Social
coreyhaines31/marketingskills
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage.
A skill your agent uses to write a LinkedIn post — professional, thought-leadership, or founder/personal-brand content optimized for LinkedIn's specific mechanics (dwell time, early comments, the…
Install Linkedin Post Writer
$ npx skills add social-media-skills/skills --skill linkedin-post-writer -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install social-media-skills/skills linkedin-post-writer --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/linkedin-post-writer .claude/skills/linkedin-post-writer && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "linkedin-post-writer" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/linkedin-post-writer into .claude/skills/linkedin-post-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "linkedin-post-writer", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/social-media-skills/skills/tree/main/skills/linkedin-post-writerType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add social-media-skills/skills --skill linkedin-post-writer -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install social-media-skills/skills linkedin-post-writer --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/linkedin-post-writer .agents/skills/linkedin-post-writer && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "linkedin-post-writer" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/linkedin-post-writer into .agents/skills/linkedin-post-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "linkedin-post-writer", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill linkedin-post-writer -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install social-media-skills/skills linkedin-post-writer --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/linkedin-post-writer .cursor/skills/linkedin-post-writer && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "linkedin-post-writer" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/linkedin-post-writer into .cursor/skills/linkedin-post-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "linkedin-post-writer", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/social-media-skills/skills.git --path skills/linkedin-post-writer--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add social-media-skills/skills --skill linkedin-post-writer -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install social-media-skills/skills linkedin-post-writer --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/linkedin-post-writer .gemini/skills/linkedin-post-writer && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "linkedin-post-writer" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/linkedin-post-writer into .gemini/skills/linkedin-post-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "linkedin-post-writer", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install social-media-skills/skills linkedin-post-writerInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add social-media-skills/skills --skill linkedin-post-writer -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/linkedin-post-writer .github/skills/linkedin-post-writer && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "linkedin-post-writer" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/linkedin-post-writer into .github/skills/linkedin-post-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "linkedin-post-writer", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill linkedin-post-writer -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install social-media-skills/skills linkedin-post-writer --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/linkedin-post-writer .opencode/skills/linkedin-post-writer && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "linkedin-post-writer" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/linkedin-post-writer into .opencode/skills/linkedin-post-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "linkedin-post-writer", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
linkedin-post-writer- GitHub stars
- 134
- Token cost
- ~1.8k tokens
- SKILL.md length
- 828 words
- Files
- 6 (incl. references)
- Skills in repo
- 106
- Repo updated
- First seen
- Licence
- MIT
At a glance
A skill your agent uses to write a LinkedIn post — professional, thought-leadership, or founder/personal-brand content optimized for LinkedIn's specific mechanics (dwell time, early comments, the…
- Works in 7 steps: Read the foundation first → Lock the idea, goal, and who's posting → Write the "see more" hook → …
- Write a LinkedIn post — professional
- SKILL.md covers Step 0 — Read the foundation…, Step 1 — Lock the idea, goal,…, Step 2 — Write the "see more"… and Step 3 — Structure for dwell, plus 8 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Linkedin Post Writer is an agent skill from social-media-skills/skills. Use to write a LinkedIn post — professional, thought-leadership, or founder/personal-brand content optimized for LinkedIn's specific mechanics (dwell time, early comments, the "see more" hook). Run when the user says "write a LinkedIn post," "LinkedIn," "post this on LinkedIn," "thought leadership post," "founder post," or wants professional/B2B social content. Reads brand-profile and voice first, uses hook-writer for the opening line that must win the "see more" expand, formats for dwell, drives genuine…
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/avoiding-cringe.md` and `references/examples.md`).
It sits in Writing & Content, covering Social media posts. It works with LinkedIn. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.
When your agent uses it
- Write a LinkedIn post — professional
- Thought-leadership
- Founder/personal-brand content optimized for LinkedIns specific mechanics (dwell time
- The see more hook)
Example prompts
- “s specific mechanics (dwell time, early comments, the”
- “hook). Run when the user says”
- “LinkedIn,”
- “/linkedin-post-writer”
Workflow steps
7 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Linkedin Post Writer loads about 1.8k tokens when it runs, and up to ~5.1k if it reads all its reference files. Until then it costs about 231 tokens; SKILL.md has 828 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 828 words, ~1,779 tokens.
