Launch Video

Launch Video

REQUIRED BACKGROUND: marketing-studio skill; also read ${CLAUDE_SKILL_DIR}/../../docs/playbook/remotion.md, ${CLAUDE_SKILL_DIR}/../../docs/playbook/audio.md, and ${CLAUDE_SKILL_DIR}/../../docs/playbook/capture.md. Work in ${CLAUDE_SKILL_DIR}/../...

Produces a scored film and its direction, shot plan, stage approvals, render evidence, and review record inside <product>/marketing/assets/<brand>/. Read docs/production-quality.md before production work.

A film is not done without audio, and audio means a voice explaining the product. Scoring is not optional and node scripts/check-audio.mjs <brand> --project <product> must exit 0 before the word "done". Two postflop cuts shipped silent on 2026-09-01; that is the reason this line exists.

Route

Choose the route from the concept and product proof. Use a bespoke composition under studio/src/films/<brand>/ when the film needs a product-specific visual world or shot system. Use the directed LaunchVideo composition when its authored shot plan can carry the idea without reverting to the legacy five-act deck. A shot may use a real capture, native rebuilt UI, 2D, 3D, or a hybrid. Rebuilding UI is useful for controlled actions; it is not a universal requirement.

Recipe

1. Set <product> explicitly with --project. Do not create any generated product input or output in engine-local out/.
2. Explore distinct directions, choose one with a specific reason, and record its visual metaphor, sound intent, references with provenance, and reviewable style frame in direction.json. The preset is only a starting grammar.
3. Write the shot plan before full production. Each shot needs a purpose, duration, scale, camera cadence, transition intent, readable-copy limits, source/reference, and audio beat. Plan narration with the edit; every numeric claim traces to a brief proof point.
4. Build an audio-bearing animatic with scratch voice and music. A named non-author reviewer approves both style frame and animatic, bound to their hashes. A weak visual argument stops here, before finish work.
5. Build the chosen route. Directed LaunchVideo consumes direction and authored shots; a bespoke film owns its shot components and timeline. Match cuts may overlap, hard cut, wipe, dissolve, or continue motion as the relationship demands. Static end frames are one option, not a rule.
6. Render inexpensive shot proofs and a versioned preview. Inspect the product action at delivery size, the start/middle/end of every shot, and the frames around every cut. Fix the written defect list, then make the full-resolution render once.
7. Build product-owned narration, music, and SFX inputs and score the silent lock with node scripts/score-film.mjs <brand> <film.mp4> --project <product>. It refuses overlapping narration and verifies the delivered master. Music-only requires the explicit recorded exception; never imply narration that is absent.
8. Generate hash-bound evidence from the exact final render: node scripts/contact-sheet.mjs <brand> --project <product> --plan <production-plan.json> --render <final.mp4>.
9. In Mission Control, a named director, operator, or independent reviewer watches the complete scored cut, records defects and the “would I share this?” verdict. Then run node scripts/judge-production.mjs <brand> --project <product> --plan <production-plan.json> --render <final.mp4> --strict.
10. Run the existing audio, palette, studio test/lint, and smoke gates. They prove properties and runtime, not taste. Only the scored, strict-PASS lock proceeds to the production matrix and post kit.