Content Repurposer
OneWave-AI/claude-skills
Master skill that transforms ANY content into 8+ formats: slides, infographic, video script, podcast, social posts, email series, flashcards, quiz, one-pager, interactive game.
A skill your agent uses to write the hook — the opening that earns attention — for any social content: a caption's first line, a video's first three seconds, a carousel cover slide, a thread opener…
Install Hook Writer
$ npx skills add social-media-skills/skills --skill hook-writer -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install social-media-skills/skills hook-writer --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/hook-writer .claude/skills/hook-writer && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "hook-writer" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/hook-writer into .claude/skills/hook-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "hook-writer", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/social-media-skills/skills/tree/main/skills/hook-writerType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add social-media-skills/skills --skill hook-writer -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install social-media-skills/skills hook-writer --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/hook-writer .agents/skills/hook-writer && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "hook-writer" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/hook-writer into .agents/skills/hook-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "hook-writer", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill hook-writer -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install social-media-skills/skills hook-writer --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/hook-writer .cursor/skills/hook-writer && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "hook-writer" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/hook-writer into .cursor/skills/hook-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "hook-writer", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/social-media-skills/skills.git --path skills/hook-writer--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add social-media-skills/skills --skill hook-writer -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install social-media-skills/skills hook-writer --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/hook-writer .gemini/skills/hook-writer && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "hook-writer" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/hook-writer into .gemini/skills/hook-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "hook-writer", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install social-media-skills/skills hook-writerInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add social-media-skills/skills --skill hook-writer -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/hook-writer .github/skills/hook-writer && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "hook-writer" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/hook-writer into .github/skills/hook-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "hook-writer", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill hook-writer -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install social-media-skills/skills hook-writer --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/hook-writer .opencode/skills/hook-writer && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "hook-writer" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/hook-writer into .opencode/skills/hook-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "hook-writer", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
hook-writer- GitHub stars
- 134
- Token cost
- ~1.7k tokens
- SKILL.md length
- 915 words
- Files
- 6 (incl. references)
- Skills in repo
- 106
- Repo updated
- First seen
- Licence
- MIT
At a glance
A skill your agent uses to write the hook — the opening that earns attention — for any social content: a caption's first line, a video's first three seconds, a carousel cover slide, a thread opener…
- Works in 6 steps: Read the foundation first → Pin the format and its cutoff → Find the hook in the content → …
- Write the hook — the opening that earns attention — for any social content: a captions first line
- SKILL.md covers Step 0 — Read the foundation…, Step 1 — Pin the format and…, Step 2 — Find the hook in the… and Step 3 — Generate many, across…, plus 7 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Hook Writer is an agent skill from social-media-skills/skills. Use to write the hook — the opening that earns attention — for any social content: a caption's first line, a video's first three seconds, a carousel cover slide, a thread opener, a YouTube title, or an email subject. Run when the user says "write a hook," "hook for this," "opening line," "first three seconds," "cover slide," "make this scroll-stopping," or when good content keeps getting ignored. Reads brand-profile and voice first so hooks sound like the brand, not viral-bait templates. Hooks must be TRUE to the…
Its SKILL.md is about 1.7k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/examples.md` and `references/formats.md`).
It sits in Media & Creative, covering Slides and decks, Social media posts and Video scripts and shorts. It works with YouTube. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.
When your agent uses it
- Write the hook — the opening that earns attention — for any social content: a captions first line
- A videos first three seconds
- A carousel cover slide
- A thread opener
Example prompts
- “s first line, a video”
- “write a hook,”
- “hook for this,”
- “/hook-writer”
Workflow steps
6 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Hook Writer loads about 1.7k tokens when it runs, and up to ~6k if it reads all its reference files. Until then it costs about 189 tokens; SKILL.md has 915 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 915 words, ~1,730 tokens.
Download SKILL.mdSave it as
.claude/skills/hook-writer/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.- name
- hook-writer
- description
- Use to write the hook — the opening that earns attention — for any social content: a caption's first line, a video's first three seconds, a carousel cover slide, a thread opener, a YouTube title, or an email subject. Run when the user says "write a hook," "hook for this," "opening line," "first three seconds," "cover slide," "make this scroll-stopping," or when good content keeps getting ignored. Reads brand-profile and voice first so hooks sound like the brand, not viral-bait templates. Hooks must be TRUE to the content that follows — this skill extracts the hook from the post's strongest element and never overpromises. For full captions use caption-writer; for full video scripts use the video skills. This writes the opening itself.
