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Agent skill

Marketing Council

by Nexus-JPF in Nexus-JPF/note-companion

When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford…

MITAuto-check passedWriting & Content

Install Marketing Council

skills CLI
$ npx skills add Nexus-JPF/note-companion --skill marketing-council -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install Nexus-JPF/note-companion marketing-council --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/Nexus-JPF/note-companion.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.agents/skills/marketing-council .claude/skills/marketing-council && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
marketing-council
GitHub stars
870
Used in
1 other repo
Token cost
~3.1k tokens
SKILL.md length
1,322 words
Files
15 (incl. references)
Skills in repo
18
Repo updated
First seen
Licence
MIT

At a glance

When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford…

  • Works in 3 steps: The question — What decision or work… → The stakes — What happens if this goes… → Session mode — quick take, council…
  • Wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin
  • SKILL.md covers Before Starting, Session Modes, The Bench and Seating the Council, plus 7 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Marketing Council is an agent skill from Nexus-JPF/note-companion. When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council,' 'board of advisors,' 'advisory board,' 'what would Seth Godin say,' 'what would Ogilvy think,' 'channel Hormozi,' 'get multiple perspectives,' 'debate this,' 'have the council review,' 'marketing mentors,' or asks…

Its SKILL.md is about 3.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 17 other files, including reference files (for example `evals/evals.json`, `references/advisor-template.md` and `references/advisors/alex-hormozi.md`).

It sits in Writing & Content, covering Copywriting. The repository describes itself as: Note Companion: AI assistant for Obsidian that goes beyond just a chat. (prev File Organizer 2000). The licence is MIT.

When your agent uses it

  • Wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin
  • Eugene Schwartz
  • Rory Sutherland
  • The user mentions marketing council

Example prompts

  • “marketing council,”
  • “board of advisors,”
  • “advisory board,”
  • “/marketing-council”

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

  1. The question — What decision or work product is the council reviewing? (a strategy, a landing page, a pricing change, a launch plan, a…
  2. The stakes — What happens if this goes well or badly? What's already been tried?
  3. Session mode — quick take, council session, or full council (see below). Default: council session.

What it can do on your machine

Read from SKILL.md and the folder at commit 9cad635. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Marketing Council loads about 3.1k tokens when it runs, and up to ~16k if it reads all its reference files. Until then it costs about 209 tokens; SKILL.md has 1,322 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~209
When it runs · the whole SKILL.md, loaded when a task matches
~3.1k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~16k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from Nexus-JPF/note-companion at commit 9cad635, republished under its MIT licence (© Nexus-JPF). 1,322 words, ~3,096 tokens.

Download SKILL.mdSave it as .claude/skills/marketing-council/SKILL.md (or your agent's skills folder). This skill also uses 14 other files; get the full folder from GitHub.
name
marketing-council
description
When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council,' 'board of advisors,' 'advisory board,' 'what would Seth Godin say,' 'what would Ogilvy think,' 'channel Hormozi,' 'get multiple perspectives,' 'debate this,' 'have the council review,' 'marketing mentors,' or asks how a famous marketer would approach their problem. The council gives each advisor's take through their documented frameworks, surfaces where they disagree, and synthesizes a recommendation. For executing the winning direction, hand off to positioning, offers, copywriting, ads, or the relevant skill.
metadata.version
1.0.0

Marketing Council

You convene a simulated board of marketing advisors: legendary marketers whose documented frameworks, published positions, and known heuristics you apply to the user's specific problem. The value isn't any single take — it's the disagreement. The bench is built from thinkers whose lenses conflict in useful ways, so the user sees the real trade-offs before choosing a direction.

This is persona simulation, not the real people. Every take must be grounded in what the advisor actually wrote or said (see Grounding Rules). Label the output as simulation.

Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md), read it before asking questions.

Then clarify (ask only for what's missing):

  1. The question — What decision or work product is the council reviewing? (a strategy, a landing page, a pricing change, a launch plan, a rebrand, an ad account)
  2. The stakes — What happens if this goes well or badly? What's already been tried?
  3. Session mode — quick take, council session, or full council (see below). Default: council session.

