Ads
Cesarjoquin/Marketing-Skills
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.
Microsoft Advertising (Bing Ads) platform expertise. An agent skill from thatrebeccarae/claude-marketing.
Install Microsoft Ads
$ npx skills add thatrebeccarae/claude-marketing --skill microsoft-ads -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install thatrebeccarae/claude-marketing microsoft-ads --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/microsoft-ads .claude/skills/microsoft-ads && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "microsoft-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/microsoft-ads into .claude/skills/microsoft-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "microsoft-ads", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/microsoft-adsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add thatrebeccarae/claude-marketing --skill microsoft-ads -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install thatrebeccarae/claude-marketing microsoft-ads --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/microsoft-ads .agents/skills/microsoft-ads && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "microsoft-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/microsoft-ads into .agents/skills/microsoft-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "microsoft-ads", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill microsoft-ads -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install thatrebeccarae/claude-marketing microsoft-ads --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/microsoft-ads .cursor/skills/microsoft-ads && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "microsoft-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/microsoft-ads into .cursor/skills/microsoft-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "microsoft-ads", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/thatrebeccarae/claude-marketing.git --path skills/microsoft-ads--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add thatrebeccarae/claude-marketing --skill microsoft-ads -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install thatrebeccarae/claude-marketing microsoft-ads --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/microsoft-ads .gemini/skills/microsoft-ads && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "microsoft-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/microsoft-ads into .gemini/skills/microsoft-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "microsoft-ads", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install thatrebeccarae/claude-marketing microsoft-adsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add thatrebeccarae/claude-marketing --skill microsoft-ads -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/microsoft-ads .github/skills/microsoft-ads && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "microsoft-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/microsoft-ads into .github/skills/microsoft-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "microsoft-ads", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill microsoft-ads -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install thatrebeccarae/claude-marketing microsoft-ads --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/microsoft-ads .opencode/skills/microsoft-ads && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "microsoft-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/microsoft-ads into .opencode/skills/microsoft-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "microsoft-ads", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
microsoft-ads- GitHub stars
- 162
- Token cost
- ~1.6k tokens
- SKILL.md length
- 640 words
- Files
- 7
- Skills in repo
- 55
- Repo updated
- First seen
- Licence
- MIT
At a glance
Microsoft Advertising (Bing Ads) platform expertise. An agent skill from thatrebeccarae/claude-marketing.
- Works in 10 steps: Account Settings — Conversion tracking… → Campaign Structure — Organization,… → Keyword Analysis — Match types, quality… → …
- The user asks about Microsoft Ads
- SKILL.md covers Install, Core Capabilities, Key Benchmarks and Microsoft Ads vs Google Ads, plus 5 more sections
- Calls git
What it does
Microsoft Ads is an agent skill from thatrebeccarae/claude-marketing. Microsoft Advertising (Bing Ads) platform expertise. Audit campaigns, keywords, audiences, and UET tracking. Use when the user asks about Microsoft Ads, Bing Ads, search advertising on Microsoft, LinkedIn audience targeting, or Performance Max campaigns on Microsoft.
Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. The skill folder holds 6 other files (for example `CHECKS.md`, `EXAMPLES.md` and `REFERENCE.md`).
It sits in Marketing & SEO, covering Paid advertising. It works with LinkedIn and Google Ads. The repository describes itself as: A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language. The licence is MIT.
When your agent uses it
- The user asks about Microsoft Ads
- Search advertising on Microsoft
- LinkedIn audience targeting
- Performance Max campaigns on Microsoft
Example prompts
- “/microsoft-ads”
Workflow steps
10 steps, taken from the first numbered list in SKILL.md.
- Account Settings — Conversion tracking (UET), attribution model, auto-tagging, time zone
- Campaign Structure — Organization, naming conventions, budget distribution
- Keyword Analysis — Match types, quality scores, search term relevance, negative keyword coverage
- Ad Copy Review — RSA asset quality, ad extensions (sitelinks, callouts, structured snippets)
- Bid Strategy — Manual vs automated, target CPA/ROAS, portfolio strategies
- Audience Targeting — Remarketing lists, LinkedIn targeting, in-market audiences
- Shopping Feed — Product data quality, feed errors, competitive pricing
- Budget Analysis — Budget pacing, lost impression share (budget vs rank)
- Google Ads Sync — Import freshness, divergence from Google, Microsoft-specific optimizations
- Recommendations — Prioritized by expected ROAS impact
What it can do on your machine
Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
git
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md. Its commands use git, which can reach the network depending on how they are called.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Microsoft Ads loads about 1.6k tokens when it runs. Until then it costs about 70 tokens; SKILL.md has 640 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 640 words, ~1,644 tokens.
Download SKILL.mdSave it as
.claude/skills/microsoft-ads/SKILL.md (or your agent's skills folder). This skill also uses 6 other files; get the full folder from GitHub.- name
- microsoft-ads
- description
- Microsoft Advertising (Bing Ads) platform expertise. Audit campaigns, keywords, audiences, and UET tracking. Use when the user asks about Microsoft Ads, Bing Ads, search advertising on Microsoft, LinkedIn audience targeting, or Performance Max campaigns on Microsoft.
