Agent skill

This Is Marketing Godin

by simbajigege in simbajigege/book2skills

Apply Seth Godin's marketing framework. An agent skill from simbajigege/book2skills.

Custom licenceAuto-check passed

Install This Is Marketing Godin

skills CLI
$ npx skills add simbajigege/book2skills --skill this-is-marketing-godin -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install simbajigege/book2skills this-is-marketing-godin --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/simbajigege/book2skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/this-is-marketing-godin .claude/skills/this-is-marketing-godin && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
this-is-marketing-godin
GitHub stars
183
Token cost
~2.7k tokens
SKILL.md length
1,431 words
Files
5
Skills in repo
37
Repo updated
First seen
Licence
Custom licence

At a glance

Apply Seth Godin's marketing framework. An agent skill from simbajigege/book2skills.

  • Works in 5 steps: What change are you seeking to make? → Who specifically will be changed? → What do they believe already? What… → …
  • : find my smallest viable audience
  • SKILL.md covers Overview, Core Principle, When to Use This Skill and The Core Framework, plus 9 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

This Is Marketing Godin is an agent skill from simbajigege/book2skills. Apply Seth Godin's marketing framework. Trigger on: "find my smallest viable audience", "position this offer", "earn trust".

Its SKILL.md is about 2.7k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files (for example `README.md`, `quotes/audience-change-quotes.md` and `quotes/trust-permission-quotes.md`).

The repository describes itself as: Create best skills based on best books.

When your agent uses it

  • : find my smallest viable audience
  • Position this offer

Example prompts

  • “s marketing framework. Trigger on:”
  • “position this offer”
  • “earn trust”
  • “/this-is-marketing-godin”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. What change are you seeking to make?
  2. Who specifically will be changed?
  3. What do they believe already? What worldview do they hold?
  4. What do they fear? What do they want?
  5. Where do they already gather?

What it can do on your machine

Read from SKILL.md and the folder at commit e5ba66c. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

This Is Marketing Godin loads about 2.7k tokens when it runs. Until then it costs about 37 tokens; SKILL.md has 1,431 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~37
When it runs · the whole SKILL.md, loaded when a task matches
~2.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 1,431 words (~2,744 tokens).

“This skill encodes Seth Godin's marketing philosophy from This Is Marketing. It rejects mass-market manipulation in favor of generous, specific, and empathetic work: finding the smallest viable audience, understanding their worldview deeply, earning permission to communicate, and making change that…”

— opening of SKILL.md by simbajigege, Custom licence
name
this-is-marketing-godin
license
Skill distillation for personal/educational use. Do not reproduce source passages verbatim.

Read the full SKILL.md on GitHub

Files

SKILL.md and 4 other files in skills/this-is-marketing-godin of simbajigege/book2skills.

  • SKILL.md
  • LICENSE.txt
  • README.md
  • quotes/audience-change-quotes.md
  • quotes/trust-permission-quotes.md

Open the folder on GitHubat commit e5ba66c

Compare with similar skills

This Is Marketing Godin next to the 2 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

This Is Marketing Godin compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
This Is Marketing Godin this skillsimbajigege/book2skills183—~2.7kAutomated safety check: PassCustom licence
Marketing CouncilNexus-JPF/note-companion8701 repos~3.1kAutomated safety check: PassMIT
Klarman Deep Valuequestflowai/investorskills1.9k—~409Automated safety check: PassMIT

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Questions about This Is Marketing Godin

What does This Is Marketing Godin do?

Apply Seth Godin's marketing framework. An agent skill from simbajigege/book2skills. This Is Marketing Godin is an agent skill from simbajigege/book2skills. Apply Seth Godin's marketing framework.

When should I use This Is Marketing Godin?

This Is Marketing Godin fits situations like: : find my smallest viable audience; position this offer.

How do I install This Is Marketing Godin in Claude Code?

Run `npx skills add simbajigege/book2skills --skill this-is-marketing-godin -a claude-code`. Or copy the skill folder (skills/this-is-marketing-godin in simbajigege/book2skills) into .claude/skills/this-is-marketing-godin in your project. Claude Code loads it when a task matches its description.

How do I install This Is Marketing Godin in Codex?

Run `npx skills add simbajigege/book2skills --skill this-is-marketing-godin -a codex`. Or copy the skill folder (skills/this-is-marketing-godin in simbajigege/book2skills) into .agents/skills/this-is-marketing-godin in your project. Codex loads it when a task matches its description.

Can I use This Is Marketing Godin in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add simbajigege/book2skills --skill this-is-marketing-godin -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/this-is-marketing-godin, .gemini/skills/this-is-marketing-godin, .github/skills/this-is-marketing-godin and .opencode/skills/this-is-marketing-godin in your project.

What does This Is Marketing Godin need to run?

SKILL.md names no scripts, command-line tools or credentials: This Is Marketing Godin is instructions for the agent only.

Does This Is Marketing Godin access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is This Is Marketing Godin safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does This Is Marketing Godin use?

This Is Marketing Godin has a licence file (from the LICENSE file in the skill folder) that doesn't match a standard licence. Read it on GitHub before reusing the skill.

How many tokens does This Is Marketing Godin use?

About 2.7k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to This Is Marketing Godin?

Skills that share tags, products or a category with This Is Marketing Godin: Marketing Council (Nexus-JPF/note-companion, 870 stars) and Klarman Deep Value (questflowai/investorskills, 1.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains This Is Marketing Godin?

simbajigege (a GitHub user) maintains it in simbajigege/book2skills, which has 183 GitHub stars. The repository holds 37 skills in this directory. The repository was last updated on August 26, 2026.

Source: simbajigege/book2skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.