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Agent skill

SEO Audit Orchestration

by rampstackco in rampstackco/claude-skills

Master orchestrator for a full SEO audit suite powered by the Ahrefs MCP.

MITAuto-check passedMarketing & SEO

Install SEO Audit Orchestration

skills CLI
$ npx skills add rampstackco/claude-skills --skill seo-audit-orchestration -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install rampstackco/claude-skills seo-audit-orchestration --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/rampstackco/claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo-audit-orchestration .claude/skills/seo-audit-orchestration && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
seo-audit-orchestration
GitHub stars
940
Token cost
~2.1k tokens
SKILL.md length
1,059 words
Files
3 (incl. references)
Skills in repo
103
Repo updated
First seen
Licence
MIT

At a glance

Master orchestrator for a full SEO audit suite powered by the Ahrefs MCP.

  • Works in 6 steps: Scope and baseline → Data gather → Run the sub-audits → …
  • Running a comprehensive SEO audit
  • SKILL.md covers When to use, When NOT to use, Required inputs and The framework: 6 phases of an…, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

SEO Audit Orchestration is an agent skill from rampstackco/claude-skills. Master orchestrator for a full SEO audit suite powered by the Ahrefs MCP. Use this skill when running a comprehensive SEO audit, scoping a quarterly health check, doing pre-acquisition SEO due diligence, or post-migration verification. Triggers on full SEO audit, comprehensive SEO review, SEO health check, audit my site, SEO due diligence, audit suite, comprehensive audit, end-to-end SEO. Also triggers when a stakeholder wants the complete picture rather than a single-dimension audit.

Its SKILL.md is about 2.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `README.md` and `references/audit-rollup-template.md`).

It sits in Marketing & SEO, covering SEO audit. It works with Ahrefs and Model Context Protocol. The repository describes itself as: Stack-agnostic Claude Skills covering the full website lifecycle: brand, design, content, SEO, dev, ops, growth, and research. Build, ship, audit, optimize. The licence is MIT.

When your agent uses it

  • Running a comprehensive SEO audit
  • Scoping a quarterly health check
  • Doing pre-acquisition SEO due diligence
  • Post-migration verification

Example prompts

  • “/seo-audit-orchestration”

Workflow steps

6 steps, taken from the step headings in SKILL.md.

  1. Scope and baseline
  2. Data gather
  3. Run the sub-audits
  4. Synthesize
  5. Prioritize
  6. Deliver

What it can do on your machine

Read from SKILL.md and the folder at commit 482c9bf. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

SEO Audit Orchestration loads about 2.1k tokens when it runs, and up to ~3.5k if it reads all its reference files. Until then it costs about 128 tokens; SKILL.md has 1,059 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~128
When it runs · the whole SKILL.md, loaded when a task matches
~2.1k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~3.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from rampstackco/claude-skills at commit 482c9bf, republished under its MIT licence (© rampstackco). 1,059 words, ~2,111 tokens.

Download SKILL.mdSave it as .claude/skills/seo-audit-orchestration/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.
name
seo-audit-orchestration
description
Master orchestrator for a full SEO audit suite powered by the Ahrefs MCP. Use this skill when running a comprehensive SEO audit, scoping a quarterly health check, doing pre-acquisition SEO due diligence, or post-migration verification. Triggers on full SEO audit, comprehensive SEO review, SEO health check, audit my site, SEO due diligence, audit suite, comprehensive audit, end-to-end SEO. Also triggers when a stakeholder wants the complete picture rather than a single-dimension audit.
category
seo-audit-suite
catalog_summary
Master orchestrator: sequences the suite, produces a rollup report
display_order
1

SEO Audit Orchestration

Run a complete SEO audit by sequencing the sibling audit skills in a defined order. Stack-agnostic. Assumes the Ahrefs MCP is connected. Produces a single rollup report that synthesizes findings across backlinks, keywords, content, traffic, technical health, and rankings.

When to use

  • Running a full SEO audit (quarterly, biannual, annual)
  • Pre-acquisition SEO due diligence
  • Post-migration verification (after content move, replatform, or domain change)
  • Onboarding a new client or new property
  • Building a baseline before a major SEO investment
  • Diagnosing chronic underperformance

When NOT to use

  • Single-dimension audits (use the specific child skill: seo-onpage, seo-backlink-audit, etc.)
  • Investigating a specific traffic drop (use seo-traffic-diagnosis)
  • Tactical questions like "which keywords should we target" (use seo-keyword-gap-audit)
  • Routine monitoring (use seo-rank-tracking)

Required inputs

  • The site or properties in scope
  • Target market and primary languages
  • Competitor set (3-5 properties)
  • Goal of the audit (baseline, due diligence, fix plan, growth roadmap)
  • Time and reporting constraints
  • Confirmation that the Ahrefs MCP is connected and the workspace has access to the target property

The framework: 6 phases of an end-to-end audit

A complete audit moves through six phases in order. Skipping phases produces gaps. Reordering them produces rework.

