SEO Audit
unifapi-agent/agents
When the user wants to audit, review, or diagnose SEO issues on their site.
Deep technical SEO auditing covering crawlability, indexation, Core Web Vitals, site architecture, canonicalization, structured data validation, and performance optimization.
Install Technical SEO Audit
$ npx skills add thatrebeccarae/claude-marketing --skill technical-seo-audit -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install thatrebeccarae/claude-marketing technical-seo-audit --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/technical-seo-audit .claude/skills/technical-seo-audit && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "technical-seo-audit" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/technical-seo-audit into .claude/skills/technical-seo-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "technical-seo-audit", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/technical-seo-auditType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add thatrebeccarae/claude-marketing --skill technical-seo-audit -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install thatrebeccarae/claude-marketing technical-seo-audit --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/technical-seo-audit .agents/skills/technical-seo-audit && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "technical-seo-audit" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/technical-seo-audit into .agents/skills/technical-seo-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "technical-seo-audit", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill technical-seo-audit -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install thatrebeccarae/claude-marketing technical-seo-audit --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/technical-seo-audit .cursor/skills/technical-seo-audit && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "technical-seo-audit" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/technical-seo-audit into .cursor/skills/technical-seo-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "technical-seo-audit", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/thatrebeccarae/claude-marketing.git --path skills/technical-seo-audit--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add thatrebeccarae/claude-marketing --skill technical-seo-audit -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install thatrebeccarae/claude-marketing technical-seo-audit --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/technical-seo-audit .gemini/skills/technical-seo-audit && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "technical-seo-audit" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/technical-seo-audit into .gemini/skills/technical-seo-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "technical-seo-audit", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install thatrebeccarae/claude-marketing technical-seo-auditInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add thatrebeccarae/claude-marketing --skill technical-seo-audit -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/technical-seo-audit .github/skills/technical-seo-audit && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "technical-seo-audit" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/technical-seo-audit into .github/skills/technical-seo-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "technical-seo-audit", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill technical-seo-audit -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install thatrebeccarae/claude-marketing technical-seo-audit --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/technical-seo-audit .opencode/skills/technical-seo-audit && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "technical-seo-audit" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/technical-seo-audit into .opencode/skills/technical-seo-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "technical-seo-audit", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
technical-seo-audit- GitHub stars
- 161
- Token cost
- ~2.1k tokens
- SKILL.md length
- 836 words
- Files
- 4
- Skills in repo
- 55
- Repo updated
- First seen
- Licence
- MIT
At a glance
Deep technical SEO auditing covering crawlability, indexation, Core Web Vitals, site architecture, canonicalization, structured data validation, and performance optimization.
- Works in 7 steps: Crawlability & Indexation → Site Architecture & Internal Linking → Core Web Vitals & Performance → …
- The user asks about technical SEO
- SKILL.md covers Install, Audit Framework, Audit Report Structure and Common Tools & Commands, plus 2 more sections
- Calls curl, openssl and git; reaches googleapis.com
What it does
Technical SEO Audit is an agent skill from thatrebeccarae/claude-marketing. Deep technical SEO auditing covering crawlability, indexation, Core Web Vitals, site architecture, canonicalization, structured data validation, and performance optimization. Use when the user asks about technical SEO, site audits, crawl issues, indexation problems, Core Web Vitals, page speed, or site architecture optimization. For content-focused SEO, see the seo-content-writer skill.
Its SKILL.md is about 2.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files (for example `EXAMPLES.md` and `REFERENCE.md`).
It sits in Marketing & SEO, covering Technical SEO, Web performance and On-page SEO. The repository describes itself as: A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language. The licence is MIT.
When your agent uses it
- The user asks about technical SEO
- Indexation problems
- Core Web Vitals
- Site architecture optimization
Example prompts
- “/technical-seo-audit”
Workflow steps
7 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
curlopensslgit
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
googleapis.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Technical SEO Audit loads about 2.1k tokens when it runs. Until then it costs about 102 tokens; SKILL.md has 836 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 836 words, ~2,148 tokens.
