LinkedIn Ads Audit
AgriciDaniel/claude-ads
Audits a LinkedIn Ads account across measurement, professional audiences, lead generation, ABM, creative, bidding, pacing, automation and policy, returning findings as validated JSON.
LinkedIn Ads platform expertise. An agent skill from thatrebeccarae/claude-marketing.
Install Linkedin Ads
$ npx skills add thatrebeccarae/claude-marketing --skill linkedin-ads -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install thatrebeccarae/claude-marketing linkedin-ads --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/linkedin-ads .claude/skills/linkedin-ads && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "linkedin-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/linkedin-ads into .claude/skills/linkedin-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "linkedin-ads", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/linkedin-adsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add thatrebeccarae/claude-marketing --skill linkedin-ads -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install thatrebeccarae/claude-marketing linkedin-ads --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/linkedin-ads .agents/skills/linkedin-ads && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "linkedin-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/linkedin-ads into .agents/skills/linkedin-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "linkedin-ads", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill linkedin-ads -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install thatrebeccarae/claude-marketing linkedin-ads --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/linkedin-ads .cursor/skills/linkedin-ads && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "linkedin-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/linkedin-ads into .cursor/skills/linkedin-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "linkedin-ads", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/thatrebeccarae/claude-marketing.git --path skills/linkedin-ads--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add thatrebeccarae/claude-marketing --skill linkedin-ads -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install thatrebeccarae/claude-marketing linkedin-ads --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/linkedin-ads .gemini/skills/linkedin-ads && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "linkedin-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/linkedin-ads into .gemini/skills/linkedin-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "linkedin-ads", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install thatrebeccarae/claude-marketing linkedin-adsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add thatrebeccarae/claude-marketing --skill linkedin-ads -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/linkedin-ads .github/skills/linkedin-ads && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "linkedin-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/linkedin-ads into .github/skills/linkedin-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "linkedin-ads", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill linkedin-ads -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install thatrebeccarae/claude-marketing linkedin-ads --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/linkedin-ads .opencode/skills/linkedin-ads && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "linkedin-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/linkedin-ads into .opencode/skills/linkedin-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "linkedin-ads", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
linkedin-ads- GitHub stars
- 162
- Token cost
- ~1.6k tokens
- SKILL.md length
- 623 words
- Files
- 4
- Skills in repo
- 55
- Repo updated
- First seen
- Licence
- MIT
At a glance
LinkedIn Ads platform expertise. An agent skill from thatrebeccarae/claude-marketing.
- Works in 5 steps: Account Structure → Targeting Assessment → Creative Review → …
- The user asks about LinkedIn advertising
- SKILL.md covers Install, Campaign Types, Targeting Capabilities and Benchmarks, plus 3 more sections
- Calls git
What it does
Linkedin Ads is an agent skill from thatrebeccarae/claude-marketing. LinkedIn Ads platform expertise. Audit campaigns, optimize targeting (job title, company, seniority, industry), creative strategy, Lead Gen Forms, conversion tracking, and ABM campaigns. Use when the user asks about LinkedIn advertising, B2B paid social, LinkedIn campaign optimization, Lead Gen Forms, Matched Audiences, or professional audience targeting.
Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files (for example `EXAMPLES.md` and `REFERENCE.md`).
It sits in Marketing & SEO, covering Paid advertising, Lead generation and Marketing analytics. It works with LinkedIn. The repository describes itself as: A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language. The licence is MIT.
When your agent uses it
- The user asks about LinkedIn advertising
- B2B paid social
- LinkedIn campaign optimization
- Matched Audiences
Example prompts
- “/linkedin-ads”
Workflow steps
5 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
git
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md. Its commands use git, which can reach the network depending on how they are called.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Linkedin Ads loads about 1.6k tokens when it runs. Until then it costs about 93 tokens; SKILL.md has 623 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 623 words, ~1,574 tokens.
Download SKILL.mdSave it as
.claude/skills/linkedin-ads/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- linkedin-ads
- description
- LinkedIn Ads platform expertise. Audit campaigns, optimize targeting (job title, company, seniority, industry), creative strategy, Lead Gen Forms, conversion tracking, and ABM campaigns. Use when the user asks about LinkedIn advertising, B2B paid social, LinkedIn campaign optimization, Lead Gen Forms, Matched Audiences, or professional audience targeting.
