Getxapi Connect
LeoYeAI/openclaw-marketing-skills
Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows.
Help users plan, coordinate, and execute product launches that cut through market noise.
Install Launch Planning
$ npx skills add RefoundAI/lenny-skills --skill launch-planning -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install RefoundAI/lenny-skills launch-planning --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/RefoundAI/lenny-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/launch-planning .claude/skills/launch-planning && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "launch-planning" agent skill from https://github.com/RefoundAI/lenny-skills/tree/main/skills/launch-planning into .claude/skills/launch-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-planning", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/RefoundAI/lenny-skills/tree/main/skills/launch-planningType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add RefoundAI/lenny-skills --skill launch-planning -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install RefoundAI/lenny-skills launch-planning --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/RefoundAI/lenny-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/launch-planning .agents/skills/launch-planning && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "launch-planning" agent skill from https://github.com/RefoundAI/lenny-skills/tree/main/skills/launch-planning into .agents/skills/launch-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-planning", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add RefoundAI/lenny-skills --skill launch-planning -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install RefoundAI/lenny-skills launch-planning --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/RefoundAI/lenny-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/launch-planning .cursor/skills/launch-planning && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "launch-planning" agent skill from https://github.com/RefoundAI/lenny-skills/tree/main/skills/launch-planning into .cursor/skills/launch-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-planning", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/RefoundAI/lenny-skills.git --path skills/launch-planning--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add RefoundAI/lenny-skills --skill launch-planning -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install RefoundAI/lenny-skills launch-planning --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/RefoundAI/lenny-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/launch-planning .gemini/skills/launch-planning && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "launch-planning" agent skill from https://github.com/RefoundAI/lenny-skills/tree/main/skills/launch-planning into .gemini/skills/launch-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-planning", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install RefoundAI/lenny-skills launch-planningInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add RefoundAI/lenny-skills --skill launch-planning -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/RefoundAI/lenny-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/launch-planning .github/skills/launch-planning && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "launch-planning" agent skill from https://github.com/RefoundAI/lenny-skills/tree/main/skills/launch-planning into .github/skills/launch-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-planning", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add RefoundAI/lenny-skills --skill launch-planning -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install RefoundAI/lenny-skills launch-planning --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/RefoundAI/lenny-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/launch-planning .opencode/skills/launch-planning && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "launch-planning" agent skill from https://github.com/RefoundAI/lenny-skills/tree/main/skills/launch-planning into .opencode/skills/launch-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-planning", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
launch-planning- GitHub stars
- 1.4k
- Token cost
- ~1.5k tokens
- SKILL.md length
- 832 words
- Files
- 3 (incl. references)
- Skills in repo
- 76
- Repo updated
- First seen
- Licence
- MIT
At a glance
Help users plan, coordinate, and execute product launches that cut through market noise.
- Works in 4 steps: Draft a GACCS brief - Help users define… → Select a buzz strategy - Identify which… → Sequence the launch - Structure the… → …
- Tasks that involve Product launch strategy
- SKILL.md covers How to Help, Core Principles, Templates & Frameworks and Questions to Help Users, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Launch Planning is an agent skill from RefoundAI/lenny-skills. Help users plan, coordinate, and execute product launches that cut through market noise. This guide covers everything from internal alignment and GACCS briefs to community engagement and viral mechanics.
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/artifacts.md` and `references/guest-insights.md`).
It sits in Marketing & SEO, covering Product launch strategy. The repository describes itself as: 86 product management skills from Lenny's Podcast for Claude Code and AI agents. Hiring, user research, strategy, shipping, and more. The licence is MIT.
When your agent uses it
- Tasks that involve Product launch strategy
Example prompts
- “/launch-planning”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Draft a GACCS brief - Help users define clear project goals, target audiences, and non-goals to prevent scope creep.
- Select a buzz strategy - Identify which of the ten 'remarkable' categories, such as stunts or viral videos, best aligns with the product.
- Sequence the launch - Structure the rollout from manual outreach to public platform coordination.
- Optimize platform assets - Guide the creation of specific assets for high-impact channels like Product Hunt or social media.
What it can do on your machine
Read from SKILL.md and the folder at commit 13598cc. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Launch Planning loads about 1.5k tokens when it runs, and up to ~24k if it reads all its reference files. Until then it costs about 55 tokens; SKILL.md has 832 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from RefoundAI/lenny-skills at commit 13598cc, republished under its MIT licence (© RefoundAI). 832 words, ~1,479 tokens.
