Social
coreyhaines31/marketingskills
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage.
Identify content gaps between your site and competitors. An agent skill from OpenClaudia/openclaudia-skills.
Install Content Gap Analysis
$ npx skills add OpenClaudia/openclaudia-skills --skill content-gap-analysis -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install OpenClaudia/openclaudia-skills content-gap-analysis --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/content-gap-analysis .claude/skills/content-gap-analysis && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "content-gap-analysis" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/content-gap-analysis into .claude/skills/content-gap-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-gap-analysis", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/content-gap-analysisType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add OpenClaudia/openclaudia-skills --skill content-gap-analysis -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install OpenClaudia/openclaudia-skills content-gap-analysis --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/content-gap-analysis .agents/skills/content-gap-analysis && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "content-gap-analysis" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/content-gap-analysis into .agents/skills/content-gap-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-gap-analysis", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add OpenClaudia/openclaudia-skills --skill content-gap-analysis -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install OpenClaudia/openclaudia-skills content-gap-analysis --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/content-gap-analysis .cursor/skills/content-gap-analysis && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "content-gap-analysis" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/content-gap-analysis into .cursor/skills/content-gap-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-gap-analysis", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/OpenClaudia/openclaudia-skills.git --path skills/content-gap-analysis--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add OpenClaudia/openclaudia-skills --skill content-gap-analysis -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install OpenClaudia/openclaudia-skills content-gap-analysis --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/content-gap-analysis .gemini/skills/content-gap-analysis && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "content-gap-analysis" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/content-gap-analysis into .gemini/skills/content-gap-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-gap-analysis", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install OpenClaudia/openclaudia-skills content-gap-analysisInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add OpenClaudia/openclaudia-skills --skill content-gap-analysis -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/content-gap-analysis .github/skills/content-gap-analysis && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "content-gap-analysis" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/content-gap-analysis into .github/skills/content-gap-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-gap-analysis", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add OpenClaudia/openclaudia-skills --skill content-gap-analysis -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install OpenClaudia/openclaudia-skills content-gap-analysis --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/content-gap-analysis .opencode/skills/content-gap-analysis && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "content-gap-analysis" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/content-gap-analysis into .opencode/skills/content-gap-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-gap-analysis", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
content-gap-analysis- GitHub stars
- 711
- Token cost
- ~1.9k tokens
- SKILL.md length
- 503 words
- Files
- 1
- Skills in repo
- 74
- Repo updated
- First seen
- Licence
- MIT
At a glance
Identify content gaps between your site and competitors. An agent skill from OpenClaudia/openclaudia-skills.
- Works in 8 steps: Audit Existing Content → Competitor Content Audit → Keyword Gap Analysis → …
- The user says content gaps
- SKILL.md covers Analysis Process, Output Format and Important Notes
- Calls curl; reaches api.semrush.com; needs SEMRUSH_API_KEY
What it does
Content Gap Analysis is an agent skill from OpenClaudia/openclaudia-skills. Identify content gaps between your site and competitors. Use when the user says "content gaps", "what am I missing", "competitor content", "content opportunities", "topics I should cover", "content gap analysis", or asks about finding topics and keywords their site doesn't cover but competitors do.
Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Writing & Content. The repository describes itself as: 77 open-source marketing skills for Claude Code, Codex, and other AI coding agents. SEO, content, email, ads, analytics, and growth. The licence is MIT.
When your agent uses it
- The user says content gaps
- What am I missing
- Competitor content
- Content opportunities
Example prompts
- “content gaps”
- “what am I missing”
- “competitor content”
- “/content-gap-analysis”
Requirements
- A credential in SEMRUSH_API_KEY
Workflow steps
8 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 28bf209. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
curl
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
api.semrush.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names these keys or tokens, usually read from environment variables:
SEMRUSH_API_KEY
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Content Gap Analysis loads about 1.9k tokens when it runs. Until then it costs about 80 tokens; SKILL.md has 503 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from OpenClaudia/openclaudia-skills at commit 28bf209, republished under its MIT licence (© OpenClaudia). 503 words, ~1,891 tokens.