Phase 1: Scope and baseline

Define the audit before running it.

  • What is in scope (subdomains, paths, languages)
  • What is out of scope
  • Goal of the audit (baseline, fix plan, growth roadmap, due diligence)
  • Stakeholders and their priorities
  • Reporting format and length expectations

Output: a 1-page audit charter.

Phase 2: Data gather

Pull the raw data from Ahrefs and any companion sources.

Required pulls:

  • Site Explorer: organic keywords, organic traffic, top pages, top countries, referring domains, backlinks, anchor text profile
  • Site Audit: full crawl results
  • Keywords Explorer: target keyword universe and competitor keyword overlap
  • Content Explorer: top performing content in target topics
  • Rank Tracker: current tracked positions if set up

Companion pulls (not Ahrefs-native):

  • Search Console: query and page data, coverage issues
  • Analytics: traffic, conversions, segment by source
  • Server logs (if available): bot crawl behavior

Document data freshness for every pull. Stale data yields wrong conclusions.

Phase 3: Run the sub-audits

Run each child audit. Each produces its own findings doc.

Sub-auditSkillWhat it produces
Site healthseo-site-health-auditPrioritized technical fix backlog
Backlinksseo-backlink-auditProfile health, toxic list, reclamation list
Keywordsseo-keyword-gap-auditPrioritized opportunity list
Contentseo-content-gap-auditCreate/update/merge roadmap
Page-levelseo-onpagePer-page audit on top pages
AI searchseo-aeo-geoAI search readiness gaps

The child skills do the analysis. This skill sequences them and integrates the outputs.

Phase 4: Synthesize

Combine findings into themes. A list of 200 issues is not an audit. A short list of themes is.

Themes typically emerge in categories like:

  • Technical foundation gaps that cap upside
  • Content depth gaps in priority topics
  • Backlink profile concentration risks
  • Keyword opportunities the site is leaving on the table
  • Cannibalization or thin coverage
  • AI search readiness

Each theme should answer: what is happening, why it matters, what is the size of prize, what is the fix.

Phase 5: Prioritize

Rank the themes. Use a simple impact/effort matrix.

  • Quick wins: high impact, low effort. Do now.
  • Strategic plays: high impact, high effort. Plan and resource.
  • Maintenance: low impact, low effort. Backlog.
  • Avoid: low impact, high effort. Drop.

Tie each theme to a measurable target (organic clicks, ranked keywords in target band, conversions from organic).

Phase 6: Deliver

Produce the rollup report. See references/audit-rollup-template.md.

Structure:

  • Executive summary (1 page)
  • Themes and recommendations (1 page each; count per audit type, from the template's length-targets table)
  • Sub-audit findings (linked or appended)
  • Roadmap (next 90 days)

Walk stakeholders through it. Get commitment to the next 90 days of work.

Show full SKILL.md (461 more words)Show less

Workflow

  1. Charter the audit. 1-page scope, goal, stakeholders, format.
  2. Confirm Ahrefs MCP access. Verify the workspace has the target property and recent data.
  3. Pull all data. Run the gather list in phase 2. Document freshness.
  4. Run each sub-audit. Use the child skills. Each produces its own findings doc.
  5. Synthesize themes. Hold to the theme count the template's length-targets table gives for this audit type. Each theme ties to an impact and a fix.
  6. Prioritize. Impact/effort matrix. Quick wins surface to the top.
  7. Draft the rollup. Use the template. Executive summary first.
  8. Review with the team. Pressure-test conclusions before stakeholder readout.
  9. Deliver. Walk stakeholders through. Get commitment to next 90 days.
  10. Schedule the next one. Audits decay. Rerun on a cadence.

Failure patterns

  • Audit without a goal. Produces a 60-page document nobody reads. Charter the audit first.
  • All findings, no themes. A list of 200 issues is data, not an audit. Synthesize into themes.
  • Skipping the sub-audits. Running one big audit instead of six focused ones produces shallow analysis everywhere.
  • No prioritization. "Here are 47 things to fix" gets nothing fixed. Rank them.
  • Stale data. Ahrefs index updates on a delay. Note freshness. Do not draw conclusions from week-old movement.
  • Tool worship. Ahrefs is one source. Search Console, analytics, and logs add ground truth. Triangulate.
  • Audit-to-audit drift. Running every audit differently makes trends impossible to spot. Standardize the structure.
  • No 90-day roadmap. Without a plan after the audit, the audit is shelfware.
  • Solo audit. Audits done alone miss context. Pull in the people who own the work.

