Startup Pressure Test
Kappaemme-git/codex-startup-pressure-test-skill
Pressure-tests a startup idea with blunt, compact analysis of problem reality, competition, first customers and MVP, ending in a strong, weak or pivot verdict.
Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors.
Install Pestle Analysis
$ npx skills add phuryn/pm-skills --skill pestle-analysis -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install phuryn/pm-skills pestle-analysis --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/pm-product-strategy/skills/pestle-analysis .claude/skills/pestle-analysis && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "pestle-analysis" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/pestle-analysis into .claude/skills/pestle-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pestle-analysis", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/pestle-analysisType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add phuryn/pm-skills --skill pestle-analysis -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install phuryn/pm-skills pestle-analysis --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/pm-product-strategy/skills/pestle-analysis .agents/skills/pestle-analysis && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "pestle-analysis" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/pestle-analysis into .agents/skills/pestle-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pestle-analysis", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add phuryn/pm-skills --skill pestle-analysis -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install phuryn/pm-skills pestle-analysis --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/pm-product-strategy/skills/pestle-analysis .cursor/skills/pestle-analysis && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "pestle-analysis" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/pestle-analysis into .cursor/skills/pestle-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pestle-analysis", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/phuryn/pm-skills.git --path pm-product-strategy/skills/pestle-analysis--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add phuryn/pm-skills --skill pestle-analysis -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install phuryn/pm-skills pestle-analysis --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/pm-product-strategy/skills/pestle-analysis .gemini/skills/pestle-analysis && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "pestle-analysis" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/pestle-analysis into .gemini/skills/pestle-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pestle-analysis", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install phuryn/pm-skills pestle-analysisInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add phuryn/pm-skills --skill pestle-analysis -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/pm-product-strategy/skills/pestle-analysis .github/skills/pestle-analysis && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "pestle-analysis" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/pestle-analysis into .github/skills/pestle-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pestle-analysis", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add phuryn/pm-skills --skill pestle-analysis -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install phuryn/pm-skills pestle-analysis --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/pm-product-strategy/skills/pestle-analysis .opencode/skills/pestle-analysis && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "pestle-analysis" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/pestle-analysis into .opencode/skills/pestle-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pestle-analysis", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
pestle-analysis- GitHub stars
- 27k
- Token cost
- ~1.2k tokens
- SKILL.md length
- 523 words
- Files
- 1
- Skills in repo
- 67
- Repo updated
- First seen
- Licence
- MIT
At a glance
Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors.
- Works in 6 steps: Political → Economic → Social → …
- Assessing the macro environment
- SKILL.md covers Metadata, Instructions, Input Requirements and PESTLE Analysis Framework, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Pestle Analysis is an agent skill from phuryn/pm-skills. Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing the macro environment, doing strategic planning, or evaluating external factors affecting your business.
Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Business, Finance & HR, covering Startup and business strategy. The repository describes itself as: PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth. The licence is MIT.
When your agent uses it
- Assessing the macro environment
- Doing strategic planning
- Evaluating external factors affecting your business
Example prompts
- “/pestle-analysis”
Workflow steps
6 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 8607e3b. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
productcompass.pm
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Pestle Analysis loads about 1.2k tokens when it runs. Until then it costs about 63 tokens; SKILL.md has 523 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from phuryn/pm-skills at commit 8607e3b, republished under its MIT licence (© phuryn). 523 words, ~1,162 tokens.
Download SKILL.mdSave it as
.claude/skills/pestle-analysis/SKILL.md (or your agent's skills folder).- name
- pestle-analysis
- description
- Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing the macro environment, doing strategic planning, or evaluating external factors affecting your business.
PESTLE Analysis
Metadata
- Name: pestle-analysis
- Description: Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing macro-environment, evaluating market entry risks, or doing strategic planning.
- Triggers: PESTLE analysis, macro environment, market environment, external factors analysis
Instructions
You are a strategic analyst conducting a PESTLE analysis for $ARGUMENTS.
Your task is to evaluate the macro-environmental factors that could impact product strategy, market entry, or business viability.
Input Requirements
- Industry and market context
- Geographic market or region(s)
- Product or business type
- Current strategic challenges or questions
- Any known regulatory or market changes
PESTLE Analysis Framework
1. Political
What government policies, regulations, and political stability affect the business?
- Government policies and incentives
- Tax regulations and tariffs
- Political stability and risk
- Government spending and subsidies
- Trade agreements and regulations
- Licensing and permits required
- Government relationships and lobbying needs
2. Economic
What economic conditions and financial factors matter?
- Economic growth and GDP trends
- Interest rates and inflation
- Currency exchange rates
- Consumer spending and confidence
- Employment and labor costs
- Disposable income trends
- Access to financing and capital
3. Social
What demographic and cultural trends shape the market?
- Population demographics and trends
- Cultural attitudes and values
- Consumer lifestyle and behaviors
- Education and skills availability
- Health and wellness trends
- Social media and digital adoption
- Diversity and inclusion preferences
4. Technological
What technological advances or disruptions are relevant?
- Emerging technologies (AI, blockchain, cloud, etc.)
- Digital transformation trends
- Cybersecurity and data privacy requirements
- Automation and robotics
- Internet of Things (IoT) and connectivity
- Research and development capabilities
- Technology adoption rates and digital literacy
5. Legal
What laws, regulations, and compliance requirements apply?
