Consulting Analysis
bytedance/deer-flow
A skill your agent uses when the user requests to generate, create, or write professional research reports including but not limited to market analysis, consumer insights, brand analysis, financial…
When the user needs to evaluate competitors, understand the competitive landscape, or position their product against alternatives.
Install Competitive Analysis
$ npx skills add shawnpang/startup-founder-skills --skill competitive-analysis -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install shawnpang/startup-founder-skills competitive-analysis --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/shawnpang/startup-founder-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/competitive-analysis .claude/skills/competitive-analysis && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "competitive-analysis" agent skill from https://github.com/shawnpang/startup-founder-skills/tree/main/skills/competitive-analysis into .claude/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/shawnpang/startup-founder-skills/tree/main/skills/competitive-analysisType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add shawnpang/startup-founder-skills --skill competitive-analysis -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install shawnpang/startup-founder-skills competitive-analysis --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/shawnpang/startup-founder-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/competitive-analysis .agents/skills/competitive-analysis && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "competitive-analysis" agent skill from https://github.com/shawnpang/startup-founder-skills/tree/main/skills/competitive-analysis into .agents/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add shawnpang/startup-founder-skills --skill competitive-analysis -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install shawnpang/startup-founder-skills competitive-analysis --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/shawnpang/startup-founder-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/competitive-analysis .cursor/skills/competitive-analysis && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "competitive-analysis" agent skill from https://github.com/shawnpang/startup-founder-skills/tree/main/skills/competitive-analysis into .cursor/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/shawnpang/startup-founder-skills.git --path skills/competitive-analysis--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add shawnpang/startup-founder-skills --skill competitive-analysis -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install shawnpang/startup-founder-skills competitive-analysis --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/shawnpang/startup-founder-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/competitive-analysis .gemini/skills/competitive-analysis && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "competitive-analysis" agent skill from https://github.com/shawnpang/startup-founder-skills/tree/main/skills/competitive-analysis into .gemini/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install shawnpang/startup-founder-skills competitive-analysisInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add shawnpang/startup-founder-skills --skill competitive-analysis -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/shawnpang/startup-founder-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/competitive-analysis .github/skills/competitive-analysis && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "competitive-analysis" agent skill from https://github.com/shawnpang/startup-founder-skills/tree/main/skills/competitive-analysis into .github/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add shawnpang/startup-founder-skills --skill competitive-analysis -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install shawnpang/startup-founder-skills competitive-analysis --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/shawnpang/startup-founder-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/competitive-analysis .opencode/skills/competitive-analysis && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "competitive-analysis" agent skill from https://github.com/shawnpang/startup-founder-skills/tree/main/skills/competitive-analysis into .opencode/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
competitive-analysis- GitHub stars
- 342
- Token cost
- ~1.8k tokens
- SKILL.md length
- 876 words
- Files
- 1
- Skills in repo
- 50
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user needs to evaluate competitors, understand the competitive landscape, or position their product against alternatives.
- Works in 6 steps: Scope the market -- Define the market… → Identify 5 primary competitors -- Find… → Gather competitive intelligence --… → …
- Needs to evaluate competitors
- SKILL.md covers When to Use, Context Required, Workflow and Output Format, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Competitive Analysis is an agent skill from shawnpang/startup-founder-skills. When the user needs to evaluate competitors, understand the competitive landscape, or position their product against alternatives.
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Competitor analysis. The repository describes itself as: AI agent skills for tech startup founders — fundraising, sales, product, recruiting, engineering, legal, ops, and growth. Works with Claude Code, Cursor, Codex, and any Agent… The licence is MIT.
When your agent uses it
- Needs to evaluate competitors
- Understand the competitive landscape
- Position their product against alternatives
Example prompts
- “/competitive-analysis”
Workflow steps
6 steps, taken from the first numbered list in SKILL.md.
- Scope the market -- Define the market boundaries, industry segment, and customer type. Precision here determines whether the competitive…
- Identify 5 primary competitors -- Find direct competitors (same problem, same customer), adjacent competitors (different approach to same…
- Gather competitive intelligence -- Research each competitor across: product capabilities, pricing/business model, positioning and…
- Assess strengths and weaknesses -- For each competitor, identify core product strengths, product gaps, business model advantages, and…
- Map differentiation opportunities -- Identify unmet customer pain points no competitor addresses well, underserved segments, and areas…
- Synthesize strategic positioning -- Formulate a competitive positioning recommendation with suggested positioning, key differentiators…
What it can do on your machine
Read from SKILL.md and the folder at commit 4ad31b4. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Competitive Analysis loads about 1.8k tokens when it runs. Until then it costs about 38 tokens; SKILL.md has 876 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from shawnpang/startup-founder-skills at commit 4ad31b4, republished under its MIT licence (© shawnpang). 876 words, ~1,772 tokens.