- license
- MIT
- origin
- custom
- author
- Rebecca Rae Barton
- author_url
- https://github.com/thatrebeccarae
- metadata.version
- 1.0.0
- metadata.category
- paid-media
- metadata.domain
- microsoft-ads
- metadata.updated
- 2026-03-11
- metadata.tested
- 2026-03-17
- metadata.tested_with
- Claude Code v2.1
Microsoft Advertising (Bing Ads)
Expert-level guidance for Microsoft Advertising — auditing, building, and optimizing search, shopping, audience, and Performance Max campaigns.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/microsoft-ads ~/.claude/skills/Core Capabilities
Campaign Auditing & Optimization
- Audit account structure, campaign settings, bid strategies, and budget allocation
- Review keyword match types, negative keywords, and search term reports
- Analyze quality scores and ad relevance
- Identify wasted spend and missed opportunity gaps
Campaign Types
- Search — Text ads on Bing, Yahoo, DuckDuckGo, and partner sites
- Shopping — Product ads from Microsoft Merchant Center feed
- Audience — Native display ads on Microsoft Audience Network (MSN, Outlook, Edge)
- Performance Max — Automated cross-format campaigns (search, shopping, audience, display)
- App Install — Mobile app promotion campaigns
- Dynamic Search — Auto-generated ads from website content
Audience Targeting
- LinkedIn Profile Targeting (Microsoft-exclusive) — Target by company, industry, job function
- In-market audiences, custom audiences, remarketing lists
- Customer match (email upload), similar audiences
- Combined audiences with AND/OR logic
Tracking & Attribution
- UET (Universal Event Tracking) tag setup and validation
- Conversion goals: URL, event, duration, pages per visit, app install
- Offline conversion import (GCLID-based)
- Multi-touch attribution models
- Microsoft Clarity integration for session recordings
Import & Sync
- Google Ads import (campaigns, keywords, ads, extensions)
- Scheduled sync from Google Ads (daily/weekly auto-import)
- Differences to watch: audience targeting, bid modifiers, ad formats, extensions
Key Benchmarks
| Metric | Good | Great | Warning |
|---|---|---|---|
| Search CTR | 3-5% | 6%+ | <2% |
| Search CPC | Typically 30-40% lower than Google Ads | — | Higher than Google |
| Conversion Rate | 3-5% | 6%+ | <2% |
| Quality Score | 7-8 | 9-10 | <6 |
| Impression Share | 60-70% | 80%+ | <40% |
| Search Term Relevance | 80%+ relevant | 90%+ | <60% |
Microsoft Ads vs Google Ads
| Feature | Microsoft Ads | Google Ads |
|---|---|---|
| Search Volume | ~10-15% of Google | Dominant |
| Avg CPC | 30-40% lower | Higher |
| Audience | Older, higher income, desktop-heavy | Broader |
| Unique Targeting | LinkedIn Profile Targeting | None |
| Import | One-click from Google Ads | N/A |
| Shopping | Merchant Center (separate from Google) | Google Merchant Center |
| Performance Max | Available (newer) | More mature |
Account Structure Best Practices
Account
├── Brand Search Campaign (Exact + Phrase)
│ ├── Brand Terms Ad Group
│ └── Brand + Product Ad Groups
├── Non-Brand Search Campaign (by theme)
│ ├── [Product/Service Category] Ad Groups
│ └── [High-Intent Keywords] Ad Groups
├── Shopping Campaign
│ ├── Priority: High (top products)
│ ├── Priority: Medium (categories)
│ └── Priority: Low (catch-all)
├── Audience Campaign (Audience Network)
│ ├── Remarketing
│ ├── In-Market
│ └── LinkedIn Targeting
├── Competitor Campaign (optional)
│ └── Competitor Brand Terms
└── Performance Max Campaign
└── Asset Groups by themeWorkflow: Full Account Audit
When asked to audit a Microsoft Ads account:
- Account Settings — Conversion tracking (UET), attribution model, auto-tagging, time zone
- Campaign Structure — Organization, naming conventions, budget distribution
- Keyword Analysis — Match types, quality scores, search term relevance, negative keyword coverage
- Ad Copy Review — RSA asset quality, ad extensions (sitelinks, callouts, structured snippets)
- Bid Strategy — Manual vs automated, target CPA/ROAS, portfolio strategies
- Audience Targeting — Remarketing lists, LinkedIn targeting, in-market audiences
- Shopping Feed — Product data quality, feed errors, competitive pricing
- Budget Analysis — Budget pacing, lost impression share (budget vs rank)
- Google Ads Sync — Import freshness, divergence from Google, Microsoft-specific optimizations
- Recommendations — Prioritized by expected ROAS impact
Show full SKILL.md (223 more words)Show less
How to Use This Skill
Ask me questions like:
- "Audit my Microsoft Ads account structure"
- "Help me set up LinkedIn Profile Targeting"
- "My Google Ads import isn't performing well on Microsoft — what should I change?"
