Marketing Os
Yuzzyuk/marketing-os
A complete marketing department in one skill. An agent skill from Yuzzyuk/marketing-os.
Build detailed ideal customer profiles with pain points, objections, buying triggers, and messaging angles.
Install Icp Research
$ npx skills add thatrebeccarae/claude-marketing --skill icp-research -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install thatrebeccarae/claude-marketing icp-research --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/icp-research .claude/skills/icp-research && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "icp-research" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/icp-research into .claude/skills/icp-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-research", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/icp-researchType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add thatrebeccarae/claude-marketing --skill icp-research -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install thatrebeccarae/claude-marketing icp-research --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/icp-research .agents/skills/icp-research && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "icp-research" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/icp-research into .agents/skills/icp-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-research", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill icp-research -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install thatrebeccarae/claude-marketing icp-research --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/icp-research .cursor/skills/icp-research && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "icp-research" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/icp-research into .cursor/skills/icp-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-research", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/thatrebeccarae/claude-marketing.git --path skills/icp-research--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add thatrebeccarae/claude-marketing --skill icp-research -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install thatrebeccarae/claude-marketing icp-research --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/icp-research .gemini/skills/icp-research && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "icp-research" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/icp-research into .gemini/skills/icp-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-research", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install thatrebeccarae/claude-marketing icp-researchInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add thatrebeccarae/claude-marketing --skill icp-research -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/icp-research .github/skills/icp-research && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "icp-research" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/icp-research into .github/skills/icp-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-research", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill icp-research -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install thatrebeccarae/claude-marketing icp-research --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/icp-research .opencode/skills/icp-research && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "icp-research" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/icp-research into .opencode/skills/icp-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-research", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
icp-research- GitHub stars
- 161
- Token cost
- ~1.3k tokens
- SKILL.md length
- 506 words
- Files
- 4
- Skills in repo
- 55
- Repo updated
- First seen
- Licence
- MIT
At a glance
Build detailed ideal customer profiles with pain points, objections, buying triggers, and messaging angles.
- Works in 8 steps: Gather Product Context → Define Market → Build Persona → …
- Researching audiences
- SKILL.md covers Install, Workflow, Output Format and Key Principles
- Calls git
What it does
Icp Research is an agent skill from thatrebeccarae/claude-marketing. Build detailed ideal customer profiles with pain points, objections, buying triggers, and messaging angles. Includes community research to find where ICPs gather online and extract their exact language. Use when researching audiences, creating buyer personas, or developing targeted messaging.
Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files (for example `EXAMPLES.md` and `REFERENCE.md`).
It sits in Marketing & SEO, covering Positioning and messaging. The repository describes itself as: A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language. The licence is MIT.
When your agent uses it
- Researching audiences
- Creating buyer personas
- Developing targeted messaging
Example prompts
- “/icp-research”
Workflow steps
8 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
git
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md. Its commands use git, which can reach the network depending on how they are called.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Icp Research loads about 1.3k tokens when it runs. Until then it costs about 77 tokens; SKILL.md has 506 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 506 words, ~1,260 tokens.
Download SKILL.mdSave it as
.claude/skills/icp-research/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- icp-research
- description
- Build detailed ideal customer profiles with pain points, objections, buying triggers, and messaging angles. Includes community research to find where ICPs gather online and extract their exact language. Use when researching audiences, creating buyer personas, or developing targeted messaging.
- license
- MIT
- origin
- custom
- author
- Rebecca Rae Barton
- author_url
- https://github.com/thatrebeccarae
- metadata.version
- 1.0.0
- metadata.category
- strategy
- metadata.domain
- audience
- metadata.updated
- 2026-03-13
- metadata.tested
- 2026-03-17
- metadata.tested_with
- Claude Code v2.1
ICP Research
Build comprehensive ideal customer profiles for targeted marketing, including community discovery and voice-of-customer language extraction.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/icp-research ~/.claude/skills/Workflow
1. Gather Product Context
- What do you sell?
- Key features and differentiators
- Pricing model and range
- Current customers (who buys today?)
2. Define Market
- Industry / vertical
- Company size (employees, revenue)
- Geography
- B2B vs. B2C vs. B2B2C
3. Build Persona
Demographics:
- Job title and seniority level
- Department and reporting structure
- Company size and revenue range
- Industry and sub-vertical
- Geography and timezone
Psychographics:
- Daily responsibilities (what fills their calendar)
- Goals they are measured on (KPIs, OKRs)
- Frustrations and daily friction
- Career aspirations
- How they stay informed (publications, podcasts, communities)
Buying Behavior:
- Who influences the decision?
- Who approves the budget?
