Market Research Reports
davila7/claude-code-templates
Generate comprehensive market research reports (50+ pages) in the style of top consulting firms (McKinsey, BCG, Gartner).
Generate comprehensive market research reports (50+ pages) in the style of top consulting firms (McKinsey, BCG, Gartner).
Install Market Research
$ npx skills add thatrebeccarae/claude-marketing --skill market-research -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install thatrebeccarae/claude-marketing market-research --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/market-research .claude/skills/market-research && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "market-research" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/market-research into .claude/skills/market-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-research", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/market-researchType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add thatrebeccarae/claude-marketing --skill market-research -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install thatrebeccarae/claude-marketing market-research --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/market-research .agents/skills/market-research && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "market-research" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/market-research into .agents/skills/market-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-research", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill market-research -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install thatrebeccarae/claude-marketing market-research --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/market-research .cursor/skills/market-research && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "market-research" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/market-research into .cursor/skills/market-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-research", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/thatrebeccarae/claude-marketing.git --path skills/market-research--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add thatrebeccarae/claude-marketing --skill market-research -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install thatrebeccarae/claude-marketing market-research --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/market-research .gemini/skills/market-research && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "market-research" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/market-research into .gemini/skills/market-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-research", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install thatrebeccarae/claude-marketing market-researchInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add thatrebeccarae/claude-marketing --skill market-research -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/market-research .github/skills/market-research && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "market-research" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/market-research into .github/skills/market-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-research", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill market-research -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install thatrebeccarae/claude-marketing market-research --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/market-research .opencode/skills/market-research && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "market-research" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/market-research into .opencode/skills/market-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-research", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
market-research- GitHub stars
- 161
- Token cost
- ~1.1k tokens
- SKILL.md length
- 402 words
- Files
- 4
- Skills in repo
- 55
- Repo updated
- First seen
- Licence
- MIT
At a glance
Generate comprehensive market research reports (50+ pages) in the style of top consulting firms (McKinsey, BCG, Gartner).
- Works in 5 steps: Research → Analysis → Visual Generation → …
- Tasks that involve Market research
- SKILL.md covers Install, Core Capabilities, Report Structure and Workflow, plus 2 more sections
- Calls git
What it does
Market Research is an agent skill from thatrebeccarae/claude-marketing. Generate comprehensive market research reports (50+ pages) in the style of top consulting firms (McKinsey, BCG, Gartner). Professional LaTeX formatting, strategic analysis frameworks (Porter's Five Forces, PESTLE, SWOT, TAM/SAM/SOM, BCG Matrix), and deep research integration.
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files (for example `EXAMPLES.md` and `REFERENCE.md`).
It sits in Marketing & SEO, covering Market research, Market sizing and Startup and business strategy. It works with LaTeX. The repository describes itself as: A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language. The licence is MIT.
When your agent uses it
- Tasks that involve Market research
- Tasks that involve Market sizing
- Tasks that involve Startup and business strategy
Example prompts
- “/market-research”
Workflow steps
5 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
git
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md. Its commands use git, which can reach the network depending on how they are called.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Market Research loads about 1.1k tokens when it runs. Until then it costs about 73 tokens; SKILL.md has 402 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 402 words, ~1,060 tokens.
Download SKILL.mdSave it as
.claude/skills/market-research/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- market-research
- description
- Generate comprehensive market research reports (50+ pages) in the style of top consulting firms (McKinsey, BCG, Gartner). Professional LaTeX formatting, strategic analysis frameworks (Porter's Five Forces, PESTLE, SWOT, TAM/SAM/SOM, BCG Matrix), and deep research integration.
- license
- MIT
- origin
- custom
- author
- Rebecca Rae Barton
- author_url
- https://github.com/thatrebeccarae
- metadata.version
- 1.0.0
- metadata.category
- strategy
- metadata.domain
- research
- metadata.updated
- 2026-03-13
- metadata.tested
- 2026-03-17
- metadata.tested_with
- Claude Code v2.1
Market Research
Consulting-grade market research reports with professional formatting and strategic analysis frameworks.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/market-research ~/.claude/skills/Core Capabilities
- Porter's Five Forces — competitive intensity analysis
- PESTLE Analysis — macro-environmental scanning
- SWOT Analysis — strengths, weaknesses, opportunities, threats
- TAM/SAM/SOM — market sizing
- BCG Matrix — portfolio positioning
- Value Chain Analysis — margin and efficiency mapping
