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.
name
announce
description
Use when a product or feature is ready to go public — after shipping, when the user says "announce it", "go live", "tell people about it", or wants a release marketed end to end.

Launch: ship → announce → measure

Chains existing capabilities into one launch pass. Draft everything, send nothing without approval — external comms are a CLAUDE.md Hard Stop.

The announcement rules below are distilled from sharing research and current platform-algorithm behavior; the full notes (per-platform signal weights, HN/PH/Reddit norms, sources) are in references/virality.md — read it when drafting for a channel not covered here or when the user asks why a rule exists. For strategy above the per-post mechanics (ORB channel portfolio, five-phase rollout, relaunch cadence, measurement loop), read references/strategy.md — especially when planning a launch rather than executing one.

1. Pre-flight (verify, don't assume)

  • Uncommitted work? Run /ship first.
  • Prod deploy live: check latest deployment status/logs (offlocal get_latest_deployment_logs / Vercel tools).
  • Domain resolves, HTTPS works, OG meta + title + favicon present: fetch the live page and look.
  • UI-facing? Run /de-vibe if it hasn't had a pass.

2. Assets

  • Changelog entry (one contiguous pasteable block).
  • Screenshot or demo GIF: chrome-devtools take_screenshot or claude-in-chrome gif_creator against the live site. This is not optional garnish — visual proof of the thing working is the single most shared element of an indie launch post, and image posts get ~150% more reposts than text-only on X.
  • Landing copy sanity: does the page pass the 10-second first-glance test?

3. Announcement drafts (draft only — approval gate before ANY send)

Write all of these, then stop and present for approval.

What makes a draft spread (apply to every channel):

  • Lead with a hook that opens a specific curiosity gap. "I lost 40 hours to X before finding why" works; "here's a mistake to avoid" doesn't. Vague hooks get scrolled past; hooks the post doesn't deliver on burn trust and completion rate.
  • Emotional charge over safe-and-informational. Research on 7,000 viral articles: high-arousal emotion (awe, anger, surprise) drives sharing; flat announcement copy fails regardless of accuracy. Find the surprising angle — the number, the contrarian take, the before/after — not "we're excited to announce."
  • Give the sharer social currency. People share what makes them look in-the-know. Include one insider fact or usable takeaway that the reader can pass along as their own discovery.
  • Receipts beat claims. A screenshot of the thing actually working (or the real dashboard number) out-spreads polished marketing copy. "Fast" is a claim; a 3-second GIF is proof.
  • No engagement bait ("like if you agree", "comment YES") — every major platform now classifies and halves it.

Per-channel drafts:

  • X/Twitter: hook first, attach the image/GIF natively. Put the link in the first reply, not the post body — external links in the body cut reach 50-90%. Thread for depth (adds ~60% impressions), single post for speed.
  • LinkedIn: optimize for dwell time — a story with a real arc (problem → what broke → what shipped) that takes 15+ seconds to read gets a reach bonus. Post from the personal profile (~70% more reach than company pages). Link in comments, not the post.
  • Show HN (dev-facing products): title "Show HN: <name> – <plain one-liner>", no superlatives, link to the product or repo, never a marketing page. Body: who you are → what it is in one sentence → the problem → how it works technically → ask for feedback. Engineer-to-engineer, not pitch deck.
  • Reddit (only where the user has account history — 9:1 contribution ratio is tracked account-wide): frame as a story post (tech decision, pricing experiment, what went wrong) with the product as supporting detail. Standalone "check out my app" posts get auto-removed.
  • Discord/Telegram announcement.
  • Email to list (Resend) if one exists. If there's lead time, a 72-hour teaser → reminder → launch sequence converts 3-5x better than one cold send — offer it.

Copy rules (from CLAUDE.md, non-negotiable): no em dashes, no "delve/elevate/seamless" AI slop, write like a person, pasteable blocks with no mid-sentence newlines.

Show full SKILL.md (251 more words)Show less

4. Publish (only after explicit approval, channel by channel)

  • X/LinkedIn: claude-in-chrome through the logged-in browser session.
  • Discord/Telegram: existing webhooks (curl).
  • Email: Resend via offlocal (governed — DashClaw guard applies).

