Email and newsletter strategy for creators and brands — the owned-audience layer that social feeds.
$ npx skills add social-media-skills/skills --skill email-and-newsletter -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install social-media-skills/skills email-and-newsletter --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/email-and-newsletter .claude/skills/email-and-newsletter && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "email-and-newsletter" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/email-and-newsletter into .claude/skills/email-and-newsletter/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "email-and-newsletter", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/social-media-skills/skills/tree/main/skills/email-and-newsletterType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add social-media-skills/skills --skill email-and-newsletter -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install social-media-skills/skills email-and-newsletter --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/email-and-newsletter .agents/skills/email-and-newsletter && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "email-and-newsletter" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/email-and-newsletter into .agents/skills/email-and-newsletter/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "email-and-newsletter", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill email-and-newsletter -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install social-media-skills/skills email-and-newsletter --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/email-and-newsletter .cursor/skills/email-and-newsletter && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "email-and-newsletter" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/email-and-newsletter into .cursor/skills/email-and-newsletter/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "email-and-newsletter", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/social-media-skills/skills.git --path skills/email-and-newsletter--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add social-media-skills/skills --skill email-and-newsletter -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install social-media-skills/skills email-and-newsletter --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/email-and-newsletter .gemini/skills/email-and-newsletter && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "email-and-newsletter" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/email-and-newsletter into .gemini/skills/email-and-newsletter/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "email-and-newsletter", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install social-media-skills/skills email-and-newsletterInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add social-media-skills/skills --skill email-and-newsletter -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/email-and-newsletter .github/skills/email-and-newsletter && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "email-and-newsletter" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/email-and-newsletter into .github/skills/email-and-newsletter/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "email-and-newsletter", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill email-and-newsletter -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install social-media-skills/skills email-and-newsletter --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/email-and-newsletter .opencode/skills/email-and-newsletter && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "email-and-newsletter" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/email-and-newsletter into .opencode/skills/email-and-newsletter/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "email-and-newsletter", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
email-and-newsletterEmail and newsletter strategy for creators and brands — the owned-audience layer that social feeds.
Email And Newsletter is an agent skill from social-media-skills/skills. Email and newsletter strategy for creators and brands — the owned-audience layer that social feeds. Use when someone wants to "start/grow a newsletter," "build an email list," "turn followers into subscribers," "should I use Substack/beehiiv/LinkedIn," "repurpose my newsletter into social (or vice versa)," or build the audience layer social can't take away. Runs email (habit) + a web archive (discovery) off the same work and loops content social<-email. Uses the INBOX framework. Reads brand-profile +…
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/editions-and-repurposing.md` and `references/newsletter-2026-reality.md`).
It sits in Writing & Content, covering Newsletters, Content repurposing and Email management. It works with LinkedIn, Substack and Google Analytics. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.
3 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Email And Newsletter loads about 1.5k tokens when it runs, and up to ~4.5k if it reads all its reference files. Until then it costs about 232 tokens; SKILL.md has 549 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 549 words, ~1,517 tokens.
.claude/skills/email-and-newsletter/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.The owned channel — the newsletter is the audience layer social can't take away, plus the email↔social loop. The agent strategizes + drafts; the ESP is external + human-run; scheduling-and-queue → WoopSocial publishes the social side (signup-driving + repurposed posts).
Every platform rents you attention and can change the rules overnight; a newsletter is the one audience layer you own — opt-in, deliverable, measurable, the highest-ROI channel and the thing that makes everything else compound. "Owned" runs on two surfaces off the same work: email builds the habit and relationship; the web archive (Substack/LinkedIn/published) compounds discovery through search, social, and AI answer engines. Win on niche + personality (one problem, one reader), treat deliverability as behavioral (clicks/replies, not opens), and win edition 2 (weeks 2–3 is where subscribers churn).
(Depth: references/the-inbox-framework.md.)
link-in-bio-and-traffic handoff) — simple
form + lead magnet; own your domain/list; welcome sequence + a high-value edition 2.Owned-audience ROI; email-habit + web-discovery (+ AI engines); behavioral deliverability (clicks/replies
opens; SPF/DKIM/DMARC, list hygiene, cadence); niche + personality; capture + 70-20-10 + retention (weeks 2–3); platforms (beehiiv/Substack/LinkedIn/Kit — own your domain/list); honest monetization; the social↔email loop:
references/newsletter-2026-reality.md. Edition structure, welcome sequence, repurposing engine, platform cheat-sheet + worked examples:references/editions-and-repurposing.md.
references/scope-and-connections.md.)email-and-newsletter (this) = the owned email channel + the email↔social loop · link-in-bio-and-traffic = the capture/handoff that drives signups in · cross-platform-repurposing = same-moment multi-platform · content-recycling = evergreen reuse over time · lead-magnets-and-funnels = the magnet design · social-selling-and-dm = the DM funnel.
