Bulkpublish Social Scheduling
davepoon/buildwithclaude
Schedule, publish and analyze social posts across 15 networks via BulkPublish (MCP or REST) — Facebook, Instagram, X, TikTok, YouTube, Threads, Bluesky, Pinterest, Google Business, LinkedIn…
A skill your agent uses to make social content discoverable through SEARCH across social platforms — the social-SEO / keyword-discovery skill.
Install Social SEO
$ npx skills add social-media-skills/skills --skill social-seo -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install social-media-skills/skills social-seo --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/social-seo .claude/skills/social-seo && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "social-seo" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/social-seo into .claude/skills/social-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social-seo", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/social-media-skills/skills/tree/main/skills/social-seoType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add social-media-skills/skills --skill social-seo -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install social-media-skills/skills social-seo --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/social-seo .agents/skills/social-seo && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "social-seo" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/social-seo into .agents/skills/social-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social-seo", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill social-seo -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install social-media-skills/skills social-seo --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/social-seo .cursor/skills/social-seo && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "social-seo" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/social-seo into .cursor/skills/social-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social-seo", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/social-media-skills/skills.git --path skills/social-seo--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add social-media-skills/skills --skill social-seo -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install social-media-skills/skills social-seo --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/social-seo .gemini/skills/social-seo && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "social-seo" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/social-seo into .gemini/skills/social-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social-seo", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install social-media-skills/skills social-seoInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add social-media-skills/skills --skill social-seo -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/social-seo .github/skills/social-seo && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "social-seo" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/social-seo into .github/skills/social-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social-seo", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill social-seo -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install social-media-skills/skills social-seo --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/social-seo .opencode/skills/social-seo && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "social-seo" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/social-seo into .opencode/skills/social-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social-seo", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
social-seo- GitHub stars
- 134
- Token cost
- ~2k tokens
- SKILL.md length
- 808 words
- Files
- 6 (incl. references)
- Skills in repo
- 106
- Repo updated
- First seen
- Licence
- MIT
At a glance
A skill your agent uses to make social content discoverable through SEARCH across social platforms — the social-SEO / keyword-discovery skill.
- Works in 7 steps: Read the foundation + the goal → Keyword research (real demand, never… → Place keywords across the platform's SEO… → …
- Make social content discoverable through SEARCH across social platforms — the social-SEO / keyword-discovery skill
- SKILL.md covers Step 0 — Read the foundation +…, Step 1 — Keyword research…, Step 2 — Place keywords across… and Step 3 — The on-content…, plus 8 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Social SEO is an agent skill from social-media-skills/skills. Use to make social content discoverable through SEARCH across social platforms — the social-SEO / keyword-discovery skill. Run when the user says "social SEO," "get found in search," "TikTok SEO," "YouTube SEO," "keywords for social," "searchable captions," or wants search across platforms rather than just the feed. For single-platform depth, route "Instagram SEO" to instagram-seo and Pinterest asks to pinterest-seo; this skill owns the cross-platform framework. Reads brand-profile and audience first. All…
Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/examples.md` and `references/keyword-research-and-technique.md`).
It sits in Marketing & SEO, covering AI search optimization, Keyword research and Social media posts. It works with Pinterest, TikTok, Instagram and YouTube. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.
When your agent uses it
- Make social content discoverable through SEARCH across social platforms — the social-SEO / keyword-discovery skill
- Says social SEO
- Get found in search
- Keywords for social
Example prompts
- “social SEO,”
- “get found in search,”
- “TikTok SEO,”
- “/social-seo”
Workflow steps
7 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Social SEO loads about 2k tokens when it runs, and up to ~6.3k if it reads all its reference files. Until then it costs about 241 tokens; SKILL.md has 808 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 808 words, ~2,005 tokens.
Download SKILL.mdSave it as
.claude/skills/social-seo/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.- name
- social-seo
- description
- Use to make social content discoverable through SEARCH across social platforms — the social-SEO / keyword-discovery skill. Run when the user says "social SEO," "get found in search," "TikTok SEO," "YouTube SEO," "keywords for social," "searchable captions," or wants search across platforms rather than just the feed. For single-platform depth, route "Instagram SEO" to instagram-seo and Pinterest asks to pinterest-seo; this skill owns the cross-platform framework. Reads brand-profile and audience first. All platforms are search engines; keywords, not hashtags, are the lever. Covers per-platform indexed surfaces, keyword research via autocomplete + native analytics (never fabricates volumes), the triple-mention technique, topical clusters, and the profile as a search asset. Routes hashtags to hashtag-strategy; hands the AI-search/LLM-citation (GEO) layer to ai-search-optimization. Measures via native search insights, not WoopSocial analytics.
