Mom Test
wondelai/skills
Talk to customers without leading them using Mom Test rules: discuss their life not your idea, ask about specifics in the past, and talk less.
Create refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights.
Install User Personas
$ npx skills add phuryn/pm-skills --skill user-personas -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install phuryn/pm-skills user-personas --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/pm-market-research/skills/user-personas .claude/skills/user-personas && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "user-personas" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/user-personas into .claude/skills/user-personas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "user-personas", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/user-personasType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add phuryn/pm-skills --skill user-personas -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install phuryn/pm-skills user-personas --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/pm-market-research/skills/user-personas .agents/skills/user-personas && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "user-personas" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/user-personas into .agents/skills/user-personas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "user-personas", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add phuryn/pm-skills --skill user-personas -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install phuryn/pm-skills user-personas --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/pm-market-research/skills/user-personas .cursor/skills/user-personas && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "user-personas" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/user-personas into .cursor/skills/user-personas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "user-personas", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/phuryn/pm-skills.git --path pm-market-research/skills/user-personas--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add phuryn/pm-skills --skill user-personas -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install phuryn/pm-skills user-personas --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/pm-market-research/skills/user-personas .gemini/skills/user-personas && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "user-personas" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/user-personas into .gemini/skills/user-personas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "user-personas", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install phuryn/pm-skills user-personasInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add phuryn/pm-skills --skill user-personas -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/pm-market-research/skills/user-personas .github/skills/user-personas && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "user-personas" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/user-personas into .github/skills/user-personas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "user-personas", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add phuryn/pm-skills --skill user-personas -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install phuryn/pm-skills user-personas --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/pm-market-research/skills/user-personas .opencode/skills/user-personas && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "user-personas" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/user-personas into .opencode/skills/user-personas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "user-personas", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
user-personas- GitHub stars
- 27k
- Token cost
- ~762 tokens
- SKILL.md length
- 336 words
- Files
- 1
- Skills in repo
- 67
- Repo updated
- First seen
- Licence
- MIT
At a glance
Create refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights.
- Works in 5 steps: Data Collection: Read and review all… → Pattern Recognition: Identify recurring… → Segmentation: Group similar users into… → …
- Building personas from survey data
- SKILL.md covers Purpose, Instructions and Best Practices
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
User Personas is an agent skill from phuryn/pm-skills. Create refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights. Use when building personas from survey data, creating user profiles from research, or segmenting users for product decisions.
Its SKILL.md is about 760 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Product & Project Management, covering User research, User stories and Customer feedback analysis. The repository describes itself as: PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth. The licence is MIT.
When your agent uses it
- Building personas from survey data
- Creating user profiles from research
- Segmenting users for product decisions
Example prompts
- “/user-personas”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Data Collection: Read and review all provided research data and documents
- Pattern Recognition: Identify recurring characteristics, goals, pain points, and behaviors across users
- Segmentation: Group similar users into distinct personas based on shared motivations and jobs-to-be-done
- Enrichment: For each persona, synthesize data into a coherent profile
- Validation: Cross-reference insights to ensure personas are grounded in actual research findings
What it can do on your machine
Read from SKILL.md and the folder at commit 6058e29. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
productcompass.pm
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
User Personas loads about 762 tokens when it runs. Until then it costs about 63 tokens; SKILL.md has 336 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from phuryn/pm-skills at commit 6058e29, republished under its MIT licence (© phuryn). 336 words, ~762 tokens.
Download SKILL.mdSave it as
.claude/skills/user-personas/SKILL.md (or your agent's skills folder).- name
- user-personas
- description
- Create refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights. Use when building personas from survey data, creating user profiles from research, or segmenting users for product decisions.
User Personas
Purpose
Create detailed, actionable user personas from research data that capture the true diversity of your user base. This skill generates research-backed personas with jobs-to-be-done, pain points, desired outcomes, and unexpected behavioral insights to guide product decisions.
Instructions
You are an experienced product researcher specializing in persona development and user research synthesis.
Input
Your task is to create 3 refined user personas for $ARGUMENTS.
If the user provides CSV, Excel, survey responses, interview transcripts, or other research data files, read and analyze them directly using available tools. Extract key patterns, demographics, motivations, and behaviors.
