Social
coreyhaines31/marketingskills
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage.
The Instagram Reels publish-mechanics skill -- distinct from reels-script (the script), instagram-seo (the keyword caption), and platform-specs-and-validation (cross-platform validation).
MITAuto-check passed
Install Instagram Reels Publishing
$ npx skills add social-media-skills/skills --skill instagram-reels-publishing -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install social-media-skills/skills instagram-reels-publishing --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/instagram-reels-publishing .claude/skills/instagram-reels-publishing && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "instagram-reels-publishing" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/instagram-reels-publishing into .claude/skills/instagram-reels-publishing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "instagram-reels-publishing", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/social-media-skills/skills/tree/main/skills/instagram-reels-publishingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add social-media-skills/skills --skill instagram-reels-publishing -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install social-media-skills/skills instagram-reels-publishing --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/instagram-reels-publishing .agents/skills/instagram-reels-publishing && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "instagram-reels-publishing" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/instagram-reels-publishing into .agents/skills/instagram-reels-publishing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "instagram-reels-publishing", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill instagram-reels-publishing -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install social-media-skills/skills instagram-reels-publishing --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/instagram-reels-publishing .cursor/skills/instagram-reels-publishing && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "instagram-reels-publishing" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/instagram-reels-publishing into .cursor/skills/instagram-reels-publishing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "instagram-reels-publishing", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/social-media-skills/skills.git --path skills/instagram-reels-publishing--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add social-media-skills/skills --skill instagram-reels-publishing -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install social-media-skills/skills instagram-reels-publishing --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/instagram-reels-publishing .gemini/skills/instagram-reels-publishing && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "instagram-reels-publishing" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/instagram-reels-publishing into .gemini/skills/instagram-reels-publishing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "instagram-reels-publishing", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install social-media-skills/skills instagram-reels-publishingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add social-media-skills/skills --skill instagram-reels-publishing -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/instagram-reels-publishing .github/skills/instagram-reels-publishing && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "instagram-reels-publishing" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/instagram-reels-publishing into .github/skills/instagram-reels-publishing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "instagram-reels-publishing", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill instagram-reels-publishing -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install social-media-skills/skills instagram-reels-publishing --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/instagram-reels-publishing .opencode/skills/instagram-reels-publishing && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "instagram-reels-publishing" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/instagram-reels-publishing into .opencode/skills/instagram-reels-publishing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "instagram-reels-publishing", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
instagram-reels-publishing- GitHub stars
- 134
- Token cost
- ~1.9k tokens
- SKILL.md length
- 792 words
- Files
- 6 (incl. references)
- Skills in repo
- 106
- Repo updated
- First seen
- Licence
- MIT
At a glance
The Instagram Reels publish-mechanics skill -- distinct from reels-script (the script), instagram-seo (the keyword caption), and platform-specs-and-validation (cross-platform validation).
- Works in 2 steps: brand-profile — cover/caption style. → the finished Reel asset (+ topic).
- Someone has a finished Reel and needs to publish it correctly: specs
- SKILL.md covers The POV: the Reel is made…, Read these first, The framework: FRAME and The reality (verify-quarterly), plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Instagram Reels Publishing is an agent skill from social-media-skills/skills. The Instagram Reels publish-mechanics skill -- distinct from reels-script (the script), instagram-seo (the keyword caption), and platform-specs-and-validation (cross-platform validation). Use when someone has a finished Reel and needs to publish it correctly: specs, cover, safe zone, publish settings. It gets the Reel OUT the way Instagram displays it: 9:16 spec-clean video, the safe zone that survives the feed and profile-grid crops, a custom grid-safe cover (chosen before publish, can't edit after), the keyword…
Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/reels-publishing-2026-reality.md` and `references/scope-and-connections.md`).
It works with Instagram. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.