- metadata.version
- 1.0.0
- license
- MIT
Social SEO
Make content findable when people search, not just visible when the feed happens to show it. In 2026 every social platform is a search engine, and search is the highest-intent, most evergreen discovery there is.
Four truths shape everything:
- All social platforms are search engines (TikTok/IG/YouTube/Pinterest/LinkedIn) — and people search different platforms for different intents. If you only optimize for the feed, you're invisible to people actively looking.
- Keywords, not hashtags, are the lever. Write for the search bar first; hashtags are a minor
category signal →
hashtag-strategy. - Search optimization doubles as recommendation optimization — the keywords that get you found in search are the same signals the algorithm uses to categorize you for the right feed/FYP audience.
- SEO turns posts into evergreen assets — a search-optimized post keeps getting found for months; a feed post dies in ~48h.
(Full model + the AI-search/GEO boundary: references/why-social-search.md.)
Step 0 — Read the foundation + the goal
Load brand-profile.md and audience.md (their exact search language matters). Get the platform(s)
and what the user wants to be found for.
Step 1 — Keyword research (real demand, never invented)
Find the terms people actually search via platform autocomplete, "others searched for",
related searches, comments, audience language, and the user's native search analytics (+ tools
like TikTok Creative Center / VidIQ). The agent can't pull live search volumes — never fabricate
numbers; give the method and work from intent/specificity. Favor long-tail, intent-rich queries you
can genuinely answer. See references/keyword-research-and-technique.md.
Step 2 — Place keywords across the platform's SEO surface
Each platform indexes different things — optimize the right ones (full per-platform guide in
references/platform-seo-surfaces.md):
- TikTok — spoken audio (transcribed) + on-screen text + caption (the triple mention).
- Instagram — caption + the searchable name/display field + bio + alt text + captioned Reels.
- YouTube — keyword-led title + ~200–300w description + transcript/captions + chapters.
- Pinterest — keyword title + description + board names + alt (hashtags deprecated there).
- LinkedIn — searchable headline/About + on-topic post keywords →
linkedin-growth. - Cross-cutting — subtitles, alt text, descriptive file names, a consistent branded handle.
Step 3 — The on-content technique
Lead with keywords, support with hashtags. State the primary phrase in natural language, early,
once or twice; align audio + on-screen + caption to one search intent; add 3–5 niche hashtags.
Never keyword-stuff (spam dilutes your topical signal). Resolve the search-vs-feed tension (clarity
vs hook) deliberately. See references/keyword-research-and-technique.md.
Step 4 — Build topical clusters (evergreen authority)
One post rarely owns a query. Cluster evergreen content around a pillar topic so you become the
answer/authority — which compounds and sharpens recommendation categorization. Map a
content-pillars pillar → a keyword cluster → many evergreen posts.
Step 5 — Optimize the profile as a search asset
The name/display field, handle, headline/bio should carry the searchable keyword/category (not just
a clever brand line). This is the searchability lens — profile-optimization owns the conversion
lens; both matter. Public profiles/content are increasingly Google-indexable too.
Step 6 — Measure (honestly) + hand off GEO
Track discoverability: impressions from search, the search terms that found you, profile visits
from non-followers, saves, evergreen-post growth — via native platform search analytics (+ Search
Console/UTMs). No WoopSocial analytics. For getting cited by AI search/LLMs (GEO), hand off to
ai-search-optimization — related but separate.
Show full SKILL.md (306 more words)Show less
Orchestration map
social-seo sets the discovery layer; it routes to / is routed from: hashtag-strategy (hashtag
specifics) · caption-writer (adds the keyword layer) · profile-optimization (conversion lens) ·
content-pillars (clusters) · tiktok-growth / instagram-growth / linkedin-growth (search as a
growth pillar) · ai-search-optimization (GEO hand-off) · scheduling-and-queue (publish).
Quality bar — self-check
- Did I do real keyword research (autocomplete/native analytics) and avoid inventing volumes?
- Did I optimize the platform-specific indexed surfaces (not one generic answer)?
- Did I use lead-with-keywords + the triple mention, in natural language (no stuffing)?
- Did I think in evergreen clusters / topical authority, and note the search = recommendation payoff?
- Did I treat the profile as a search asset, route hashtags to
hashtag-strategy, and hand GEO toai-search-optimization? - Native-search-insights measurement, no WoopSocial analytics, searchability not guaranteed rankings?
Edge cases & pushback
- "Give me exact search volumes" → can't pull live volume; show the research method; don't fabricate.
