Agent skill

Writing Copy

by spencerpauly in spencerpauly/awesome-cursor-skills

Write marketing copy for landing pages, product descriptions, CTAs, emails, and app UI text.

CC0-1.0Auto-check passedFrontend & Design

Install Writing Copy

skills CLI

$ npx skills add spencerpauly/awesome-cursor-skills --skill writing-copy -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI

$ gh skill install spencerpauly/awesome-cursor-skills writing-copy --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy

$ git clone --depth 1 https://github.com/spencerpauly/awesome-cursor-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/resources/writing-copy .claude/skills/writing-copy && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Paste into Claude Code

Install the "writing-copy" agent skill from https://github.com/spencerpauly/awesome-cursor-skills/tree/main/resources/writing-copy into .claude/skills/writing-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "writing-copy", then confirm the skill loads.

Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

$skill-installer

$skill-installer install https://github.com/spencerpauly/awesome-cursor-skills/tree/main/resources/writing-copy

Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.

skills CLI

$ npx skills add spencerpauly/awesome-cursor-skills --skill writing-copy -a codex

Project install goes to .agents/skills/; add -g for ~/.codex/skills/.

GitHub CLI

$ gh skill install spencerpauly/awesome-cursor-skills writing-copy --agent codex

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/spencerpauly/awesome-cursor-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/resources/writing-copy .agents/skills/writing-copy && rm -rf skills-src

Use ~/.agents/skills/ instead of .agents/skills for a personal install.

Codex skills documentation · loads skills from .agents/skills/

Paste into Codex

Install the "writing-copy" agent skill from https://github.com/spencerpauly/awesome-cursor-skills/tree/main/resources/writing-copy into .agents/skills/writing-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "writing-copy", then confirm the skill loads.

Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add spencerpauly/awesome-cursor-skills --skill writing-copy -a cursor

Project install goes to .agents/skills/; add -g for ~/.cursor/skills/.

GitHub CLI

$ gh skill install spencerpauly/awesome-cursor-skills writing-copy --agent cursor

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/spencerpauly/awesome-cursor-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/resources/writing-copy .cursor/skills/writing-copy && rm -rf skills-src

Use ~/.cursor/skills/ instead of .cursor/skills for a personal install.

Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/

Paste into Cursor

Install the "writing-copy" agent skill from https://github.com/spencerpauly/awesome-cursor-skills/tree/main/resources/writing-copy into .cursor/skills/writing-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "writing-copy", then confirm the skill loads.

Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

gemini skills install

$ gemini skills install https://github.com/spencerpauly/awesome-cursor-skills.git --path resources/writing-copy

--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.

skills CLI

$ npx skills add spencerpauly/awesome-cursor-skills --skill writing-copy -a gemini-cli

Project install goes to .agents/skills/; add -g for ~/.gemini/skills/.

GitHub CLI

$ gh skill install spencerpauly/awesome-cursor-skills writing-copy --agent gemini-cli

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/spencerpauly/awesome-cursor-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/resources/writing-copy .gemini/skills/writing-copy && rm -rf skills-src

Use ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.

Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/

Paste into Gemini CLI

Install the "writing-copy" agent skill from https://github.com/spencerpauly/awesome-cursor-skills/tree/main/resources/writing-copy into .gemini/skills/writing-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "writing-copy", then confirm the skill loads.

Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

GitHub CLI

$ gh skill install spencerpauly/awesome-cursor-skills writing-copy

Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).

skills CLI

$ npx skills add spencerpauly/awesome-cursor-skills --skill writing-copy -a github-copilot

Project install goes to .agents/skills/; add -g for ~/.copilot/skills/.

Manual copy

$ git clone --depth 1 https://github.com/spencerpauly/awesome-cursor-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/resources/writing-copy .github/skills/writing-copy && rm -rf skills-src

Use ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.

GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/

Paste into GitHub Copilot

Install the "writing-copy" agent skill from https://github.com/spencerpauly/awesome-cursor-skills/tree/main/resources/writing-copy into .github/skills/writing-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "writing-copy", then confirm the skill loads.

GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add spencerpauly/awesome-cursor-skills --skill writing-copy -a opencode

OpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.

GitHub CLI

$ gh skill install spencerpauly/awesome-cursor-skills writing-copy --agent opencode

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/spencerpauly/awesome-cursor-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/resources/writing-copy .opencode/skills/writing-copy && rm -rf skills-src

Use ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.

OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/

Paste into OpenCode

Install the "writing-copy" agent skill from https://github.com/spencerpauly/awesome-cursor-skills/tree/main/resources/writing-copy into .opencode/skills/writing-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "writing-copy", then confirm the skill loads.

OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

Facts

Skill name: writing-copy
GitHub stars: 844
Token cost: ~715 tokens
SKILL.md length: 365 words
Files: 1
Skills in repo: 60
Repo updated: Aug 2, 2026
First seen: Oct 7, 2026
Licence: CC0-1.0

At a glance

Write marketing copy for landing pages, product descriptions, CTAs, emails, and app UI text.

Works in 5 steps: Clarity over cleverness — users should… → Benefits over features — "Save 2 hours a… → One idea per section — don't overload… → …
Tasks that involve Copywriting
SKILL.md covers Principles, Landing Page Structure, Button & CTA Copy and Microcopy (UI Text), plus 2 more sections
Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Writing Copy is an agent skill from spencerpauly/awesome-cursor-skills. Write marketing copy for landing pages, product descriptions, CTAs, emails, and app UI text.

Its SKILL.md is about 720 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Frontend & Design, covering Copywriting and Landing pages. The repository describes itself as: A curated list of awesome skills for Cursor. The licence is CC0-1.0.

When your agent uses it

Tasks that involve Copywriting
Tasks that involve Landing pages

Example prompts

“/writing-copy”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

Clarity over cleverness — users should instantly understand what you're saying
Benefits over features — "Save 2 hours a day" beats "AI-powered automation"
One idea per section — don't overload the reader
Active voice — "We send your report" not "Your report will be sent"
Short sentences — aim for 15-20 words per sentence

What it can do on your machine

Read from SKILL.md and the folder at commit 99cd265. It shows what the files ask for, not the result of running them.

Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Writing Copy loads about 715 tokens when it runs. Until then it costs about 26 tokens; SKILL.md has 365 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it: ~26
When it runs · the whole SKILL.md, loaded when a task matches: ~715

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from spencerpauly/awesome-cursor-skills at commit 99cd265, republished under its CC0-1.0 licence (© spencerpauly). 365 words, ~715 tokens.

Download SKILL.mdSave it as .claude/skills/writing-copy/SKILL.md (or your agent's skills folder).

name: writing-copy
description: Write marketing copy for landing pages, product descriptions, CTAs, emails, and app UI text.
user-invocable: true

Writing Copy

Write clear, compelling copy for products and marketing.

Principles

Clarity over cleverness — users should instantly understand what you're saying
Benefits over features — "Save 2 hours a day" beats "AI-powered automation"
One idea per section — don't overload the reader
Active voice — "We send your report" not "Your report will be sent"
Short sentences — aim for 15-20 words per sentence

Landing Page Structure

Hero Section

Headline: One sentence, states the core value (8-12 words)
Subheadline: Expands on the headline, addresses who it's for (15-25 words)
CTA: Clear action verb ("Start free trial", "Get started", "Try for free")

Headline:    Ship faster with AI-powered code review
Subheadline: Catch bugs, enforce standards, and merge with confidence — 
             built for teams that move fast.
CTA:         Start free trial →

Features Section

For each feature:

Short title (3-5 words)
One sentence explaining the benefit
Optional: icon or screenshot

Customer logos, testimonials, metrics
Specific numbers: "Used by 10,000+ teams" not "Used by many teams"
Quotes with name, title, company

CTA Section

Repeat the primary CTA
Address objections: "No credit card required", "Free for up to 5 users"

Button & CTA Copy

Good:

"Start free trial"
"Get started — it's free"
"Download the app"
"See pricing"
"Book a demo"

Bad:

"Submit"
"Click here"
"Learn more" (too vague as a primary CTA)
"Get started now for free today!" (too long)

Show full SKILL.md (166 more words)Show less

Microcopy (UI Text)

Error messages:

Say what happened and what to do: "Payment failed. Please check your card details and try again."
Not: "Error 422" or "Something went wrong"

Empty states:

Guide the user: "No projects yet. Create your first project to get started."
Not: "No data"

Confirmation dialogs:

Be specific: "Delete this project? This will remove all tasks and cannot be undone."
Button: "Delete project" (not "OK")

Loading states:

"Setting up your workspace..." (not "Loading...")

