Social
coreyhaines31/marketingskills
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage.
A skill your agent uses to build a hashtag and discoverability strategy for social posts — the modern (2026) approach, not the outdated "30 hashtags to go viral" playbook.
Install Hashtag Strategy
$ npx skills add social-media-skills/skills --skill hashtag-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install social-media-skills/skills hashtag-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/hashtag-strategy .claude/skills/hashtag-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "hashtag-strategy" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/hashtag-strategy into .claude/skills/hashtag-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "hashtag-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/social-media-skills/skills/tree/main/skills/hashtag-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add social-media-skills/skills --skill hashtag-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install social-media-skills/skills hashtag-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/hashtag-strategy .agents/skills/hashtag-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "hashtag-strategy" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/hashtag-strategy into .agents/skills/hashtag-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "hashtag-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill hashtag-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install social-media-skills/skills hashtag-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/hashtag-strategy .cursor/skills/hashtag-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "hashtag-strategy" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/hashtag-strategy into .cursor/skills/hashtag-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "hashtag-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/social-media-skills/skills.git --path skills/hashtag-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add social-media-skills/skills --skill hashtag-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install social-media-skills/skills hashtag-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/hashtag-strategy .gemini/skills/hashtag-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "hashtag-strategy" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/hashtag-strategy into .gemini/skills/hashtag-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "hashtag-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install social-media-skills/skills hashtag-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add social-media-skills/skills --skill hashtag-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/hashtag-strategy .github/skills/hashtag-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "hashtag-strategy" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/hashtag-strategy into .github/skills/hashtag-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "hashtag-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill hashtag-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install social-media-skills/skills hashtag-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/hashtag-strategy .opencode/skills/hashtag-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "hashtag-strategy" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/hashtag-strategy into .opencode/skills/hashtag-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "hashtag-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
hashtag-strategy- GitHub stars
- 134
- Token cost
- ~1.5k tokens
- SKILL.md length
- 626 words
- Files
- 6 (incl. references)
- Skills in repo
- 106
- Repo updated
- First seen
- Licence
- MIT
At a glance
A skill your agent uses to build a hashtag and discoverability strategy for social posts — the modern (2026) approach, not the outdated "30 hashtags to go viral" playbook.
- Works in 5 steps: Read the foundation + the post → Set the keyword / social-SEO layer (the… → Pick a tight, relevant hashtag set per… → …
- Build a hashtag and discoverability strategy for social posts — the modern (202
- SKILL.md covers Step 0 — Read the foundation +…, Step 1 — Set the keyword /…, Step 2 — Pick a tight,… and Step 3 — Add branded /…, plus 5 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Hashtag Strategy is an agent skill from social-media-skills/skills. Use to build a hashtag and discoverability strategy for social posts — the modern (2026) approach, not the outdated "30 hashtags to go viral" playbook. Run when the user says "hashtags," "what hashtags should I use," "how many hashtags," "hashtag strategy," "help me get discovered/reach," asks "do hashtags still work / are hashtags dead," or asks how to tag a post. Reads brand-profile and audience first. Sets the keyword/social-SEO layer first (caption, on-screen text, spoken audio) because that — plus engagement…
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/examples.md` and `references/platform-playbook.md`).
It sits in Writing & Content, covering Social media posts. It works with Instagram and TikTok. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.
When your agent uses it
- Build a hashtag and discoverability strategy for social posts — the modern (202
- Not the outdated 30 hashtags to go viral playbook
- What hashtags should I use
- How many hashtags
Example prompts
- “30 hashtags to go viral”
- “hashtags,”
- “what hashtags should I use,”
- “/hashtag-strategy”
Workflow steps
5 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Hashtag Strategy loads about 1.5k tokens when it runs, and up to ~5k if it reads all its reference files. Until then it costs about 257 tokens; SKILL.md has 626 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 626 words, ~1,484 tokens.
