Mixpanel Automation

Mixpanel Automation via Rube MCP

Automate Mixpanel product analytics through Composio's Mixpanel toolkit via Rube MCP.

Toolkit docs: composio.dev/toolkits/mixpanel

Prerequisites

• Rube MCP must be connected (RUBE_SEARCH_TOOLS available)
• Active Mixpanel connection via RUBE_MANAGE_CONNECTIONS with toolkit mixpanel
• Always call RUBE_SEARCH_TOOLS first to get current tool schemas

Setup

Get Rube MCP: Add https://rube.app/mcp as an MCP server in your client configuration. No API keys needed — just add the endpoint and it works.

1. Verify Rube MCP is available by confirming RUBE_SEARCH_TOOLS responds
2. Call RUBE_MANAGE_CONNECTIONS with toolkit mixpanel
3. If connection is not ACTIVE, follow the returned auth link to complete Mixpanel authentication
4. Confirm connection status shows ACTIVE before running any workflows

Core Workflows

1. Aggregate Event Data

When to use: User wants to count events, get totals, or track event trends over time

Tool sequence:

1. MIXPANEL_GET_ALL_PROJECTS - List projects to get project ID [Prerequisite]
2. MIXPANEL_AGGREGATE_EVENT_COUNTS - Get event counts and aggregations [Required]

Key parameters:

• event: Event name or array of event names to aggregate
• from_date / to_date: Date range in 'YYYY-MM-DD' format
• unit: Time granularity ('minute', 'hour', 'day', 'week', 'month')
• type: Aggregation type ('general', 'unique', 'average')
• where: Filter expression for event properties

Pitfalls:

• Date format must be 'YYYY-MM-DD'; other formats cause errors
• Event names are case-sensitive; use exact names from your Mixpanel project
• where filter uses Mixpanel expression syntax (e.g., properties["country"] == "US")
• Maximum date range may be limited depending on your Mixpanel plan

2. Run Segmentation Queries

When to use: User wants to break down events by properties for detailed analysis

Tool sequence:

1. MIXPANEL_QUERY_SEGMENTATION - Run segmentation analysis [Required]

Key parameters:

• event: Event name to segment
• from_date / to_date: Date range in 'YYYY-MM-DD' format
• on: Property to segment by (e.g., properties["country"])
• unit: Time granularity
• type: Count type ('general', 'unique', 'average')
• where: Filter expression
• limit: Maximum number of segments to return

Pitfalls:

• The on parameter uses Mixpanel property expression syntax
• Property references must use properties["prop_name"] format
• Segmentation on high-cardinality properties returns capped results; use limit
• Results are grouped by the segmentation property and time unit

3. Analyze Funnels

When to use: User wants to track conversion funnels and identify drop-off points

Tool sequence:

1. MIXPANEL_LIST_FUNNELS - List saved funnels to find funnel ID [Prerequisite]
2. MIXPANEL_QUERY_FUNNEL - Execute funnel analysis [Required]

Key parameters:

• funnel_id: ID of the saved funnel to query
• from_date / to_date: Date range
• unit: Time granularity
• where: Filter expression
• on: Property to segment funnel by
• length: Conversion window in days

Pitfalls:

• funnel_id is required; resolve via LIST_FUNNELS first
• Funnels must be created in Mixpanel UI first; API only queries existing funnels
• Conversion window (length) defaults vary; set explicitly for accuracy
• Large date ranges with segmentation can produce very large responses

4. Manage User Profiles

When to use: User wants to query or update user profiles in Mixpanel

Tool sequence:

1. MIXPANEL_QUERY_PROFILES - Search and filter user profiles [Required]
2. MIXPANEL_PROFILE_BATCH_UPDATE - Update multiple user profiles [Optional]

Key parameters:

• where: Filter expression for profile properties (e.g., properties["plan"] == "premium")
• output_properties: Array of property names to include in results
• page: Page number for pagination
• session_id: Session ID for consistent pagination (from first response)
• For batch update: array of profile updates with $distinct_id and property operations

Pitfalls:

• Profile queries return paginated results; use session_id from first response for consistent paging
• where uses Mixpanel expression syntax for profile properties
• BATCH_UPDATE applies operations ($set, $unset, $add, $append) to profiles
• Batch update has a maximum number of profiles per request; chunk larger updates
• Profile property names are case-sensitive