Asd Ste100
danyuchn/asd-ste100-skill
A skill your agent uses when English text must be parsed without a human to resolve ambiguity — tool descriptions, error messages, inter-agent instructions, system prompts, status reports — and…
ad Copy Writing when Verification Formula(AIDA, PAS, BAB, 4Ps, SLAP, FAB)and Per-channel Character limit , Psychology Trigger Pattern Copy Extended Skill.
Install Ad Copywriting Formulas
$ npx skills add revfactory/harness-100 --skill ad-copywriting-formulas -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install revfactory/harness-100 ad-copywriting-formulas --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/revfactory/harness-100.git skills-src && mkdir -p .claude/skills && cp -r skills-src/en/12-advertising-campaign/.claude/skills/ad-copywriting-formulas .claude/skills/ad-copywriting-formulas && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "ad-copywriting-formulas" agent skill from https://github.com/revfactory/harness-100/tree/main/en/12-advertising-campaign/.claude/skills/ad-copywriting-formulas into .claude/skills/ad-copywriting-formulas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-copywriting-formulas", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/revfactory/harness-100/tree/main/en/12-advertising-campaign/.claude/skills/ad-copywriting-formulasType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add revfactory/harness-100 --skill ad-copywriting-formulas -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install revfactory/harness-100 ad-copywriting-formulas --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/revfactory/harness-100.git skills-src && mkdir -p .agents/skills && cp -r skills-src/en/12-advertising-campaign/.claude/skills/ad-copywriting-formulas .agents/skills/ad-copywriting-formulas && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "ad-copywriting-formulas" agent skill from https://github.com/revfactory/harness-100/tree/main/en/12-advertising-campaign/.claude/skills/ad-copywriting-formulas into .agents/skills/ad-copywriting-formulas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-copywriting-formulas", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add revfactory/harness-100 --skill ad-copywriting-formulas -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install revfactory/harness-100 ad-copywriting-formulas --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/revfactory/harness-100.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/en/12-advertising-campaign/.claude/skills/ad-copywriting-formulas .cursor/skills/ad-copywriting-formulas && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "ad-copywriting-formulas" agent skill from https://github.com/revfactory/harness-100/tree/main/en/12-advertising-campaign/.claude/skills/ad-copywriting-formulas into .cursor/skills/ad-copywriting-formulas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-copywriting-formulas", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/revfactory/harness-100.git --path en/12-advertising-campaign/.claude/skills/ad-copywriting-formulas--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add revfactory/harness-100 --skill ad-copywriting-formulas -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install revfactory/harness-100 ad-copywriting-formulas --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/revfactory/harness-100.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/en/12-advertising-campaign/.claude/skills/ad-copywriting-formulas .gemini/skills/ad-copywriting-formulas && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "ad-copywriting-formulas" agent skill from https://github.com/revfactory/harness-100/tree/main/en/12-advertising-campaign/.claude/skills/ad-copywriting-formulas into .gemini/skills/ad-copywriting-formulas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-copywriting-formulas", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install revfactory/harness-100 ad-copywriting-formulasInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add revfactory/harness-100 --skill ad-copywriting-formulas -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/revfactory/harness-100.git skills-src && mkdir -p .github/skills && cp -r skills-src/en/12-advertising-campaign/.claude/skills/ad-copywriting-formulas .github/skills/ad-copywriting-formulas && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "ad-copywriting-formulas" agent skill from https://github.com/revfactory/harness-100/tree/main/en/12-advertising-campaign/.claude/skills/ad-copywriting-formulas into .github/skills/ad-copywriting-formulas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-copywriting-formulas", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add revfactory/harness-100 --skill ad-copywriting-formulas -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install revfactory/harness-100 ad-copywriting-formulas --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/revfactory/harness-100.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/en/12-advertising-campaign/.claude/skills/ad-copywriting-formulas .opencode/skills/ad-copywriting-formulas && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "ad-copywriting-formulas" agent skill from https://github.com/revfactory/harness-100/tree/main/en/12-advertising-campaign/.claude/skills/ad-copywriting-formulas into .opencode/skills/ad-copywriting-formulas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-copywriting-formulas", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
ad-copywriting-formulas- GitHub stars
- 1.3k
- Token cost
- ~1.1k tokens
- SKILL.md length
- 359 words
- Files
- 1
- Skills in repo
- 464
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
ad Copy Writing when Verification Formula(AIDA, PAS, BAB, 4Ps, SLAP, FAB)and Per-channel Character limit , Psychology Trigger Pattern Copy Extended Skill.
