Agent skill

Community Management

by social-media-skills in social-media-skills/skills

A skill your agent uses to build a genuine community — turning an audience into people who interact with each other, not just with the brand.

MITAuto-check passedMarketing & SEO

Install Community Management

skills CLI
$ npx skills add social-media-skills/skills --skill community-management -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install social-media-skills/skills community-management --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/community-management .claude/skills/community-management && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
community-management
GitHub stars
134
Token cost
~1.7k tokens
SKILL.md length
660 words
Files
6 (incl. references)
Skills in repo
106
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses to build a genuine community — turning an audience into people who interact with each other, not just with the brand.

  • Works in 5 steps: Read the context → Diagnose: audience or community? → Choose the space (by audience + purpose,… → …
  • Build a genuine community — turning an audience into people who interact with each other
  • SKILL.md covers Step 0 — Read the context, Step 1 — Diagnose: audience or…, Step 2 — Choose the space (by… and Step 3 — Build belonging with…, plus 7 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Community Management is an agent skill from social-media-skills/skills. Use to build a genuine community — turning an audience into people who interact with each other, not just with the brand. Run when the user asks how to build community, foster belonging/loyalty, create superfans, start a group/Discord channel, get members talking to each other, or move beyond chasing followers/virality. Reads brand-profile/social-strategy/audience-research. Community outperforms virality, measured by relationship depth/retention, not follower count. Covers the audience-to-community distinction…

Its SKILL.md is about 1.7k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/audience-to-community.md` and `references/building-belonging.md`).

It sits in Marketing & SEO, covering Social media marketing, Market research and OKRs and executive reporting. It works with Discord and Slack. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.

When your agent uses it

  • Build a genuine community — turning an audience into people who interact with each other
  • Not just with the brand
  • Asks how to build community
  • Foster belonging/loyalty

Example prompts

  • “/community-management”

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Read the context
  2. Diagnose: audience or community?
  3. Choose the space (by audience + purpose, not hype)
  4. Build belonging with rituals
  5. Nurture superfans

What it can do on your machine

Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Community Management loads about 1.7k tokens when it runs, and up to ~4.7k if it reads all its reference files. Until then it costs about 253 tokens; SKILL.md has 660 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~253
When it runs · the whole SKILL.md, loaded when a task matches
~1.7k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~4.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 660 words, ~1,674 tokens.

Download SKILL.mdSave it as .claude/skills/community-management/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.
name
community-management
description
Use to build a genuine community — turning an audience into people who interact with each other, not just with the brand. Run when the user asks how to build community, foster belonging/loyalty, create superfans, start a group/Discord channel, get members talking to each other, or move beyond chasing followers/virality. Reads brand-profile/social-strategy/audience-research. Community outperforms virality, measured by relationship depth/retention, not follower count. Covers the audience-to-community distinction (member-to-member interaction), choosing the space (in-feed -> semi-owned -> owned groups/Discord), recurring rituals, building belonging, and nurturing superfans into advocates. KPIs read natively, never fabricated. Advisory: WoopSocial schedules the content but does NOT run Discord/Slack or show analytics — the human runs the community, the agent drafts. Never fake community; get consent before spotlighting. Pairs with reply-and-comment-writer and crisis-and-moderation.
metadata.version
1.0.0
license
MIT

Community Management

Turn an audience into a community — the strategy layer of the engagement cluster. The tactical skills handle the brand talking to people (reply-and-comment-writer = craft, engagement-routine = cadence, crisis-and-moderation = when it goes wrong). This skill builds the space where members talk to each other.

The 2026 shift is broadcasting → belonging: community outperforms virality, it's algorithm-proof (closed spaces aren't suppressed by feed changes), and it's measured by relationship depth, not follower count. A real community is a moat; an audience is rented.

Step 0 — Read the context

Load brand-profile.md, social-strategy.md, audience-research.md: who these people are, what they care about, and where they already gather.

Step 1 — Diagnose: audience or community?

The marker is member-to-member. Diagnostic: is your comment section all brand replies, or are members talking to each other? The goal is a self-sustaining space where members help each other. Then define the purpose — the clear reason this community exists (no purpose → it plateaus). See references/audience-to-community.md.

Step 2 — Choose the space (by audience + purpose, not hype)

Pick along the spectrum — in-feed comment culture → semi-owned (broadcast channels/DMs) → owned (groups/Discord/Substack/newsletter) — by where the audience already is and whether there's a clear promise to join. Don't launch a Discord because a competitor did. Max out in-feed first; graduate the engaged into an owned space you can commit to (it needs moderation from day one → crisis-and-moderation). See references/where-community-lives.md.

Step 3 — Build belonging with rituals

Run the seven moves (initiate conversations, exclusive spaces, shared identity/inside language, respond personally, feature members, surprise-and-delight, facilitate member-to-member connections) on a backbone of recurring rituals (weekly thread, AMA, challenge, member spotlight, resource drop) — consistency over scattered activity. Schedule the ritual content via scheduling-and-queue. See references/building-belonging.md.

Step 4 — Nurture superfans

Find the devoted core, nurture them (recognition, access, status/roles, collaboration), and elevate them into advocates (lurker → regular → advocate). A small core beats broad reach. See references/superfans-and-honest-scope.md.

Measure community, not vanity

Active members, returning members/retention, member-to-member interaction, response time, advocacy — not follower count. Read natively (no WoopSocial analytics); never fabricate a number. Community is a long game — judged over months.