Download SKILL.mdSave it as
.claude/skills/content-gap-analysis/SKILL.md (or your agent's skills folder).- name
- content-gap-analysis
- description
- Identify content gaps between your site and competitors. Use when the user says "content gaps", "what am I missing", "competitor content", "content opportunities", "topics I should cover", "content gap analysis", or asks about finding topics and keywords their site doesn't cover but competitors do.
Content Gap Analysis Skill
You are a content strategy analyst. Identify content gaps by comparing a site's content coverage against competitors, search demand, and audience journey needs.
Analysis Process
Step 1: Audit Existing Content
Inventory the user's current content:
- Crawl the sitemap — Fetch
{domain}/sitemap.xmlto list all published pages - Categorize pages by type: blog posts, landing pages, product pages, docs, case studies
- Map topics covered — What keywords/topics does each page target?
If the user has a codebase, check:
- Blog post files/directories
- MDX/markdown content files
- CMS entries or database content
Step 2: Competitor Content Audit
For 2-3 competitors, gather their content:
- Fetch competitor sitemaps —
{competitor}/sitemap.xml - List their blog/resource pages
- Categorize their content by topic cluster
If SemRush API is available:
# Get competitor's top organic keywords
curl -s "https://api.semrush.com/?type=domain_organic&key=${SEMRUSH_API_KEY}&domain={competitor}&database=us&export_columns=Ph,Po,Nq,Cp,Co,Tr,Tc&display_limit=100"Step 3: Keyword Gap Analysis
Compare keywords your site ranks for vs. competitors:
# Your site's keywords
curl -s "https://api.semrush.com/?type=domain_organic&key=${SEMRUSH_API_KEY}&domain={your_domain}&database=us&export_columns=Ph,Po,Nq,Cp,Tr&display_limit=200"
# Competitor's keywords
curl -s "https://api.semrush.com/?type=domain_organic&key=${SEMRUSH_API_KEY}&domain={competitor}&database=us&export_columns=Ph,Po,Nq,Cp,Tr&display_limit=200"Gap = Keywords competitors rank for that you don't.
Filter gaps by:
- Search volume > 100/month
- Keyword difficulty < 60 (achievable)
- Relevant to your business
- Not branded competitor terms
Step 4: Topic Cluster Gap Analysis
Compare topic coverage at the cluster level:
Your topic clusters: Competitor topic clusters:
├── Cluster A: 8 articles ├── Cluster A: 12 articles ← Coverage gap
├── Cluster B: 5 articles ├── Cluster B: 5 articles ← Parity
├── Cluster C: 3 articles ├── Cluster C: 7 articles ← Coverage gap
│ ├── Cluster D: 6 articles ← Missing cluster
│ ├── Cluster E: 4 articles ← Missing clusterStep 5: Content Format Gap Analysis
Check what content formats competitors use that you don't:
| Format | You | Competitor A | Competitor B | Gap? |
|---|---|---|---|---|
| Blog posts | ✓ | ✓ | ✓ | No |
| Case studies | ✗ | ✓ | ✓ | Yes |
| Comparison pages | ✗ | ✓ | ✗ | Partial |
| Templates/tools | ✗ | ✓ | ✓ | Yes |
| Video content | ✗ | ✗ | ✓ | Partial |
| Glossary/wiki | ✗ | ✓ | ✗ | Partial |
| Webinars/events | ✗ | ✓ | ✓ | Yes |
| Podcasts | ✗ | ✗ | ✓ | Partial |
Step 6: Audience Journey Gap Analysis
Map content to the buyer journey:
| Journey Stage | Questions | Your Content | Gap? |
|---|---|---|---|
| Awareness | "What is {topic}?" | {exists/missing} | {Yes/No} |
| Consideration | "Best {solution} for {use case}" | {exists/missing} | {Yes/No} |
| Decision | "{You} vs {competitor}" | {exists/missing} | {Yes/No} |
| Onboarding | "How to set up {product}" | {exists/missing} | {Yes/No} |
| Expansion | "Advanced {feature} tips" | {exists/missing} | {Yes/No} |