Download SKILL.mdSave it as
.claude/skills/technical-seo-audit/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- technical-seo-audit
- description
- Deep technical SEO auditing covering crawlability, indexation, Core Web Vitals, site architecture, canonicalization, structured data validation, and performance optimization. Use when the user asks about technical SEO, site audits, crawl issues, indexation problems, Core Web Vitals, page speed, or site architecture optimization. For content-focused SEO, see the seo-content-writer skill.
- license
- MIT
- origin
- custom
- author
- Rebecca Rae Barton
- author_url
- https://github.com/thatrebeccarae
- metadata.version
- 1.0.0
- metadata.category
- seo
- metadata.domain
- technical-seo
- metadata.updated
- 2026-03-18
- metadata.tested
- 2026-03-18
- metadata.tested_with
- Claude Code v2.1
Technical SEO Audit
Deep technical SEO analysis: crawlability, indexation, Core Web Vitals, site architecture, and performance.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/technical-seo-audit ~/.claude/skills/How this differs from seo-content-writer: The seo-content-writer skill focuses on content optimization — keywords, readability, meta tags, heading structure. This skill audits the technical foundation — can search engines crawl, render, and index your site correctly?
Audit Framework
Phase 1: Crawlability & Indexation
robots.txt Analysis
- Verify file exists at
/robots.txt - Check for unintentional blocks (
Disallow: /on production) - Validate sitemap reference
- Review AI crawler directives (GPTBot, ClaudeBot, PerplexityBot)
XML Sitemap Audit
- Validate sitemap format (XML schema compliance)
- Check for 404, 301, or 5xx URLs in sitemap
- Verify lastmod dates are accurate (not all the same date)
- Confirm sitemap is referenced in robots.txt
- Check sitemap size (under 50MB / 50,000 URLs per file)
- For large sites: verify sitemap index file structure
Indexation Health
- Compare indexed pages (site:domain.com) vs expected pages
- Identify index bloat (thin, duplicate, or low-value pages indexed)
- Check for noindex tags on important pages
- Review Google Search Console coverage report patterns
- Identify orphan pages (in sitemap but no internal links)
Crawl Budget Optimization
- Identify crawl traps (infinite pagination, calendar URLs, faceted navigation)
- Check crawl depth (critical pages should be within 3 clicks)
- Review log files for crawler behavior patterns
- Identify wasted crawl budget on low-value URLs
Phase 2: Site Architecture & Internal Linking
URL Structure
- Consistent URL patterns (lowercase, hyphens, no trailing slashes OR consistent trailing slashes)
- Logical hierarchy reflecting content taxonomy
- No URL parameters where clean URLs are possible
- Proper handling of pagination (rel=next/prev or load-more)
Internal Link Analysis
- PageRank flow: are high-authority pages linking to important content?
- Orphan page detection (pages with zero internal links)
- Broken internal links (404s)
- Anchor text distribution (relevant, varied, not over-optimized)
- Link depth audit (pages more than 3 clicks from homepage)
Navigation & Hierarchy
- Breadcrumb implementation (with BreadcrumbList schema)
- Navigation depth (flatten deep hierarchies)
- Footer link optimization
- Faceted navigation handling (noindex, canonical, or robots)
Phase 3: Core Web Vitals & Performance
Largest Contentful Paint (LCP) — Target: <2.5s
- Identify LCP element (usually hero image or H1)
- Check image optimization (format, compression, dimensions)
- Verify preload for LCP resources
- Check server response time (TTFB)
- Review render-blocking resources
Interaction to Next Paint (INP) — Target: <200ms
- Identify long tasks blocking the main thread
- Review JavaScript execution time
- Check event handler performance
- Evaluate third-party script impact
Cumulative Layout Shift (CLS) — Target: <0.1
- Check for images/embeds without dimensions
- Review dynamic content injection above the fold
- Verify font loading strategy (font-display: swap or optional)
- Check ad slot reservations
Performance Checklist
- Images: WebP/AVIF format, responsive srcset, lazy loading below fold
- CSS: Critical CSS inlined, non-critical deferred
- JavaScript: Deferred or async loading, code splitting