Download SKILL.mdSave it as
.claude/skills/competitive-analysis/SKILL.md (or your agent's skills folder).- name
- competitive-analysis
- description
- When the user needs to evaluate competitors, understand the competitive landscape, or position their product against alternatives.
- related
- market-research, prd-writing
- reads
- startup-context
Competitive Analysis
When to Use
Activate when a founder needs to analyze the competitive landscape, evaluate specific competitors, find differentiation opportunities, or prepare a competitive brief. Trigger phrases include "who are our competitors," "analyze this competitor," "competitive landscape," "how do we compare to X," "feature comparison," "what's our moat," or "differentiation opportunities." Also activate before fundraising (investors will ask) or when entering a new market segment.
Context Required
- From startup-context: product description, target market, current positioning, key differentiators, pricing model, geographic scope.
- From the user: specific competitors to analyze (or request to identify them), market/industry segment to scope, the strategic question driving the analysis (positioning, pricing, feature gaps, market entry).
Workflow
- Scope the market -- Define the market boundaries, industry segment, and customer type. Precision here determines whether the competitive set is meaningful.
- Identify 5 primary competitors -- Find direct competitors (same problem, same customer), adjacent competitors (different approach to same problem), and emerging entrants. Distinguish between direct competitors and alternatives (including "do nothing" or manual workarounds).
- Gather competitive intelligence -- Research each competitor across: product capabilities, pricing/business model, positioning and messaging, distribution channels, team/funding, and traction signals. Use competitor websites, pricing pages, customer reviews (G2, Capterra), job postings, and product trials as primary sources.
- Assess strengths and weaknesses -- For each competitor, identify core product strengths, product gaps, business model advantages, and competitive threats. Validate insights across multiple sources.
- Map differentiation opportunities -- Identify unmet customer pain points no competitor addresses well, underserved segments, and areas where you can credibly win. Focus on where the market is heading, not just where it is.
- Synthesize strategic positioning -- Formulate a competitive positioning recommendation with suggested positioning, key differentiators, target segments to prioritize, competitors to monitor, and 12-18 month competitive risks.
Output Format
Market Overview
One paragraph defining the market structure: how many players, how fragmented, major categories of solutions, and overall market dynamics.
Competitor Profiles (x5)
For each competitor:
| Dimension | Details |
|---|---|
| Company Profile | Background, founding, funding, team size, headquarters |
| Core Product Strengths | Key capabilities, UX quality, integrations, technical advantages |
| Product Gaps | Missing features, weak areas, customer complaints |
| Business Model & Pricing | Model type, price points, free tier, enterprise options |
| Competitive Threats | What makes them dangerous -- momentum, funding, distribution, brand |
Differentiation Opportunities
- Unmet customer pain points no competitor addresses well
- Underserved market segments or personas
- Emerging needs created by market shifts or technology changes
- Positioning angles that create clear separation from the field
Competitive Positioning Recommendation
- Suggested market positioning and category framing
- Key differentiators to emphasize (backed by evidence)
- Target segments where competitive dynamics favor your approach
- Monitoring priorities (which competitors to watch and why)
- 12-18 month competitive risks and mitigation strategies
Show full SKILL.md (436 more words)Show less
Frameworks & Best Practices
- Primary sources over secondhand. Use the competitor's own product (sign up for free trials), pricing page, job postings (reveal strategy), and customer reviews over analyst reports. Job postings are strategy signals -- hiring ML engineers means AI investment, enterprise sales reps means upmarket movement.
- Status quo is your biggest competitor. For most startups, the real competitor is "do nothing" or "use a spreadsheet." Analyze this alternative with the same rigor as named competitors.
- Compete on a different axis. If incumbents compete on features, compete on simplicity. If they compete on price, compete on experience. Winning means changing the evaluation criteria, not beating incumbents at their own game.
- Track momentum, not just position. A well-funded competitor with flat growth is weaker than an unfunded one growing 20% month-over-month. Monitor hiring velocity, product release cadence, and review sentiment trends.
- Distinguish direct from adjacent. Direct competitors solve the same problem for the same customer. Adjacent competitors solve the same problem differently or solve a related problem. Both matter but require different strategic responses.
- Feature comparison honesty. Mark your own product's gaps accurately. An internal competitive analysis that overstates your strengths is useless. The purpose is truth, not comfort.
- Refresh cadence. Update quarterly in fast-moving markets, semi-annually in slower ones. Track funding rounds, executive moves, and product launches as trigger events for ad-hoc updates.
