Organic Growth Path Advisor
deanpeters/Product-Manager-Skills
Diagnoses where a growth constraint lives and recommends one organic growth path from the McKinsey Growth Pyramid to test first.
Generates an evidence-calibrated product or marketing persona using the canonical v2.5 output contract.
Install Foundation Persona
$ npx skills add product-on-purpose/pm-skills --skill foundation-persona -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install product-on-purpose/pm-skills foundation-persona --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/product-on-purpose/pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/foundation-persona .claude/skills/foundation-persona && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "foundation-persona" agent skill from https://github.com/product-on-purpose/pm-skills/tree/main/skills/foundation-persona into .claude/skills/foundation-persona/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "foundation-persona", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/product-on-purpose/pm-skills/tree/main/skills/foundation-personaType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add product-on-purpose/pm-skills --skill foundation-persona -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install product-on-purpose/pm-skills foundation-persona --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/product-on-purpose/pm-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/foundation-persona .agents/skills/foundation-persona && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "foundation-persona" agent skill from https://github.com/product-on-purpose/pm-skills/tree/main/skills/foundation-persona into .agents/skills/foundation-persona/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "foundation-persona", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add product-on-purpose/pm-skills --skill foundation-persona -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install product-on-purpose/pm-skills foundation-persona --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/product-on-purpose/pm-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/foundation-persona .cursor/skills/foundation-persona && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "foundation-persona" agent skill from https://github.com/product-on-purpose/pm-skills/tree/main/skills/foundation-persona into .cursor/skills/foundation-persona/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "foundation-persona", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/product-on-purpose/pm-skills.git --path skills/foundation-persona--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add product-on-purpose/pm-skills --skill foundation-persona -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install product-on-purpose/pm-skills foundation-persona --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/product-on-purpose/pm-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/foundation-persona .gemini/skills/foundation-persona && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "foundation-persona" agent skill from https://github.com/product-on-purpose/pm-skills/tree/main/skills/foundation-persona into .gemini/skills/foundation-persona/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "foundation-persona", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install product-on-purpose/pm-skills foundation-personaInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add product-on-purpose/pm-skills --skill foundation-persona -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/product-on-purpose/pm-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/foundation-persona .github/skills/foundation-persona && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "foundation-persona" agent skill from https://github.com/product-on-purpose/pm-skills/tree/main/skills/foundation-persona into .github/skills/foundation-persona/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "foundation-persona", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add product-on-purpose/pm-skills --skill foundation-persona -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install product-on-purpose/pm-skills foundation-persona --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/product-on-purpose/pm-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/foundation-persona .opencode/skills/foundation-persona && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "foundation-persona" agent skill from https://github.com/product-on-purpose/pm-skills/tree/main/skills/foundation-persona into .opencode/skills/foundation-persona/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "foundation-persona", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
foundation-persona- GitHub stars
- 716
- Token cost
- ~1.1k tokens
- SKILL.md length
- 500 words
- Files
- 5 (incl. references)
- Skills in repo
- 68
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
Generates an evidence-calibrated product or marketing persona using the canonical v2.5 output contract.
- Works in 7 steps: Resolve mode and intent → Collect context and evidence → Select exactly one template → …
- Shaping artifact perspective
- SKILL.md covers Supported Modes, When to Use, When NOT to Use and Instructions, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Foundation Persona is an agent skill from product-on-purpose/pm-skills. Generates an evidence-calibrated product or marketing persona using the canonical v2.5 output contract. Use when shaping artifact perspective, stress-testing decisions, or framing product and GTM strategy.
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 6 other files, including reference files (for example `HISTORY.md`, `evals/trigger-fixtures.json` and `references/EXAMPLE.md`).
It sits in Product & Project Management, covering Go-to-market strategy and Load testing. The repository describes itself as: 68 plug-and-play, best-practice product management skills for AI agents: 30 Triple Diamond phase + 11 foundation + 12 utility + 15 tool (Foundation Sprint + Design Sprint). Plus… The licence is Apache-2.0.