- "Stuff every keyword + 30 hashtags" → refuse; spam dilutes the signal; natural language + a few niche tags.
- "I optimized one post, done" → build a cluster; one post rarely owns a query.
- "Just use trending hashtags" → hashtags categorize, keywords get found →
hashtag-strategy. - "Make ChatGPT/Google-AI cite me" → that's GEO →
ai-search-optimization. - "Which post ranks best?" → native platform search insights; no WoopSocial analytics.
- Clever-but-vague title → keep the searchable phrase; add intrigue after the keyword.
Related skills
brand-profile,audience-research— the search language and positioning.instagram-seo,pinterest-seo— single-platform search depth (route platform-specific asks there).hashtag-strategy— the hashtag layer (a minor signal);caption-writer— caption craft.profile-optimization— profile as conversion (this skill = profile as search).content-pillars— pillars become keyword clusters; the growth skills lean on search.ai-search-optimization— the AI-search/LLM-citation (GEO) hand-off;scheduling-and-queue— publish.
References
references/why-social-search.md— the 2026 reality, the three layers, search=recommendation, evergreen, the GEO boundary.references/platform-seo-surfaces.md— what each platform indexes and how to optimize it (TikTok/IG/YouTube/Pinterest/LinkedIn/X/FB + cross-cutting).references/keyword-research-and-technique.md— finding keywords (no fabrication), the triple-mention technique, clusters, no-stuffing, measurement.references/examples.md— worked optimizations per platform + a cluster plan + honest scope.
© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 5 other files (references) in skills/social-seo of social-media-skills/skills.
- SKILL.md
- evals/evals.json
- references/examples.md
- references/keyword-research-and-technique.md
- references/platform-seo-surfaces.md
- references/why-social-search.md
Open the folder on GitHubat commit 6e30eeb
Compare with similar skills
Social SEO next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Social SEO this skillsocial-media-skills/skills | 134 | — | ~2k | Automated safety check: Pass | MIT | |
| Bulkpublish Social Schedulingdavepoon/buildwithclaude | 3.6k | — | ~1.3k | Automated safety check: Pass | MIT | |
| Social Media Managementmanojbajaj95/claude-gtm-plugin | 105 | 1 repos | ~3.9k | Automated safety check: Pass | MIT | |
| Comment MiningScrapeCreators/social-media-research-skills | 3.4k | — | ~1k | Automated safety check: Notes | MIT | |
| Trend DiscoveryScrapeCreators/social-media-research-skills | 3.4k | — | ~789 | Automated safety check: Notes | MIT | |
| Google Social Media Finderbrowser-act/skills | 6.1k | — | ~1.7k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Social SEO
What does Social SEO do?
A skill your agent uses to make social content discoverable through SEARCH across social platforms — the social-SEO / keyword-discovery skill. Social SEO is an agent skill from social-media-skills/skills. Use to make social content discoverable through SEARCH across social platforms — the social-SEO / keyword-discovery skill.
When should I use Social SEO?
Social SEO fits situations like: make social content discoverable through SEARCH across social platforms — the social-SEO / keyword-discovery skill; says social SEO; get found in search; keywords for social.
How do I install Social SEO in Claude Code?
Run `npx skills add social-media-skills/skills --skill social-seo -a claude-code`. Or copy the skill folder (skills/social-seo in social-media-skills/skills) into .claude/skills/social-seo in your project. Claude Code loads it when a task matches its description.
How do I install Social SEO in Codex?
Run `npx skills add social-media-skills/skills --skill social-seo -a codex`. Or copy the skill folder (skills/social-seo in social-media-skills/skills) into .agents/skills/social-seo in your project. Codex loads it when a task matches its description.
Can I use Social SEO in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill social-seo -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/social-seo, .gemini/skills/social-seo, .github/skills/social-seo and .opencode/skills/social-seo in your project.
What does Social SEO need to run?
SKILL.md names no scripts, command-line tools or credentials: Social SEO is instructions for the agent only.
Does Social SEO access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Social SEO safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Social SEO use?
Social SEO is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Social SEO use?
About 2k tokens (SKILL.md is roughly 8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 4.3k tokens, read only when the agent opens those files.
What are the alternatives to Social SEO?
Skills that share tags, products or a category with Social SEO: Bulkpublish Social Scheduling (davepoon/buildwithclaude, 3.6k stars), Social Media Management (manojbajaj95/claude-gtm-plugin, 105 stars), Comment Mining (ScrapeCreators/social-media-research-skills, 3.4k stars) and Trend Discovery (ScrapeCreators/social-media-research-skills, 3.4k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Social SEO?
social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.
Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.