- Identify subtle differentiation. The most durable competitive advantages are often not feature-based -- they are distribution advantages, data moats, ecosystem effects, or brand trust built over time.
Related Skills
market-research-- Pair competitive analysis with market sizing to understand both the landscape and the size of the prize.prd-writing-- Use competitive gaps to inform the solution section of a PRD. Build what competitors miss.user-research-synthesis-- Ground feature comparisons in what customers actually value, not what competitors assume they value.
Examples
Example 1: Competitive landscape for fundraising
User: "I need a competitive landscape slide for our Series A deck."
Good output: A market overview paragraph, profiles of 4-5 key competitors highlighting their weaknesses relative to the startup's strengths, a differentiation map showing clear whitespace where the startup sits, and a positioning recommendation that tells a narrative about why competitive dynamics favor the startup's approach.
Example 2: Direct competitor deep-dive
User: "We keep losing deals to Competitor X. Help us understand why and how to win."
Good output: Deep analysis of Competitor X's strengths in the dimensions that matter to buyers (e.g., enterprise readiness, integrations, brand trust), identification of the specific evaluation criteria where they win, and actionable recommendations to either match their advantages on must-have dimensions or shift the evaluation criteria to dimensions where you are stronger.
© shawnpang, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/competitive-analysis of shawnpang/startup-founder-skills.
Open the folder on GitHubat commit 4ad31b4
Compare with similar skills
Competitive Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Competitive Analysis this skillshawnpang/startup-founder-skills | 342 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Consulting Analysisbytedance/deer-flow | 84k | 4 repos | ~8.4k | Automated safety check: Pass | MIT | |
| Money Strategyiamzifei/show-me-the-money | 1k | — | ~7k | Automated safety check: Pass | Custom licence | |
| Adaptive Learning PlaybookLeoYeAI/openclaw-master-skills | 2.2k | — | ~4k | Automated safety check: Pass | MIT | |
| Pp Youtubemvanhorn/printing-press-library | 2.1k | — | ~8.7k | Automated safety check: Notes | Apache-2.0 | |
| Competitive Analysis BriefNateBJones-Projects/OB1 | 4.7k | — | ~1.1k | Automated safety check: Pass | Custom licence |
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Related
Categories
Questions about Competitive Analysis
What does Competitive Analysis do?
When the user needs to evaluate competitors, understand the competitive landscape, or position their product against alternatives. Competitive Analysis is an agent skill from shawnpang/startup-founder-skills. When the user needs to evaluate competitors, understand the competitive landscape, or position their product against alternatives.
When should I use Competitive Analysis?
Competitive Analysis fits situations like: needs to evaluate competitors; understand the competitive landscape; position their product against alternatives.
How do I install Competitive Analysis in Claude Code?
Run `npx skills add shawnpang/startup-founder-skills --skill competitive-analysis -a claude-code`. Or copy the skill folder (skills/competitive-analysis in shawnpang/startup-founder-skills) into .claude/skills/competitive-analysis in your project. Claude Code loads it when a task matches its description.
How do I install Competitive Analysis in Codex?
Run `npx skills add shawnpang/startup-founder-skills --skill competitive-analysis -a codex`. Or copy the skill folder (skills/competitive-analysis in shawnpang/startup-founder-skills) into .agents/skills/competitive-analysis in your project. Codex loads it when a task matches its description.
Can I use Competitive Analysis in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add shawnpang/startup-founder-skills --skill competitive-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitive-analysis, .gemini/skills/competitive-analysis, .github/skills/competitive-analysis and .opencode/skills/competitive-analysis in your project.
What does Competitive Analysis need to run?
SKILL.md names no scripts, command-line tools or credentials: Competitive Analysis is instructions for the agent only.
Does Competitive Analysis access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Competitive Analysis safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Competitive Analysis use?
Competitive Analysis is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Competitive Analysis use?
About 1.8k tokens (SKILL.md is roughly 7.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Competitive Analysis?
Skills that share tags, products or a category with Competitive Analysis: Consulting Analysis (bytedance/deer-flow, 84k stars), Money Strategy (iamzifei/show-me-the-money, 1k stars), Adaptive Learning Playbook (LeoYeAI/openclaw-master-skills, 2.2k stars) and Pp Youtube (mvanhorn/printing-press-library, 2.1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Competitive Analysis?
shawnpang (a GitHub user) maintains it in shawnpang/startup-founder-skills, which has 342 GitHub stars. The repository holds 50 skills in this directory. The repository was last updated on March 16, 2026.
Source: shawnpang/startup-founder-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.