Full SEO audit of a site from its real Search Console + GA4 data — indexation health, CTR anomalies, decaying pages, striking-distance keywords, quick wins.

MITAuto-check passedMarketing & SEO

Install SEO Audit

skills CLI
$ npx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill seo-audit -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install Ryze-AI-Adgent/open-seo-mcp-skills seo-audit --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo-audit .claude/skills/seo-audit && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
seo-audit
GitHub stars
4.7k
Token cost
~663 tokens
SKILL.md length
289 words
Files
1
Skills in repo
8
Repo updated
First seen
Licence
MIT

At a glance

Full SEO audit of a site from its real Search Console + GA4 data — indexation health, CTR anomalies, decaying pages, striking-distance keywords, quick wins.

  • Works in 7 steps: Pick the property.… → Indexation.… → Performance baseline.… → …
  • Asked to audit my site
  • SKILL.md covers Requires, Workflow, Output and Fallbacks
  • Calls claude; reaches connector.get-ryze.ai

What it does

SEO Audit is an agent skill from Ryze-AI-Adgent/open-seo-mcp-skills. Full SEO audit of a site from its real Search Console + GA4 data — indexation health, CTR anomalies, decaying pages, striking-distance keywords, quick wins. Use when asked to "audit my site", "SEO audit", "why is my organic traffic down", or "SEO health check".

Its SKILL.md is about 660 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering SEO audit and AI search optimization. It works with Google Analytics, Google Search Console and Model Context Protocol. The repository describes itself as: Free SEO MCP server + open-source SEO and GEO skills for Claude: keyword research, rank tracking, audits, backlinks, AI visibility on your real GSC/GA4/ads data. claude mcp add…. The licence is MIT.

When your agent uses it

  • Asked to audit my site
  • Why is my organic traffic down
  • SEO health check

Example prompts

  • “audit my site”
  • “SEO audit”
  • “why is my organic traffic down”
  • “/seo-audit”

Workflow steps

7 steps, taken from the first numbered list in SKILL.md.

  1. Pick the property. google_search_console__listSites. If several, use the one matching the user's domain; confirm only when ambiguous.
  2. Indexation. google_search_console__getIndexationSummary — indexed vs not-indexed counts and reasons. Flag anything unusual (large "Crawled…
  3. Performance baseline. google_search_console__runRawSearchAnalytics: last 90 days vs previous 90, dimensions query and page (two calls each…
  4. Find the problems
  5. Spot-check pages. For the 3–5 worst pages, google_search_console__inspectUrl — canonical, indexing state, last crawl.
  6. Cross-check traffic. google_analytics__runRawReport — organic sessions + conversions by landing page, same periods. A page can hold…
  7. AI traffic. google_analytics__getAIReferrals for the same window — note whether AI engines are becoming a meaningful channel for this site.

What it can do on your machine

Read from SKILL.md and the folder at commit 81ac50e. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • claude

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Hosts in commands or code, which the agent is likely to contact:

    • connector.get-ryze.ai

    Also links to:

    • get-ryze.ai
    • help.get-ryze.ai

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

SEO Audit loads about 663 tokens when it runs. Until then it costs about 68 tokens; SKILL.md has 289 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~68
When it runs · the whole SKILL.md, loaded when a task matches
~663

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from Ryze-AI-Adgent/open-seo-mcp-skills at commit 81ac50e, republished under its MIT licence (© Ryze-AI-Adgent). 289 words, ~663 tokens.

Download SKILL.mdSave it as .claude/skills/seo-audit/SKILL.md (or your agent's skills folder).
name
seo-audit
description
Full SEO audit of a site from its real Search Console + GA4 data — indexation health, CTR anomalies, decaying pages, striking-distance keywords, quick wins. Use when asked to "audit my site", "SEO audit", "why is my organic traffic down", or "SEO health check".

SEO Audit

Requires

The free Ryze MCP connector (https://connector.get-ryze.ai/mcp). Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

Audit the user's site using their own data via the Ryze MCP. No estimates — everything below comes from their actual GSC/GA4.

