Agent skill

Writing Style And Tone

by social-media-skills in social-media-skills/skills

The writing-craft skill — style and tone as applied technique: rhythm, specificity, tone modulation, and the edit passes that make writing read as human.

MITAuto-check passedWriting & Content

Install Writing Style And Tone

skills CLI
$ npx skills add social-media-skills/skills --skill writing-style-and-tone -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install social-media-skills/skills writing-style-and-tone --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/writing-style-and-tone .claude/skills/writing-style-and-tone && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
writing-style-and-tone
GitHub stars
134
Token cost
~2.1k tokens
SKILL.md length
924 words
Files
6 (incl. references)
Skills in repo
106
Repo updated
First seen
Licence
MIT

At a glance

The writing-craft skill — style and tone as applied technique: rhythm, specificity, tone modulation, and the edit passes that make writing read as human.

  • Works in 2 steps: voice-builder — the voice this craft… → brand-profile + the piece's format skill…
  • Someones posts sound like ChatGPT
  • SKILL.md covers The POV: the tells are…, Read these first, The framework: STYLE and The reality (verify-quarterly), plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Writing Style And Tone is an agent skill from social-media-skills/skills. The writing-craft skill — style and tone as applied technique: rhythm, specificity, tone modulation, and the edit passes that make writing read as human. Use when someone's posts "sound like ChatGPT," a draft needs a style edit, they ask how to write differently per platform or moment without losing the brand voice, writing is grammatically perfect but exhausting, a manager wants em dashes banned or detector scores chased, or any AI-assisted draft needs its mandatory quality pass. Uses the STYLE framework. Reads…

Its SKILL.md is about 2.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/edit-passes-and-templates.md` and `references/scope-and-connections.md`).

It sits in Writing & Content, covering Brand voice and tone. It works with OpenAI. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.

When your agent uses it

  • Someones posts sound like ChatGPT
  • A draft needs a style edit
  • They ask how to write differently per platform
  • Moment without losing the brand voice

Example prompts

  • “s posts”
  • “/writing-style-and-tone”

Workflow steps

2 steps, taken from the first numbered list in SKILL.md.

  1. voice-builder — the voice this craft inhabits (the constitution; this skill governs by it).
  2. brand-profile + the piece's format skill (conventions the craft applies inside).

What it can do on your machine

Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Writing Style And Tone loads about 2.1k tokens when it runs, and up to ~5.6k if it reads all its reference files. Until then it costs about 254 tokens; SKILL.md has 924 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~254
When it runs · the whole SKILL.md, loaded when a task matches
~2.1k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~5.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 924 words, ~2,091 tokens.

Download SKILL.mdSave it as .claude/skills/writing-style-and-tone/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.
name
writing-style-and-tone
description
The writing-craft skill — style and tone as applied technique: rhythm, specificity, tone modulation, and the edit passes that make writing read as human. Use when someone's posts "sound like ChatGPT," a draft needs a style edit, they ask how to write differently per platform or moment without losing the brand voice, writing is grammatically perfect but exhausting, a manager wants em dashes banned or detector scores chased, or any AI-assisted draft needs its mandatory quality pass. Uses the STYLE framework. Reads voice-builder + brand-profile + the format skill first. Tells must be read as a cluster with judgment — no single marker proves AI, and detectors misflag real writers; the winning move is substance so owned the question never arises. Voice is identity; tone is register. The agent drafts; the HUMAN supplies lived specifics and final say; never invents anecdotes or staged typos. Distinct from voice-builder, hook-writer, the format skills, and content-research-and-sourcing.
version
1.0.0

writing-style-and-tone

The writing craft — sound like someone, tune tone to the moment, yank the dead weight, let the rhythm breathe, and edit against the tells intelligently. The agent drafts and edits in the voice; the human supplies the lived specifics and the final call; WoopSocial publishes. (Craft skill — no tool file.)

