Agent skill

Cold Email Outreach

by thatrebeccarae in thatrebeccarae/claude-marketing

Cold email and outreach sequence design with personalization, deliverability optimization, follow-up cadence, and compliance (CAN-SPAM/GDPR).

MITAuto-check passedSales & Support

Install Cold Email Outreach

skills CLI
$ npx skills add thatrebeccarae/claude-marketing --skill cold-email-outreach -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install thatrebeccarae/claude-marketing cold-email-outreach --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/cold-email-outreach .claude/skills/cold-email-outreach && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
cold-email-outreach
GitHub stars
161
Token cost
~1.3k tokens
SKILL.md length
484 words
Files
4
Skills in repo
55
Repo updated
First seen
Licence
MIT

At a glance

Cold email and outreach sequence design with personalization, deliverability optimization, follow-up cadence, and compliance (CAN-SPAM/GDPR).

  • Works in 8 steps: Mass blasting — sending same email to… → No personalization — "Dear Sir/Madam" or… → Feature dumping — listing product… → …
  • The user asks about cold email
  • SKILL.md covers Install, Deliverability Fundamentals, Sequence Design and Compliance, plus 2 more sections
  • Calls git

What it does

Cold Email Outreach is an agent skill from thatrebeccarae/claude-marketing. Cold email and outreach sequence design with personalization, deliverability optimization, follow-up cadence, and compliance (CAN-SPAM/GDPR). Use when the user asks about cold email, outreach sequences, email prospecting, cold outreach, or email deliverability for outbound.

Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files (for example `EXAMPLES.md` and `REFERENCE.md`).

It sits in Sales & Support, covering Cold outreach and Transactional email. The repository describes itself as: A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language. The licence is MIT.

When your agent uses it

  • The user asks about cold email
  • Outreach sequences
  • Email prospecting
  • Email deliverability for outbound

Example prompts

  • “/cold-email-outreach”

Workflow steps

8 steps, taken from the first numbered list in SKILL.md.

  1. Mass blasting — sending same email to 1000+ at once kills deliverability
  2. No personalization — "Dear Sir/Madam" or obviously templated
  3. Feature dumping — listing product features instead of addressing pain
  4. Aggressive follow-ups — daily follow-ups = spam reports
  5. No unsubscribe — illegal under CAN-SPAM and GDPR
  6. Misleading subjects — "Re:" or "Fwd:" on first contact
  7. Too many links/images — triggers spam filters
  8. No domain warming — sending 500 emails day 1 from new domain

What it can do on your machine

Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • git

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md. Its commands use git, which can reach the network depending on how they are called.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Cold Email Outreach loads about 1.3k tokens when it runs. Until then it costs about 74 tokens; SKILL.md has 484 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~74
When it runs · the whole SKILL.md, loaded when a task matches
~1.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 484 words, ~1,316 tokens.

Download SKILL.mdSave it as .claude/skills/cold-email-outreach/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.
name
cold-email-outreach
description
Cold email and outreach sequence design with personalization, deliverability optimization, follow-up cadence, and compliance (CAN-SPAM/GDPR). Use when the user asks about cold email, outreach sequences, email prospecting, cold outreach, or email deliverability for outbound.
license
MIT
origin
custom
author
Rebecca Rae Barton
author_url
https://github.com/thatrebeccarae
metadata.version
1.0.0
metadata.category
strategy
metadata.domain
cold-email
metadata.updated
2026-03-18
metadata.tested
2026-03-18
metadata.tested_with
Claude Code v2.1

Cold Email & Outreach

Design, optimize, and scale cold email outreach with high deliverability and compliance.

Install

bash
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/cold-email-outreach ~/.claude/skills/

Deliverability Fundamentals

Authentication (Required)
RecordPurposeCheck
SPFAuthorizes sending serversdig TXT domain.com
DKIMCryptographic message signingDKIM selector lookup
DMARCPolicy for failed authdig TXT _dmarc.domain.com
Domain Warming

New domains or IPs need gradual volume ramp:

WeekDaily VolumeNotes
15-10Known contacts only
215-25Mix of known and new
330-50Monitor bounce/spam rates
450-100Scale if rates healthy
5+100-200Max per domain/day

Dedicated sending domain: Use a subdomain (outreach.company.com) to protect your primary domain reputation.

Health Benchmarks
MetricHealthyWarningCritical
Bounce rate<2%2-5%>5%
Spam complaint<0.1%0.1-0.3%>0.3%
Open rate>40%20-40%<20%
Reply rate>5%2-5%<2%

Sequence Design

Optimal Sequence Structure
Email 1 (Day 0)  — Value-first introduction
Email 2 (Day 3)  — Follow-up with new angle
Email 3 (Day 7)  — Social proof / case study
Email 4 (Day 14) — Breakup email (last attempt)
Timing
  • Best send days: Tuesday, Wednesday, Thursday
  • Best send times: 8-10am recipient timezone
  • Avoid: Monday morning, Friday afternoon, weekends
  • Follow-up spacing: 3-5 days between emails (never daily)
Subject Line Formulas
FormulaExampleOpen Rate
Question"Quick question about [company] growth?"High
Mutual connection"Saw your talk at [event]"Very high
Specific result"[Company] could save $40K/year on [X]"High
Curiosity"Idea for [specific initiative]"Medium-high
Direct"15-min call about [pain point]?"Medium

Rules: Under 50 characters. No ALL CAPS. No spam triggers (free, guarantee, act now). Personalized > generic.

Email Body Framework
Line 1: Personalized opener (research-based, NOT "I hope this finds you well")
Line 2-3: Pain point or observation specific to them
Line 4-5: How you solve it (one sentence, with social proof)
Line 6: Low-friction CTA (question, not demand)

Length: 50-125 words. 3-5 sentences max. Mobile-readable.