When your agent uses it
- Shaping artifact perspective
- Stress-testing decisions
- Framing product and GTM strategy
Example prompts
- “Use the foundation-persona skill to generate an evidence-calibrated product or marketing persona using the canonical v2.5 output contract”
- “/foundation-persona”
Workflow steps
7 steps, taken from the first numbered list in SKILL.md.
- Resolve mode and intent
- Collect context and evidence
- Select exactly one template
- Generate a complete artifact
- Enforce mode boundaries
- Apply evidence and confidence policy
- Finalize for direct use
What it can do on your machine
Read from SKILL.md and the folder at commit 1cef1a9. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Foundation Persona loads about 1.1k tokens when it runs, and up to ~12k if it reads all its reference files. Until then it costs about 56 tokens; SKILL.md has 500 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from product-on-purpose/pm-skills at commit 1cef1a9, republished under its Apache-2.0 licence (© product-on-purpose). 500 words, ~1,120 tokens.
Download SKILL.mdSave it as
.claude/skills/foundation-persona/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.- name
- foundation-persona
- description
- Generates an evidence-calibrated product or marketing persona using the canonical v2.5 output contract. Use when shaping artifact perspective, stress-testing decisions, or framing product and GTM strategy.
- license
- Apache-2.0
- metadata.classification
- foundation
- metadata.version
- 2.6.1
- metadata.updated
- 2026-08-16
- metadata.category
- research
- metadata.frameworks
- triple-diamond, lean-startup, design-thinking
- metadata.author
- product-on-purpose
<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->Persona Builder
This skill produces decision-usable personas from one canonical template pack.
Supported Modes
productmarketingbuyeras input alias formarketing(output remains labeledMarketing)
Generated agent mode is out of scope for v2.5.0.
If the user asks for agent, ask them to choose product or marketing.
When to Use
- Before drafting PM or GTM artifacts that need a clear persona viewpoint
- When teams disagree on priorities and need behavior-grounded tradeoff framing
- When assumptions and confidence levels must be explicit for decision review
- When tailoring downstream work (PRD, stories, launch, messaging, enablement) to a specific user or buyer profile
When NOT to Use
- You need the job context rather than the person -> use
define-jtbd-canvas; the canvas captures what customers hire products to do, the persona captures who they are - You are mapping internal stakeholders, not customers -> use
discover-stakeholder-summary - You have raw interviews to synthesize first -> use
discover-interview-synthesis; a persona built on unsynthesized notes inherits their noise - No evidence exists at all and a real decision rides on the persona: gather research first; the skill labels assumptions honestly but cannot substitute for evidence
Instructions
When asked to generate a persona, follow these steps:
Resolve mode and intent Determine whether the request is
productormarketing(buyeralias allowed). If mode is omitted, ask for mode selection. If execution must continue without reply, default toproductand state that fallback explicitly.Collect context and evidence Use user-provided context first (goals, audience, domain, constraints, sources). If evidence is thin, continue generation but mark gaps and calibrate confidence.
Select exactly one template Use
references/TEMPLATE.mdand choose exactly one of:Product Persona TemplateMarketing Persona Template
Generate a complete artifact Fill the selected template end-to-end:
- header + one-sentence core-reality statement
- metadata table
Persona Card- sections
1through11 Evidence & Confidence
Enforce mode boundaries
- Product mode: focus on workflow behavior, decision patterns, friction, quality bar, and product tradeoffs.
- Marketing mode: focus on buying triggers, evaluation criteria, committee dynamics, objections, messaging, and GTM implications.
Apply evidence and confidence policy
- Use
High|Medium|Lowconfidence with rationale. - Distinguish validated evidence from assumptions.
- State open questions and governance follow-up.
- Use
Finalize for direct use Remove template guidance blockquotes (
>notes) from the final output. Ensure narrative entries are concrete and decision-changing, not placeholder bullets.
Show full SKILL.md (122 more words)Show less
Output Contract (v2.5.0)
- Use one mode only (
ProductorMarketing) per output. - Keep section numbering and headings from the selected template.
- Preserve the evidence table plus validated/assumed/open-questions/governance blocks.