The POV: the tells are symptoms — the disease is saying what anyone could say

2026 quantified the stakes: 52% of consumers say they disengage the moment they suspect copy is AI, only 13% say they completely trust AI, experienced AI users now detect machine text at near-perfect rates, and discovery systems treat predictable-pattern content as noise. So the tell taxonomy matters — the delve-class vocabulary (44% of PubMed's all-time "delve" appearances landed in 2023–24), "It's not X, it's Y," the forced rule-of-three, the rigid intro-point-point-conclusion shape, fluff sentences, relentless positivity — but the top-1% position holds two truths at once. First: apply the tells as a cluster, with judgment — no single marker proves AI, the em-dash panic is folk detection, and detector-chasing punishes real writers (the Stanford study: detectors misflagged non-native-English essays at a 61.3% average false-positive rate). Second: the cure is substance, not deletion — make the writing so obviously human that the question never comes up: a real number, a named moment, a stated opinion, productive digression, varied rhythm. Say what only you could say. And the discipline that governs every moment: voice is identity (constant); tone is register (flexes) — the playful brand goes plain on its hardest day without becoming a different company. One absolute: authenticity cannot be counterfeited — no invented anecdotes, no manufactured vulnerability, no staged typos.

Read these first

  1. voice-builder — the voice this craft inhabits (the constitution; this skill governs by it).
  2. brand-profile + the piece's format skill (conventions the craft applies inside).

The framework: STYLE

(Depth: references/the-style-framework.md.)

  • S — Sound like someone: one only-you element per piece (number, moment, opinion); concrete over abstract; subjectivity as a feature.
  • T — Tune tone to the moment: the tone map (celebration / education / sales / complaint / crisis) with voice fingerprints persisting; platform register shifts, identity doesn't (the cover-the-handle test).
  • Y — Yank the dead weight: fluff sentences deleted whole; throat-clearing cut; verbs over adjectives; one idea per sentence; front-load.
  • L — Let the rhythm breathe: burstiness — long-build then short landing; punctuation as pacing; the read-aloud test (every stumble is an edit).
  • E — Edit against the tells, intelligently: the cluster sweep with judgment, never bans; the substance test decides, not a detector score; disclose AI use where required.

The reality (verify-quarterly)

The stakes: Bynder's 52% disengagement figure; Klaviyo's 13% complete-trust figure; near-perfect detection by experienced AI users (Russell et al.); information-gain systems penalizing sameness. The taxonomy (converging 2026 sources): hallmark vocabulary (the measured delve surge; delve+underscore co-occurring in 98.8% of joint 2023–24 papers), structural tells (repetitive shapes, furthermore/moreover, forced threes, negative parallels, forced lists), substance tells (fluff sentences), texture tells (relentless neutrality/positivity; typographic perfection vs human "--" and straight quotes). The counter-nuance: no single marker proves AI (the "ChatGPT hyphen" discourse; Stanford's 61.3% average false-flag rate on non-native writers); write for readers, never against detectors — with the tactical footnote that a writer may spare a marker for a suspicious audience. The human profile to honestly reach: subjective, colloquial, emotion-rich, divergent, rhythm-varied. Attribute all; verify-quarterly. Full detail: references/writing-style-2026-reality.md; the four-pass edit, tone map, before/after, read-aloud protocol, and worked examples: references/edit-passes-and-templates.md.

Show full SKILL.md (371 more words)Show less

Honest scope (never violate)

  • The agent drafts in the voice, runs the four passes, renders tone per the map, and flags where a real specific is needed — placeholders stay visibly unfilled until the human supplies lived material and signs off. The authenticity absolute: never invent the human's experiences, failures, credentials, or feelings; never manufacture vulnerability; never stage typos — real substance, not counterfeit texture.
  • Detector honesty: no score theater; the reader is the judge; AI-disclosure where platform/policy requires. Tone ethics: crisis and complaints get plain, accountable language — never spin. Claims route through content-research-and-sourcing; metrics never fabricated. (Full scope: references/scope-and-connections.md.)

Distinct from its siblings (route correctly)

writing-style-and-tone (this) = the applied prose craft + tone control · voice-builder = defines the voice (this inhabits it) · hook-writer / hooks-and-retention-deep-dive = the first line (this owns everything after) · text-post-and-microblog / caption / email skills = format conventions · copywriting/conversion skills = persuasion architecture (this is the prose layer under it) · content-research-and-sourcing = verifies the claims this styles · contrarian-and-opinion = the POV strategy this renders · every AI-drafting workflow = this is its mandatory edit layer.

Where this connects

Reads first: voice-builder + brand-profile + the format skill. Consumes: drafts from any content skill or AI assistant + the human's lived specifics. Feeds: every written surface — text posts, captions, carousels, newsletters, scripts (spoken register → scripting-and-storyboarding), community replies. Publishes via: the finished piece → scheduling-and-queue → WoopSocial. Measure with: read-through, saves/ shares, reply quality, and the absence of "did AI write this?" comments via analytics-and-reporting — never fabricated.