Reads first: brand-profile, voice-builder, content-pillars. Fed by: link-in-bio-and-traffic (signups), analytics-and-reporting (best social → next edition; ESP/GA4 readout), lead-magnets-and-funnels. Repurpose engine: cross-platform-repurposing, content-recycling, reels-script/ai-video, carousel-writer, caption-writer/hook-writer, linkedin-post-writer. Discovery: ai-search-optimization/social-seo, linkedin-growth. Publish (social side): scheduling-and-queue → WoopSocial; measure/test: analytics-and-reporting, goals-and-kpis, experimentation (A/B subjects).
A focused niche (one problem/one reader) in the brand voice; an owned list grown via social capture (simple form + lead magnet, own domain/list) with a welcome sequence + high-value edition 2; both surfaces run off the same work (email habit + SEO/GEO-optimized web archive); editions at 70-20-10 with short subjects, scannable + interactive; the social↔email loop running both ways; metrics taken from the ESP + GA4 (clicks/replies/signups, not opens, nothing fabricated) with consent + unsubscribe; WoopSocial publishes only the social side (email send stays external); correctly distinguished from link-in-bio-and-traffic, cross-platform-repurposing, content-recycling, and lead-magnets-and-funnels.
© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 5 other files (references) in skills/email-and-newsletter of social-media-skills/skills.
Open the folder on GitHubat commit 6e30eeb
Email And Newsletter next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Email And Newsletter this skillsocial-media-skills/skills | 134 | — | ~1.5k | Automated safety check: Pass | MIT | |
| Content Trend Researcheralirezarezvani/claude-code-skill-factory | 882 | 1 repos | ~2.1k | Automated safety check: Pass | MIT | |
| Idea Extractoraiskilloftheweek/claude-ai-skill-of-the-week | 149 | — | ~1.5k | Automated safety check: Pass | None | |
| Social Media Pro Maxcriptogus/agent-evolve-network | 288 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Changelog Social RecapFlorianBruniaux/claude-code-ultimate-guide | 6.1k | — | ~1.8k | Automated safety check: Notes | CC-BY-SA-4.0 | |
| Content Repurposer Smsblacktwist/social-media-skills | 560 | — | ~3.7k | Automated safety check: Pass | MIT |
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aiskilloftheweek/claude-ai-skill-of-the-week
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Works with
Categories
Email and newsletter strategy for creators and brands — the owned-audience layer that social feeds. Email And Newsletter is an agent skill from social-media-skills/skills. Email and newsletter strategy for creators and brands — the owned-audience layer that social feeds.
Email And Newsletter fits situations like: someone wants to start/grow a newsletter; build an email list; turn followers into subscribers; should I use Substack/beehiiv/LinkedIn.
Run `npx skills add social-media-skills/skills --skill email-and-newsletter -a claude-code`. Or copy the skill folder (skills/email-and-newsletter in social-media-skills/skills) into .claude/skills/email-and-newsletter in your project. Claude Code loads it when a task matches its description.
Run `npx skills add social-media-skills/skills --skill email-and-newsletter -a codex`. Or copy the skill folder (skills/email-and-newsletter in social-media-skills/skills) into .agents/skills/email-and-newsletter in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill email-and-newsletter -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/email-and-newsletter, .gemini/skills/email-and-newsletter, .github/skills/email-and-newsletter and .opencode/skills/email-and-newsletter in your project.
SKILL.md names no scripts, command-line tools or credentials: Email And Newsletter is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Email And Newsletter is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 1.5k tokens (SKILL.md is roughly 6.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3k tokens, read only when the agent opens those files.
Skills that share tags, products or a category with Email And Newsletter: Content Trend Researcher (alirezarezvani/claude-code-skill-factory, 882 stars), Idea Extractor (aiskilloftheweek/claude-ai-skill-of-the-week, 149 stars), Social Media Pro Max (criptogus/agent-evolve-network, 288 stars) and Changelog Social Recap (FlorianBruniaux/claude-code-ultimate-guide, 6.1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.
Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.
