Write ad copy variants to each platform's specs, policy-checked and in brand voice.

MITAuto-check passedMarketing & SEO

Install Ad Creative

skills CLI
$ npx skills add indranilbanerjee/digital-marketing-pro --skill ad-creative -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install indranilbanerjee/digital-marketing-pro ad-creative --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ad-creative .claude/skills/ad-creative && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
ad-creative
GitHub stars
862
Used in
1 other repo
Token cost
~1.5k tokens
SKILL.md length
711 words
Files
1
Skills in repo
162
Repo updated
First seen
Licence
MIT

At a glance

Write ad copy variants to each platform's specs, policy-checked and in brand voice.

  • Works in 7 steps: Load brand context: Read… → Identify platform-specific constraints:… → Generate 3-5 ad copy variations per… → …
  • Tasks that involve Paid advertising
  • SKILL.md covers Purpose, Input Required, Process and Output, plus 1 more section
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Ad Creative is an agent skill from indranilbanerjee/digital-marketing-pro. Write ad copy variants to each platform's specs, policy-checked and in brand voice. "write ad copy for Meta"

Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Paid advertising, Copywriting and Brand voice and tone. The repository describes itself as: An open-source AI marketing operating system for strategy, SEO, AEO/GEO, paid media, content, CRM, and analytics - grounded in brand context, human approval, and verifiable… The licence is MIT.

When your agent uses it

  • Tasks that involve Paid advertising
  • Tasks that involve Copywriting
  • Tasks that involve Brand voice and tone

Example prompts

  • “s specs, policy-checked and in brand voice.”
  • “/ad-creative”

Workflow steps

7 steps, taken from the first numbered list in SKILL.md.

  1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load…
  2. Identify platform-specific constraints: character limits, format requirements, policy restrictions
  3. Generate 3-5 ad copy variations per platform, each with a distinct angle (benefit, urgency, social proof, curiosity, direct)
  4. Score each variation on: brand alignment, clarity, emotional impact, CTA strength, policy compliance
  5. Flag any potential policy violations (restricted claims, prohibited language)
  6. Recommend A/B testing groupings and priority order
  7. If landing page URL is provided, check message match between ad and page

What it can do on your machine

Read from SKILL.md and the folder at commit 9e949f3. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Ad Creative loads about 1.5k tokens when it runs. Until then it costs about 30 tokens; SKILL.md has 711 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~30
When it runs · the whole SKILL.md, loaded when a task matches
~1.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from indranilbanerjee/digital-marketing-pro at commit 9e949f3, republished under its MIT licence (© indranilbanerjee). 711 words, ~1,509 tokens.

Download SKILL.mdSave it as .claude/skills/ad-creative/SKILL.md (or your agent's skills folder).
name
ad-creative
description
Write ad copy variants to each platform's specs, policy-checked and in brand voice. "write ad copy for Meta"
argument-hint
[platform]

/digital-marketing-pro:ad-creative

Purpose

Generate high-performing ad copy variations tailored to specific platforms and formats. Each variation is scored for quality and compliance, with recommendations for testing strategy.

Input Required

The user must provide (or will be prompted for):

  • Product/service: What is being advertised
  • Platform(s): Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, X, Pinterest
  • Ad format: RSA, single image, carousel, video script, story, etc. For video ad scripts (6s bumper, 15s skippable, 30s spot, UGC-style), route to /digital-marketing-pro:video-script — its step 2.4 carries the per-format structural rules (the 5-second skip deadline, one-message bumpers, native-style disclosure) and its output passes the /check gate. This skill owns the copy layer around the video: headlines, descriptions, and CTAs.
  • Campaign objective: Awareness, traffic, leads, conversions, app installs
  • Target audience: Who the ads are for
  • Key offer/CTA: Promotion, value prop, or desired action
  • Landing page URL: Where the ad will drive traffic (optional)

Process

  1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
  2. Identify platform-specific constraints: character limits, format requirements, policy restrictions
  3. Generate 3-5 ad copy variations per platform, each with a distinct angle (benefit, urgency, social proof, curiosity, direct)
  4. Score each variation on: brand alignment, clarity, emotional impact, CTA strength, policy compliance
  5. Flag any potential policy violations (restricted claims, prohibited language)
  6. Recommend A/B testing groupings and priority order
  7. If landing page URL is provided, check message match between ad and page

Output

Per platform, a set of ad copy variations including:

  • Headlines, descriptions, and CTAs formatted to platform specifications
  • Quality score (1-10) with reasoning per variation
  • Policy compliance check with flagged issues
  • A/B testing recommendation with hypothesis for each test
  • Message match assessment (if landing page provided)
  • Creative direction notes for visual/video assets (see AI image/video generation guidance below)
Show full SKILL.md (367 more words)Show less
AI image & video generation guidance (May 2026)

When the brief includes static visuals or short-form video, recommend the model that fits the use case and call out the compliance overhead:

