Paid Ads Tiktok
nowork-studio/notfair-plugin
Audit, diagnose, and safely operate connected TikTok Ads accounts through the NotFair MCP.
TikTok Ads platform expertise. An agent skill from thatrebeccarae/claude-marketing.
Install Tiktok Ads
$ npx skills add thatrebeccarae/claude-marketing --skill tiktok-ads -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install thatrebeccarae/claude-marketing tiktok-ads --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/tiktok-ads .claude/skills/tiktok-ads && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "tiktok-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/tiktok-ads into .claude/skills/tiktok-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "tiktok-ads", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/tiktok-adsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add thatrebeccarae/claude-marketing --skill tiktok-ads -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install thatrebeccarae/claude-marketing tiktok-ads --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/tiktok-ads .agents/skills/tiktok-ads && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "tiktok-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/tiktok-ads into .agents/skills/tiktok-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "tiktok-ads", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill tiktok-ads -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install thatrebeccarae/claude-marketing tiktok-ads --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/tiktok-ads .cursor/skills/tiktok-ads && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "tiktok-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/tiktok-ads into .cursor/skills/tiktok-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "tiktok-ads", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/thatrebeccarae/claude-marketing.git --path skills/tiktok-ads--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add thatrebeccarae/claude-marketing --skill tiktok-ads -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install thatrebeccarae/claude-marketing tiktok-ads --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/tiktok-ads .gemini/skills/tiktok-ads && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "tiktok-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/tiktok-ads into .gemini/skills/tiktok-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "tiktok-ads", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install thatrebeccarae/claude-marketing tiktok-adsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add thatrebeccarae/claude-marketing --skill tiktok-ads -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/tiktok-ads .github/skills/tiktok-ads && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "tiktok-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/tiktok-ads into .github/skills/tiktok-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "tiktok-ads", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill tiktok-ads -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install thatrebeccarae/claude-marketing tiktok-ads --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/tiktok-ads .opencode/skills/tiktok-ads && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "tiktok-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/tiktok-ads into .opencode/skills/tiktok-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "tiktok-ads", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
tiktok-ads- GitHub stars
- 161
- Token cost
- ~1.4k tokens
- SKILL.md length
- 579 words
- Files
- 4
- Skills in repo
- 55
- Repo updated
- First seen
- Licence
- MIT
At a glance
TikTok Ads platform expertise. An agent skill from thatrebeccarae/claude-marketing.
- Works in 7 steps: Hook in first 3 seconds — the… → Native aesthetic — look like a TikTok,… → Sound on — 93% of TikTok is consumed… → …
- The user asks about TikTok advertising
- SKILL.md covers Install, Campaign Objectives, Ad Formats and Creative Best Practices, plus 5 more sections
- Calls git
What it does
Tiktok Ads is an agent skill from thatrebeccarae/claude-marketing. TikTok Ads platform expertise. Audit campaigns, creative strategy, audience targeting, Spark Ads, TikTok Shop integration, pixel/Events API setup, and performance optimization. Use when the user asks about TikTok advertising, short-form video ads, TikTok Shop, Spark Ads, or social commerce advertising.
Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files (for example `EXAMPLES.md` and `REFERENCE.md`).
It sits in Marketing & SEO, covering Paid advertising and Video production. It works with TikTok. The repository describes itself as: A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language. The licence is MIT.
When your agent uses it
- The user asks about TikTok advertising
- Short-form video ads
- Social commerce advertising
Example prompts
- “/tiktok-ads”
Workflow steps
7 steps, taken from the first numbered list in SKILL.md.
- Hook in first 3 seconds — the scroll-stopping moment. Use text overlay, unexpected visual, or direct address ("Stop scrolling if you...")
- Native aesthetic — look like a TikTok, not an ad. Phone-shot, real people, trending sounds
- Sound on — 93% of TikTok is consumed with sound. Music and voiceover are critical
- Vertical video — 9:16 only. Never letterboxed horizontal
- Text overlays — 73% of top-performing ads use on-screen text
- Fast pacing — Cut every 2-3 seconds. Static shots die
- Creator-led > brand-polished — UGC-style consistently outperforms studio creative
What it can do on your machine
Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
git
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md. Its commands use git, which can reach the network depending on how they are called.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Tiktok Ads loads about 1.4k tokens when it runs. Until then it costs about 79 tokens; SKILL.md has 579 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 579 words, ~1,422 tokens.
Download SKILL.mdSave it as
.claude/skills/tiktok-ads/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- tiktok-ads
- description
- TikTok Ads platform expertise. Audit campaigns, creative strategy, audience targeting, Spark Ads, TikTok Shop integration, pixel/Events API setup, and performance optimization. Use when the user asks about TikTok advertising, short-form video ads, TikTok Shop, Spark Ads, or social commerce advertising.