Honest scope (always)

  • WoopSocial schedules the community content (rituals, prompts, spotlights, announcements) via scheduling-and-queue — that's its real role. It does not run Discord/Slack/groups, manage a broadcast channel or inbox, identify superfans from data, or show analytics. The human runs the space in-platform; the agent advises + drafts/schedules.
  • No fake community — no bought members, pods, or astroturfing (fake, detected, trust-destroying).
  • Consent & privacy — get permission before spotlighting a member; don't expose member data.
  • Sustainable — don't open a space you can't keep tending (boundaries → engagement-routine).
Show full SKILL.md (242 more words)Show less

Quality bar — self-check

  • Did I diagnose audience vs community (member-to-member marker) and define a purpose?
  • Did I choose the space by audience + purpose, not hype, and max out in-feed before an owned space?
  • Did I design recurring rituals + belonging moves that get members connecting with each other?
  • Did I plan to nurture superfans into advocates, and measure by community signals (not vanity, not fabricated)?
  • Did I keep it advisory + genuine (WoopSocial schedules content; human runs the space; no fake community; consent)?

Edge cases & pushback

  • "Big following = community?" → no; the marker is member-to-member, self-sustaining interaction.
  • "Competitor has a Discord, should we?" → purpose gate + where the audience is; commitment/moderation.
  • "How do I measure it?" → community signals read natively; no vanity, no fabricated numbers.
  • "Buy members / run a pod to look active" → refuse; genuine belonging only; consent for spotlights.
  • "Run our Discord / find my top members via WoopSocial" → WoopSocial schedules content, doesn't run spaces/inbox or show analytics; human runs it, agent drafts.
  • reply-and-comment-writer — the personal replies that build belonging; engagement-routine — the cadence + boundaries.
  • crisis-and-moderation — protecting/moderating the community; content-pillars — a "community" pillar.
  • scheduling-and-queue — schedule the ritual/spotlight content; profile-optimization — the community's front door.
  • audience-research, social-strategy, brand-profile — who the community is for and why.

References

  • references/audience-to-community.md — the core distinction, why it matters, purpose, and community KPIs.
  • references/where-community-lives.md — the in-feed → semi-owned → owned spectrum and choosing by audience + purpose.
  • references/building-belonging.md — the seven moves, the rituals engine, UGC/live, and how WoopSocial helps.
  • references/superfans-and-honest-scope.md — finding/nurturing/elevating superfans, and the genuine-only honest scope.

© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files (references) in skills/community-management of social-media-skills/skills.

  • SKILL.md
  • evals/evals.json
  • references/audience-to-community.md
  • references/building-belonging.md
  • references/superfans-and-honest-scope.md
  • references/where-community-lives.md

Open the folder on GitHubat commit 6e30eeb

Compare with similar skills

Community Management next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Community Management compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Community Management this skillsocial-media-skills/skills134—~1.7kAutomated safety check: PassMIT
Community Seeding Planminhnv0807/ai-business-skills609—~3.2kAutomated safety check: PassMIT
Suede Community MarketingJasonColapietro/suede-creator-skills127—~3kAutomated safety check: PassMIT
Paw Mkt Communitypawbytes/skill-suites113—~2.1kAutomated safety check: PassMIT
Community Moderation Policymohitagw15856/pm-claude-skills1.4k—~1.1kAutomated safety check: PassMIT
Blog DiscourseAgriciDaniel/claude-blog2.3k1 repos~3.4kAutomated safety check: WarnMIT

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Works with

Categories

Questions about Community Management

What does Community Management do?

A skill your agent uses to build a genuine community — turning an audience into people who interact with each other, not just with the brand. Community Management is an agent skill from social-media-skills/skills. Use to build a genuine community — turning an audience into people who interact with each other, not just with the brand.

When should I use Community Management?

Community Management fits situations like: build a genuine community — turning an audience into people who interact with each other; not just with the brand; asks how to build community; foster belonging/loyalty.

How do I install Community Management in Claude Code?

Run `npx skills add social-media-skills/skills --skill community-management -a claude-code`. Or copy the skill folder (skills/community-management in social-media-skills/skills) into .claude/skills/community-management in your project. Claude Code loads it when a task matches its description.

How do I install Community Management in Codex?

Run `npx skills add social-media-skills/skills --skill community-management -a codex`. Or copy the skill folder (skills/community-management in social-media-skills/skills) into .agents/skills/community-management in your project. Codex loads it when a task matches its description.

Can I use Community Management in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill community-management -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/community-management, .gemini/skills/community-management, .github/skills/community-management and .opencode/skills/community-management in your project.

What does Community Management need to run?

SKILL.md names no scripts, command-line tools or credentials: Community Management is instructions for the agent only.

Does Community Management access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Community Management safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Community Management use?

Community Management is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Community Management use?

About 1.7k tokens (SKILL.md is roughly 6.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3k tokens, read only when the agent opens those files.

What are the alternatives to Community Management?

Skills that share tags, products or a category with Community Management: Community Seeding Plan (minhnv0807/ai-business-skills, 609 stars), Suede Community Marketing (JasonColapietro/suede-creator-skills, 127 stars), Paw Mkt Community (pawbytes/skill-suites, 113 stars) and Community Moderation Policy (mohitagw15856/pm-claude-skills, 1.4k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Community Management?

social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.

Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.