Personalization Tiers
TierEffortWhenExample
ResearchedHigh (5+ min/email)Top 50 accountsReference specific blog post, recent funding, or LinkedIn activity
TemplatedMedium (1 min)Mid-tier prospectsCompany name, industry pain point, role-specific angle
DynamicLow (automated)Scale outreachFirst name, company name, industry via merge fields

Compliance

Show full SKILL.md (206 more words)Show less
CAN-SPAM (US)
  • Clear sender identity (real name and company)
  • Accurate subject line (not misleading)
  • Physical mailing address in footer
  • Unsubscribe mechanism (honor within 10 days)
  • Mark as advertisement if applicable
GDPR (EU/UK)
  • Legitimate interest basis for B2B cold email (document it)
  • Clear identity and purpose in first email
  • Easy opt-out mechanism
  • Do not email personal email addresses without consent
  • Data retention policy for prospect data
Best Practices
  • Always include unsubscribe link
  • Respect opt-outs immediately (automated)
  • Never buy email lists
  • Verify emails before sending (reduce bounces)
  • Keep records of consent and opt-outs

Anti-Patterns

  1. Mass blasting — sending same email to 1000+ at once kills deliverability
  2. No personalization — "Dear Sir/Madam" or obviously templated
  3. Feature dumping — listing product features instead of addressing pain
  4. Aggressive follow-ups — daily follow-ups = spam reports
  5. No unsubscribe — illegal under CAN-SPAM and GDPR
  6. Misleading subjects — "Re:" or "Fwd:" on first contact
  7. Too many links/images — triggers spam filters
  8. No domain warming — sending 500 emails day 1 from new domain

Integration with Other Skills

  • copywriting-frameworks — Apply PAS, BAB, QUEST to cold email copy
  • icp-research — Define ideal customer profile before building prospect lists
  • email-composer — General email writing (cold-email-outreach is specifically for outbound sequences)
  • klaviyo-analyst — For marketing automation email (different from cold outreach)

© thatrebeccarae, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files in skills/cold-email-outreach of thatrebeccarae/claude-marketing.

  • SKILL.md
  • EXAMPLES.md
  • LICENSE
  • REFERENCE.md

Open the folder on GitHubat commit a8a63ec

Compare with similar skills

Cold Email Outreach next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Cold Email Outreach compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Cold Email Outreach this skillthatrebeccarae/claude-marketing161—~1.3kAutomated safety check: PassMIT
Spam Word Checkergrowthenginenowoslawski/coldoutboundskills753—~2.5kAutomated safety check: PassMIT
Tech Stack Teardowngooseworks-ai/goose-skills1.2k1 repos~3.1kAutomated safety check: NotesMIT
Email Template GeneratorOneWave-AI/claude-skills3361 repos~906Automated safety check: PassMIT
Outbound AnalystOthmane-Khadri/YALC-the-GTM-operating-system318—~1.9kAutomated safety check: PassMIT
Cold Outreachericrisco/rsc-harness180—~4.1kAutomated safety check: PassMIT

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Categories

Questions about Cold Email Outreach

What does Cold Email Outreach do?

Cold email and outreach sequence design with personalization, deliverability optimization, follow-up cadence, and compliance (CAN-SPAM/GDPR). Cold Email Outreach is an agent skill from thatrebeccarae/claude-marketing. Cold email and outreach sequence design with personalization, deliverability optimization, follow-up cadence, and compliance (CAN-SPAM/GDPR).

When should I use Cold Email Outreach?

Cold Email Outreach fits situations like: the user asks about cold email; outreach sequences; email prospecting; email deliverability for outbound.

How do I install Cold Email Outreach in Claude Code?

Run `npx skills add thatrebeccarae/claude-marketing --skill cold-email-outreach -a claude-code`. Or copy the skill folder (skills/cold-email-outreach in thatrebeccarae/claude-marketing) into .claude/skills/cold-email-outreach in your project. Claude Code loads it when a task matches its description.

How do I install Cold Email Outreach in Codex?

Run `npx skills add thatrebeccarae/claude-marketing --skill cold-email-outreach -a codex`. Or copy the skill folder (skills/cold-email-outreach in thatrebeccarae/claude-marketing) into .agents/skills/cold-email-outreach in your project. Codex loads it when a task matches its description.

Can I use Cold Email Outreach in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add thatrebeccarae/claude-marketing --skill cold-email-outreach -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/cold-email-outreach, .gemini/skills/cold-email-outreach, .github/skills/cold-email-outreach and .opencode/skills/cold-email-outreach in your project.

What does Cold Email Outreach need to run?

Going by SKILL.md and its folder, Cold Email Outreach needs the command-line tools its instructions call (git).

Does Cold Email Outreach access the network?

SKILL.md contains no URLs. Its commands use git, which can reach the network depending on how they are called. This is read from the text; nothing was executed.

Is Cold Email Outreach safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Cold Email Outreach use?

Cold Email Outreach is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Cold Email Outreach use?

About 1.3k tokens (SKILL.md is roughly 5.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Cold Email Outreach?

Skills that share tags, products or a category with Cold Email Outreach: Spam Word Checker (growthenginenowoslawski/coldoutboundskills, 753 stars), Tech Stack Teardown (gooseworks-ai/goose-skills, 1.2k stars), Email Template Generator (OneWave-AI/claude-skills, 336 stars) and Outbound Analyst (Othmane-Khadri/YALC-the-GTM-operating-system, 318 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Cold Email Outreach?

thatrebeccarae (a GitHub user) maintains it in thatrebeccarae/claude-marketing, which has 161 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on May 14, 2026.

Source: thatrebeccarae/claude-marketing on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.