- license
- MIT
- origin
- custom
- author
- Rebecca Rae Barton
- author_url
- https://github.com/thatrebeccarae
- metadata.version
- 1.0.0
- metadata.category
- paid-media
- metadata.domain
- tiktok-ads
- metadata.updated
- 2026-03-18
- metadata.tested
- 2026-03-18
- metadata.tested_with
- Claude Code v2.1
TikTok Ads
TikTok advertising — campaigns, creative, targeting, Spark Ads, Shop integration, and measurement.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/tiktok-ads ~/.claude/skills/Campaign Objectives
| Objective | Optimization Goal | Best For |
|---|---|---|
| Reach | Maximum impressions | Brand awareness, launches |
| Traffic | Link clicks | Blog, landing page visits |
| Video Views | 6s or 2s views | Content promotion, retargeting pools |
| Community Interaction | Followers, profile visits | Account growth |
| Lead Generation | In-app form submissions | B2C lead capture |
| App Promotion | Installs, in-app events | Mobile app growth |
| Website Conversions | Purchase, signup, add-to-cart | E-commerce, SaaS |
| Product Sales (Shop) | TikTok Shop purchases | Social commerce |
Ad Formats
| Format | Specs | Best For |
|---|---|---|
| In-Feed Ads | 9:16 vertical, 5-60s, sound on | Standard performance ads |
| Spark Ads | Boost organic posts (yours or creators) | Authenticity, social proof |
| TopView | Full-screen on app open, up to 60s | Maximum reach, launches |
| Branded Hashtag Challenge | Custom hashtag + landing page | UGC, viral campaigns |
| Branded Effects | Custom AR filters/stickers | Interactive engagement |
| Collection Ads | Product cards below video | E-commerce browsing |
| Dynamic Showcase Ads (DSA) | Auto-generated from catalog | Retargeting, catalog scale |
| TikTok Shop Ads | Video Shopping Ads, Live Shopping | Direct social commerce |
Creative Best Practices
The TikTok Creative Formula
Hook (0-3s) → Value/Story (3-15s) → CTA (last 3s)- Hook in first 3 seconds — the scroll-stopping moment. Use text overlay, unexpected visual, or direct address ("Stop scrolling if you...")
- Native aesthetic — look like a TikTok, not an ad. Phone-shot, real people, trending sounds
- Sound on — 93% of TikTok is consumed with sound. Music and voiceover are critical
- Vertical video — 9:16 only. Never letterboxed horizontal
- Text overlays — 73% of top-performing ads use on-screen text
- Fast pacing — Cut every 2-3 seconds. Static shots die
- Creator-led > brand-polished — UGC-style consistently outperforms studio creative
Creative Fatigue
- Refresh every 7-14 days (TikTok audiences fatigue 2-3x faster than Meta)
- Maintain 3-5 active creatives per ad group
- Test new hooks on proven body/CTA structures
- Monitor frequency: >3 weekly = fatigue risk
Targeting
Interest & Behavior
- Interest categories (broader, for prospecting)
- Video interaction (liked, commented, shared similar content)
- Creator interaction (followed similar creators)
- Hashtag interaction (engaged with relevant hashtags)
Custom Audiences
- Website traffic (Pixel)
- App activity
- Customer file (email/phone upload)
- Engagement (video views, ad interaction, profile visits)
- TikTok Shop (shoppers, cart abandoners)
Show full SKILL.md (237 more words)Show less
Lookalike Audiences
- Based on any custom audience source
- Broad/Narrow/Balanced options
- Minimum source: 1,000 users
Smart Targeting
- Automatic audience expansion when optimization allows
- Works well for conversion campaigns with sufficient data
- Requires 50+ conversions per week for optimal learning
Benchmarks
| Metric | Good | Average | Poor |
|---|---|---|---|
| CTR (In-Feed) | >1.5% | 0.8-1.5% | <0.8% |
| CPC | <$0.80 | $0.80-1.50 | >$1.50 |
| CPM | <$8 | $8-15 | >$15 |
| Video view rate (6s) | >15% | 8-15% | <8% |
| CVR (e-commerce) | >2% | 1-2% | <1% |
| ROAS (e-commerce) | >3x | 1.5-3x | <1.5x |
| Cost per lead | <$15 | $15-40 | >$40 |
Pixel & Events API
TikTok Pixel Setup
- Base pixel on all pages
- Standard events: ViewContent, AddToCart, InitiateCheckout, CompletePayment
- Custom events for specific actions (signup, demo request)
- Enhanced matching (email, phone) for better attribution
Events API (Server-Side)
- Complements pixel for iOS 14.5+ signal loss
- Deduplicate with pixel via event_id parameter
- Recommended for all advertisers running conversion campaigns
Audit Checklist
- Campaign structure: no more than 3-5 ad groups per campaign
- Each ad group has 3-5 active creatives
- Pixel firing correctly on all conversion events
- Events API configured alongside pixel
- Budget allows 50+ conversions per week per ad group (for learning phase)
- Creative refreshed within last 14 days
- No audience overlap between ad groups
- Exclusions applied (purchasers, existing customers)
- Attribution window set appropriately (7-day click, 1-day view standard)
- Catalog connected (if e-commerce)
Integration with Other Skills
- facebook-ads — Cross-platform creative and audience strategy
- google-ads — Full-funnel paid media coverage
- account-structure-review — Multi-platform structural audit
- wasted-spend-finder — Identify wasted TikTok spend
- copywriting-frameworks — Script ad hooks and CTAs
© thatrebeccarae, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files in skills/tiktok-ads of thatrebeccarae/claude-marketing.