Workflow

  1. Pick the property. google_search_console__listSites. If several, use the one matching the user's domain; confirm only when ambiguous.
  2. Indexation. google_search_console__getIndexationSummary — indexed vs not-indexed counts and reasons. Flag anything unusual (large "Crawled — currently not indexed", spikes in excluded pages).
  3. Performance baseline. google_search_console__runRawSearchAnalytics: last 90 days vs previous 90, dimensions query and page (two calls each period). Compute clicks/impressions/CTR/position deltas.
  4. Find the problems:
    • Decaying pages — pages whose clicks dropped >30% period-over-period
    • CTR anomalies — queries with position ≤ 5 but CTR < 2% (title/meta problem)
    • Striking distance — queries at position 8–20 with high impressions (one push from page 1)
    • Cannibalization — same query, multiple ranking pages splitting clicks
  5. Spot-check pages. For the 3–5 worst pages, google_search_console__inspectUrl — canonical, indexing state, last crawl.
  6. Cross-check traffic. google_analytics__runRawReport — organic sessions + conversions by landing page, same periods. A page can hold rankings but lose revenue; call that out.
  7. AI traffic. google_analytics__getAIReferrals for the same window — note whether AI engines are becoming a meaningful channel for this site.

Output

A report with: verdict up top (one paragraph, is the site healthy or not and the #1 issue), then sections — Indexation, Losers, Quick wins (striking distance + CTR fixes, ranked by impressions), Cannibalization — each with a table and the specific fix. End with a prioritized 5-item action list.

Fallbacks

If GSC isn't connected, say so and point to Ryze connector setup (https://help.get-ryze.ai/claude/connect) — do not substitute third-party estimates for the site's own data.

© Ryze-AI-Adgent, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/seo-audit of Ryze-AI-Adgent/open-seo-mcp-skills.

Open the folder on GitHubat commit 81ac50e

Compare with similar skills

SEO Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

SEO Audit compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
SEO Audit this skillRyze-AI-Adgent/open-seo-mcp-skills4.7k—~663Automated safety check: PassMIT
SEONexus-JPF/note-companion870—~2.2kAutomated safety check: PassMIT
Global SEO Growthminhnv0807/ai-business-skills609—~5kAutomated safety check: PassMIT
Google SEO APIsAgriciDaniel/claude-seo19k1 repos~4.2kAutomated safety check: PassMIT
SEO Coachakseolabs-seo/seo-coach146—~2.8kAutomated safety check: PassNone
AeroCanonry/canonry171—~4.8kAutomated safety check: PassMIT

Similar skills

  • SEO

    Nexus-JPF/note-companion

    Use and read this skill immediately if the user request is in any way related to SEO or a site's organic search or AI search presence.

    870 GitHub stars~2.2k tokensUpdated 4 days ago
    Marketing & SEOAuto-check passed
  • Global SEO Growth

    minhnv0807/ai-business-skills

    Covers six SEO layers for a website: crawl and index audit, local SEO, search-intent content, AI search visibility, schema markup and backlink or directory distribution.

    609 GitHub stars~5k tokensUpdated 29 days ago
    Marketing & SEOAuto-check passed
  • Google SEO APIs

    AgriciDaniel/claude-seo

    Pulls real Google data for SEO work: Search Console, PageSpeed Insights, CrUX field data, the Indexing API and GA4 organic traffic, through /seo google commands.

    19k GitHub starsUsed in 1 repo~4.2k tokens
    Marketing & SEOAuto-check passed
  • SEO Coach

    akseolabs-seo/seo-coach

    Beginner-first SEO coaching for people who want to learn by doing one safe, verifiable step at a time.

    146 GitHub stars~2.8k tokensUpdated 1 mo ago
    Marketing & SEOAuto-check passed
  • Aero

    Canonry/canonry

    Diagnose AEO regressions and interpret Canonry AI visibility, Advanced multi-property portfolios, and Site Health evidence.

    171 GitHub stars~4.8k tokensUpdated yesterday
    Marketing & SEOAuto-check passed
  • Canonry

    Canonry/canonry

    Navigate Canonry through connected MCP tools or the cnry CLI to inspect evidence, diagnose changes, plan measurement, review integrations, and report results.

    171 GitHub stars~3.9k tokensUpdated yesterday
    Marketing & SEOAuto-check passed

More from Ryze-AI-Adgent/open-seo-mcp-skills

All 8 skills in this repo
  • AI Visibility

    Ryze-AI-Adgent/open-seo-mcp-skills

    Measure real AI-engine visibility — traffic from ChatGPT, Perplexity, Claude, Gemini and which pages they cite — from actual GA4 referral data, not prompt sampling.