Definition of done

Prose that passes the substance test before any tell sweep: at least one only-us element per piece (a real number, named moment, or defensible opinion supplied by the human — never invented), dead weight yanked (no fluff sentences, no throat-clearing, verbs doing the work), rhythm varied and read aloud until stumble-free, tone rendered deliberately from the map (voice fingerprints constant; cleverness dialed to zero as stakes rise; the cover-the-handle test passed across platforms), and the tell cluster swept with judgment — no banned punctuation, no detector-score theater, AI use disclosed where required; the agent flagging placeholder slots rather than fabricating lived experience, the human filling and approving them, claims verified via content-research-and-sourcing, and the piece published via WoopSocial; no invented anecdotes, manufactured vulnerability, staged imperfection, or fabricated metrics; and correctly distinguished from voice-builder, hook-writer, the format skills, and content-research-and-sourcing.

© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files (references) in skills/writing-style-and-tone of social-media-skills/skills.

  • SKILL.md
  • evals/evals.json
  • references/edit-passes-and-templates.md
  • references/scope-and-connections.md
  • references/the-style-framework.md
  • references/writing-style-2026-reality.md

Open the folder on GitHubat commit 6e30eeb

Compare with similar skills

Writing Style And Tone next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Writing Style And Tone compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Writing Style And Tone this skillsocial-media-skills/skills134—~2.1kAutomated safety check: PassMIT
Avoid AI Writingconorbronsdon/avoid-ai-writing4.9k3 repos~8.1kAutomated safety check: PassMIT
BrandOhh-889/skyroc79513 repos~733Automated safety check: PassMIT
Khazix WeChat Article WriterKKKKhazix/khazix-skills21k1 repos~2.9kAutomated safety check: PassMIT
Writing Guidelinesvercel-labs/agent-skills32k7 repos~309Automated safety check: PassNone
Korean AI-Text Humanizerepoko77-ai/im-not-ai5.9k—~1.2kAutomated safety check: PassMIT

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Works with

Questions about Writing Style And Tone

What does Writing Style And Tone do?

The writing-craft skill — style and tone as applied technique: rhythm, specificity, tone modulation, and the edit passes that make writing read as human. Writing Style And Tone is an agent skill from social-media-skills/skills. The writing-craft skill — style and tone as applied technique: rhythm, specificity, tone modulation, and the edit passes that make writing read as human.

When should I use Writing Style And Tone?

Writing Style And Tone fits situations like: someones posts sound like ChatGPT; A draft needs a style edit; they ask how to write differently per platform; moment without losing the brand voice.

How do I install Writing Style And Tone in Claude Code?

Run `npx skills add social-media-skills/skills --skill writing-style-and-tone -a claude-code`. Or copy the skill folder (skills/writing-style-and-tone in social-media-skills/skills) into .claude/skills/writing-style-and-tone in your project. Claude Code loads it when a task matches its description.

How do I install Writing Style And Tone in Codex?

Run `npx skills add social-media-skills/skills --skill writing-style-and-tone -a codex`. Or copy the skill folder (skills/writing-style-and-tone in social-media-skills/skills) into .agents/skills/writing-style-and-tone in your project. Codex loads it when a task matches its description.

Can I use Writing Style And Tone in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill writing-style-and-tone -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/writing-style-and-tone, .gemini/skills/writing-style-and-tone, .github/skills/writing-style-and-tone and .opencode/skills/writing-style-and-tone in your project.

What does Writing Style And Tone need to run?

SKILL.md names no scripts, command-line tools or credentials: Writing Style And Tone is instructions for the agent only.

Does Writing Style And Tone access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Writing Style And Tone safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Writing Style And Tone use?

Writing Style And Tone is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Writing Style And Tone use?

About 2.1k tokens (SKILL.md is roughly 8.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.5k tokens, read only when the agent opens those files.

What are the alternatives to Writing Style And Tone?

Skills that share tags, products or a category with Writing Style And Tone: Avoid AI Writing (conorbronsdon/avoid-ai-writing, 4.9k stars), Brand (Ohh-889/skyroc, 795 stars), Khazix WeChat Article Writer (KKKKhazix/khazix-skills, 21k stars) and Writing Guidelines (vercel-labs/agent-skills, 32k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Writing Style And Tone?

social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.

Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.