- Works in 7 steps: AIDA (Attention → Interest → Desire →… → PAS (Problem → Agitate → Solution) → BAB (Before → After → Bridge) → …
- Pattern Copy Extended Skill
- SKILL.md covers subject Agent, 7vs Formula, Psychology Trigger Pattern and Per-channel Character limit…, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Ad Copywriting Formulas is an agent skill from revfactory/harness-100. ad Copy Writing when Verification Formula(AIDA, PAS, BAB, 4Ps, SLAP, FAB)and Per-channel Character limit , Psychology Trigger Pattern Copy Extended Skill. 'Copy Formula', 'line Formula', ' Framework', 'AIDA application', 'PAS Copy', 'CTA Pattern' etc. Copy Writingof Structure . , Copy Writing Campaign total Planning of .
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Writing & Content, covering Copywriting. The licence is Apache-2.0.
When your agent uses it
- Pattern Copy Extended Skill
- Tasks that involve Copywriting
Example prompts
- “Copy Formula”
- “line Formula”
- “Framework”
- “/ad-copywriting-formulas”
Workflow steps
7 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 8e8d35c. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Ad Copywriting Formulas loads about 1.1k tokens when it runs. Until then it costs about 87 tokens; SKILL.md has 359 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from revfactory/harness-100 at commit 8e8d35c, republished under its Apache-2.0 licence (© revfactory). 359 words, ~1,050 tokens.
Download SKILL.mdSave it as
.claude/skills/ad-copywriting-formulas/SKILL.md (or your agent's skills folder).- name
- ad-copywriting-formulas
- description
- ad Copy Writing when Verification Formula(AIDA, PAS, BAB, 4Ps, SLAP, FAB)and Per-channel Character limit , Psychology Trigger Pattern Copy Extended Skill. 'Copy Formula', 'line Formula', ' Framework', 'AIDA application', 'PAS Copy', 'CTA Pattern' etc. Copy Writingof Structure . , Copy Writing Campaign total Planning of .
Ad Copywriting Formulas — Advertising Copy Persuasion Formula Library
Proven persuasion formulas, psychological triggers, and per-channel constraint references used by the copywriter agent when writing copy.
subject Agent
copywriter — of Formulaand Pattern Copy Writingin apply.
7vs Formula
1. AIDA (Attention → Interest → Desire → Action)
ad Copy Structure.
| technique | when ( ) | ||
|---|---|---|---|
| A Attention | when | , , vs | " 7 " |
| I Interest | , Story, | " whenbetween Design" | |
| D Desire | , , before | "12 in 8% " | |
| A Action | , , | " when 30 " |
** channel**: page, SNS Copy, , video
2. PAS (Problem → Agitate → Solution)
. before adin .
| technique | when ( SaaS) | ||
|---|---|---|---|
| P Problem | when | Targetof Current | " in 12whenbetween and ?" |
| A Agitate | amplified | when and | " whenin and..." |
| S Solution | when | = | "photography . ric" |
** channel**: search ad, banner,
3. BAB (Before → After → Bridge)
of before Structure.
| technique | ||
|---|---|---|
| B Before | Current () | " after " |
| A After | (before) | "in , and and whenbetween" |
| B Bridge | () | "[] " |
** channel**: Brand video, SNS Story, Copy
4. 4Ps (Promise → Picture → Proof → Push)
| Role | |
|---|---|
| Promise | core — "3 in " |
| Picture | and Visualization — " and naturally " |
| Proof | when — " 87% OPIC IM2 " |
| Push | — " etc. 50% " |
5. SLAP (Stop → Look → Act → Purchase)
digital banner/ .
| Character limit | Role | |
|---|---|---|
| S Stop | 5 within | — number//vs |
| L Look | 15 within | when — core 1 |
| A Act | 10 within | Verification — ric |
| P Purchase | CTA | before — " when" |
6. FAB (Feature → Advantage → Benefit)
during of Copy conversion.
| description | when ( ) | |
|---|---|---|
| F Feature | "40dB " | |
| A Advantage | of of | "from " |
| B Benefit | " of to" |
Show full SKILL.md (144 more words)Show less
7. Star-Chain-Hook
Storytelling .
| Role | |
|---|---|
| Star | (= Target or ) etc. |
| Chain | /to |
| Hook | CTA |
Psychology Trigger Pattern
| Trigger | Copy Pattern | of | |
|---|---|---|---|
| **** | whenbetween | " ", "48whenbetween " | |
| **** | " 100", " " | ||
| ** ** | and | "50 Selection", " 4.9" | |
| **** | before | "of 95% ", " " | when |
| **** | " 30", " " | ||
| **** | of before | "98% " vs "2% " | |
| **** | comparison | " 89,000 → 39,000" |
Per-channel Character limit Reference
search ad
| Platform | vs Character limit | optimal Character limit | |
|---|---|---|---|
| Google Ads | 1~3 | 30 | 20~25 |
| Google Ads | description 1~2 | 90 | 60~80 |
| SA | 15 | 12~14 | |
| SA | description | 45 | 35~40 |
SNS ad
| Platform | element | vs | optimal |
|---|---|---|---|
| Meta (FB/IG) | Text | 125 ( before) | |
| Meta | line | 40 | 27 |
| 25 | 20 | ||
| description | 45 | 35 |
video ad
| type | whenbetween | core Message when | () |
|---|---|---|---|
| 6seconds | 0~3seconds | 10~15 | |
| st | 15seconds | 0~5seconds ( before) | 30~40 |
| st | 30seconds | 0~5seconds | 60~80 |
CTA Pattern Library
| duringbetween | |||
|---|---|---|---|
| Information | " " | " " | " Verification" |
| " when" | "" | " " | |
| before | "in " | " " | " " |
| to | " to" | " " | " " |
| "of" | " " | " " |
of st
- "", "", "" etc. expression —
- "", "", "" — expressionto substitution
- "~and", "~in " — of/ whenad Verification
- comparison ad — comparison subject/ when
- when — ,
- "" — ( etc.) when
- after/ — and between when
© revfactory, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in en/12-advertising-campaign/.claude/skills/ad-copywriting-formulas of revfactory/harness-100.