Asset typeRecommended model (May 2026)When to useCompliance note
Product hero stills, lifestyle photography, e-commerce tilesGoogle Nano Banana Pro (Gemini 3 Pro Image, multi-image composition, character/object consistency)Strong text rendering inside images (logos, on-pack copy), brand-character consistency across a campaign, high-fidelity product realism.Outputs ship with SynthID watermarking by default; ALSO sign with C2PA via /digital-marketing-pro:c2pa-metadata before any EU distribution.
Short-form social video (≤8s reels, organic vertical)Gemini Veo 3.1 (synchronized native audio, longer/more coherent clips than Veo 3.0)Reels, TikTok, Shorts cut-downs, ad-creative experimentation.Synthetic-voice / synthetic-human content must carry a visible deepfake disclosure under EU Article 50 — see skills/context-engine/compliance-rules.md §1.1b.
Long-form video with native audio / multi-modal storytellingGemini Omni (multimodal generation, May 2026 I/O launch — text + image + audio + video unified)Connected-content campaigns where a single brief produces a hero film, social cut-downs, audio version, and stills consistently. Best for brands with disciplined creative governance — Omni's range outpaces most brand-safety review processes.Default Omni outputs carry SynthID + Gemini provenance markers. Add C2PA before EU publish. Run synthetic-person outputs past Legal — Omni's photoreal humans frequently hit "substantial AI manipulation" thresholds under Article 50.
Static image — fast iteration / mood-boardingOpenAI gpt-image-2, Midjourney v7, Adobe FireflyInternal mood boards, concept exploration. Not for shipped EU creative without C2PA.None of these auto-embed C2PA — manually sign with /digital-marketing-pro:c2pa-metadata before EU publish.

Workflow recommendation:

  1. Brief the visual concept in this skill's output (subject, composition, brand-character constraints, on-pack text if any).
  2. Hand the visual spec to whichever production track owns image/video — your design team, any AI image/video tool (the model table above maps use-case → generator), or a connected design platform (e.g. the Canva / Figma MCP connectors listed in /digital-marketing-pro:integrations). The spec is deliberately tool-agnostic: any production track can consume it unchanged.
  3. Treat all AI-generated visuals as Article 50 in-scope until proven otherwise. The pre-publish gate (/digital-marketing-pro:check) blocks unsigned AI assets for EU-targeted campaigns.

Agents Used

  • content-creator — Ad copy generation, angle development, CTA crafting
  • media-buyer — Platform specs, policy compliance, testing strategy
  • brand-guardian — Voice alignment, compliance review, claim verification

© indranilbanerjee, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/ad-creative of indranilbanerjee/digital-marketing-pro.

Open the folder on GitHubat commit 9e949f3

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in indranilbanerjee/digital-marketing-pro, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Ad Creative next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Ad Creative compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Ad Creative this skillindranilbanerjee/digital-marketing-pro8621 repos~1.5kAutomated safety check: PassMIT
Ad CreativeLeoYeAI/openclaw-marketing-skills1k8 repos~3.4kAutomated safety check: PassCustom licence
Ad Creativecoreyhaines31/marketingskills54k—~6.3kAutomated safety check: PassMIT
Meta Ad Builderkrusemediallc/arcads-claude-code1.6k—~1.7kAutomated safety check: NotesMIT
Hook MethodologyDV0x/creative-ad-agent120—~3.1kAutomated safety check: PassMIT
Ad Creativefreekmurze/dotfiles1k2 repos~3.3kAutomated safety check: PassNone

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Questions about Ad Creative

What does Ad Creative do?

Write ad copy variants to each platform's specs, policy-checked and in brand voice. Ad Creative is an agent skill from indranilbanerjee/digital-marketing-pro. Write ad copy variants to each platform's specs, policy-checked and in brand voice.

When should I use Ad Creative?

Ad Creative fits situations like: tasks that involve Paid advertising; tasks that involve Copywriting; tasks that involve Brand voice and tone.

How do I install Ad Creative in Claude Code?

Run `npx skills add indranilbanerjee/digital-marketing-pro --skill ad-creative -a claude-code`. Or copy the skill folder (skills/ad-creative in indranilbanerjee/digital-marketing-pro) into .claude/skills/ad-creative in your project. Claude Code loads it when a task matches its description.

How do I install Ad Creative in Codex?

Run `npx skills add indranilbanerjee/digital-marketing-pro --skill ad-creative -a codex`. Or copy the skill folder (skills/ad-creative in indranilbanerjee/digital-marketing-pro) into .agents/skills/ad-creative in your project. Codex loads it when a task matches its description.

Can I use Ad Creative in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add indranilbanerjee/digital-marketing-pro --skill ad-creative -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ad-creative, .gemini/skills/ad-creative, .github/skills/ad-creative and .opencode/skills/ad-creative in your project.

What does Ad Creative need to run?

SKILL.md names no scripts, command-line tools or credentials: Ad Creative is instructions for the agent only.

Does Ad Creative access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Ad Creative safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Ad Creative use?

Ad Creative is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Ad Creative use?

About 1.5k tokens (SKILL.md is roughly 6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Ad Creative?

Skills that share tags, products or a category with Ad Creative: Ad Creative (LeoYeAI/openclaw-marketing-skills, 1k stars), Ad Creative (coreyhaines31/marketingskills, 54k stars), Meta Ad Builder (krusemediallc/arcads-claude-code, 1.6k stars) and Hook Methodology (DV0x/creative-ad-agent, 120 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Ad Creative?

indranilbanerjee (a GitHub user) maintains it in indranilbanerjee/digital-marketing-pro, which has 862 GitHub stars. The repository holds 162 skills in this directory. The repository was last updated on October 9, 2026.

Source: indranilbanerjee/digital-marketing-pro on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.