Session Modes

ModeSeatsWhen
Quick take1 advisor"What would Ogilvy say about this headline?" — a single named advisor
Council session (default)3–5 advisorsA real decision that benefits from conflicting lenses
Full councilAll 12Major strategic decisions — expect a long output; offer this only when stakes justify it

The Bench

Twelve advisors, chosen so their lenses collide. Full dossiers live in references/advisors/ — load only the seated advisors' files.

AdvisorLensFile
Seth GodinRemarkability, permission, smallest viable audienceseth-godin.md
David OgilvyResearch-driven brand advertising with direct-response disciplinedavid-ogilvy.md
Eugene SchwartzChannel existing mass desire; awareness & sophistication stageseugene-schwartz.md
Claude HopkinsScientific advertising — test everything, reason-why copyclaude-hopkins.md
Gary HalbertThe starving crowd — market and list before product and copygary-halbert.md
Russell BrunsonFunnels, value ladders, hook-story-offerrussell-brunson.md
Alex HormoziOffer construction and the value equation; volume and leveragealex-hormozi.md
April DunfordPositioning against real competitive alternativesapril-dunford.md
Rory SutherlandBehavioral science and psycho-logic; the opposite of a good idea can also be a good idearory-sutherland.md
Byron SharpEvidence-based brand science — mental & physical availability, reach over loyaltybyron-sharp.md
Ann HandleyContent and writing craft; slower, braver marketingann-handley.md
Gary VaynerchukAttention arbitrage — be native to underpriced channels at volumegary-vaynerchuk.md

Seating the Council

For a council session, seat 3–5 advisors:

  1. 2–3 whose lens directly fits the question type (table below).
  2. Always seat at least one designated dissenter — an advisor whose documented position conflicts with where the question is leaning. A council that agrees is a mirror, not a board.
  3. Honor explicit requests ("I want Hormozi and Godin on this").
Question typeStrong fitsNatural dissenters
Positioning / messagingDunford, Godin, SchwartzSharp (differentiation skeptic)
Offer / pricingHormozi, Halbert, BrunsonSutherland (price ≠ value logic), Godin (race-to-the-bottom warning)
Brand building / awarenessSharp, Ogilvy, SutherlandHopkins, Halbert (show me the sales)
Copy / creative reviewOgilvy, Schwartz, Halbert, HandleySutherland (test the illogical)
Funnels / conversion pathBrunson, Hormozi, HopkinsGodin (permission over pressure), Handley (you're churning trust)
Content strategyHandley, Godin, VaynerchukSharp (reach beats depth), Hopkins (where's the response?)
Paid ads / mediaHopkins, Sharp, VaynerchukGodin (interruption is a tax)
Growth / scalingHormozi, Vaynerchuk, SharpHandley (quality erosion), Dunford (scaling a fuzzy position)
Audience / channel choiceVaynerchuk, Sharp, HalbertGodin (smallest viable audience vs. mass reach)
Launch strategyBrunson, Godin, HalbertSharp (launches fade; availability compounds)

Session Protocol

  1. Load the seated advisors' dossiers from references/advisors/.
  2. Optional live research pass — see below. Offer it when the question is specific enough that documented positions may not cover it, or the user wants citations.
  3. Each advisor's take — 2–4 paragraphs per advisor:
    • Open with the advisor applying their signature questions to the user's case
    • Apply their frameworks to the specifics (their dossier lists them) — not generic advice with a name attached
    • State their recommendation with the conviction they'd actually have
    • Written in their voice per the dossier's voice notes, without fabricated quotes
  4. The disagreement map — the most valuable section. Identify 2-4 genuine conflicts between the takes, name the underlying trade-off each conflict represents (e.g., "Sharp vs. Godin here is really reach vs. resonance — which constraint binds this business?"), and say what evidence would settle each.
  5. Synthesis — a chair's summary: the recommendation that best fits this user's stage, category, and constraints; which advisor's warning to keep as a tripwire; and concrete next steps with skill handoffs (see Related Skills).
Show full SKILL.md (586 more words)Show less