Open the folder on GitHubat commit 8e8d35c
Compare with similar skills
Ad Copywriting Formulas next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Ad Copywriting Formulas this skillrevfactory/harness-100 | 1.3k | — | ~1.1k | Automated safety check: Pass | Apache-2.0 | |
| Asd Ste100danyuchn/asd-ste100-skill | 4.2k | — | ~4.1k | Automated safety check: Pass | MIT | |
| AI Copywritermikiarlo3/ai-copywriter | 1.2k | — | ~12k | Automated safety check: Pass | MIT | |
| Brand Voice Guideluongnv89/claude-howto | 42k | — | ~609 | Automated safety check: Pass | MIT | |
| Ralph Copywritermuratcankoylan/ralph-wiggum-marketer | 777 | — | ~2.4k | Automated safety check: Pass | None | |
| Humanities Writing Companiontizzy916/humanities-writing-companion | 435 | — | ~3.4k | Automated safety check: Pass | CC-BY-NC-4.0 |
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Related
Categories
Questions about Ad Copywriting Formulas
What does Ad Copywriting Formulas do?
ad Copy Writing when Verification Formula(AIDA, PAS, BAB, 4Ps, SLAP, FAB)and Per-channel Character limit , Psychology Trigger Pattern Copy Extended Skill. Ad Copywriting Formulas is an agent skill from revfactory/harness-100. ad Copy Writing when Verification Formula(AIDA, PAS, BAB, 4Ps, SLAP, FAB)and Per-channel Character limit , Psychology Trigger Pattern Copy Extended Skill.
When should I use Ad Copywriting Formulas?
Ad Copywriting Formulas fits situations like: pattern Copy Extended Skill; tasks that involve Copywriting.
How do I install Ad Copywriting Formulas in Claude Code?
Run `npx skills add revfactory/harness-100 --skill ad-copywriting-formulas -a claude-code`. Or copy the skill folder (en/12-advertising-campaign/.claude/skills/ad-copywriting-formulas in revfactory/harness-100) into .claude/skills/ad-copywriting-formulas in your project. Claude Code loads it when a task matches its description.
How do I install Ad Copywriting Formulas in Codex?
Run `npx skills add revfactory/harness-100 --skill ad-copywriting-formulas -a codex`. Or copy the skill folder (en/12-advertising-campaign/.claude/skills/ad-copywriting-formulas in revfactory/harness-100) into .agents/skills/ad-copywriting-formulas in your project. Codex loads it when a task matches its description.
Can I use Ad Copywriting Formulas in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add revfactory/harness-100 --skill ad-copywriting-formulas -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ad-copywriting-formulas, .gemini/skills/ad-copywriting-formulas, .github/skills/ad-copywriting-formulas and .opencode/skills/ad-copywriting-formulas in your project.
What does Ad Copywriting Formulas need to run?
SKILL.md names no scripts, command-line tools or credentials: Ad Copywriting Formulas is instructions for the agent only.
Does Ad Copywriting Formulas access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Ad Copywriting Formulas safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Ad Copywriting Formulas use?
Ad Copywriting Formulas is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Ad Copywriting Formulas use?
About 1.1k tokens (SKILL.md is roughly 4.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Ad Copywriting Formulas?
Skills that share tags, products or a category with Ad Copywriting Formulas: Asd Ste100 (danyuchn/asd-ste100-skill, 4.2k stars), AI Copywriter (mikiarlo3/ai-copywriter, 1.2k stars), Brand Voice Guide (luongnv89/claude-howto, 42k stars) and Ralph Copywriter (muratcankoylan/ralph-wiggum-marketer, 777 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Ad Copywriting Formulas?
revfactory (a GitHub user) maintains it in revfactory/harness-100, which has 1,295 GitHub stars. The repository holds 464 skills in this directory. The repository was last updated on March 22, 2026.
Source: revfactory/harness-100 on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.