Quality Checklist
Before finalizing, verify:
- Exactly one mode is used and clearly labeled
-
buyerinputs are normalized toMarketing - Header, core-reality statement, metadata table, and
Persona Cardare present - All
1through11sections from the selected template are present and complete - Includes/not-valid boundaries are explicit in the metadata and narrative
- Evidence table is populated with concrete sources
- Confidence is
High,Medium, orLowwith rationale -
Validated,Assumed,Open questions, andGovernanceblocks are present - Template authoring notes (
>guidance lines) are removed from the completed output
Examples
See references/EXAMPLE.md for a completed sample output.
© product-on-purpose, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 4 other files (references) in skills/foundation-persona of product-on-purpose/pm-skills.
- SKILL.md
- HISTORY.md
- evals/trigger-fixtures.json
- references/EXAMPLE.md
- references/TEMPLATE.md
Open the folder on GitHubat commit 1cef1a9
Compare with similar skills
Foundation Persona next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Foundation Persona this skillproduct-on-purpose/pm-skills | 716 | — | ~1.1k | Automated safety check: Pass | Apache-2.0 | |
| Organic Growth Path Advisordeanpeters/Product-Manager-Skills | 7.2k | 2 repos | ~5.2k | Automated safety check: Pass | Custom licence | |
| Management ConsultantDogInfantry/claude-skill-management-consultant-B1 | 136 | — | ~14k | Automated safety check: Pass | Custom licence | |
| Solo Business Idea Reviewmanor-os/manor-ai | 162 | — | ~3.1k | Automated safety check: Pass | Custom licence | |
| Pre Mortemphuryn/pm-skills | 27k | — | ~1k | Automated safety check: Pass | MIT | |
| Money Strategyiamzifei/show-me-the-money | 1k | — | ~7k | Automated safety check: Pass | Custom licence |
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Related
Questions about Foundation Persona
What does Foundation Persona do?
Generates an evidence-calibrated product or marketing persona using the canonical v2.5 output contract. Foundation Persona is an agent skill from product-on-purpose/pm-skills.5 output contract.
When should I use Foundation Persona?
Foundation Persona fits situations like: shaping artifact perspective; stress-testing decisions; framing product and GTM strategy.
How do I install Foundation Persona in Claude Code?
Run `npx skills add product-on-purpose/pm-skills --skill foundation-persona -a claude-code`. Or copy the skill folder (skills/foundation-persona in product-on-purpose/pm-skills) into .claude/skills/foundation-persona in your project. Claude Code loads it when a task matches its description.
How do I install Foundation Persona in Codex?
Run `npx skills add product-on-purpose/pm-skills --skill foundation-persona -a codex`. Or copy the skill folder (skills/foundation-persona in product-on-purpose/pm-skills) into .agents/skills/foundation-persona in your project. Codex loads it when a task matches its description.
Can I use Foundation Persona in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add product-on-purpose/pm-skills --skill foundation-persona -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/foundation-persona, .gemini/skills/foundation-persona, .github/skills/foundation-persona and .opencode/skills/foundation-persona in your project.
What does Foundation Persona need to run?
SKILL.md names no scripts, command-line tools or credentials: Foundation Persona is instructions for the agent only.
Does Foundation Persona access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Foundation Persona safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Foundation Persona use?
Foundation Persona is published under the Apache-2.0 licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Foundation Persona use?
About 1.1k tokens (SKILL.md is roughly 4.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 11k tokens, read only when the agent opens those files.
What are the alternatives to Foundation Persona?
Skills that share tags, products or a category with Foundation Persona: Organic Growth Path Advisor (deanpeters/Product-Manager-Skills, 7.2k stars), Management Consultant (DogInfantry/claude-skill-management-consultant-B1, 136 stars), Solo Business Idea Review (manor-os/manor-ai, 162 stars) and Pre Mortem (phuryn/pm-skills, 27k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Foundation Persona?
product-on-purpose (a GitHub organization) maintains it in product-on-purpose/pm-skills, which has 716 GitHub stars. The repository holds 68 skills in this directory. The repository was last updated on October 8, 2026.
Source: product-on-purpose/pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.