- Fonts: Preloaded, font-display set, subset if possible
- Server: HTTP/2 or HTTP/3, compression (Brotli > gzip), CDN
- Caching: Proper cache-control headers, service worker for repeat visits
Phase 4: On-Page Technical Elements
Meta Tags
- Title tags: unique, 50-60 characters, primary keyword near start
- Meta descriptions: unique, 150-160 characters, include CTA
- Viewport meta tag present
- Charset declaration (UTF-8)
- No conflicting meta robots directives
Show full SKILL.md (346 more words)Show less
Canonical Tags
- Every page has a canonical tag (self-referencing or pointing to canonical version)
- Canonical tags are absolute URLs (not relative)
- No canonical chains (A -> B -> C)
- Canonicals consistent with internal links, sitemaps, and hreflang
- HTTP pages canonical to HTTPS versions
Heading Hierarchy
- Single H1 per page
- Logical H1 > H2 > H3 nesting (no skipped levels)
- H1 contains primary keyword
- Headings are descriptive (not "Introduction" or "Section 1")
Structured Data
- Validate with Google Rich Results Test
- Check for errors/warnings in Search Console
- Verify required fields per schema type
- Cross-reference with aeo-geo-optimizer and schema-markup-generator skills
Phase 5: HTTPS & Security
- SSL certificate valid and not expiring soon
- All resources loaded over HTTPS (no mixed content)
- HTTP to HTTPS redirect chain (single 301, not chain)
- HSTS header present
- Security headers (X-Content-Type-Options, X-Frame-Options, CSP)
Phase 6: International & Multi-Language (if applicable)
- Hreflang implementation (correct language/region codes)
- Hreflang reciprocal links (A points to B, B points to A)
- X-default tag for fallback
- Language-specific sitemaps
- Content localization quality (not just translation)
Phase 7: Mobile Optimization
- Mobile-first indexing readiness (same content on mobile and desktop)
- Touch targets sized appropriately (48x48px minimum)
- No horizontal scrolling
- Readable font sizes without zooming (16px base minimum)
- Mobile page speed (test on 3G connection profile)
Audit Report Structure
Executive Summary
- Overall technical health score (0-100)
- Critical issues count (blocking indexation/ranking)
- High-priority issues count (impacting performance)
- Quick wins count (easy fixes, high impact)
Issue Classification
| Severity | Definition | Response Time |
|---|---|---|
| Critical | Blocking crawling, indexation, or rendering | Immediate |
| High | Significantly impacting rankings or UX | Within 1 week |
| Medium | Impacting performance or best practices | Within 1 month |
| Low | Minor optimizations or future-proofing | Backlog |
Per-Issue Format
**Issue:** [What is wrong]
**Impact:** [How it affects SEO performance]
**Pages Affected:** [Count or list]
**Fix:** [Specific remediation steps]
**Validation:** [How to verify the fix worked]Common Tools & Commands
# Check robots.txt
curl -s https://example.com/robots.txt
# Check HTTP headers
curl -I https://example.com
# Check redirect chain
curl -sIL https://example.com 2>&1 | grep -E "HTTP/|Location:"
# Validate sitemap
curl -s https://example.com/sitemap.xml | head -20
# Check page speed (via PageSpeed Insights API)
curl "https://www.googleapis.com/pagespeedonline/v5/runPagespeed?url=https://example.com&strategy=mobile"
# Check DNS resolution
dig example.com +short
# Check SSL certificate
echo | openssl s_client -servername example.com -connect example.com:443 2>/dev/null | openssl x509 -noout -datesBenchmarks
| Metric | Good | Needs Work | Poor |
|---|---|---|---|
| LCP | <2.5s | 2.5-4.0s | >4.0s |
| INP | <200ms | 200-500ms | >500ms |
| CLS | <0.1 | 0.1-0.25 | >0.25 |
| TTFB | <800ms | 800ms-1.8s | >1.8s |
| Page size | <1.5MB | 1.5-3MB | >3MB |
| Requests | <50 | 50-100 | >100 |
| Crawl depth | <=3 clicks | 4-5 clicks | >5 clicks |
Integration with Other Skills
- aeo-geo-optimizer — Layer AI search optimization after technical foundation is solid
- schema-markup-generator — Generate structured data identified as missing during audit
- google-analytics — Correlate technical issues with traffic impact
- pro-report-builder — Generate professional audit deliverable from findings
© thatrebeccarae, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files in skills/technical-seo-audit of thatrebeccarae/claude-marketing.