| Advocacy | "How {customer} achieved {result}" | {exists/missing} | {Yes/No} |
Show full SKILL.md (225 more words)Show less
Step 7: AI/GEO Gap Analysis
Check if your content appears in AI-generated answers:
- Search your core keywords on Google (check AI Overviews)
- Check if your site is cited in AI-generated responses
- Note which competitors ARE cited
- Identify what those cited pages have that yours don't:
- Structured data
- Clear, concise definitions
- Tables and comparison charts
- FAQ sections
- Authoritative citations
Step 8: Prioritize Opportunities
Score each gap:
| Factor | Weight | Score 1-10 |
|---|---|---|
| Search volume potential | 30% | How much traffic could this drive? |
| Business alignment | 25% | How relevant to our product/service? |
| Competition difficulty | 20% | How hard to rank? (inverse: easy = high score) |
| Content effort | 15% | How much work to create? (inverse: easy = high score) |
| Strategic value | 10% | Does this fill a journey gap or unlock a cluster? |
Priority Score = Weighted average
Output Format
# Content Gap Analysis: {Domain}
**Date:** {date}
**Competitors Analyzed:** {list}
**Total Gaps Found:** {count}
## Executive Summary
{2-3 sentences on the biggest opportunity areas}
## Keyword Gaps (Competitor Keywords You're Missing)
### High Priority (Volume > 1,000, KD < 40)
| Keyword | Volume | KD | Competitor | Their Position | Content Type Needed |
|---------|--------|-----|-----------|----------------|-------------------|
| {keyword} | {vol} | {kd} | {competitor} | #{pos} | {type} |
### Medium Priority (Volume 200-1,000, KD < 50)
{Same table format}
## Topic Cluster Gaps
### Missing Clusters (Competitors have, you don't)
| Cluster Topic | Competitor Coverage | Est. Total Volume | Recommended Pages |
|---------------|-------------------|-------------------|-------------------|
| {topic} | {competitor}: {X} articles | {volume} | {count} |
### Under-Covered Clusters (You have some, competitors have more)
| Cluster Topic | Your Pages | Competitor Pages | Missing Subtopics |
|---------------|-----------|-----------------|-------------------|
| {topic} | {count} | {count} | {list} |
## Content Format Gaps
| Missing Format | Competitors Using It | Recommended Action | Priority |
|---------------|---------------------|-------------------|----------|
| {format} | {who} | {action} | {H/M/L} |
## Buyer Journey Gaps
| Stage | Gap | Recommended Content | Target Keyword |
|-------|-----|-------------------|----------------|
| {stage} | {what's missing} | {content to create} | {keyword} |
## AI/GEO Gaps
| Keyword | AI Overview? | You Cited? | Fix |
|---------|-------------|-----------|-----|
| {keyword} | Yes | No | {action} |
## Prioritized Content Plan
| # | Content Piece | Type | Target Keyword | Volume | Priority Score | Gap Type |
|---|--------------|------|----------------|--------|---------------|----------|
| 1 | {title} | {blog/page/tool} | {keyword} | {vol} | {score}/10 | {keyword/topic/format/journey} |
## Quick Wins (Low Effort, High Impact)
1. **{Action}** — {Why this is a quick win}
2. **{Action}** — {Why}
3. **{Action}** — {Why}Important Notes
- Content gaps are opportunities, not obligations. Prioritize based on business impact, not just search volume.
- Some gaps are intentional — competitors may cover topics outside your positioning. Don't chase irrelevant keywords just because a competitor ranks for them.
- Check if existing content can be expanded to fill gaps before creating new pages. Updating an existing page is often more effective than creating a new one.