Output format

A rollup audit report with:

  1. Executive summary.
  2. Audit charter (scope, goal, methodology).
  3. Themes and recommendations (each theme with what, why, size of prize, fix).
  4. Sub-audit appendix (linked outputs from each child skill).
  5. 90-day roadmap (sequenced work with owners and targets).
  6. Methodology notes (data sources, pull dates, caveats).

Total length, executive summary length, and theme count all vary by audit type: a quarterly health check is not a due-diligence audit. The length-targets table in references/audit-rollup-template.md owns those numbers per type. Whatever the type, the executive summary stays readable in 5 minutes.

If required data is unavailable

This skill's output depends on data, measurements, or tool results it cannot generate on its own. When a required input, tool, or data source is unavailable or unverifiable, the sanctioned output is the deliverable with the gap stated: what was needed, what was actually obtained or verified, and which parts of the output are affected. Fabricating, estimating, or interpolating a required number to complete the deliverable is never sanctioned. A stated gap is a complete answer.

Reference files

© rampstackco, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 2 other files (references) in skills/seo-audit-orchestration of rampstackco/claude-skills.

  • SKILL.md
  • README.md
  • references/audit-rollup-template.md

Open the folder on GitHubat commit 482c9bf

Compare with similar skills

SEO Audit Orchestration next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

SEO Audit Orchestration compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
SEO Audit Orchestration this skillrampstackco/claude-skills940—~2.1kAutomated safety check: PassMIT
Find SEO Agencyjeremylongshore/tons-of-skills-marketplace2.8k—~3.6kAutomated safety check: NotesMIT
Evaluate Skillevery-app/open-seo23k—~1.8kAutomated safety check: NotesMIT
Global SEO Growthminhnv0807/ai-business-skills608—~5kAutomated safety check: PassMIT
SEO AuditRyze-AI-Adgent/open-seo-mcp-skills4.5k—~663Automated safety check: PassMIT
Ahrefs PythonOpenClaudia/openclaudia-skills711—~1.9kAutomated safety check: PassMIT

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Works with

Categories

Questions about SEO Audit Orchestration

What does SEO Audit Orchestration do?

Master orchestrator for a full SEO audit suite powered by the Ahrefs MCP. SEO Audit Orchestration is an agent skill from rampstackco/claude-skills. Master orchestrator for a full SEO audit suite powered by the Ahrefs MCP.

When should I use SEO Audit Orchestration?

SEO Audit Orchestration fits situations like: running a comprehensive SEO audit; scoping a quarterly health check; doing pre-acquisition SEO due diligence; post-migration verification.

How do I install SEO Audit Orchestration in Claude Code?

Run `npx skills add rampstackco/claude-skills --skill seo-audit-orchestration -a claude-code`. Or copy the skill folder (skills/seo-audit-orchestration in rampstackco/claude-skills) into .claude/skills/seo-audit-orchestration in your project. Claude Code loads it when a task matches its description.

How do I install SEO Audit Orchestration in Codex?

Run `npx skills add rampstackco/claude-skills --skill seo-audit-orchestration -a codex`. Or copy the skill folder (skills/seo-audit-orchestration in rampstackco/claude-skills) into .agents/skills/seo-audit-orchestration in your project. Codex loads it when a task matches its description.

Can I use SEO Audit Orchestration in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add rampstackco/claude-skills --skill seo-audit-orchestration -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/seo-audit-orchestration, .gemini/skills/seo-audit-orchestration, .github/skills/seo-audit-orchestration and .opencode/skills/seo-audit-orchestration in your project.

What does SEO Audit Orchestration need to run?

SKILL.md names no scripts, command-line tools or credentials: SEO Audit Orchestration is instructions for the agent only.

Does SEO Audit Orchestration access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is SEO Audit Orchestration safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does SEO Audit Orchestration use?

SEO Audit Orchestration is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does SEO Audit Orchestration use?

About 2.1k tokens (SKILL.md is roughly 8.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 1.4k tokens, read only when the agent opens those files.

What are the alternatives to SEO Audit Orchestration?

Skills that share tags, products or a category with SEO Audit Orchestration: Find SEO Agency (jeremylongshore/tons-of-skills-marketplace, 2.8k stars), Evaluate Skill (every-app/open-seo, 23k stars), Global SEO Growth (minhnv0807/ai-business-skills, 608 stars) and SEO Audit (Ryze-AI-Adgent/open-seo-mcp-skills, 4.5k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains SEO Audit Orchestration?

rampstackco (a GitHub organization) maintains it in rampstackco/claude-skills, which has 940 GitHub stars. The repository holds 103 skills in this directory. The repository was last updated on October 7, 2026.

Source: rampstackco/claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.