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Agent skill

Founder Post Triggers 24

by swan-gtm in swan-gtm/gtm-skills

A skill your agent uses when a founder has no results to point at and needs something to publish — "I have nothing to post about", "what do I write when we haven't launched", "who would even listen…

MITAuto-check passed

Install Founder Post Triggers 24

skills CLI
$ npx skills add swan-gtm/gtm-skills --skill founder-post-triggers-24 -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install swan-gtm/gtm-skills founder-post-triggers-24 --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/swan-gtm/gtm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/danni-chen/founder-post-triggers-24 .claude/skills/founder-post-triggers-24 && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
founder-post-triggers-24
GitHub stars
172
Token cost
~1.2k tokens
SKILL.md length
624 words
Files
3 (incl. references)
Skills in repo
32
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when a founder has no results to point at and needs something to publish — "I have nothing to post about", "what do I write when we haven't launched", "who would even listen…

  • Works in 6 steps: The surprising sentence — a customer… → The real no — the actual reason a… → The exit reason — why someone churned,… → …
  • A founder has no results to point at and needs something to publish — I have nothing to post about
  • SKILL.md covers Customer Evidence (6), Numbers You Can Stand Behind (5), Decisions and Reversals (5) and Product as Demonstration (4), plus 7 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Founder Post Triggers 24 is an agent skill from swan-gtm/gtm-skills. Use this skill when a founder has no results to point at and needs something to publish — "I have nothing to post about", "what do I write when we haven't launched", "who would even listen to me", "should I build a personal brand", "our CAC is climbing and we have no budget". Twenty-four things that already happened this week and are publishable, in five categories, plus the play selector, copy-paste opening lines, and the pre-publish check.

Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/first-four-weeks.md` and `references/plays.md`).

The repository describes itself as: Open, production-grade GTM skills for AI agents. The licence is MIT.

When your agent uses it

  • A founder has no results to point at and needs something to publish — I have nothing to post about
  • What do I write when we havent launched
  • Who would even listen to me
  • Should I build a personal brand

Example prompts

  • “I have nothing to post about”
  • “what do I write when we haven”
  • “who would even listen to me”
  • “/founder-post-triggers-24”

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. The surprising sentence — a customer line that changed your view. Verbatim.
  2. The real no — the actual reason a prospect declined, not the polite one.
  3. The exit reason — why someone churned, plus your read.
  4. The recurring question — asked three times in support. Answer it publicly.
  5. Their words, not yours — how a customer described you to someone else.
  6. The unintended use — someone using it for something you never designed.

What it can do on your machine

Read from SKILL.md and the folder at commit 67abd04. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Founder Post Triggers 24 loads about 1.2k tokens when it runs, and up to ~3.5k if it reads all its reference files. Until then it costs about 118 tokens; SKILL.md has 624 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~118
When it runs · the whole SKILL.md, loaded when a task matches
~1.2k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~3.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from swan-gtm/gtm-skills at commit 67abd04, republished under its MIT licence (© swan-gtm). 624 words, ~1,238 tokens.

Download SKILL.mdSave it as .claude/skills/founder-post-triggers-24/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.
name
founder-post-triggers-24
description
Use this skill when a founder has no results to point at and needs something to publish — "I have nothing to post about", "what do I write when we haven't launched", "who would even listen to me", "should I build a personal brand", "our CAC is climbing and we have no budget". Twenty-four things that already happened this week and are publishable, in five categories, plus the play selector, copy-paste opening lines, and the pre-publish check.
title
Founder post triggers
category
Influencers
tags
Marketing, Leadership

24 Founder Post Triggers

Credibility before traction comes from the specificity of the problem you work on, not the size of your wins. Every trigger below already happened — pick one and publish it.

Customer Evidence (6)

  1. The surprising sentence — a customer line that changed your view. Verbatim.
  2. The real no — the actual reason a prospect declined, not the polite one.
  3. The exit reason — why someone churned, plus your read.
  4. The recurring question — asked three times in support. Answer it publicly.
  5. Their words, not yours — how a customer described you to someone else.
  6. The unintended use — someone using it for something you never designed.

Numbers You Can Stand Behind (5)

  1. Before and after — one conversion rate, one change, both figures.
  2. The retention read — a churn number plus your honest diagnosis.
  3. Channel cost direction — what a channel costs, and whether that is rising.
  4. The failed experiment — what you tried, what it returned, what you concluded.
  5. The expectation gap — forecast versus what landed.

Decisions and Reversals (5)

  1. What you cut — a feature removed, and what removing it cost.
  2. The reversal — a decision your team argued you out of.
  3. The thing nobody used — built, shipped, ignored.
  4. The pricing change — what moved, and why.
  5. The deliberate no — a customer, segment, or feature you turned down.

Product as Demonstration (4)

  1. Raw output — what it just produced, unedited.
  2. Before and after artifact — the same task with and without it.
  3. The hard part — a genuinely difficult problem, and your solution.
  4. What it refuses to do — a constraint you built on purpose.

Position and Category (4)

  1. The real comparison set — who buyers actually weigh you against.
  2. The disagreed belief — category orthodoxy you think is wrong.
  3. The loose term, defined — a vague word, made precise.
  4. The unpriced change — a market shift most have not adjusted to.

Play Selector

Pick one and hold it — they train different expectations and combine badly. Cases: references/plays.md.