The first hour decides distribution. On X and LinkedIn, early replies weigh ~15-150x a like and visibility halves every ~6 hours; on HN, the comment thread IS the launch. So publishing is not the end of the step: tell the user to stay reachable for 1-2 hours, and monitor + draft substantive replies to early comments for their approval (sentence-length, technical, treat critics as allies). Never solicit upvotes or seed friendly comments — vote-ring detection on HN/PH kills the post.

5. Post-launch loop

  • Offer a next-day check: PostHog funnel/pageviews + Stripe events + Sentry errors for the new surface. /schedule a one-time run if the user wants it automated.
  • A launch is a cadence, not a day. One announcement is the weakest strategy; re-announcing the same product on milestones (new feature, revenue number, build-in-public moment) gives repeated shots at spread. Offer to draft a 2-4 week follow-up post plan from the roadmap/changelog.

Failure modes

  • Announcing before the deploy is verified live — pre-flight is not optional.
  • Sending anything without the per-channel approval gate.
  • Marketing copy that reads AI-generated — apply the copy rules to every draft, not just finals.
  • Putting the link in the X/LinkedIn post body — it's the most reliable way to kill reach.
  • Publishing and walking away — the unanswered first hour wastes the launch.
  • "We're excited to announce" openers — zero curiosity gap, zero social currency, scrolled past.

© ucsandman, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 2 other files (references) in skills/announce of ucsandman/marketing-studio.

  • SKILL.md
  • references/strategy.md
  • references/virality.md

Open the folder on GitHubat commit 66cd1c3

Compare with similar skills

Announce next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Announce compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Announce this skillucsandman/marketing-studio251—~1.5kAutomated safety check: PassMIT
Guizang Social Cardsop7418/guizang-social-card-skill7.4k1 repos~7.8kAutomated safety check: PassAGPL-3.0
Weekly Changelog Videoheygen-com/hyperframes59k—~3.3kAutomated safety check: PassApache-2.0
Anthropic Brand Stylinganthropics/skills180k30 repos~559Automated safety check: PassApache-2.0
Native Subtitle Quote Imagechengyi-ai/native-subtitle-quote-image2.2k2 repos~1.8kAutomated safety check: PassMIT
MoneyPrinterTurbo Video Generatorharry0703/MoneyPrinterTurbo129k—~2.1kAutomated safety check: WarnMIT

Similar skills

  • Guizang Social Cards

    op7418/guizang-social-card-skill

    Produces social card sets for Xiaohongshu and WeChat: carousels, Live Photo motion cards and puzzle layouts, and WeChat cover pairs, rendered from single-file HTML.

    7.4k GitHub starsUsed in 1 repo~7.8k tokens
    Media & CreativeAuto-check passed
  • Weekly Changelog Video

    heygen-com/hyperframes

    Turns a weekly changelog markdown file into a branded HyperFrames video with voiceover, animated mock-UI scenes and captions, using fonts, background and scripts bundled in the skill.

    59k GitHub stars~3.3k tokensUpdated today
    Media & CreativeAuto-check passed
  • Anthropic Brand Styling

    anthropics/skills

    Official

    Applies Anthropic's brand colors and fonts to artifacts such as PowerPoint slides, using fixed hex values for text and accents, Poppins headings and Lora body text.

    180k GitHub starsUsed in 30 repos~559 tokens
    Media & CreativeAuto-check passed
  • Native Subtitle Quote Image

    chengyi-ai/native-subtitle-quote-image

    将本地视频或用户有权处理的在线视频,经过来源获取、文字稿定位、选题选句、精确取帧、紧凑裁切、拼图和逐张质检,制作成 3:4 或保留画面原比例的视频字幕长图。支持两种明确分开的输出:保留画面内已烧录字幕的原生字幕模式,以及把已审核的时间点与台词绘制到真实视频帧上的脚本字幕模式。用户要求原生字幕截图、字幕帧拼图、YouTube…

    2.2k GitHub starsUsed in 2 repos~1.8k tokens
    Media & CreativeAuto-check passed
  • MoneyPrinterTurbo Video Generator

    harry0703/MoneyPrinterTurbo

    Installs and runs MoneyPrinterTurbo to turn a topic or script into a finished short video with voice-over, subtitles, stock footage and music.