Download SKILL.mdSave it as
.claude/skills/hashtag-strategy/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.- name
- hashtag-strategy
- description
- Use to build a hashtag and discoverability strategy for social posts — the modern (2026) approach, not the outdated "30 hashtags to go viral" playbook. Run when the user says "hashtags," "what hashtags should I use," "how many hashtags," "hashtag strategy," "help me get discovered/reach," asks "do hashtags still work / are hashtags dead," or asks how to tag a post. Reads brand-profile and audience first. Sets the keyword/social-SEO layer first (caption, on-screen text, spoken audio) because that — plus engagement and the content itself — drives discovery far more than hashtags now; then picks a tight, relevant, per-platform hashtag set (respecting caps like Instagram's enforced 5-tag limit), favors niche/mid-tier tags over generic mega-tags, and designs branded/campaign hashtags for community and tracking. Rotates sets rather than copy-pasting one block, and hands placement/publishing to scheduling-and-queue. Sets honest expectations: hashtags categorize and aid search; they are not a reach hack.
- metadata.version
- 1.0.0
- license
- MIT
Hashtag Strategy
The most valuable thing this skill does is correct an outdated belief. In 2026, hashtags are not a reach hack — platforms understand content directly (captions, on-screen text, audio, visuals, engagement), so tags now mostly categorize a post and aid search. Instagram even removed hashtag-following (2024) and caps hashtags at 5 (2025), and its own head has said more tags don't mean more reach.
So this skill does two jobs, in order:
- The keyword / social-SEO layer first — the real discovery lever. Platforms are search engines now; they index your caption, on-screen text, and spoken audio.
- A tight, relevant hashtag set on top — per platform, within caps, niche over generic — plus branded/campaign tags where community applies.
(Full reasoning in references/the-2026-reality.md.)
Step 0 — Read the foundation + the post
Load brand-profile.md and audience.md, and look at the actual content/caption being tagged. Tags
must match real content and the audience's real searches.
Step 1 — Set the keyword / social-SEO layer (the real lever)
Pick the primary keyword (how the audience actually searches) + a couple of variations, and place them where platforms index:
- Caption, front-loaded (the first ~80 chars carry most weight).
- On-screen text (Reels/TikTok/Shorts).
- Spoken audio (video) — say the keyword aloud; on TikTok the "triple mention" (say + show + caption) is the core ranking move.
This does more for discovery than any tag. Don't skip it to jump to hashtags.
Step 2 — Pick a tight, relevant hashtag set per platform
Per references/platform-playbook.md: Instagram 3–5 (hard cap 5), TikTok 3–5 as keywords, LinkedIn
3–5 specific, X 0–2, Threads 1, Pinterest/YouTube keywords-led. Favor mid-tier/niche tags
(~10K–500K posts) over mega-tags; mix topic + niche/community + (sometimes) location/branded. Vet
each tag on its page before using (see references/research-and-types.md).
Step 3 — Add branded / campaign tags where they apply
For community/UGC/tracking, design a branded tag (ongoing) or campaign tag (time-bound): short, unique, unused, typo-safe, on-brand, and promoted in bio/caption/CTA. This is the one place hashtags still pull real weight.
Step 4 — Rotate sets; place; publish
- Build 2–4 reusable sets per pillar and rotate by what each post is about — don't paste one identical block.
- Placement: caption (best for search/SEO on most platforms).
- Publish: hand the post + tags to
scheduling-and-queue. Respect the IG 5-cap so a post isn't blocked/trimmed.
Show full SKILL.md (259 more words)Show less
Quality bar — self-check
- Did I lead with the keyword/SEO layer, not hashtags?
- Is the tag set tight, relevant, niche/mid-tier, and within the platform's cap?
- Is it per-platform, not one block everywhere?
- Did I avoid generic mega-tags / #fyp / 30-tag dumps?
- Did I add a branded/campaign tag where community/UGC applies?
- Are sets rotated, and is the expectation set honestly (categorize + search, not reach)?
- No analytics claims WoopSocial can't back?
Edge cases & pushback
- "Give me 30 to go viral" → push back: more tags ≠ more reach; IG caps at 5; redirect to keywords + content + engagement. Deliver a tight set.
- "Add #fyp #viral #explore" → decline generic mega-tags; explain #fyp doesn't affect the FYP; offer niche/mid-tier.
- "Same block on every post" → rotate relevant sets; note copy-paste is low-effort (and frame the shadowban claim accurately — unconfirmed, but relevance/rotation still wins).