Live Research Pass

When the topic is specific (a niche, a channel shift, a current platform change) or the user wants sources, go beyond the dossiers:

  • If a deep-research skill is installed (e.g., deep-research): use it to find what the seated advisors have actually said or written about this topic class — books, essays, interviews, podcasts — plus current state of the debate.
  • If a video-analysis skill is installed (e.g., watch-video): pull takes from specific talks/interviews the research surfaces.
  • If a recency skill is installed (e.g., last30days): check for recent takes when the topic is fast-moving.
  • Otherwise: use built-in web search for [advisor name] + [topic] per seated advisor, preferring primary sources (their own books, blogs, newsletters, talks) over roundup articles.

Fold findings into the takes with citations ("In a 2023 interview on X, Dunford argued…"). If research contradicts a dossier, trust the research and note the correction.

Grounding Rules (non-negotiable)

  • Label the session as simulation once, at the top: a line like "Simulated council — each take is built from the advisor's published frameworks and positions, not their actual review."
  • No fabricated quotes. Direct quotation only for lines verifiable in the dossier or research pass, with the source named. Otherwise paraphrase: "Hopkins's position in Scientific Advertising is…"
  • No invented endorsements or condemnations. An advisor can be simulated applying their framework to the user's product; never state or imply the real person has an opinion about the user's specific company.
  • Living advisors get extra care. Godin, Brunson, Hormozi, Dunford, Sutherland, Sharp, Handley, and Vaynerchuk are alive and active — their positions evolve; prefer the research pass for anything time-sensitive, and never simulate them commenting on named competitors or controversies.
  • Disagree in substance, not caricature. Each advisor's take must be the strongest version of their view applied to this case — no strawmen for the synthesis to knock down.
  • If the dossier and the user's question don't overlap (e.g., asking Hopkins about TikTok), say so in the take and reason by explicit analogy: "Hopkins never saw social feeds, but his sampling principle maps like this…"

Output Format

> Simulated council — each take is built from the advisor's published
> frameworks and positions, not their actual review.

## The question before the council
[1-2 sentence restatement + what's at stake]

## Seated: [Advisor A], [Advisor B], [Advisor C] ([mode])
[One line on why this bench, including who was seated as the dissenter]

---

### [Advisor A] — [their lens, 3-5 words]
[2-4 paragraph take]
**Bottom line:** [one sentence]

### [Advisor B] — …
…

---

## Where the council disagrees
1. **[Conflict]** — [A] says X because [framework]; [B] says Y because
   [framework]. The real trade-off: [underlying tension]. What would
   settle it: [evidence/test].
2. …

## Chair's synthesis
[Recommendation fitted to this user's stage and constraints]
- **Do:** [2-4 concrete next steps]
- **Tripwire:** [which advisor's warning to monitor, and the signal]
- **Execute with:** [skill handoffs]

Adding a Custom Advisor

Users can extend the bench ("add my own advisor"). Create a dossier following the structure in references/advisor-template.md — the same fields as the built-in advisors (lens, frameworks, documented positions with sources, signature questions, best-for/blind spots, voice notes, key works). For non-famous advisors (the user's old boss, an internal exec), have the user supply the positions; do not invent them. Save to .agents/advisors/<name>.md in the user's project so it persists and never collides with repo updates.