- SKILL.md
- EXAMPLES.md
- LICENSE
- REFERENCE.md
Open the folder on GitHubat commit a8a63ec
Compare with similar skills
Technical SEO Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Technical SEO Audit this skillthatrebeccarae/claude-marketing | 161 | — | ~2.1k | Automated safety check: Pass | MIT | |
| SEO Auditunifapi-agent/agents | 589 | — | ~3.4k | Automated safety check: Pass | MIT | |
| SEOaffaan-m/ECC | 276k | 2 repos | ~1.1k | Automated safety check: Pass | MIT | |
| Persian SEOTronIsHere/vibefarsiui | 212 | — | ~1.7k | Automated safety check: Warn | MIT | |
| Business Website Setupsickn33/agentic-awesome-skills | 47k | 1 repos | ~6.2k | Automated safety check: Pass | MIT | |
| SEO Auditfjrevoredo/mini-diarium | 309 | — | ~4k | Automated safety check: Pass | MIT |
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Questions about Technical SEO Audit
What does Technical SEO Audit do?
Deep technical SEO auditing covering crawlability, indexation, Core Web Vitals, site architecture, canonicalization, structured data validation, and performance optimization. Technical SEO Audit is an agent skill from thatrebeccarae/claude-marketing. Deep technical SEO auditing covering crawlability, indexation, Core Web Vitals, site architecture, canonicalization, structured data validation, and performance optimization.
When should I use Technical SEO Audit?
Technical SEO Audit fits situations like: the user asks about technical SEO; indexation problems; core Web Vitals; site architecture optimization.
How do I install Technical SEO Audit in Claude Code?
Run `npx skills add thatrebeccarae/claude-marketing --skill technical-seo-audit -a claude-code`. Or copy the skill folder (skills/technical-seo-audit in thatrebeccarae/claude-marketing) into .claude/skills/technical-seo-audit in your project. Claude Code loads it when a task matches its description.
How do I install Technical SEO Audit in Codex?
Run `npx skills add thatrebeccarae/claude-marketing --skill technical-seo-audit -a codex`. Or copy the skill folder (skills/technical-seo-audit in thatrebeccarae/claude-marketing) into .agents/skills/technical-seo-audit in your project. Codex loads it when a task matches its description.
Can I use Technical SEO Audit in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add thatrebeccarae/claude-marketing --skill technical-seo-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/technical-seo-audit, .gemini/skills/technical-seo-audit, .github/skills/technical-seo-audit and .opencode/skills/technical-seo-audit in your project.
What does Technical SEO Audit need to run?
Going by SKILL.md and its folder, Technical SEO Audit needs the command-line tools its instructions call (curl, openssl and git).
Does Technical SEO Audit access the network?
SKILL.md names 1 domain. In commands or code: googleapis.com; the agent is likely to contact it when it follows the instructions. This is read from the text; nothing was executed.
Is Technical SEO Audit safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Technical SEO Audit use?
Technical SEO Audit is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Technical SEO Audit use?
About 2.1k tokens (SKILL.md is roughly 8.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Technical SEO Audit?
Skills that share tags, products or a category with Technical SEO Audit: SEO Audit (unifapi-agent/agents, 589 stars), SEO (affaan-m/ECC, 276k stars), Persian SEO (TronIsHere/vibefarsiui, 212 stars) and Business Website Setup (sickn33/agentic-awesome-skills, 47k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Technical SEO Audit?
thatrebeccarae (a GitHub user) maintains it in thatrebeccarae/claude-marketing, which has 161 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on May 14, 2026.
Source: thatrebeccarae/claude-marketing on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.