    129k GitHub stars~2.1k tokensUpdated today
    Media & CreativeAuto-check: warnings
  • Builds a short, shareable launch video with music and motion from a project directory or a website URL, using only tools already on the machine.

    14k GitHub starsUsed in 1 repo~1.9k tokens
    Media & CreativeAuto-check passed

More from ucsandman/marketing-studio

All 13 skills in this repo
  • Frontend Verify

    ucsandman/marketing-studio

    Verify frontend changes end to end after editing a web app, instead of manually clicking through pages.

    251 GitHub stars~2.4k tokensUpdated 1 mo ago
    Auto-check passed
  • Launch

    ucsandman/marketing-studio

    Take a developed project end-to-end through launch — domain, hosting, payments, email infra, algorithm-researched copy, and multi-platform distribution — with zero copy-paste.

    251 GitHub stars~2.2k tokensUpdated 1 mo ago
    Auto-check: notes
  • Audio Track

    ucsandman/marketing-studio

    A skill your agent uses when the user wants music, voiceover, narration, or a soundtrack added to a video asset, OR wants standalone generated audio for any purpose (e.g.

    251 GitHub stars~1.1k tokensUpdated 1 mo ago
    Auto-check: notes
  • Launch Video

    ucsandman/marketing-studio

    A skill your agent uses when the user wants a full launch video, hero video, or 20–60s product film combining product proof, brand, narration, music, and authored motion.

    251 GitHub stars~980 tokensUpdated 1 mo ago
    Auto-check passed
  • Marketing

    ucsandman/marketing-studio

    A skill your agent uses when the user wants the complete marketing asset suite for a product in one run — "/marketing", "build all the marketing assets", "generate everything for the launch", "all…

    251 GitHub stars~5.5k tokensUpdated 1 mo ago
    Auto-check passed
  • Marketing Studio

    ucsandman/marketing-studio

    A skill your agent uses when generating any brand video, animation, image, or audio asset (logo reveal, social clip, product demo, launch video, OG image, README GIF, music, voiceover) for any…

    251 GitHub stars~1k tokensUpdated 1 mo ago
    Auto-check passed

Questions about Announce

What does Announce do?

A skill your agent uses when a product or feature is ready to go public — after shipping, when the user says "announce it", "go live", "tell people about it", or wants a release marketed end to end. Announce is an agent skill from ucsandman/marketing-studio. Use when a product or feature is ready to go public — after shipping, when the user says "announce it", "go live", "tell people about it", or wants a release marketed end to end.

When should I use Announce?

Announce fits situations like: feature is ready to go public — after shipping; the user says announce it; tell people about it; wants a release marketed end to end.

How do I install Announce in Claude Code?

Run `npx skills add ucsandman/marketing-studio --skill announce -a claude-code`. Or copy the skill folder (skills/announce in ucsandman/marketing-studio) into .claude/skills/announce in your project. Claude Code loads it when a task matches its description.

How do I install Announce in Codex?

Run `npx skills add ucsandman/marketing-studio --skill announce -a codex`. Or copy the skill folder (skills/announce in ucsandman/marketing-studio) into .agents/skills/announce in your project. Codex loads it when a task matches its description.

Can I use Announce in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add ucsandman/marketing-studio --skill announce -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/announce, .gemini/skills/announce, .github/skills/announce and .opencode/skills/announce in your project.

What does Announce need to run?

SKILL.md names no scripts, command-line tools or credentials: Announce is instructions for the agent only.

Does Announce access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Announce safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Announce use?

Announce is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Announce use?

About 1.5k tokens (SKILL.md is roughly 6.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.6k tokens, read only when the agent opens those files.

What are the alternatives to Announce?

Skills that share tags, products or a category with Announce: Guizang Social Cards (op7418/guizang-social-card-skill, 7.4k stars), Weekly Changelog Video (heygen-com/hyperframes, 59k stars), Anthropic Brand Styling (anthropics/skills, 180k stars) and Native Subtitle Quote Image (chengyi-ai/native-subtitle-quote-image, 2.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Announce?

ucsandman (a GitHub user) maintains it in ucsandman/marketing-studio, which has 251 GitHub stars. The repository holds 13 skills in this directory. The repository was last updated on September 6, 2026.

Source: ucsandman/marketing-studio on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.