Agent skill

Ugc And Influencer

by social-media-skills in social-media-skills/skills

UGC and influencer marketing — paid or gifted creator partnerships, briefs, usage rights, and disclosure done right.

MITAuto-check passedMarketing & SEO

Install Ugc And Influencer

skills CLI
$ npx skills add social-media-skills/skills --skill ugc-and-influencer -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install social-media-skills/skills ugc-and-influencer --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ugc-and-influencer .claude/skills/ugc-and-influencer && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
ugc-and-influencer
GitHub stars
134
Token cost
~2.1k tokens
SKILL.md length
883 words
Files
6 (incl. references)
Skills in repo
106
Repo updated
First seen
Licence
MIT

At a glance

UGC and influencer marketing — paid or gifted creator partnerships, briefs, usage rights, and disclosure done right.

  • Works in 2 steps: brand-profile — niche, audience, values,… → goals-and-kpis — what the campaign must…
  • Someone wants to run an influencer campaign
  • SKILL.md covers The POV: you're buying trust —…, Read these first, The framework: BRIEF and The reality (verify-quarterly), plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Ugc And Influencer is an agent skill from social-media-skills/skills. UGC and influencer marketing — paid or gifted creator partnerships, briefs, usage rights, and disclosure done right. Use when someone wants to run an influencer campaign, sponsored post, paid or gifted creator partnership, write a creator brief, license/whitelist creator content, source customer UGC, or build a UGC pipeline. Vets creators on engagement + audience quality (not follower count); briefs with guardrails not scripts; inks usage rights up front; enforces FTC/ASA disclosure on EVERY paid AND gifted post…

Its SKILL.md is about 2.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/briefs-rights-and-disclosure.md` and `references/scope-and-connections.md`).

It sits in Marketing & SEO, covering Influencer and creator marketing. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.

When your agent uses it

  • Someone wants to run an influencer campaign
  • Gifted creator partnership
  • Write a creator brief
  • License/whitelist creator content

Example prompts

  • “/ugc-and-influencer”

Workflow steps

2 steps, taken from the first numbered list in SKILL.md.

  1. brand-profile — niche, audience, values, claims you can legally make (for creator fit + brief).
  2. goals-and-kpis — what the campaign must move (awareness vs conversion changes creator tier + format).

What it can do on your machine

Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Ugc And Influencer loads about 2.1k tokens when it runs, and up to ~7.2k if it reads all its reference files. Until then it costs about 254 tokens; SKILL.md has 883 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~254
When it runs · the whole SKILL.md, loaded when a task matches
~2.1k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~7.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 883 words, ~2,109 tokens.

Download SKILL.mdSave it as .claude/skills/ugc-and-influencer/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.
name
ugc-and-influencer
description
UGC and influencer marketing — paid or gifted creator partnerships, briefs, usage rights, and disclosure done right. Use when someone wants to run an influencer campaign, sponsored post, paid or gifted creator partnership, write a creator brief, license/whitelist creator content, source customer UGC, or build a UGC pipeline. Vets creators on engagement + audience quality (not follower count); briefs with guardrails not scripts; inks usage rights up front; enforces FTC/ASA disclosure on EVERY paid AND gifted post; runs the customer-UGC pipeline. Uses the BRIEF framework. Reads brand-profile + goals-and-kpis first. WoopSocial publishes the BRAND'S OWN posts (rights-cleared UGC reshares, campaign posts) — NOT creator DMs/payment/whitelisting/contracts. Undisclosed sponsorship = decline and correct; a tag is not usage permission. Distinct from collabs-and-cross-promotion (mutual, unpaid), creator-monetization (the creator's side), and social-proof-and-testimonials (UGC as proof content).
version
1.0.0

ugc-and-influencer

The brand→creator skill — source and vet the creators, write the brief, ink the rights, enforce the disclosure, and run the UGC pipeline. The agent advises + drafts + plans; WoopSocial publishes the brand's own posts (rights-cleared UGC reshares, campaign posts); outreach, contracts, payment, ads and the creator's post are native/human.