When your agent uses it
- Someone has a finished Reel and needs to publish it correctly: specs
- Publish settings
Example prompts
- “/instagram-reels-publishing”
Workflow steps
2 steps, taken from the first numbered list in SKILL.md.
- brand-profile — cover/caption style.
- the finished Reel asset (+ topic).
What it can do on your machine
Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Instagram Reels Publishing loads about 1.9k tokens when it runs, and up to ~4.9k if it reads all its reference files. Until then it costs about 248 tokens; SKILL.md has 792 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 792 words, ~1,946 tokens.
Download SKILL.mdSave it as
.claude/skills/instagram-reels-publishing/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.- name
- instagram-reels-publishing
- description
- The Instagram Reels publish-mechanics skill -- distinct from reels-script (the script), instagram-seo (the keyword caption), and platform-specs-and-validation (cross-platform validation). Use when someone has a finished Reel and needs to publish it correctly: specs, cover, safe zone, publish settings. It gets the Reel OUT the way Instagram displays it: 9:16 spec-clean video, the safe zone that survives the feed and profile-grid crops, a custom grid-safe cover (chosen before publish, can't edit after), the keyword caption, and audio. Uses the FRAME framework. Reads brand-profile + the Reel asset first. The agent specs the publish settings, cover brief, and specs/safe-zone checklist, and advises audio/tags. WoopSocial publishes postType REEL + video + caption + cover on a schedule; trending audio, Share-to-Feed, tags, and Reel Insights stay native/in-app; the video/cover come from other tools. Remove other-platform watermarks; metrics never fabricated.
- version
- 1.0.0
instagram-reels-publishing
The Reel publish-mechanics skill — get a finished Reel out the way Instagram displays it (specs, safe zone, cover, settings). The agent specs the publish settings + the cover brief + the specs/safe-zone checklist + advises audio/tags; WoopSocial publishes postType REEL + video + caption + cover; trending audio, Share-to-Feed, tags, quality + Insights are native/in-app, and the video/cover/burned-in captions come from other tools.
The POV: the Reel is made elsewhere — this gets it OUT spec-clean
Great Reels get squashed/cropped/blurred at the publish step — a sizing/settings problem, not a content problem. Design for how Instagram actually displays a Reel: full 9:16 in the Reels tab, a 4:5 crop in the feed, and the 3:4 (1080×1440) profile-grid crop (the 2025 rectangular-grid change) — so keep critical content centered and in the safe zone. The cover is chosen before publish and can't be edited after. WoopSocial publishes postType REEL + video + caption + cover; the trending audio, Share-to-Feed, tags, and quality settings are native/in-app, and the video/cover/captions come from other tools.
Read these first
- brand-profile — cover/caption style.
- the finished Reel asset (+ topic).
The framework: FRAME
(Depth: references/the-frame-framework.md.)
- F — Frame it 9:16, spec-clean: 1080×1920, MP4/MOV H.264 30/60fps ≥1080p ≤4GB (~15–20 Mbps); off 0.5625 → crops/letterboxes; remove other-platform watermarks.
- R — Reserve the safe zone: top ~250px + bottom ~350px are UI; keep hook text/face/CTA in the central safe zone (survives the 4:5 feed + 3:4 grid crops).
- A — Art the cover for the grid: choose before publishing; a custom upload beats a video frame; key
elements + bold ≥60px text in the 3:4-grid-safe center; can't edit after upload (→
ideogram/nano-banana). - M — Match caption + audio: publish the keyword caption (←
instagram-seo); audio beats silent + trending audio is pushed (native); the first-3-sec hook (←reels-script); burned-in captions in the safe zone (←captions-and-clipping). - E — Emit on schedule + mind what's native: WoopSocial publishes postType REEL + video + caption +
cover, scheduled + spec-validated (→
platform-specs-and-validation); native/in-app: trending audio, Share-to-Feed, collab/product tags, media-quality, Reel Insights.