- metadata.version
- 1.0.0
- license
- MIT
Hook Writer
The hook is the highest-leverage line in any piece of content. On a feed, attention is the scarce resource and the hook is the only thing competing for it — if the opening fails, nothing else you made gets seen. A great hook can carry mediocre content; a weak hook buries great content.
Two ideas run through everything here:
- A hook works by opening a gap. Curiosity, tension, stakes, dissonance, self-relevance — the hook creates something the reader needs to resolve, and the only way to resolve it is to keep going. Hooks are about the mechanism, not the template. "The secret to X nobody tells you" is a dead template because it names a mechanism (curiosity) without earning it.
- A hook is a promise, and the content must pay it off. A hook that overpromises wins the tap and loses the trust — and platforms punish the bounce that follows. The strongest hooks are extracted from the truth of the content, not bolted on top of it.
Step 0 — Read the foundation first
Load brand-profile.md and voice.md. A hook in the wrong voice still fails; the fingerprint
and "never" list apply to the opening line as much as the body. If neither exists, run
brand-profile (and voice-builder if samples exist) first.
Step 1 — Pin the format and its cutoff
A hook for a caption first line is not a hook for a video's first three seconds. Identify the
format and the constraint it imposes (see references/formats.md):
- Caption — one line before the "…more" cutoff (~125 chars on Instagram).
- Video — the first 1–3 seconds, across three channels at once: what's on screen, the first spoken words, and on-screen text. Must work muted.
- Carousel cover — slide 1 is the hook; it must promise the swipe.
- Thread opener — the first post must promise the thread's payoff.
- YouTube — title + thumbnail together.
- Email — subject + preview text, mobile-truncated.
Step 2 — Find the hook in the content
Don't invent a hook and hope the content matches. Mine the actual material for its strongest raw element:
- the most surprising fact or result,
- the highest stakes or cost,
- the most specific number or detail,
- the sharpest point of view,
- the most relatable moment.
That element is the hook's raw material. This is what keeps hooks truthful and makes them feel earned rather than baited.
Step 3 — Generate many, across different mechanisms
Write 5–10 candidate hooks, deliberately using different mechanisms from
references/mechanisms.md (curiosity gap, contrarian, stakes, specificity, identity, story,
mistake, transformation, question, timeliness, authority). Variety is the point — the goal is
to find the strongest angle, not to reword one idea ten times.
Step 4 — Score and select
Run the candidates through the rubric in references/scoring.md and keep the best 1–2. The
rubric checks: does it open a real gap? is it specific? is it true to the content? does it fit
the format's cutoff? does it sound like them? would a stranger need the next beat? Discard
the rest without sentiment — most hooks you write should die.
Step 5 — Tune to format and voice; confirm the payoff
Polish the winner for the format (cut to the caption cutoff; add the visual + on-screen text for video; make the carousel cover legible at a glance). Re-check it sounds like the brand. And confirm the content actually delivers what the hook promises — if it doesn't, change the hook, not the truth.
Show full SKILL.md (355 more words)Show less
Deliver options, recommend one
Give the user 2–3 distinct hooks built on different mechanisms, then recommend one with a one-line reason tied to the goal/format. Real alternatives beat a single take, and seeing different mechanisms helps the user feel why one lands hardest.
Quality bar — self-check
- Does the hook open a gap a stranger needs to close?
- Is it specific (a real number, detail, or claim), not vague?
- Is it true — does the content pay it off without a bait-and-switch?
- Does it land inside the format's cutoff (chars, or the first 3 seconds)?
- Does it sound like them (fingerprint hit, "never" list respected)?
- Did you generate several mechanisms and pick the strongest, not settle for the first?
If it doesn't pass "would a stranger need the next beat?", it isn't a hook yet.
Edge cases
- Thin or vague content: ask what the single most surprising / highest-stakes element is. Don't fabricate a hook the content can't support.
- Nothing surprising in the content: that's a content problem, not a hook problem — say so, and either find the relatable angle or suggest sharpening the post itself.
- Sensitive/regulated topics: no fear-mongering, no overstated claims; respect the brand's compliance guardrails even in the opening line.