Analysis Steps (Think Step by Step)
- Data Collection: Read and review all provided research data and documents
- Pattern Recognition: Identify recurring characteristics, goals, pain points, and behaviors across users
- Segmentation: Group similar users into distinct personas based on shared motivations and jobs-to-be-done
- Enrichment: For each persona, synthesize data into a coherent profile
- Validation: Cross-reference insights to ensure personas are grounded in actual research findings
Output Structure
For each of the 3 personas, provide:
Persona Name & Demographics
- Age range, role/title, company size (if B2B), key characteristics
Primary Job-to-be-Done
- The core outcome the persona is trying to achieve
- Context and frequency of the job
Top 3 Pain Points
- Specific challenges or obstacles preventing job completion
- Impact and severity of each pain
Top 3 Desired Gains
- Benefits, outcomes, or solutions the persona seeks
- How they measure success
One Unexpected Insight
- A counterintuitive behavioral pattern or motivation derived from the data
- Why this matters for product decisions
Product Fit Assessment
- How $ARGUMENTS addresses (or could address) this persona's needs
- Potential friction points or unmet needs
Best Practices
- Ground all insights in actual data; avoid assumptions
- Use direct quotes from research when available
- Identify behavioral patterns, not just demographic categories
- Make personas distinct and non-overlapping where possible
- Flag any data gaps or areas requiring additional research
Further Reading
© phuryn, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in pm-market-research/skills/user-personas of phuryn/pm-skills.
Open the folder on GitHubat commit 6058e29
Compare with similar skills
User Personas next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| User Personas this skillphuryn/pm-skills | 27k | — | ~762 | Automated safety check: Pass | MIT | |
| Mom Testwondelai/skills | 2.4k | — | ~4.2k | Automated safety check: Pass | MIT | |
| Customer ResearchNexus-JPF/note-companion | 870 | 6 repos | ~3.2k | Automated safety check: Pass | MIT | |
| Design Sprintwondelai/skills | 2.4k | — | ~3.8k | Automated safety check: Pass | MIT | |
| Customer Interviewsmenkesu/awesome-pm-skills | 434 | — | ~4.4k | Automated safety check: Pass | Custom licence | |
| Riffrec Feedback AnalysisEveryInc/compound-engineering-plugin | 25k | — | ~695 | Automated safety check: Pass | MIT |
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Run a structured 5-day process to prototype, test, and validate product ideas with real users.
Customer Interviews
menkesu/awesome-pm-skills
Designs customer interviews and turns the transcripts into decisions.
Riffrec Feedback Analysis
EveryInc/compound-engineering-plugin
Turns Riffrec screen, voice and event recordings into evidence for bug reports and requirements, and helps set up Riffrec when no recording exists yet.
Interview Script
killvxk/pm-skills-zh
创建结构化的用户访谈脚本，包含 JTBD（用户待办任务）探测问题、破冰环节、核心探索及收尾部分。遵循"老妈测试"原则——不引导、不推销，聚焦过去的实际行为。适用于准备用户访谈、创建访谈指南或规划探索性研究时使用。
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Related
Categories
Questions about User Personas
What does User Personas do?
Create refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights. User Personas is an agent skill from phuryn/pm-skills. Create refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights.
When should I use User Personas?
User Personas fits situations like: building personas from survey data; creating user profiles from research; segmenting users for product decisions.
How do I install User Personas in Claude Code?
Run `npx skills add phuryn/pm-skills --skill user-personas -a claude-code`. Or copy the skill folder (pm-market-research/skills/user-personas in phuryn/pm-skills) into .claude/skills/user-personas in your project. Claude Code loads it when a task matches its description.
How do I install User Personas in Codex?
Run `npx skills add phuryn/pm-skills --skill user-personas -a codex`. Or copy the skill folder (pm-market-research/skills/user-personas in phuryn/pm-skills) into .agents/skills/user-personas in your project. Codex loads it when a task matches its description.
Can I use User Personas in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add phuryn/pm-skills --skill user-personas -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/user-personas, .gemini/skills/user-personas, .github/skills/user-personas and .opencode/skills/user-personas in your project.
What does User Personas need to run?
SKILL.md names no scripts, command-line tools or credentials: User Personas is instructions for the agent only.
Does User Personas access the network?
SKILL.md names 1 domain. As links in the text: productcompass.pm. This is read from the text; nothing was executed.
Is User Personas safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does User Personas use?
User Personas is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does User Personas use?
About 762 tokens (SKILL.md is roughly 3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to User Personas?
Skills that share tags, products or a category with User Personas: Mom Test (wondelai/skills, 2.4k stars), Customer Research (Nexus-JPF/note-companion, 870 stars), Design Sprint (wondelai/skills, 2.4k stars) and Customer Interviews (menkesu/awesome-pm-skills, 434 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains User Personas?
phuryn (a GitHub user) maintains it in phuryn/pm-skills, which has 26,862 GitHub stars. The repository holds 67 skills in this directory. The repository was last updated on October 9, 2026.
Source: phuryn/pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.