Agent skill

Storybrand Messaging Framework

by simbajigege in simbajigege/book2skills

Use StoryBrand for "clarify my message", "rewrite my homepage", "create a BrandScript", "what is my one-liner", or "fix my CTA".

Custom licenceAuto-check passedMarketing & SEO

Install Storybrand Messaging Framework

skills CLI
$ npx skills add simbajigege/book2skills --skill storybrand-messaging-framework -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install simbajigege/book2skills storybrand-messaging-framework --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/simbajigege/book2skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/storybrand-messaging-framework .claude/skills/storybrand-messaging-framework && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
storybrand-messaging-framework
GitHub stars
183
Token cost
~3.3k tokens
SKILL.md length
1,642 words
Files
5
Skills in repo
37
Repo updated
First seen
Licence
Custom licence

At a glance

Use StoryBrand for "clarify my message", "rewrite my homepage", "create a BrandScript", "what is my one-liner", or "fix my CTA".

  • Works in 4 steps: Identify product, customer, desired… → Fill the seven SB7 elements in order. → Flag missing proof, vague customer… → …
  • Tasks that involve Positioning and messaging
  • SKILL.md covers Overview, When to Use This Skill, Core Principle and Workflow Inventory, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Storybrand Messaging Framework is an agent skill from simbajigege/book2skills. Use StoryBrand for "clarify my message", "rewrite my homepage", "create a BrandScript", "what is my one-liner", or "fix my CTA".

Its SKILL.md is about 3.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files (for example `README.md`, `quotes/main-framework-quotes.md` and `quotes/storybrand-principles-quotes.md`).

It sits in Marketing & SEO, covering Positioning and messaging. The repository describes itself as: Create best skills based on best books.

When your agent uses it

  • Tasks that involve Positioning and messaging

Example prompts

  • “clarify my message”
  • “rewrite my homepage”
  • “create a BrandScript”
  • “/storybrand-messaging-framework”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Identify product, customer, desired outcome, and buying action.
  2. Fill the seven SB7 elements in order.
  3. Flag missing proof, vague customer definition, weak stakes, or unclear CTA.
  4. Extract reusable messaging assets.

What it can do on your machine

Read from SKILL.md and the folder at commit e5ba66c. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Storybrand Messaging Framework loads about 3.3k tokens when it runs. Until then it costs about 40 tokens; SKILL.md has 1,642 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~40
When it runs · the whole SKILL.md, loaded when a task matches
~3.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 1,642 words (~3,310 tokens).

“Use this skill to apply Donald Miller's StoryBrand SB7 framework to brand messaging, website copy, fundraising appeals, product positioning, sales pages, and marketing assets. The skill turns a confusing offer into a clear customer-centered story: the customer is the hero…”

— opening of SKILL.md by simbajigege, Custom licence
name
storybrand-messaging-framework
license
Skill distillation for personal/educational use. Do not reproduce source passages verbatim.

Read the full SKILL.md on GitHub

Files

SKILL.md and 4 other files in skills/storybrand-messaging-framework of simbajigege/book2skills.

  • SKILL.md
  • LICENSE.txt
  • README.md
  • quotes/main-framework-quotes.md
  • quotes/storybrand-principles-quotes.md

Open the folder on GitHubat commit e5ba66c

Compare with similar skills

Storybrand Messaging Framework next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Storybrand Messaging Framework compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Storybrand Messaging Framework this skillsimbajigege/book2skills183—~3.3kAutomated safety check: PassCustom licence
Marketing OsYuzzyuk/marketing-os540—~2.5kAutomated safety check: PassMIT
Revenue Centric Designheliocosta-dev/revenue-centric-design740—~1.6kAutomated safety check: PassCustom licence
Startup Positioningferdinandobons/startup-skill1.2k—~4.6kAutomated safety check: PassMIT
Stanley Druckenmiller Investmenttradermonty/claude-trading-skills3k1 repos~2kAutomated safety check: PassMIT
B2b Playbookweilun88313/B2B-Playbook203—~3.1kAutomated safety check: PassProprietary

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Categories

Questions about Storybrand Messaging Framework

What does Storybrand Messaging Framework do?

Use StoryBrand for "clarify my message", "rewrite my homepage", "create a BrandScript", "what is my one-liner", or "fix my CTA". Storybrand Messaging Framework is an agent skill from simbajigege/book2skills. Use StoryBrand for "clarify my message", "rewrite my homepage", "create a BrandScript", "what is my one-liner", or "fix my CTA".

When should I use Storybrand Messaging Framework?

Storybrand Messaging Framework fits situations like: tasks that involve Positioning and messaging.

How do I install Storybrand Messaging Framework in Claude Code?

Run `npx skills add simbajigege/book2skills --skill storybrand-messaging-framework -a claude-code`. Or copy the skill folder (skills/storybrand-messaging-framework in simbajigege/book2skills) into .claude/skills/storybrand-messaging-framework in your project. Claude Code loads it when a task matches its description.

How do I install Storybrand Messaging Framework in Codex?

Run `npx skills add simbajigege/book2skills --skill storybrand-messaging-framework -a codex`. Or copy the skill folder (skills/storybrand-messaging-framework in simbajigege/book2skills) into .agents/skills/storybrand-messaging-framework in your project. Codex loads it when a task matches its description.

Can I use Storybrand Messaging Framework in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add simbajigege/book2skills --skill storybrand-messaging-framework -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/storybrand-messaging-framework, .gemini/skills/storybrand-messaging-framework, .github/skills/storybrand-messaging-framework and .opencode/skills/storybrand-messaging-framework in your project.

What does Storybrand Messaging Framework need to run?

SKILL.md names no scripts, command-line tools or credentials: Storybrand Messaging Framework is instructions for the agent only.

Does Storybrand Messaging Framework access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Storybrand Messaging Framework safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Storybrand Messaging Framework use?

Storybrand Messaging Framework has a licence file (from the LICENSE file in the skill folder) that doesn't match a standard licence. Read it on GitHub before reusing the skill.

How many tokens does Storybrand Messaging Framework use?

About 3.3k tokens (SKILL.md is roughly 13k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Storybrand Messaging Framework?

Skills that share tags, products or a category with Storybrand Messaging Framework: Marketing Os (Yuzzyuk/marketing-os, 540 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Positioning (ferdinandobons/startup-skill, 1.2k stars) and Stanley Druckenmiller Investment (tradermonty/claude-trading-skills, 3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Storybrand Messaging Framework?

simbajigege (a GitHub user) maintains it in simbajigege/book2skills, which has 183 GitHub stars. The repository holds 37 skills in this directory. The repository was last updated on August 26, 2026.

Source: simbajigege/book2skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.