The reality (verify-quarterly)
9:16 1080×1920 canonical (off 0.5625 crops/letterboxes); MP4/MOV H.264 30/60fps ≥1080p ≤4GB ~15–20 Mbps;
length ~90s / 3 min in-app / ~15 min third-party; the 3 crop contexts (Reels tab 9:16, feed 4:5, profile
grid 3:4 1080×1440 [2025 rectangular-grid change], link 1.91:1); safe zones (top ~250 / bottom ~350 UI;
central ~1320 safe; March 2026 unified FB+IG safe zone); cover (chosen before publish, frame or custom upload,
can't edit after, renders 9:16 feed + 3:4 grid, custom > frame, bold ≥60px center); audio (with-audio >
silent, trending pushed [native]); hook first 3s; burn captions (safe zone); remove watermarks; blurry fixes
(15–20 Mbps VBR, ~30-min processing, Rec.709, desaturate reds); media-quality native: references/reels- publishing-2026-reality.md. The spec sheet + pre-publish checklist, the safe-zone map, the cover brief, the
publishable-vs-native table, the publish block + worked examples: references/specs-cover-and-publish.md.
Show full SKILL.md (356 more words)Show less
Honest scope (never violate)
- The agent specs the publish settings, writes the cover brief, runs the specs/safe-zone checklist, and advises trending-audio/Share-to-Feed/tags.
- WoopSocial publishes postType: REEL + the 9:16 video + the caption (
content.text) + the cover (REEL-only) on a schedule, validated viaplatform-specs-and-validation. - WoopSocial does NOT: select trending audio (IG's licensed library — not via API; native), toggle
Share-to-Feed (native), add collaborator/product tags (native), trim the video, set
media-quality (native), or read Reel Insights (native). It can't render the video (video tools/
creator), design the cover (image tools), or burn in captions (
captions-and-clipping). - 9:16 1080×1920 or it crops/blurs; content in the safe zone (survives the 4:5 feed + 3:4 grid crops);
custom cover — can't edit after upload; remove other-platform watermarks; never fabricate reach.
(Scope, distinctions + connections:
references/scope-and-connections.md.)
Distinct from its siblings (route correctly)
instagram-reels-publishing (this) = the publish MECHANICS (specs/safe-zone/cover/settings) · reels- script = the script · instagram-seo = the keyword caption (pairs — published here) · platform-specs- and-validation = the cross-platform validation (this uses it) · captions-and-clipping = the burn-in · tiktok-video-publishing/youtube-publishing-and-metadata = the sibling publish skills · thumbnail- design = YouTube thumbnails (the cover is the IG analogue) · instagram-growth = the strategy.
Where this connects
Reads first: brand-profile + the finished Reel asset. Pulls from: reels-script (the hook/script),
instagram-seo (the keyword caption), the video tools (veo-3/luma/kling/heygen via
ai-video) for the clip, ideogram/nano-banana for the cover, captions-and-clipping for the
burned-in captions. Validates with: platform-specs-and-validation (9:16, ≤4GB, MP4/MOV). Publishes via:
scheduling-and-queue → WoopSocial (postType REEL + video + caption + cover). Measures with: native Reel
Insights + analytics-and-reporting. Trending audio, Share-to-Feed, tags, quality, Insights + asset
creation stay native/other-tools.
Definition of done
A finished Reel published spec-clean: 9:16 at 1080×1920 (MP4/MOV H.264, ≤4GB, no other-platform watermark), with the hook/face/CTA centered in the safe zone so it survives the 4:5 feed + 3:4 grid crops; a custom grid-safe cover briefed to an image tool (bold ≥60px text in the 3:4 center, chosen before publish since it can't be edited after); the keyword caption (from instagram-seo) and audio in place, with the hook routed to reels-script and the burn-in to captions-and-clipping; postType REEL + video + caption + cover published via WoopSocial on a schedule and validated via platform-specs-and-validation, while trending audio, Share-to-Feed, collaborator/product tags, media-quality, and Insights stay native/in-app; nothing fabricated; correctly distinguished from reels-script, instagram-seo, and platform-specs-and-validation.
© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 5 other files (references) in skills/instagram-reels-publishing of social-media-skills/skills.
- SKILL.md
- evals/evals.json
- references/reels-publishing-2026-reality.md
- references/scope-and-connections.md
- references/specs-cover-and-publish.md
- references/the-frame-framework.md
Open the folder on GitHubat commit 6e30eeb
Compare with similar skills
Instagram Reels Publishing next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Instagram Reels Publishing this skillsocial-media-skills/skills | 134 | — | ~1.9k | Automated safety check: Pass | MIT | |
| Socialcoreyhaines31/marketingskills | 54k | 4 repos | ~4.5k | Automated safety check: Pass | MIT | |
| Banner Design Systemnextlevelbuilder/ui-ux-pro-max-skill | 135k | 1 repos | ~1.8k | Automated safety check: Pass | MIT | |
| Social Contentfreekmurze/dotfiles | 1k | 23 repos | ~2.1k | Automated safety check: Pass | None | |
| Instagram Skillsupreme-gg-gg/instagram-cli | 2.2k | — | ~1.4k | Automated safety check: Pass | MIT | |
| Postizgitroomhq/postiz-agent | 508 | 2 repos | ~7.9k | Automated safety check: Pass | AGPL-3.0 |
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Works with
Questions about Instagram Reels Publishing
What does Instagram Reels Publishing do?
The Instagram Reels publish-mechanics skill -- distinct from reels-script (the script), instagram-seo (the keyword caption), and platform-specs-and-validation (cross-platform validation). Instagram Reels Publishing is an agent skill from social-media-skills/skills. The Instagram Reels publish-mechanics skill -- distinct from reels-script (the script), instagram-seo (the keyword caption), and platform-specs-and-validation (cross-platform validation).
When should I use Instagram Reels Publishing?
Instagram Reels Publishing fits situations like: someone has a finished Reel and needs to publish it correctly: specs; publish settings.
How do I install Instagram Reels Publishing in Claude Code?
Run `npx skills add social-media-skills/skills --skill instagram-reels-publishing -a claude-code`. Or copy the skill folder (skills/instagram-reels-publishing in social-media-skills/skills) into .claude/skills/instagram-reels-publishing in your project. Claude Code loads it when a task matches its description.
How do I install Instagram Reels Publishing in Codex?
Run `npx skills add social-media-skills/skills --skill instagram-reels-publishing -a codex`. Or copy the skill folder (skills/instagram-reels-publishing in social-media-skills/skills) into .agents/skills/instagram-reels-publishing in your project. Codex loads it when a task matches its description.
Can I use Instagram Reels Publishing in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill instagram-reels-publishing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/instagram-reels-publishing, .gemini/skills/instagram-reels-publishing, .github/skills/instagram-reels-publishing and .opencode/skills/instagram-reels-publishing in your project.
What does Instagram Reels Publishing need to run?
SKILL.md names no scripts, command-line tools or credentials: Instagram Reels Publishing is instructions for the agent only.
Does Instagram Reels Publishing access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Instagram Reels Publishing safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Instagram Reels Publishing use?
Instagram Reels Publishing is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Instagram Reels Publishing use?
About 1.9k tokens (SKILL.md is roughly 7.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3k tokens, read only when the agent opens those files.
What are the alternatives to Instagram Reels Publishing?
Skills that share tags, products or a category with Instagram Reels Publishing: Social (coreyhaines31/marketingskills, 54k stars), Banner Design System (nextlevelbuilder/ui-ux-pro-max-skill, 135k stars), Social Content (freekmurze/dotfiles, 1k stars) and Instagram Skill (supreme-gg-gg/instagram-cli, 2.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Instagram Reels Publishing?
social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.
Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.