The POV: you're buying trust — don't sand it off, and never hide that you bought it

An influencer post works because the audience trusts the creator, not you. Two failure modes kill that: over-scripting (a brief that dictates every word produces an ad with worse production values — brief the guardrails, let the creator speak in their own voice) and hiding the deal (undisclosed sponsorship is illegal — FTC in the US, ASA/CMA in the UK — and gifted product counts: free stuff is a material connection). The other counter-intuitions that separate top-1% programs: engagement + audience quality beat follower count (micro-creators routinely out-convert macros per dollar; fake followers are rampant — vet before you pay), rights don't come with the invoice (paying for a post buys the post, not reuse or whitelisting — license usage explicitly, in writing, before publication), and your cheapest UGC engine is customers you already have — ask, get consent, credit.

Read these first

  1. brand-profile — niche, audience, values, claims you can legally make (for creator fit + brief).
  2. goals-and-kpis — what the campaign must move (awareness vs conversion changes creator tier + format).

The framework: BRIEF

(Depth: references/the-brief-framework.md.)

  • B — Base the pick on fit + real audience: vet on niche/values fit, engagement rate, audience authenticity (fake-follower red flags) and past brand work — not follower count; choose micro vs macro by goal.
  • R — Run a brief that guides, not scripts: one page — the goal, the mandatories (key message, disclosure, claims/don'ts), hooks that worked, and explicit creative freedom. No word-for-word scripts.
  • I — Ink rights + whitelisting up front: usage scope, channels, duration, edits, exclusivity, and whitelisting/Spark Ads permission agreed in writing before content is made. A tag is not a license.
  • E — Enforce disclosure, every post: clear + conspicuous #ad / paid-partnership label on every paid AND gifted post, upfront not buried. Non-negotiable — undisclosed = decline and correct.
  • F — Feed the UGC pipeline + measure: ask customers, secure consent + rights, credit the creator, reshare via the brand's accounts; measure per-creator (engagement, saves, tracked clicks/codes) — never fabricated.

The reality (verify-quarterly)

Trust economics (UGC/creator content out-trusts branded; micro vs macro engagement + CPM math); the creator tiers (nano→mega) and when each wins; the "UGC creator" hire (content-only, no posting) as a distinct deal; fake-follower prevalence + vetting checks; platform machinery (IG paid-partnership label + partnership ads / whitelisting, TikTok Creator Marketplace + Spark Ads, YouTube paid-promotion flag, LinkedIn BrandWorks); regulator posture (FTC endorsement guides + civil penalties, ASA/CMA "#ad upfront", gifted-counts rule, EU transparency, AI/virtual-influencer disclosure): references/ugc-and-influencer-2026-reality.md. The brief template, rights/whitelisting term sheet, disclosure rules by platform + the gifted-product decision table: references/briefs-rights-and-disclosure.md.

Show full SKILL.md (421 more words)Show less

Honest scope (never violate)

  • The agent defines the creator spec + vetting checklist, drafts the outreach, the one-page brief, the rights/usage term sheet (a checklist, not legal advice — a human/lawyer signs), the UGC ask (comment/DM/email copy), and the brand's reshare posts.
  • WoopSocial publishes the BRAND'S OWN posts — rights-cleared UGC reshares (credited) and the brand's campaign posts. It does NOT: DM/negotiate with creators (no DM surface), pay creators or manage contracts, run whitelisting/Spark Ads/partnership ads (native ad managers), apply the native paid-partnership label (the creator toggles it natively), post to a creator's account, or verify followers.
  • Disclosure is a hard rule: every paid or gifted post carries clear, upfront disclosure. Asked to skip or bury the #ad → decline and correct. Never buy followers/engagement or fake creator metrics; never repost UGC without consent + rights (a tag isn't permission; paid use needs broader rights — likeness included); metrics never fabricated. (Full scope: references/scope-and-connections.md.)

Distinct from its siblings (route correctly)

ugc-and-influencer (this) = brand→creator: paid/gifted, licensed, disclosed + the customer-UGC pipeline · collabs-and-cross-promotion = creator-to-creator MUTUAL partnership (unpaid, both promote — no money/product changed hands) · creator-monetization = the same deal from the creator's side (their income/rates/media kit) · social-proof-and-testimonials = turns the resulting UGC/reviews into objection-matched proof content (this feeds it) · interactive-content = the challenge/Add-Yours mechanics (its UGC rights route here) · campaign-and-launch-planning = the campaign wrapper creator moments sit inside.