- "Design a Shopping campaign structure for my product catalog"
- "What Microsoft-specific optimizations should I make beyond the Google import?"
- "Help me set up UET tracking and conversion goals"
- "Plan a Performance Max campaign on Microsoft"
For detailed Microsoft Ads API reference, UET implementation, and advanced configurations, see REFERENCE.md.
Hard Rules
These constraints must never be violated in recommendations:
- UET tag must be verified and firing before any optimization recommendations.
- Auto-tagging (MSCLKID) must be enabled — without it, conversion tracking and analytics break.
- Brand syndication must be excluded from brand campaigns — syndication network delivers low-quality traffic for brand terms.
- Google imports must be reviewed and adjusted — raw imports without Microsoft-specific optimization waste the CPC advantage.
- Microsoft search terms must be reviewed independently — different query patterns than Google, Google-imported negatives are insufficient.
- LinkedIn Profile Targeting must be tested for any B2B account — it is Microsoft's unique differentiator.
Scored Audit
When performing an account audit, load skills/shared/scoring-system.md for the weighted scoring algorithm and CHECKS.md for the 30-check Microsoft Ads audit checklist. Produce a health score (0-100, grade A-F) with Quick Wins and a prioritized action plan.
© thatrebeccarae, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 6 other files in skills/microsoft-ads of thatrebeccarae/claude-marketing.
- SKILL.md
- .env.example
- CHECKS.md
- EXAMPLES.md
- LICENSE
- REFERENCE.md
- requirements.txt
Open the folder on GitHubat commit a8a63ec
Compare with similar skills
Microsoft Ads next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Microsoft Ads this skillthatrebeccarae/claude-marketing | 162 | — | ~1.6k | Automated safety check: Pass | MIT | |
| AdsCesarjoquin/Marketing-Skills | 201 | 1 repos | ~3.5k | Automated safety check: Pass | MIT | |
| Adscoreyhaines31/marketingskills | 54k | 1 repos | ~7k | Automated safety check: Pass | MIT | |
| Money Adsiamzifei/show-me-the-money | 1k | — | ~2.4k | Automated safety check: Pass | Custom licence | |
| Paid Adsfreekmurze/dotfiles | 1k | 14 repos | ~2.4k | Automated safety check: Pass | None | |
| Mena Adsgrowthack88/growth-marketing-os | 116 | — | ~2.5k | Automated safety check: Pass | MIT |
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Related
Works with
Categories
Questions about Microsoft Ads
What does Microsoft Ads do?
Microsoft Advertising (Bing Ads) platform expertise. An agent skill from thatrebeccarae/claude-marketing. Microsoft Ads is an agent skill from thatrebeccarae/claude-marketing. Microsoft Advertising (Bing Ads) platform expertise.
When should I use Microsoft Ads?
Microsoft Ads fits situations like: the user asks about Microsoft Ads; search advertising on Microsoft; linkedIn audience targeting; performance Max campaigns on Microsoft.
How do I install Microsoft Ads in Claude Code?
Run `npx skills add thatrebeccarae/claude-marketing --skill microsoft-ads -a claude-code`. Or copy the skill folder (skills/microsoft-ads in thatrebeccarae/claude-marketing) into .claude/skills/microsoft-ads in your project. Claude Code loads it when a task matches its description.
How do I install Microsoft Ads in Codex?
Run `npx skills add thatrebeccarae/claude-marketing --skill microsoft-ads -a codex`. Or copy the skill folder (skills/microsoft-ads in thatrebeccarae/claude-marketing) into .agents/skills/microsoft-ads in your project. Codex loads it when a task matches its description.
Can I use Microsoft Ads in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add thatrebeccarae/claude-marketing --skill microsoft-ads -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/microsoft-ads, .gemini/skills/microsoft-ads, .github/skills/microsoft-ads and .opencode/skills/microsoft-ads in your project.
What does Microsoft Ads need to run?
Going by SKILL.md and its folder, Microsoft Ads needs the command-line tools its instructions call (git).
Does Microsoft Ads access the network?
SKILL.md contains no URLs. Its commands use git, which can reach the network depending on how they are called. This is read from the text; nothing was executed.
Is Microsoft Ads safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Microsoft Ads use?
Microsoft Ads is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Microsoft Ads use?
About 1.6k tokens (SKILL.md is roughly 6.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Microsoft Ads?
Skills that share tags, products or a category with Microsoft Ads: Ads (Cesarjoquin/Marketing-Skills, 201 stars), Ads (coreyhaines31/marketingskills, 54k stars), Money Ads (iamzifei/show-me-the-money, 1k stars) and Paid Ads (freekmurze/dotfiles, 1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Microsoft Ads?
thatrebeccarae (a GitHub user) maintains it in thatrebeccarae/claude-marketing, which has 162 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on May 14, 2026.
Source: thatrebeccarae/claude-marketing on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.