- license
- MIT
- origin
- custom
- author
- Rebecca Rae Barton
- author_url
- https://github.com/thatrebeccarae
- metadata.version
- 1.0.0
- metadata.category
- paid-media
- metadata.domain
- linkedin-ads
- metadata.updated
- 2026-03-18
- metadata.tested
- 2026-03-18
- metadata.tested_with
- Claude Code v2.1
LinkedIn Ads
B2B advertising on LinkedIn — campaigns, targeting, creative, Lead Gen Forms, and ABM.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/linkedin-ads ~/.claude/skills/Campaign Types
| Type | Objective | Best For |
|---|---|---|
| Sponsored Content | Brand awareness, engagement, conversions | Thought leadership, content promotion |
| Message Ads | Direct outreach at scale | Event invites, demo requests, high-value offers |
| Text Ads | Cost-efficient clicks | Always-on brand visibility |
| Dynamic Ads | Personalized (follower, spotlight, jobs) | Follower growth, personalized CTAs |
| Document Ads | Lead gen through gated content | Whitepapers, reports, guides |
| Video Ads | Brand awareness, engagement | Product demos, testimonials, thought leadership |
| Conversation Ads | Multi-CTA interactive messages | Complex offers, event + content combos |
| Lead Gen Forms | In-platform lead capture | Gated content, demo requests, newsletter signups |
Targeting Capabilities
Professional Targeting (LinkedIn-Exclusive)
| Dimension | Examples | Use Case |
|---|---|---|
| Job Title | VP Marketing, CMO, Head of Growth | Role-specific targeting |
| Job Function | Marketing, Sales, Engineering | Broad function targeting |
| Seniority | C-Suite, VP, Director, Manager, Entry | Decision-maker targeting |
| Company Name | Specific company lists | ABM campaigns |
| Company Size | 1-10, 11-50, 51-200, 201-500, 500+ | Segment by org size |
| Company Industry | SaaS, Healthcare, Finance, etc. | Vertical targeting |
| Skills | Digital Marketing, SEO, Data Analysis | Interest/expertise targeting |
| Groups | LinkedIn Group membership | Community targeting |
| Years of Experience | 1-2, 3-5, 6-10, 10+ | Career stage |
| Education | Degree, field of study, school | Academic targeting |
Matched Audiences
| Type | Source | Use Case |
|---|---|---|
| Contact Targeting | Email lists (300+ match) | CRM retargeting, ABM |
| Company Targeting | Company name lists | ABM account lists |
| Website Retargeting | Insight Tag pixel | Site visitor retargeting |
| Lookalike Audiences | Expand from any source | Scale proven audiences |
| Engagement Retargeting | Ad/page engagers | Warm audience nurturing |
| Event Retargeting | LinkedIn Event attendees | Post-event follow-up |
Audience Size Guidelines
| Campaign Type | Minimum | Recommended | Maximum |
|---|---|---|---|
| Sponsored Content | 50,000 | 100,000-300,000 | 500,000+ |
| Message Ads | 15,000 | 30,000-100,000 | 200,000 |
| Lead Gen Forms | 50,000 | 100,000-300,000 | 500,000+ |
| ABM (Company List) | 300 companies | 500-1,000 companies | 5,000 |
Benchmarks
| Metric | Good | Average | Poor |
|---|---|---|---|
| CTR (Sponsored Content) | >0.8% | 0.4-0.8% | <0.4% |
| CTR (Message Ads) | >3% | 1-3% | <1% |
| CPC (Sponsored Content) | <$5 | $5-10 | >$10 |
| CPM | <$30 | $30-60 | >$60 |
| Cost per Lead (Lead Gen) | <$50 | $50-150 | >$150 |
| Lead Gen Form completion | >15% | 10-15% | <10% |
| Video view rate | >25% | 15-25% | <15% |
| Social engagement rate | >0.5% | 0.3-0.5% | <0.3% |
Audit Workflow
Step 1: Account Structure
- Campaign groups organized by objective/audience
- No overlapping audiences competing against each other
- Budget allocation matches business priorities
- Naming convention:
[Objective]-[Audience]-[Creative Type]-[Date]
Show full SKILL.md (262 more words)Show less
Step 2: Targeting Assessment
- Audience size within recommended ranges
- No conflicting targeting layers (too narrow)
- Exclusions applied (current customers, competitors, employees)
- Matched Audiences utilizing CRM data
Step 3: Creative Review
- Ad format matches objective
- Intro text under 150 characters (before truncation)
- Image specs: 1200x627 (sponsored content), 1200x1200 (carousel)
- Video: 15-30 seconds, captions, square or vertical for mobile
- CTA button aligned with landing page intent
Step 4: Conversion Tracking
- Insight Tag installed and firing
- Conversion events configured (lead, purchase, signup)
- Offline conversion import set up (if applicable)
- Attribution window appropriate (30-day for B2B)
Step 5: Budget & Bidding
- Daily budget sufficient for target audience size
- Bid strategy aligned with maturity (auto for new, manual for optimized)
- Cost caps set based on target CAC
Best Practices
Creative
- Single-image > carousel for awareness (simpler, higher CTR)
- Document ads for lead gen (native PDF viewer, no landing page needed)
- Video with captions (85% of LinkedIn video watched without sound)
- Refresh creative every 4-6 weeks (frequency fatigue sets in fast)
Targeting
- Start broad, then narrow based on performance data
- Layer max 2-3 targeting dimensions (avoid over-segmentation)
- Use exclusions aggressively (exclude converted leads, competitors)
- ABM: combine company list + seniority for precision
Lead Gen Forms
- Max 3-4 fields (pre-filled from profile = high completion)
- Include a thank-you page with next step
- Integrate with CRM (Zapier, native, or API) for instant follow-up
- Speed-to-lead matters: contact within 5 minutes = 9x higher connect rate
Integration with Other Skills
- google-ads — Cross-platform campaign comparison
- facebook-ads — Meta vs LinkedIn targeting overlap analysis
- account-structure-review — Multi-platform structural audit
- wasted-spend-finder — Identify wasted LinkedIn spend
- copywriting-frameworks — Apply PAS/AIDA to LinkedIn ad copy
© thatrebeccarae, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files in skills/linkedin-ads of thatrebeccarae/claude-marketing.