Where this connects

Reads first: brand-profile, goals-and-kpis (+ audience-research for who your buyers already trust). Feeds true material to: social-proof-and-testimonials (UGC as proof), storytelling-and-narrative (customer stories). Pairs with: caption-writer/hook-writer (the brand's reshare posts), community-management (spots organic UGC in the wild), interactive-content (challenges that generate UGC), social-selling-and-dm (the outreach conversation, human-run), linkedin-company-pages (B2B creator programs). Orchestrated by: campaign-and-launch-planning; content-calendar slots the UGC cadence. Publishes via: scheduling-and-queue → WoopSocial (brand's own posts only) + platform-specs-and-validation. Measures with: analytics-and-reporting + tracked links/codes per creator; experimentation-and-ab-testing (creative variants). Contracts, payment, ads + the creator's own post stay native/human.

Definition of done

Creators sourced against a written spec and vetted on fit + engagement + audience authenticity (fake-follower checks run) rather than follower count, with the micro/macro tier chosen by goal; a one-page brief that fixes the goal, mandatories, claims/don'ts and disclosure but leaves the voice to the creator; usage rights, duration, channels, exclusivity and any whitelisting agreed in writing before content exists; clear, upfront FTC/ASA-compliant disclosure on every paid AND gifted post (undisclosed = declined and corrected); the customer-UGC pipeline running ask → consent + rights → credit → reshare; the brand's own posts published via WoopSocial with contracts/payment/ads/creator posts left native-human; per-creator results read from tracked links and native analytics (never fabricated); and the case correctly routed against collabs-and-cross-promotion, creator-monetization, and social-proof-and-testimonials.

© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files (references) in skills/ugc-and-influencer of social-media-skills/skills.

  • SKILL.md
  • evals/evals.json
  • references/briefs-rights-and-disclosure.md
  • references/scope-and-connections.md
  • references/the-brief-framework.md
  • references/ugc-and-influencer-2026-reality.md

Open the folder on GitHubat commit 6e30eeb

Compare with similar skills

Ugc And Influencer next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Ugc And Influencer compared with similar skills
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Influencer Discoverytigerless-labs/influencer-discovery212—~2.5kAutomated safety check: NotesNone
Opencloneteam-attention/openclone130—~2.6kAutomated safety check: NotesMIT
Reelclaw Adsdansugc/reelclaw145—~3.9kAutomated safety check: NotesMIT
Affiliate CheckAffitor/affiliate-skills701—~808Automated safety check: NotesMIT

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Categories

Questions about Ugc And Influencer

What does Ugc And Influencer do?

UGC and influencer marketing — paid or gifted creator partnerships, briefs, usage rights, and disclosure done right. Ugc And Influencer is an agent skill from social-media-skills/skills. UGC and influencer marketing — paid or gifted creator partnerships, briefs, usage rights, and disclosure done right.

When should I use Ugc And Influencer?

Ugc And Influencer fits situations like: someone wants to run an influencer campaign; gifted creator partnership; write a creator brief; license/whitelist creator content.

How do I install Ugc And Influencer in Claude Code?

Run `npx skills add social-media-skills/skills --skill ugc-and-influencer -a claude-code`. Or copy the skill folder (skills/ugc-and-influencer in social-media-skills/skills) into .claude/skills/ugc-and-influencer in your project. Claude Code loads it when a task matches its description.

How do I install Ugc And Influencer in Codex?

Run `npx skills add social-media-skills/skills --skill ugc-and-influencer -a codex`. Or copy the skill folder (skills/ugc-and-influencer in social-media-skills/skills) into .agents/skills/ugc-and-influencer in your project. Codex loads it when a task matches its description.

Can I use Ugc And Influencer in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill ugc-and-influencer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ugc-and-influencer, .gemini/skills/ugc-and-influencer, .github/skills/ugc-and-influencer and .opencode/skills/ugc-and-influencer in your project.

What does Ugc And Influencer need to run?

SKILL.md names no scripts, command-line tools or credentials: Ugc And Influencer is instructions for the agent only.

Does Ugc And Influencer access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Ugc And Influencer safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Ugc And Influencer use?

Ugc And Influencer is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Ugc And Influencer use?

About 2.1k tokens (SKILL.md is roughly 8.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5.1k tokens, read only when the agent opens those files.

What are the alternatives to Ugc And Influencer?

Skills that share tags, products or a category with Ugc And Influencer: Audience Research (ScrapeCreators/social-media-research-skills, 3.4k stars), Influencer Discovery (tigerless-labs/influencer-discovery, 212 stars), Openclone (team-attention/openclone, 130 stars) and Reelclaw Ads (dansugc/reelclaw, 145 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Ugc And Influencer?

social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.

Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.