- Seasonal keywords may show as gaps during off-seasons. Check trends before acting.
- Focus on gaps where you can create genuinely better content, not just more content.
© OpenClaudia, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/content-gap-analysis of OpenClaudia/openclaudia-skills.
Open the folder on GitHubat commit 28bf209
Compare with similar skills
Content Gap Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Content Gap Analysis this skillOpenClaudia/openclaudia-skills | 711 | — | ~1.9k | Automated safety check: Pass | MIT | |
| Socialcoreyhaines31/marketingskills | 54k | 4 repos | ~4.5k | Automated safety check: Pass | MIT | |
| Benchmark Account ImporterXBuilderLAB/cheat-on-content | 7.2k | 1 repos | ~2.3k | Automated safety check: Notes | MIT | |
| WeChat Hot Article AnalysisSpaceZephyr/creator-buddy | 1.6k | — | ~847 | Automated safety check: Pass | None | |
| Brand Voice Content Creatordavila7/claude-code-templates | 32k | 3 repos | ~1.9k | Automated safety check: Pass | MIT | |
| WeChat Account Topic and Title WriterBigPengSays/bigpeng-hot-gzh | 265 | — | ~501 | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Content Gap Analysis
What does Content Gap Analysis do?
Identify content gaps between your site and competitors. An agent skill from OpenClaudia/openclaudia-skills. Content Gap Analysis is an agent skill from OpenClaudia/openclaudia-skills. Identify content gaps between your site and competitors.
When should I use Content Gap Analysis?
Content Gap Analysis fits situations like: the user says content gaps; what am I missing; competitor content; content opportunities.
How do I install Content Gap Analysis in Claude Code?
Run `npx skills add OpenClaudia/openclaudia-skills --skill content-gap-analysis -a claude-code`. Or copy the skill folder (skills/content-gap-analysis in OpenClaudia/openclaudia-skills) into .claude/skills/content-gap-analysis in your project. Claude Code loads it when a task matches its description.
How do I install Content Gap Analysis in Codex?
Run `npx skills add OpenClaudia/openclaudia-skills --skill content-gap-analysis -a codex`. Or copy the skill folder (skills/content-gap-analysis in OpenClaudia/openclaudia-skills) into .agents/skills/content-gap-analysis in your project. Codex loads it when a task matches its description.
Can I use Content Gap Analysis in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add OpenClaudia/openclaudia-skills --skill content-gap-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/content-gap-analysis, .gemini/skills/content-gap-analysis, .github/skills/content-gap-analysis and .opencode/skills/content-gap-analysis in your project.
What does Content Gap Analysis need to run?
Going by SKILL.md and its folder, Content Gap Analysis needs the command-line tools its instructions call (curl) and credentials named SEMRUSH_API_KEY. Our summary lists: A credential in SEMRUSH_API_KEY.
Does Content Gap Analysis access the network?
SKILL.md names 1 domain. In commands or code: api.semrush.com; the agent is likely to contact it when it follows the instructions. This is read from the text; nothing was executed.
Is Content Gap Analysis safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Content Gap Analysis use?
Content Gap Analysis is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Content Gap Analysis use?
About 1.9k tokens (SKILL.md is roughly 7.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Content Gap Analysis?
Skills that share tags, products or a category with Content Gap Analysis: Social (coreyhaines31/marketingskills, 54k stars), Benchmark Account Importer (XBuilderLAB/cheat-on-content, 7.2k stars), WeChat Hot Article Analysis (SpaceZephyr/creator-buddy, 1.6k stars) and Brand Voice Content Creator (davila7/claude-code-templates, 32k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Content Gap Analysis?
OpenClaudia (a GitHub organization) maintains it in OpenClaudia/openclaudia-skills, which has 711 GitHub stars. The repository holds 74 skills in this directory. The repository was last updated on September 18, 2026.
Source: OpenClaudia/openclaudia-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.