- SKILL.md
- EXAMPLES.md
- LICENSE
- REFERENCE.md
Open the folder on GitHubat commit a8a63ec
Compare with similar skills
Tiktok Ads next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Tiktok Ads this skillthatrebeccarae/claude-marketing | 161 | — | ~1.4k | Automated safety check: Pass | MIT | |
| Paid Ads Tiktoknowork-studio/notfair-plugin | 3.9k | — | ~262 | Automated safety check: Pass | MIT | |
| Paid Ads AuditAgriciDaniel/claude-ads | 9.9k | — | ~1.5k | Automated safety check: Pass | MIT | |
| Ad Spend Allocatoririnabuht12-oss/marketing-skills | 4.1k | — | ~1.3k | Automated safety check: Pass | None | |
| Ad Creativecoreyhaines31/marketingskills | 54k | — | ~6.3k | Automated safety check: Pass | MIT | |
| Money Adsiamzifei/show-me-the-money | 1k | — | ~2.4k | Automated safety check: Pass | Custom licence |
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Related
Works with
Categories
Questions about Tiktok Ads
What does Tiktok Ads do?
TikTok Ads platform expertise. An agent skill from thatrebeccarae/claude-marketing. Tiktok Ads is an agent skill from thatrebeccarae/claude-marketing. TikTok Ads platform expertise.
When should I use Tiktok Ads?
Tiktok Ads fits situations like: the user asks about TikTok advertising; short-form video ads; social commerce advertising.
How do I install Tiktok Ads in Claude Code?
Run `npx skills add thatrebeccarae/claude-marketing --skill tiktok-ads -a claude-code`. Or copy the skill folder (skills/tiktok-ads in thatrebeccarae/claude-marketing) into .claude/skills/tiktok-ads in your project. Claude Code loads it when a task matches its description.
How do I install Tiktok Ads in Codex?
Run `npx skills add thatrebeccarae/claude-marketing --skill tiktok-ads -a codex`. Or copy the skill folder (skills/tiktok-ads in thatrebeccarae/claude-marketing) into .agents/skills/tiktok-ads in your project. Codex loads it when a task matches its description.
Can I use Tiktok Ads in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add thatrebeccarae/claude-marketing --skill tiktok-ads -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/tiktok-ads, .gemini/skills/tiktok-ads, .github/skills/tiktok-ads and .opencode/skills/tiktok-ads in your project.
What does Tiktok Ads need to run?
Going by SKILL.md and its folder, Tiktok Ads needs the command-line tools its instructions call (git).
Does Tiktok Ads access the network?
SKILL.md contains no URLs. Its commands use git, which can reach the network depending on how they are called. This is read from the text; nothing was executed.
Is Tiktok Ads safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Tiktok Ads use?
Tiktok Ads is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Tiktok Ads use?
About 1.4k tokens (SKILL.md is roughly 5.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Tiktok Ads?
Skills that share tags, products or a category with Tiktok Ads: Paid Ads Tiktok (nowork-studio/notfair-plugin, 3.9k stars), Paid Ads Audit (AgriciDaniel/claude-ads, 9.9k stars), Ad Spend Allocator (irinabuht12-oss/marketing-skills, 4.1k stars) and Ad Creative (coreyhaines31/marketingskills, 54k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Tiktok Ads?
thatrebeccarae (a GitHub user) maintains it in thatrebeccarae/claude-marketing, which has 161 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on May 14, 2026.
Source: thatrebeccarae/claude-marketing on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.