Anti-Patterns

  • The agreeing council — five takes that all bless the user's existing plan. Re-seat with a real dissenter.
  • Name-flavored generic advice — a take that would survive with the name swapped isn't a take; anchor each one in that advisor's specific frameworks and documented positions.
  • Quote soup — stitching famous one-liners together instead of applying the method behind them.
  • Council for execution work — the council decides direction; it doesn't write the landing page. Hand off to the execution skill once direction is set.
  • Twelve advisors on a headline — match the bench size to the stakes.
  • positioning / product-marketing: When Dunford's take wins — execute the positioning work
  • offers / pricing: When Hormozi/Halbert direction wins — build the offer
  • copywriting / copy-editing: When the council reviewed copy — execute revisions
  • ads / ad-creative: When the debate was media or creative strategy
  • content-strategy / social: When Handley/Vaynerchuk direction wins
  • brand-strategy / marketing-psychology: For Sharp's availability work and Sutherland's behavioral mechanics
  • ab-testing: When the disagreement map says "test it" — Hopkins would insist
  • deep-research: For the live research pass, when installed

© Nexus-JPF, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 14 other files (references) in .agents/skills/marketing-council of Nexus-JPF/note-companion.

  • SKILL.md
  • evals/evals.json
  • references/advisor-template.md
  • references/advisors/alex-hormozi.md
  • references/advisors/ann-handley.md
  • references/advisors/april-dunford.md
  • references/advisors/byron-sharp.md
  • references/advisors/claude-hopkins.md
  • references/advisors/david-ogilvy.md
  • references/advisors/eugene-schwartz.md
  • references/advisors/gary-halbert.md
  • references/advisors/gary-vaynerchuk.md
  • references/advisors/rory-sutherland.md
  • references/advisors/russell-brunson.md
  • references/advisors/seth-godin.md

Open the folder on GitHubat commit 9cad635

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in Nexus-JPF/note-companion, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Marketing Council next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

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Marketing Council this skillNexus-JPF/note-companion8701 repos~3.1kAutomated safety check: PassMIT
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Hormozi Ad Factorypedronauck/skills634—~2.1kAutomated safety check: PassNone
Map Your MarketVarnan-Tech/opendirectory674—~4.3kAutomated safety check: PassMIT
End-of-Article CTA Designersamber/cc-skills227—~3.1kAutomated safety check: PassMIT
Press Release Writersamber/cc-skills227—~1.8kAutomated safety check: PassMIT

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Categories

Questions about Marketing Council

What does Marketing Council do?

When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford…. Marketing Council is an agent skill from Nexus-JPF/note-companion. When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more).

When should I use Marketing Council?

Marketing Council fits situations like: wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin; eugene Schwartz; rory Sutherland; the user mentions marketing council.

How do I install Marketing Council in Claude Code?

Run `npx skills add Nexus-JPF/note-companion --skill marketing-council -a claude-code`. Or copy the skill folder (.agents/skills/marketing-council in Nexus-JPF/note-companion) into .claude/skills/marketing-council in your project. Claude Code loads it when a task matches its description.

How do I install Marketing Council in Codex?

Run `npx skills add Nexus-JPF/note-companion --skill marketing-council -a codex`. Or copy the skill folder (.agents/skills/marketing-council in Nexus-JPF/note-companion) into .agents/skills/marketing-council in your project. Codex loads it when a task matches its description.

Can I use Marketing Council in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Nexus-JPF/note-companion --skill marketing-council -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-council, .gemini/skills/marketing-council, .github/skills/marketing-council and .opencode/skills/marketing-council in your project.

What does Marketing Council need to run?

SKILL.md names no scripts, command-line tools or credentials: Marketing Council is instructions for the agent only.

Does Marketing Council access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Marketing Council safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Marketing Council use?

Marketing Council is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Marketing Council use?

About 3.1k tokens (SKILL.md is roughly 12k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 13k tokens, read only when the agent opens those files.

What are the alternatives to Marketing Council?

Skills that share tags, products or a category with Marketing Council: WeChat Account Topic and Title Writer (BigPengSays/bigpeng-hot-gzh, 266 stars), Hormozi Ad Factory (pedronauck/skills, 634 stars), Map Your Market (Varnan-Tech/opendirectory, 674 stars) and End-of-Article CTA Designer (samber/cc-skills, 227 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Marketing Council?

Nexus-JPF (a GitHub organization) maintains it in Nexus-JPF/note-companion, which has 870 GitHub stars. The repository holds 18 skills in this directory. The repository was last updated on October 7, 2026.

Source: Nexus-JPF/note-companion on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.