Download SKILL.mdSave it as
.claude/skills/launch-planning/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.- name
- launch-planning
- description
- Help users plan, coordinate, and execute product launches that cut through market noise. This guide covers everything from internal alignment and GACCS briefs to community engagement and viral mechanics.
Product Launch Planning
Build momentum and drive adoption by turning product updates into remarkable market events.
Help the user with product launch planning using insights from 18 guests and posts across Lenny's Podcast and Newsletter.
How to Help
- Draft a GACCS brief - Help users define clear project goals, target audiences, and non-goals to prevent scope creep.
- Select a buzz strategy - Identify which of the ten 'remarkable' categories, such as stunts or viral videos, best aligns with the product.
- Sequence the launch - Structure the rollout from manual outreach to public platform coordination.
- Optimize platform assets - Guide the creation of specific assets for high-impact channels like Product Hunt or social media.
Core Principles
Optimize for remarkability
From "Generating buzz": "Here’s the hard truth: No one cares about your new product. As Marc Andreessen said, “everyone’s time is already allocated.”"
To break through the attention barrier, a launch must be worth making a remark about. Focus on creating something that people feel they must share with others.
Force alignment with briefs
From "How to get your marketing team to drive more impact": "The GACCS framework (Goals, Audience, Creative, Channels, Stakeholders) keeps teams from doing busywork, drives cross-team alignment, and helps marketers produce more work that your prospects and customers—and coworkers—love. In short, it helps stop marketing work from being a waste of time."
Use structured GACCS briefs for any project longer than a tweet. Forcing alignment on goals and audiences before execution prevents wasted effort and scope creep.
Use deadlines as forcing functions
Claire Butler: "This was a forcing function for us to do our messaging and positioning. And I remember there was more than one day where we locked ourselves in a conference room and I made Dylan and show at the time have this positioning up on the big screen and made them agree on it word for word."
Set hard launch dates to compel final decisions on brand and messaging. This forces stakeholders to resolve internal strategic debates and commit to a core direction.
Templates & Frameworks
- 10 Strategies for Generating Launch Buzz (Generating buzz) - A categorized framework of the ten most common strategies companies use to launch something 'worth remarking about,' based on analysis of 49 real-life examples.
- GACCS Marketing Brief Template (Google Doc) (How to get your marketing team to drive more impact) - A fill-in-the-blank Google Doc template for creating a GACCS brief, including examples for each section. Intended to be placed at the top of every working doc.
- 7 Things to Get Right to Win on Product Hunt (How to successfully launch on Product Hunt (when it’s right for your startup)) - Leo Bosuener's comprehensive 7-step framework for a successful Product Hunt launch, validated by Product Hunt CEO
- Launch Scope Decision Framework (Feel vs. Features) (What working at Figma taught me about customer obsession) - Figma's approach to deciding what to include in a product launch, prioritizing polish and feel over feature completeness
- 30-Day Pre-Launch Audience Warm-Up Checklist (How to successfully launch on Product Hunt (when it’s right for your startup)) - Step-by-step checklist for preparing your audience in the 30 days before a Product Hunt launch
- Community-Driven Product Launch Playbook (9 Steps) (What 5 years at Reddit taught us about building for a highly opinionated user base) - A step-by-step playbook for launching product features with community involvement at each stage, from initial concept through general availability.
- Time-Zone Outreach Strategy (Three-Wave Model) (How to successfully launch on Product Hunt (when it’s right for your startup)) - A structured approach to spreading Product Hunt engagement across the 24-hour launch window using three major pushes
- 15-Minute Quality Polish Checklist (Zoelle Egner) - Quick quality assurance process before any public-facing content ships, to punch above your weight as a small company
Show full SKILL.md (213 more words)Show less
See references/artifacts.md for the full list with details.
Questions to Help Users
- "What is the single most effective marketing tactic identified in your experimentation phase?"
- "Is this product truly remarkable, or just high quality? Why would someone feel compelled to share it?"
- "What are the specific non-goals for this launch to prevent scope creep?"
- "How are you involving community leaders to create a sense of co-creation before the launch date?"
- "Does your launch schedule account for a 24-hour global engagement cycle?"