PlayRun whenTriggers
Publish real numbersYou have data and tolerate exposure7–11
Content on audience painYou serve a specific, badly-served group1–6, 24
Speaking is showingThe product's output is visible17–20
Position alignmentThe company's claim is already clear21–23
Show full SKILL.md (244 more words)Show less

Opening Lines (Lowest-Effort Tier)

Share something already circulating, add one sentence of real judgment:

  • "This matches what we see with our own users: …"
  • "Most people read this as X. The more useful takeaway is Y."
  • "The part everyone skips: …"
  • "We tried this. It worked / it didn't, because …"
  • "I believed this a quarter ago. What changed my mind: …"

Ramp and cadence: references/first-four-weeks.md.

Pre-Publish Check

  • Contains one first-hand fact — a quote, a number, a reversal
  • Could NOT have been written by someone who read the same articles
  • Inside your one chosen topic (hold ~70% of output there)
  • States a process, not an opinion
  • Any number in it, you can stand behind unedited

What good looks like

  • Strong founders write from one specific thing that happened; weak ones write from a general position. A draft with no first-hand fact is noise wearing the costume of insight.
  • The common mistake is waiting for results. The second is posting announcements — they answer "what shipped" instead of "what this means for you".
  • It is working when strangers engage and what they say back names your topic. Scattered replies mean the topic has not landed.
  • Track inbound that names your specific problem. Better signal than follower count, and earlier.

Rules

  • MUST anchor every post in a first-hand event from the work.
  • MUST hold ~70% of output inside one topic.
  • NEVER publish a number you cannot stand behind, or dress up a bad one.
  • NEVER wait for results to start.

Example prompts

Give me 3 post triggers I can write today from this week's customer calls.
Which play fits a product whose output is a generated document?
Turn trigger #8 into a draft — our 90-day retention is 22%.

© swan-gtm, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 2 other files (references) in skills/danni-chen/founder-post-triggers-24 of swan-gtm/gtm-skills.

  • SKILL.md
  • references/first-four-weeks.md
  • references/plays.md

Open the folder on GitHubat commit 67abd04

Compare with similar skills

Founder Post Triggers 24 next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Founder Post Triggers 24 compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Founder Post Triggers 24 this skillswan-gtm/gtm-skills172—~1.2kAutomated safety check: PassMIT
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HTML PPT Studiolewislulu/html-ppt-skill8.6k4 repos~4.7kAutomated safety check: PassMIT
Agent Browserquran/quran.com-frontend-next1.9k40 repos~3.3kAutomated safety check: PassNone
Dependency Watchtelegramdesktop/tdesktop33k1 repos~2.2kAutomated safety check: PassGPL-3.0
Perform Tasktelegramdesktop/tdesktop33k2 repos~3kAutomated safety check: PassGPL-3.0

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Questions about Founder Post Triggers 24

What does Founder Post Triggers 24 do?

A skill your agent uses when a founder has no results to point at and needs something to publish — "I have nothing to post about", "what do I write when we haven't launched", "who would even listen…. Founder Post Triggers 24 is an agent skill from swan-gtm/gtm-skills. Use this skill when a founder has no results to point at and needs something to publish — "I have nothing to post about", "what do I write when we haven't launched", "who would even listen to me", "should I build a personal brand", "our CAC is climbing and we have no budget".

When should I use Founder Post Triggers 24?

Founder Post Triggers 24 fits situations like: A founder has no results to point at and needs something to publish — I have nothing to post about; what do I write when we havent launched; who would even listen to me; should I build a personal brand.

How do I install Founder Post Triggers 24 in Claude Code?

Run `npx skills add swan-gtm/gtm-skills --skill founder-post-triggers-24 -a claude-code`. Or copy the skill folder (skills/danni-chen/founder-post-triggers-24 in swan-gtm/gtm-skills) into .claude/skills/founder-post-triggers-24 in your project. Claude Code loads it when a task matches its description.

How do I install Founder Post Triggers 24 in Codex?

Run `npx skills add swan-gtm/gtm-skills --skill founder-post-triggers-24 -a codex`. Or copy the skill folder (skills/danni-chen/founder-post-triggers-24 in swan-gtm/gtm-skills) into .agents/skills/founder-post-triggers-24 in your project. Codex loads it when a task matches its description.

Can I use Founder Post Triggers 24 in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add swan-gtm/gtm-skills --skill founder-post-triggers-24 -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/founder-post-triggers-24, .gemini/skills/founder-post-triggers-24, .github/skills/founder-post-triggers-24 and .opencode/skills/founder-post-triggers-24 in your project.

What does Founder Post Triggers 24 need to run?

SKILL.md names no scripts, command-line tools or credentials: Founder Post Triggers 24 is instructions for the agent only.

Does Founder Post Triggers 24 access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Founder Post Triggers 24 safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Founder Post Triggers 24 use?

Founder Post Triggers 24 is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Founder Post Triggers 24 use?

About 1.2k tokens (SKILL.md is roughly 5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.3k tokens, read only when the agent opens those files.

What are the alternatives to Founder Post Triggers 24?

Skills that share tags, products or a category with Founder Post Triggers 24: Idea Refinement (addyosmani/agent-skills, 105k stars), HTML PPT Studio (lewislulu/html-ppt-skill, 8.6k stars), Agent Browser (quran/quran.com-frontend-next, 1.9k stars) and Dependency Watch (telegramdesktop/tdesktop, 33k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Founder Post Triggers 24?

swan-gtm (a GitHub organization) maintains it in swan-gtm/gtm-skills, which has 172 GitHub stars. The repository holds 32 skills in this directory. The repository was last updated on October 8, 2026.

Source: swan-gtm/gtm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.