- SKILL.md
- EXAMPLES.md
- LICENSE
- REFERENCE.md
Open the folder on GitHubat commit a8a63ec
Compare with similar skills
Linkedin Ads next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Linkedin Ads this skillthatrebeccarae/claude-marketing | 162 | — | ~1.6k | Automated safety check: Pass | MIT | |
| LinkedIn Ads AuditAgriciDaniel/claude-ads | 9.8k | — | ~510 | Automated safety check: Pass | MIT | |
| Paid Ads AuditAgriciDaniel/claude-ads | 9.8k | — | ~1.5k | Automated safety check: Pass | MIT | |
| LinkedIn Ads Managementivangfalco/ads-skills | 279 | — | ~1.7k | Automated safety check: Pass | Custom licence | |
| Meta Ads for B2Bivangfalco/ads-skills | 279 | — | ~2.4k | Automated safety check: Pass | Custom licence | |
| Paid Ads Linkedinnowork-studio/notfair-plugin | 3.9k | — | ~274 | Automated safety check: Pass | MIT |
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Related
Works with
Categories
Questions about Linkedin Ads
What does Linkedin Ads do?
LinkedIn Ads platform expertise. An agent skill from thatrebeccarae/claude-marketing. Linkedin Ads is an agent skill from thatrebeccarae/claude-marketing. LinkedIn Ads platform expertise.
When should I use Linkedin Ads?
Linkedin Ads fits situations like: the user asks about LinkedIn advertising; B2B paid social; linkedIn campaign optimization; matched Audiences.
How do I install Linkedin Ads in Claude Code?
Run `npx skills add thatrebeccarae/claude-marketing --skill linkedin-ads -a claude-code`. Or copy the skill folder (skills/linkedin-ads in thatrebeccarae/claude-marketing) into .claude/skills/linkedin-ads in your project. Claude Code loads it when a task matches its description.
How do I install Linkedin Ads in Codex?
Run `npx skills add thatrebeccarae/claude-marketing --skill linkedin-ads -a codex`. Or copy the skill folder (skills/linkedin-ads in thatrebeccarae/claude-marketing) into .agents/skills/linkedin-ads in your project. Codex loads it when a task matches its description.
Can I use Linkedin Ads in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add thatrebeccarae/claude-marketing --skill linkedin-ads -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/linkedin-ads, .gemini/skills/linkedin-ads, .github/skills/linkedin-ads and .opencode/skills/linkedin-ads in your project.
What does Linkedin Ads need to run?
Going by SKILL.md and its folder, Linkedin Ads needs the command-line tools its instructions call (git).
Does Linkedin Ads access the network?
SKILL.md contains no URLs. Its commands use git, which can reach the network depending on how they are called. This is read from the text; nothing was executed.
Is Linkedin Ads safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Linkedin Ads use?
Linkedin Ads is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Linkedin Ads use?
About 1.6k tokens (SKILL.md is roughly 6.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Linkedin Ads?
Skills that share tags, products or a category with Linkedin Ads: LinkedIn Ads Audit (AgriciDaniel/claude-ads, 9.8k stars), Paid Ads Audit (AgriciDaniel/claude-ads, 9.8k stars), LinkedIn Ads Management (ivangfalco/ads-skills, 279 stars) and Meta Ads for B2B (ivangfalco/ads-skills, 279 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Linkedin Ads?
thatrebeccarae (a GitHub user) maintains it in thatrebeccarae/claude-marketing, which has 162 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on May 14, 2026.
Source: thatrebeccarae/claude-marketing on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.