Download SKILL.mdSave it as
.claude/skills/linkedin-post-writer/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.- name
- linkedin-post-writer
- description
- Use to write a LinkedIn post — professional, thought-leadership, or founder/personal-brand content optimized for LinkedIn's specific mechanics (dwell time, early comments, the "see more" hook). Run when the user says "write a LinkedIn post," "LinkedIn," "post this on LinkedIn," "thought leadership post," "founder post," or wants professional/B2B social content. Reads brand-profile and voice first, uses hook-writer for the opening line that must win the "see more" expand, formats for dwell, drives genuine comments, and routes links to the first comment to protect reach. Avoids LinkedIn cringe (broetry, engagement bait). This is the single-post craft: to "grow on LinkedIn" or set the account strategy use linkedin-growth; for company-page strategy use linkedin-company-pages; for general captions use caption-writer; for X threads use thread-writer; for the carousel slides use carousel-writer.
- metadata.version
- 1.0.0
- license
- MIT
LinkedIn Post Writer
LinkedIn is its own game, and posts written like generic social captions underperform on it. The algorithm rewards two things above all — dwell time (how long people actually spend on the post) and early, meaningful comments — and the format has its own rules: the "…see more" hook, whitespace that makes long posts readable, links that suppress reach, and personal voices that beat company pages.
Two commitments shape every post here:
- Earn the read, then earn the comment. Write the opening to win the "…see more" tap, format the body so people actually read it (dwell), and close in a way that invites a real comment.
- Substance over LinkedIn theatre. The platform is full of broetry and "Agree? 👇"
engagement bait — which both the algorithm and credible professionals increasingly punish.
This skill does what genuinely works and refuses the cringe. See
references/avoiding-cringe.md.
Step 0 — Read the foundation first
Load brand-profile.md and voice.md (and audience.md for the professional segment). The
LinkedIn register is usually a notch more authority-leaning than other platforms, but still human
and first-person. Carry guardrails and any compliance rules.
Step 1 — Lock the idea, goal, and who's posting
- One idea — the single point, story, or insight.
- Goal — authority, leads/warming, comments, or reach (shapes the close).
- Person vs company — personal/founder profiles consistently out-reach company pages and read
as more trustworthy. Recommend a personal voice for thought leadership; reserve the company
page for announcements/brand. (See
references/linkedin-mechanics.md; the page's own strategy lives inlinkedin-company-pages.)
Step 2 — Write the "see more" hook
Use hook-writer. The first line (~140 chars on mobile before "…see more") must earn the expand —
that tap is the first dwell signal, and without it the post is invisible. Front-load tension; no
warm-up, no "I'm excited to announce."
Step 3 — Structure for dwell
Pick a LinkedIn format (personal-story→lesson, contrarian/POV, how-to, case study,
observation — see references/post-formats.md), then format for readability: short sentences,
one-to-two-line paragraphs, generous whitespace, a clear build. A wall of text kills dwell.
(Whitespace as genuine readability — not the broetry gimmick of one dramatic fragment per line.)
Step 4 — Write the body
Deliver the value or story the hook promised, in the brand voice at a LinkedIn register. Long is fine if it earns the read (limit ~3,000 chars) — every line must pull to the next. Don't pad; don't bait-and-switch the hook.
Step 5 — Close for comments + one soft CTA
End with a genuine discussion question the audience can't help answering — relevant to their work, easy but interesting, not "Agree?". Early comments drive reach, and the author replying to them boosts it further. Add at most one soft CTA (follow for more, a resource) — LinkedIn isn't the place to hard-sell.
Step 6 — Mechanics
- Links: external links in the body suppress reach. Put the link in the first comment and
say "link in comments," or post link-free. Native content wins. See
references/linkedin-mechanics.md. - Hashtags: 3–5 relevant, at the end.
- Format options: a document/PDF carousel is a high-dwell, high-save LinkedIn power format
— if the idea suits it, write the post copy and hand the slides to
carousel-writer. - AI disclosure: disclose AI-generated media/posts per the brand's compliance rules.
Show full SKILL.md (309 more words)Show less
Deliver options, recommend one
Give 2–3 distinct posts (different angles or formats), then recommend one with a one-line reason tied to the goal.
Quality bar — self-check
- Does the first line win the "…see more" tap within the cutoff?
- Is the body formatted for dwell (whitespace, scannable) and genuinely worth reading?
- Does it sound like them at a LinkedIn register (voice + "never" list)?
- Does it close on a real question that invites comments, with one soft CTA?
- Are links routed to comments, hashtags sensible, format native?
- Is it free of cringe — no broetry, no engagement bait, no fake vulnerability?
- Would you be comfortable if a respected peer read it?
Edge cases & pushback
- User asks for engagement bait ("write a 'comment YES' post," broetry, a fake-emotional
story) → decline that approach and offer the genuine alternative that actually performs and
protects credibility. (
references/avoiding-cringe.md.) - Idea is really a one-liner → a short, sharp LinkedIn post or a poll can beat a forced essay; say so.
- Company announcement → can run from the page, but suggest a personal founder/employee post alongside for reach.