- Video, muted-first: the on-screen text and the visual must hook on their own; assume sound off.
- Tempted to overpromise for reach: don't. A truthful, slightly less sensational hook that the content delivers beats a viral-bait line that burns trust and bounces.
Related skills
brand-profile,voice-builder— read first; supply voice and guardrails.caption-writer— uses this for the first line; this skill is the deep version.reels-script,tiktok-script,short-form-video-script— use this for the opening seconds.thread-writer— uses this for the thread opener.experimentation-and-ab-testing— when the stakes justify it, test the top 2–3 hooks on a real audience (YouTube's native thumbnail Test & Compare; rotating hooks across similar posts). The rubric picks your best guess; audience data outranks the rubric.
References
references/mechanisms.md— the hook mechanism taxonomy (why each one works).references/formats.md— hook craft by format and the cutoffs that govern each.references/scoring.md— the scoring rubric, the generate-and-select method, anti-patterns.references/examples.md— content → many hooks → scored → chosen, worked end to end.
© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 5 other files (references) in skills/hook-writer of social-media-skills/skills.
- SKILL.md
- evals/evals.json
- references/examples.md
- references/formats.md
- references/mechanisms.md
- references/scoring.md
Open the folder on GitHubat commit 6e30eeb
Compare with similar skills
Hook Writer next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Hook Writer this skillsocial-media-skills/skills | 134 | — | ~1.7k | Automated safety check: Pass | MIT | |
| Content RepurposerOneWave-AI/claude-skills | 336 | 1 repos | ~395 | Automated safety check: Pass | MIT | |
| Hook Writer Smsblacktwist/social-media-skills | 560 | — | ~3.7k | Automated safety check: Pass | MIT | |
| AI Social Media ContentNeverSight/learn-skills.dev | 217 | 1 repos | ~1.8k | Automated safety check: Pass | None | |
| Outlier Post FinderScrapeCreators/social-media-research-skills | 3.4k | — | ~1.5k | Automated safety check: Notes | MIT | |
| Channel Formatsjeremylongshore/tons-of-skills-marketplace | 2.8k | — | ~1.3k | Automated safety check: Pass | MIT |
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Related
Works with
Categories
Questions about Hook Writer
What does Hook Writer do?
A skill your agent uses to write the hook — the opening that earns attention — for any social content: a caption's first line, a video's first three seconds, a carousel cover slide, a thread opener…. Hook Writer is an agent skill from social-media-skills/skills. Use to write the hook — the opening that earns attention — for any social content: a caption's first line, a video's first three seconds, a carousel cover slide, a thread opener, a YouTube title, or an email subject.
When should I use Hook Writer?
Hook Writer fits situations like: write the hook — the opening that earns attention — for any social content: a captions first line; A videos first three seconds; A carousel cover slide; A thread opener.
How do I install Hook Writer in Claude Code?
Run `npx skills add social-media-skills/skills --skill hook-writer -a claude-code`. Or copy the skill folder (skills/hook-writer in social-media-skills/skills) into .claude/skills/hook-writer in your project. Claude Code loads it when a task matches its description.
How do I install Hook Writer in Codex?
Run `npx skills add social-media-skills/skills --skill hook-writer -a codex`. Or copy the skill folder (skills/hook-writer in social-media-skills/skills) into .agents/skills/hook-writer in your project. Codex loads it when a task matches its description.
Can I use Hook Writer in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill hook-writer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/hook-writer, .gemini/skills/hook-writer, .github/skills/hook-writer and .opencode/skills/hook-writer in your project.
What does Hook Writer need to run?
SKILL.md names no scripts, command-line tools or credentials: Hook Writer is instructions for the agent only.
Does Hook Writer access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Hook Writer safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Hook Writer use?
Hook Writer is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Hook Writer use?
About 1.7k tokens (SKILL.md is roughly 6.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 4.3k tokens, read only when the agent opens those files.
What are the alternatives to Hook Writer?
Skills that share tags, products or a category with Hook Writer: Content Repurposer (OneWave-AI/claude-skills, 336 stars), Hook Writer Sms (blacktwist/social-media-skills, 560 stars), AI Social Media Content (NeverSight/learn-skills.dev, 217 stars) and Outlier Post Finder (ScrapeCreators/social-media-research-skills, 3.4k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Hook Writer?
social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.
Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.