- Competitive Positioning Maps — quadrant-based competitor mapping
Report Structure
| Chapter | Content |
|---|---|
| 1. Executive Summary | Key findings, market size, growth rate, top recommendations |
| 2. Market Overview | Definition, scope, segmentation, history |
| 3. Market Size & Growth | TAM/SAM/SOM, CAGR, revenue forecasts |
| 4. Industry Dynamics | Porter's Five Forces assessment |
| 5. Competitive Landscape | Player profiles, market share, positioning map |
| 6. Customer Analysis | Segments, behavior, needs, trends |
| 7. Technology & Innovation | Emerging tech, disruption risk, adoption curves |
| 8. Regulatory & Macro | PESTLE analysis, compliance landscape |
| 9. Opportunities & Threats | SWOT synthesis, scenario analysis |
| 10. Strategic Recommendations | Prioritized actions, implementation roadmap |
| 11. Appendices | Data tables, methodology, bibliography |
Workflow
Phase 1: Research
- Define market boundaries and scope
- Deep web research for market data, reports, earnings calls
- Collect data points: market size, growth rates, player revenue, funding
- Identify 5-10 key competitors with detailed profiles
- Gather regulatory and macroeconomic data
Phase 2: Analysis
- Apply each framework to the collected data
- Cross-reference findings across frameworks
- Identify convergent themes and contradictions
- Build scenario models (base, optimistic, pessimistic)
- Score opportunities by attractiveness and feasibility
Phase 3: Visual Generation
- Market growth charts and TAM/SAM/SOM diagrams
- Competitive positioning maps (2x2 quadrants)
- Porter's Five Forces radar chart
- Risk heatmaps
- Industry ecosystem maps
Show full SKILL.md (165 more words)Show less
Phase 4: Writing
- Structured prose in consulting style (not bullets)
- Every claim backed by data with source citation
- Key insight callout boxes throughout
- Executive summary written last (distilled from findings)
Phase 5: Compilation
- LaTeX formatting with custom style package
- Table of contents, bibliography, appendices
- PDF generation via LaTeX compiler
Output Format
Professional LaTeX with custom environments:
- Key Insight boxes — highlighted findings
- Market Data callouts — statistics with source
- Risk boxes — threats with severity rating
- Recommendation boxes — prioritized actions
- SWOT boxes — four-quadrant analysis
- Porter's Five Forces boxes — force-by-force assessment
- Pull quotes — notable expert opinions
- Stat boxes — large-format key numbers
Quality Standards
- Every claim needs a source. No unsourced statistics.
- Recency matters. Prefer data from the last 2 years.
- Triangulate. Cross-reference market sizes across 3+ sources.
- Acknowledge uncertainty. Use ranges, not false precision.
- Actionable recommendations. Each recommendation has: what, why, how, expected impact.
- No filler. Every paragraph must add information or insight.
For analysis templates, LaTeX formatting, and data patterns, see REFERENCE.md.
© thatrebeccarae, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files in skills/market-research of thatrebeccarae/claude-marketing.
- SKILL.md
- EXAMPLES.md
- LICENSE
- REFERENCE.md
Open the folder on GitHubat commit a8a63ec
Compare with similar skills
Market Research next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Market Research this skillthatrebeccarae/claude-marketing | 161 | — | ~1.1k | Automated safety check: Pass | MIT | |
| Market Research Reportsdavila7/claude-code-templates | 33k | 9 repos | ~7.2k | Automated safety check: Notes | MIT | |
| Market Research ReportsK-Dense-AI/claude-scientific-writer | 2.4k | 1 repos | ~3.5k | Automated safety check: Pass | MIT | |
| Market Research Analysismanojbajaj95/claude-gtm-plugin | 105 | — | ~2.6k | Automated safety check: Pass | MIT | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Market Research Reportsforyourhealth111-pixel/Vibe-Skills | 3.6k | — | ~2.5k | Automated safety check: Notes | MIT |
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Works with
Questions about Market Research
What does Market Research do?
Generate comprehensive market research reports (50+ pages) in the style of top consulting firms (McKinsey, BCG, Gartner). Market Research is an agent skill from thatrebeccarae/claude-marketing. Generate comprehensive market research reports (50+ pages) in the style of top consulting firms (McKinsey, BCG, Gartner).
When should I use Market Research?
Market Research fits situations like: tasks that involve Market research; tasks that involve Market sizing; tasks that involve Startup and business strategy.
How do I install Market Research in Claude Code?
Run `npx skills add thatrebeccarae/claude-marketing --skill market-research -a claude-code`. Or copy the skill folder (skills/market-research in thatrebeccarae/claude-marketing) into .claude/skills/market-research in your project. Claude Code loads it when a task matches its description.
How do I install Market Research in Codex?
Run `npx skills add thatrebeccarae/claude-marketing --skill market-research -a codex`. Or copy the skill folder (skills/market-research in thatrebeccarae/claude-marketing) into .agents/skills/market-research in your project. Codex loads it when a task matches its description.
Can I use Market Research in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add thatrebeccarae/claude-marketing --skill market-research -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/market-research, .gemini/skills/market-research, .github/skills/market-research and .opencode/skills/market-research in your project.
What does Market Research need to run?
Going by SKILL.md and its folder, Market Research needs the command-line tools its instructions call (git).
Does Market Research access the network?
SKILL.md contains no URLs. Its commands use git, which can reach the network depending on how they are called. This is read from the text; nothing was executed.
Is Market Research safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Market Research use?
Market Research is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Market Research use?
About 1.1k tokens (SKILL.md is roughly 4.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Market Research?
Skills that share tags, products or a category with Market Research: Market Research Reports (davila7/claude-code-templates, 33k stars), Market Research Reports (K-Dense-AI/claude-scientific-writer, 2.4k stars), Market Research Analysis (manojbajaj95/claude-gtm-plugin, 105 stars) and Startup Design (ferdinandobons/startup-skill, 1.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Market Research?
thatrebeccarae (a GitHub user) maintains it in thatrebeccarae/claude-marketing, which has 161 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on May 14, 2026.
Source: thatrebeccarae/claude-marketing on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.