- "Which hashtags perform best for us?" → no WoopSocial analytics; point to native reach-from-hashtags insights or qualitative review.
- Wrong platform → don't tag X like Instagram; match the playbook.
- Regulated/sensitive → avoid tags implying unverifiable claims; carry brand guardrails.
Related skills
brand-profile,audience-research— relevance + how the audience searches.caption-writer,tiktok-script,reels-script,carousel-writer,linkedin-post-writer— where the keyword/SEO layer and tags actually live.social-seo,ai-search-optimization— the deeper search/discoverability skills.trend-jacking— riding a live tag/sound moment (vs. evergreen tags here).scheduling-and-queue— publish with the tags in the caption.
References
references/the-2026-reality.md— why hashtags ≠ reach now; what they do; the real levers; myths.references/platform-playbook.md— per-platform counts, caps, and the real lever for each.references/research-and-types.md— the 8 tag types, vetting, rotating sets, branded/campaign design.references/examples.md— worked keyword+tag sets per platform, vs the old 30-tag block.
© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 5 other files (references) in skills/hashtag-strategy of social-media-skills/skills.
- SKILL.md
- evals/evals.json
- references/examples.md
- references/platform-playbook.md
- references/research-and-types.md
- references/the-2026-reality.md
Open the folder on GitHubat commit 6e30eeb
Compare with similar skills
Hashtag Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Hashtag Strategy this skillsocial-media-skills/skills | 134 | — | ~1.5k | Automated safety check: Pass | MIT | |
| Socialcoreyhaines31/marketingskills | 54k | 4 repos | ~4.5k | Automated safety check: Pass | MIT | |
| Social Contentfreekmurze/dotfiles | 1k | 23 repos | ~2.1k | Automated safety check: Pass | None | |
| Social Captionsrediumvex/social-media-caption-generator-claude | 131 | — | ~2.7k | Automated safety check: Notes | MIT | |
| Kortix Socialkortix-ai/suna | 20k | — | ~1.8k | Automated safety check: Pass | Custom licence | |
| Content Calendarstevenflanagan1/social-ai-team | 244 | — | ~3.1k | Automated safety check: Pass | None |
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Categories
Questions about Hashtag Strategy
What does Hashtag Strategy do?
A skill your agent uses to build a hashtag and discoverability strategy for social posts — the modern (2026) approach, not the outdated "30 hashtags to go viral" playbook. Hashtag Strategy is an agent skill from social-media-skills/skills. Use to build a hashtag and discoverability strategy for social posts — the modern (2026) approach, not the outdated "30 hashtags to go viral" playbook.
When should I use Hashtag Strategy?
Hashtag Strategy fits situations like: build a hashtag and discoverability strategy for social posts — the modern (202; not the outdated 30 hashtags to go viral playbook; what hashtags should I use; how many hashtags.
How do I install Hashtag Strategy in Claude Code?
Run `npx skills add social-media-skills/skills --skill hashtag-strategy -a claude-code`. Or copy the skill folder (skills/hashtag-strategy in social-media-skills/skills) into .claude/skills/hashtag-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Hashtag Strategy in Codex?
Run `npx skills add social-media-skills/skills --skill hashtag-strategy -a codex`. Or copy the skill folder (skills/hashtag-strategy in social-media-skills/skills) into .agents/skills/hashtag-strategy in your project. Codex loads it when a task matches its description.
Can I use Hashtag Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill hashtag-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/hashtag-strategy, .gemini/skills/hashtag-strategy, .github/skills/hashtag-strategy and .opencode/skills/hashtag-strategy in your project.
What does Hashtag Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: Hashtag Strategy is instructions for the agent only.
Does Hashtag Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Hashtag Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Hashtag Strategy use?
Hashtag Strategy is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Hashtag Strategy use?
About 1.5k tokens (SKILL.md is roughly 5.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.5k tokens, read only when the agent opens those files.
What are the alternatives to Hashtag Strategy?
Skills that share tags, products or a category with Hashtag Strategy: Social (coreyhaines31/marketingskills, 54k stars), Social Content (freekmurze/dotfiles, 1k stars), Social Captions (rediumvex/social-media-caption-generator-claude, 131 stars) and Kortix Social (kortix-ai/suna, 20k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Hashtag Strategy?
social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.
Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.