Email Copy

Subject line: 6-10 words, specific, no ALL CAPS
First line: Get to the point — why should they care?
Body: One CTA, not three
P.S.: Use for urgency or a secondary point (highest-read part after the subject)

Tips

Read your copy out loud — if it sounds awkward, rewrite it
Cut every word that isn't doing work
Use the "so what?" test: after every sentence, ask "so what?" — the answer should be obvious
A/B test headlines and CTAs when possible
Match the tone to your audience (developer docs ≠ consumer marketing)

Files

Just SKILL.md in resources/writing-copy of spencerpauly/awesome-cursor-skills.

Open the folder on GitHubat commit 99cd265

Compare with similar skills

Writing Copy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Writing Copy compared with similar skills
Skill	Stars	Used in	Tokens	Auto-check	Licence	Repo updated
Writing Copy this skillspencerpauly/awesome-cursor-skills	844	—	~715	Automated safety check: Pass	CC0-1.0	2 mo ago
Landing Page Copywriterjulianromli/ai-skills	191	2 repos	~1.4k	Automated safety check: Pass	None	4 mo ago
Arabic Copy Localizergrowthack88/growth-marketing-os	116	—	~1k	Automated safety check: Pass	MIT	8 days ago
Marketing Copyscarletkc/agents	226	—	~1.3k	Automated safety check: Pass	Apache-2.0	19 days ago
Marketing Claims Reviewanthropics/claude-for-legal	9.6k	2 repos	~3.6k	Automated safety check: Pass	Apache-2.0	11 days ago
Cashclaw Landing Pageertugrulakben/cashclaw	303	—	~2.7k	Automated safety check: Pass	MIT	4 days ago

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Questions about Writing Copy

What does Writing Copy do?

Write marketing copy for landing pages, product descriptions, CTAs, emails, and app UI text. Writing Copy is an agent skill from spencerpauly/awesome-cursor-skills. Write marketing copy for landing pages, product descriptions, CTAs, emails, and app UI text.

When should I use Writing Copy?

Writing Copy fits situations like: tasks that involve Copywriting; tasks that involve Landing pages.

How do I install Writing Copy in Claude Code?

Run `npx skills add spencerpauly/awesome-cursor-skills --skill writing-copy -a claude-code`. Or copy the skill folder (resources/writing-copy in spencerpauly/awesome-cursor-skills) into .claude/skills/writing-copy in your project. Claude Code loads it when a task matches its description.

How do I install Writing Copy in Codex?

Run `npx skills add spencerpauly/awesome-cursor-skills --skill writing-copy -a codex`. Or copy the skill folder (resources/writing-copy in spencerpauly/awesome-cursor-skills) into .agents/skills/writing-copy in your project. Codex loads it when a task matches its description.

Can I use Writing Copy in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add spencerpauly/awesome-cursor-skills --skill writing-copy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/writing-copy, .gemini/skills/writing-copy, .github/skills/writing-copy and .opencode/skills/writing-copy in your project.

What does Writing Copy need to run?

SKILL.md names no scripts, command-line tools or credentials: Writing Copy is instructions for the agent only.

Does Writing Copy access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Writing Copy safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Writing Copy use?

Writing Copy is published under the CC0-1.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Writing Copy use?

About 715 tokens (SKILL.md is roughly 2.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Writing Copy?

Skills that share tags, products or a category with Writing Copy: Landing Page Copywriter (julianromli/ai-skills, 191 stars), Arabic Copy Localizer (growthack88/growth-marketing-os, 116 stars), Marketing Copy (scarletkc/agents, 226 stars) and Marketing Claims Review (anthropics/claude-for-legal, 9.6k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Writing Copy?

spencerpauly (a GitHub user) maintains it in spencerpauly/awesome-cursor-skills, which has 844 GitHub stars. The repository holds 60 skills in this directory. The repository was last updated on August 2, 2026.

Source: spencerpauly/awesome-cursor-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.

Install Writing Copy

Facts

At a glance

What it does

When your agent uses it

Example prompts

Workflow steps

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

Writing Copy

Principles

Landing Page Structure

Hero Section

Features Section

Social Proof

CTA Section

Button & CTA Copy

Microcopy (UI Text)

Email Copy

Tips

Files

Compare with similar skills

Similar skills

More from spencerpauly/awesome-cursor-skills

Related

Questions about Writing Copy