- Data protection and privacy laws (GDPR, CCPA, etc.)
- Employment and labor laws
- Intellectual property and patent laws
- Consumer protection laws
- Industry-specific regulations
- Compliance costs and audit requirements
- Liability and insurance requirements
Show full SKILL.md (225 more words)Show less
6. Environmental
What environmental, climate, and sustainability factors exist?
- Climate change and environmental regulations
- Carbon emissions and sustainability requirements
- Natural resource availability and scarcity
- Waste management and circular economy trends
- Renewable energy adoption
- ESG (Environmental, Social, Governance) expectations
- Green certification and eco-friendly standards
Output Process
- For each PESTLE category, identify 3-5 relevant factors
- Assess impact on product/business (High, Medium, Low)
- Assess probability or likelihood (High, Medium, Low)
- Prioritize factors by impact x probability
- Develop strategic responses:
- Which factors are opportunities to leverage?
- Which factors are threats to mitigate or avoid?
- Which factors require compliance or adaptation?
- Identify key metrics or leading indicators to monitor
- Build contingency plans for high-impact factors
- Document assumptions and unknowns requiring research
Strategic Applications
- Market entry assessment: Is this market viable to enter?
- Risk assessment: What macro risks could derail our strategy?
- Opportunity identification: What external shifts create new possibilities?
- Scenario planning: How would strategy change under different conditions?
- Regulatory roadmap: What compliance needs must we plan for?
Notes
- PESTLE is complementary to SWOT (macro vs. micro analysis)
- Some factors span multiple categories (e.g., regulations affect legal, political, and economic)
- Geographic and industry context matter significantly
- Trends evolve; re-assess PESTLE annually or when markets shift
- Use PESTLE early in strategy development to avoid blind spots
Further Reading
© phuryn, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in pm-product-strategy/skills/pestle-analysis of phuryn/pm-skills.
Open the folder on GitHubat commit 8607e3b
Compare with similar skills
Pestle Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Pestle Analysis this skillphuryn/pm-skills | 27k | — | ~1.2k | Automated safety check: Pass | MIT | |
| Startup Pressure TestKappaemme-git/codex-startup-pressure-test-skill | 990 | — | ~1.2k | Automated safety check: Pass | MIT | |
| Zhang Yiming Perspectivealchaincyf/zhang-yiming-skill | 174 | 1 repos | ~3.2k | Automated safety check: Pass | MIT | |
| 7 Powers Analysisamplitude/builder-skills | 160 | — | ~1.1k | Automated safety check: Pass | None | |
| SaaS Business Health Diagnosticdeanpeters/Product-Manager-Skills | 7.2k | 1 repos | ~5.8k | Automated safety check: Pass | Custom licence | |
| Business Model Canvasborghei/Claude-Skills | 886 | — | ~1.6k | Automated safety check: Pass | MIT |
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Related
Questions about Pestle Analysis
What does Pestle Analysis do?
Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Pestle Analysis is an agent skill from phuryn/pm-skills. Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors.
When should I use Pestle Analysis?
Pestle Analysis fits situations like: assessing the macro environment; doing strategic planning; evaluating external factors affecting your business.
How do I install Pestle Analysis in Claude Code?
Run `npx skills add phuryn/pm-skills --skill pestle-analysis -a claude-code`. Or copy the skill folder (pm-product-strategy/skills/pestle-analysis in phuryn/pm-skills) into .claude/skills/pestle-analysis in your project. Claude Code loads it when a task matches its description.
How do I install Pestle Analysis in Codex?
Run `npx skills add phuryn/pm-skills --skill pestle-analysis -a codex`. Or copy the skill folder (pm-product-strategy/skills/pestle-analysis in phuryn/pm-skills) into .agents/skills/pestle-analysis in your project. Codex loads it when a task matches its description.
Can I use Pestle Analysis in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add phuryn/pm-skills --skill pestle-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/pestle-analysis, .gemini/skills/pestle-analysis, .github/skills/pestle-analysis and .opencode/skills/pestle-analysis in your project.
What does Pestle Analysis need to run?
SKILL.md names no scripts, command-line tools or credentials: Pestle Analysis is instructions for the agent only.
Does Pestle Analysis access the network?
SKILL.md names 1 domain. As links in the text: productcompass.pm. This is read from the text; nothing was executed.
Is Pestle Analysis safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Pestle Analysis use?
Pestle Analysis is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Pestle Analysis use?
About 1.2k tokens (SKILL.md is roughly 4.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Pestle Analysis?
Skills that share tags, products or a category with Pestle Analysis: Startup Pressure Test (Kappaemme-git/codex-startup-pressure-test-skill, 990 stars), Zhang Yiming Perspective (alchaincyf/zhang-yiming-skill, 174 stars), 7 Powers Analysis (amplitude/builder-skills, 160 stars) and SaaS Business Health Diagnostic (deanpeters/Product-Manager-Skills, 7.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Pestle Analysis?
phuryn (a GitHub user) maintains it in phuryn/pm-skills, which has 26,845 GitHub stars. The repository holds 67 skills in this directory. The repository was last updated on September 14, 2026.
Source: phuryn/pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.