- What is the buying process? (self-serve, demo, RFP, committee)
- Evaluation criteria (price, features, support, integration)
- Typical buying timeline
4. Map Pain Points
| Category | Questions to Answer |
|---|---|
| Time | What takes too long? What manual work do they hate? |
| Money | Where are they wasting budget? What costs too much? |
| Risk | What keeps them up at night? What could go wrong? |
| Quality | Where is output inconsistent or error-prone? |
| Growth | What blocks them from scaling? |
Score each pain point: Frequency (1-10) x Intensity (1-10) = Priority Score
5. Identify Objections
| Objection Type | Response Strategy |
|---|---|
| Price | ROI calculation, cost of inaction, payment flexibility |
| Time | Quick setup, done-for-you options, time-to-value metrics |
| Trust | Social proof, case studies, free trial/pilot, guarantees |
| Need | Cost of status quo, competitor pressure, market trends |
| Authority | Executive summary, ROI one-pager, pilot proposal |
6. Map Buying Triggers
External triggers:
- New funding round or budget cycle
- Leadership change (new CMO, VP)
- Competitor pressure (lost deal, feature gap)
- Regulatory change (compliance deadline)
- Failed vendor or tool (contract end, outage)
Internal triggers:
- Missed targets (revenue, growth, efficiency)
- Team complaints (process pain, tool frustration)
- Process breaking at scale
- New initiative requiring new capabilities
- Budget cuts forcing consolidation
Show full SKILL.md (202 more words)Show less
7. Community Research
Discover where your ICP gathers online and extract their exact language.
Platforms to search:
- Reddit (subreddits by industry/role)
- Facebook Groups
- Discord and Slack communities
- LinkedIn Groups
- Quora and Stack Exchange
- Industry forums
- YouTube comments
- App review sites (G2, Capterra, Trustpilot)
Search templates:
"[industry/role] frustrating OR annoying"
"why is [process] so hard"
"alternatives to [competitor]"
"[tool] vs [tool]"
"best [tool type] for [use case]"
"I switched from [tool] because"What to extract:
- Exact phrases and vocabulary they use (voice-of-customer)
- Pain points with emotional language
- Evaluation criteria they mention
- Competitors they compare
- Objections they raise
Classify community members:
- Actively seeking: ready to buy, asking for recommendations
- Aware but stuck: know the problem, not acting on it
- Venting only: complaining but unlikely to change
8. Craft Messaging Angles
For each pain point, create:
- Headline: attention-grabbing statement
- Supporting proof: data point, case study, or testimonial
- CTA: specific next step
Output Format
See REFERENCE.md for the complete ICP profile template.
Key Principles
- Real language over marketing language. Use the exact words your ICP uses, not polished marketing copy.
- Pain over features. Lead with what hurts, not what you built.
- Specificity wins. "VP of Marketing at a 50-person SaaS company" > "Marketing leaders."
- Validate with data. Community research > assumptions.
- One ICP per profile. If you serve different personas, create separate profiles.
For templates and frameworks, see REFERENCE.md.
© thatrebeccarae, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files in skills/icp-research of thatrebeccarae/claude-marketing.
- SKILL.md
- EXAMPLES.md
- LICENSE
- REFERENCE.md
Open the folder on GitHubat commit a8a63ec
Compare with similar skills
Icp Research next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Icp Research this skillthatrebeccarae/claude-marketing | 161 | — | ~1.3k | Automated safety check: Pass | MIT | |
| Marketing OsYuzzyuk/marketing-os | 540 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Positioningferdinandobons/startup-skill | 1.2k | — | ~4.6k | Automated safety check: Pass | MIT | |
| Stanley Druckenmiller Investmenttradermonty/claude-trading-skills | 3k | 1 repos | ~2k | Automated safety check: Pass | MIT | |
| B2b Playbookweilun88313/B2B-Playbook | 203 | — | ~3.1k | Automated safety check: Pass | Proprietary |
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Related
Categories
Questions about Icp Research
What does Icp Research do?
Build detailed ideal customer profiles with pain points, objections, buying triggers, and messaging angles. Icp Research is an agent skill from thatrebeccarae/claude-marketing. Build detailed ideal customer profiles with pain points, objections, buying triggers, and messaging angles.
When should I use Icp Research?
Icp Research fits situations like: researching audiences; creating buyer personas; developing targeted messaging.
How do I install Icp Research in Claude Code?
Run `npx skills add thatrebeccarae/claude-marketing --skill icp-research -a claude-code`. Or copy the skill folder (skills/icp-research in thatrebeccarae/claude-marketing) into .claude/skills/icp-research in your project. Claude Code loads it when a task matches its description.
How do I install Icp Research in Codex?
Run `npx skills add thatrebeccarae/claude-marketing --skill icp-research -a codex`. Or copy the skill folder (skills/icp-research in thatrebeccarae/claude-marketing) into .agents/skills/icp-research in your project. Codex loads it when a task matches its description.
Can I use Icp Research in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add thatrebeccarae/claude-marketing --skill icp-research -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/icp-research, .gemini/skills/icp-research, .github/skills/icp-research and .opencode/skills/icp-research in your project.
What does Icp Research need to run?
Going by SKILL.md and its folder, Icp Research needs the command-line tools its instructions call (git).
Does Icp Research access the network?
SKILL.md contains no URLs. Its commands use git, which can reach the network depending on how they are called. This is read from the text; nothing was executed.
Is Icp Research safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Icp Research use?
Icp Research is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Icp Research use?
About 1.3k tokens (SKILL.md is roughly 5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Icp Research?
Skills that share tags, products or a category with Icp Research: Marketing Os (Yuzzyuk/marketing-os, 540 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Positioning (ferdinandobons/startup-skill, 1.2k stars) and Stanley Druckenmiller Investment (tradermonty/claude-trading-skills, 3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Icp Research?
thatrebeccarae (a GitHub user) maintains it in thatrebeccarae/claude-marketing, which has 161 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on May 14, 2026.
Source: thatrebeccarae/claude-marketing on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.