- "Have you aged your network's accounts on target platforms like Product Hunt for at least 30 days?"
Common Mistakes to Flag
- Delaying launch for non-critical polish - Treating external marketing dates as flexible can lead to missed momentum and bloated feature scope.
- Using generic corporate messaging - Announcements that lack stylistic direction or personal stakes fail to grab attention in crowded markets.
- Launching without product-market fit - Once performance data exists, investors will weight it heavily, potentially penalizing a startup for a weak launch.
- Scattering focus across a wide area - A scattered approach across a whole city or broad market segment prevents the geographic concentration needed for momentum.
Deep Dive
For all 33 sourced insights from 18 guests, see references/guest-insights.md
Related Skills
- Plg Sales Integration
- Enterprise Sales Motion
- First B2B Customers
- Marketing Org And Stack
© RefoundAI, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 2 other files (references) in skills/launch-planning of RefoundAI/lenny-skills.
- SKILL.md
- references/artifacts.md
- references/guest-insights.md
Open the folder on GitHubat commit 13598cc
Compare with similar skills
Launch Planning next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Launch Planning this skillRefoundAI/lenny-skills | 1.4k | — | ~1.5k | Automated safety check: Pass | MIT | |
| Getxapi ConnectLeoYeAI/openclaw-marketing-skills | 1k | 1 repos | ~715 | Automated safety check: Pass | Custom licence | |
| Technical Launch Plannerjamesrochabrun/skills | 216 | 1 repos | ~3.8k | Automated safety check: Pass | MIT | |
| Micro SaaS Launchernicepkg/auto-company | 192 | 9 repos | ~1.3k | Automated safety check: Pass | None | |
| ProducthuntReScienceLab/opc-skills | 1.8k | — | ~467 | Automated safety check: Pass | Apache-2.0 | |
| Directory Submissionscoreyhaines31/marketingskills | 54k | 2 repos | ~6.3k | Automated safety check: Pass | MIT |
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Micro SaaS Launcher
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Producthunt
ReScienceLab/opc-skills
Search and retrieve content from Product Hunt. An agent skill from ReScienceLab/opc-skills.
Directory Submissions
coreyhaines31/marketingskills
When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery.
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Related
Categories
Questions about Launch Planning
What does Launch Planning do?
Help users plan, coordinate, and execute product launches that cut through market noise. Launch Planning is an agent skill from RefoundAI/lenny-skills. Help users plan, coordinate, and execute product launches that cut through market noise.
When should I use Launch Planning?
Launch Planning fits situations like: tasks that involve Product launch strategy.
How do I install Launch Planning in Claude Code?
Run `npx skills add RefoundAI/lenny-skills --skill launch-planning -a claude-code`. Or copy the skill folder (skills/launch-planning in RefoundAI/lenny-skills) into .claude/skills/launch-planning in your project. Claude Code loads it when a task matches its description.
How do I install Launch Planning in Codex?
Run `npx skills add RefoundAI/lenny-skills --skill launch-planning -a codex`. Or copy the skill folder (skills/launch-planning in RefoundAI/lenny-skills) into .agents/skills/launch-planning in your project. Codex loads it when a task matches its description.
Can I use Launch Planning in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add RefoundAI/lenny-skills --skill launch-planning -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/launch-planning, .gemini/skills/launch-planning, .github/skills/launch-planning and .opencode/skills/launch-planning in your project.
What does Launch Planning need to run?
SKILL.md names no scripts, command-line tools or credentials: Launch Planning is instructions for the agent only.
Does Launch Planning access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Launch Planning safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Launch Planning use?
Launch Planning is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Launch Planning use?
About 1.5k tokens (SKILL.md is roughly 5.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 22k tokens, read only when the agent opens those files.
What are the alternatives to Launch Planning?
Skills that share tags, products or a category with Launch Planning: Getxapi Connect (LeoYeAI/openclaw-marketing-skills, 1k stars), Technical Launch Planner (jamesrochabrun/skills, 216 stars), Micro SaaS Launcher (nicepkg/auto-company, 192 stars) and Producthunt (ReScienceLab/opc-skills, 1.8k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Launch Planning?
RefoundAI (a GitHub organization) maintains it in RefoundAI/lenny-skills, which has 1,377 GitHub stars. The repository holds 76 skills in this directory. The repository was last updated on July 16, 2026.
Source: RefoundAI/lenny-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.