- Regulated/sensitive → carry compliance guardrails; no unverifiable claims; required disclaimers.
- Hard-sell request → reframe toward value-first; LinkedIn punishes overt selling.
- No real story/insight → don't manufacture a fake parable; sharpen the actual point or pick a format that fits what's true.
Related skills
brand-profile,voice-builder,audience-research— voice, register, professional audience.hook-writer— the "see more" opening line.caption-writer— general captions;thread-writer— X threads;carousel-writer— the slides for a document-carousel post.linkedin-growth— the personal-profile growth system (cadence, commenting, the golden hour);linkedin-company-pages— the company-page strategy. This skill stays on the single post.scheduling-and-queue— schedule the finished post.
References
references/linkedin-mechanics.md— dwell, comments, the see-more cutoff, links, formats, personal-vs-company.references/post-formats.md— LinkedIn post structures and the comment-driven close.references/avoiding-cringe.md— what NOT to do (broetry, engagement bait) and what works instead.references/examples.md— worked LinkedIn posts, formatted for dwell, vs a cringe version.
© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 5 other files (references) in skills/linkedin-post-writer of social-media-skills/skills.
- SKILL.md
- evals/evals.json
- references/avoiding-cringe.md
- references/examples.md
- references/linkedin-mechanics.md
- references/post-formats.md
Open the folder on GitHubat commit 6e30eeb
Compare with similar skills
Linkedin Post Writer next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Linkedin Post Writer this skillsocial-media-skills/skills | 134 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Socialcoreyhaines31/marketingskills | 54k | 4 repos | ~4.5k | Automated safety check: Pass | MIT | |
| Social Contentfreekmurze/dotfiles | 1k | 23 repos | ~2.1k | Automated safety check: Pass | None | |
| Linkedin Marketingsergebulaev/linkedin-skills | 4.4k | 1 repos | ~3.2k | Automated safety check: Notes | MIT | |
| Linkedin Content Plannersergebulaev/linkedin-skills | 4.4k | 1 repos | ~2.1k | Automated safety check: Pass | MIT | |
| Typefullyfreekmurze/dotfiles | 1k | 1 repos | ~3.4k | Automated safety check: Notes | None |
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Categories
Questions about Linkedin Post Writer
What does Linkedin Post Writer do?
A skill your agent uses to write a LinkedIn post — professional, thought-leadership, or founder/personal-brand content optimized for LinkedIn's specific mechanics (dwell time, early comments, the…. Linkedin Post Writer is an agent skill from social-media-skills/skills. Use to write a LinkedIn post — professional, thought-leadership, or founder/personal-brand content optimized for LinkedIn's specific mechanics (dwell time, early comments, the "see more" hook).
When should I use Linkedin Post Writer?
Linkedin Post Writer fits situations like: write a LinkedIn post — professional; thought-leadership; founder/personal-brand content optimized for LinkedIns specific mechanics (dwell time; the see more hook).
How do I install Linkedin Post Writer in Claude Code?
Run `npx skills add social-media-skills/skills --skill linkedin-post-writer -a claude-code`. Or copy the skill folder (skills/linkedin-post-writer in social-media-skills/skills) into .claude/skills/linkedin-post-writer in your project. Claude Code loads it when a task matches its description.
How do I install Linkedin Post Writer in Codex?
Run `npx skills add social-media-skills/skills --skill linkedin-post-writer -a codex`. Or copy the skill folder (skills/linkedin-post-writer in social-media-skills/skills) into .agents/skills/linkedin-post-writer in your project. Codex loads it when a task matches its description.
Can I use Linkedin Post Writer in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill linkedin-post-writer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/linkedin-post-writer, .gemini/skills/linkedin-post-writer, .github/skills/linkedin-post-writer and .opencode/skills/linkedin-post-writer in your project.
What does Linkedin Post Writer need to run?
SKILL.md names no scripts, command-line tools or credentials: Linkedin Post Writer is instructions for the agent only.
Does Linkedin Post Writer access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Linkedin Post Writer safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Linkedin Post Writer use?
Linkedin Post Writer is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Linkedin Post Writer use?
About 1.8k tokens (SKILL.md is roughly 7.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.3k tokens, read only when the agent opens those files.
What are the alternatives to Linkedin Post Writer?
Skills that share tags, products or a category with Linkedin Post Writer: Social (coreyhaines31/marketingskills, 54k stars), Social Content (freekmurze/dotfiles, 1k stars), Linkedin Marketing (sergebulaev/linkedin-skills, 4.4k stars) and Linkedin Content Planner (sergebulaev/linkedin-skills, 4.4k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Linkedin Post Writer?
social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.
Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.