    4.7k GitHub stars~611 tokensUpdated 17 days ago
    Auto-check passed
  • Backlink Check

    Ryze-AI-Adgent/open-seo-mcp-skills

    Backlink profile for any domain — referring domains, authority, anchors, new/lost links, and a side-by-side vs a competitor.

    4.7k GitHub stars~515 tokensUpdated 17 days ago
    Auto-check passed
  • Competitor Gap

    Ryze-AI-Adgent/open-seo-mcp-skills

    Find keywords a competitor ranks for that the user's site doesn't — the content gap, prioritized by volume and winnability.

    4.7k GitHub stars~560 tokensUpdated 17 days ago
    Auto-check passed
  • Content Brief

    Ryze-AI-Adgent/open-seo-mcp-skills

    SERP-driven content brief for a target keyword — what ranks, what to cover, headings, questions, internal links from your own data.

    4.7k GitHub stars~610 tokensUpdated 17 days ago
    Auto-check passed
  • Keyword Research

    Ryze-AI-Adgent/open-seo-mcp-skills

    Keyword research from a seed topic — ideas, real Google volume/CPC, intent, difficulty, clustered into a plan.

    4.7k GitHub stars~581 tokensUpdated 17 days ago
    Auto-check passed
  • Rank Tracking

    Ryze-AI-Adgent/open-seo-mcp-skills

    Rank tracking without a tracker subscription — position movers between any two periods from real Search Console data.

    4.7k GitHub stars~573 tokensUpdated 17 days ago
    Auto-check passed

Categories

Questions about SEO Audit

What does SEO Audit do?

Full SEO audit of a site from its real Search Console + GA4 data — indexation health, CTR anomalies, decaying pages, striking-distance keywords, quick wins. SEO Audit is an agent skill from Ryze-AI-Adgent/open-seo-mcp-skills. Full SEO audit of a site from its real Search Console + GA4 data — indexation health, CTR anomalies, decaying pages, striking-distance keywords, quick wins.

When should I use SEO Audit?

SEO Audit fits situations like: asked to audit my site; why is my organic traffic down; SEO health check.

How do I install SEO Audit in Claude Code?

Run `npx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill seo-audit -a claude-code`. Or copy the skill folder (skills/seo-audit in Ryze-AI-Adgent/open-seo-mcp-skills) into .claude/skills/seo-audit in your project. Claude Code loads it when a task matches its description.

How do I install SEO Audit in Codex?

Run `npx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill seo-audit -a codex`. Or copy the skill folder (skills/seo-audit in Ryze-AI-Adgent/open-seo-mcp-skills) into .agents/skills/seo-audit in your project. Codex loads it when a task matches its description.

Can I use SEO Audit in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill seo-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/seo-audit, .gemini/skills/seo-audit, .github/skills/seo-audit and .opencode/skills/seo-audit in your project.

What does SEO Audit need to run?

Going by SKILL.md and its folder, SEO Audit needs the command-line tools its instructions call (claude).

Does SEO Audit access the network?

SKILL.md names 3 domains. In commands or code: connector.get-ryze.ai; the agent is likely to contact it when it follows the instructions. As links in the text: get-ryze.ai and help.get-ryze.ai. This is read from the text; nothing was executed.

Is SEO Audit safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does SEO Audit use?

SEO Audit is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does SEO Audit use?

About 663 tokens (SKILL.md is roughly 2.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to SEO Audit?

Skills that share tags, products or a category with SEO Audit: SEO (Nexus-JPF/note-companion, 870 stars), Global SEO Growth (minhnv0807/ai-business-skills, 609 stars), Google SEO APIs (AgriciDaniel/claude-seo, 19k stars) and SEO Coach (akseolabs-seo/seo-coach, 146 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains SEO Audit?

Ryze-AI-Adgent (a GitHub organization) maintains it in Ryze-AI-Adgent/open-seo-mcp-skills, which has 4,672 GitHub stars. The repository holds 8 skills in this directory. The repository was last updated on September 24, 2026.

Source: Ryze-AI-Adgent/open-seo-mcp-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.