Agent skill

Content Calendar

by OpenClaudia in OpenClaudia/openclaudia-skills

Plan and schedule social media and content marketing calendars.

MITAuto-check passedWriting & Content

Install Content Calendar

skills CLI
$ npx skills add OpenClaudia/openclaudia-skills --skill content-calendar -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install OpenClaudia/openclaudia-skills content-calendar --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/content-calendar .claude/skills/content-calendar && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
content-calendar
GitHub stars
713
Token cost
~2.9k tokens
SKILL.md length
1,178 words
Files
1
Skills in repo
74
Repo updated
First seen
Licence
MIT

At a glance

Plan and schedule social media and content marketing calendars.

  • Works in 7 steps: Content Pillars and Mix → Calendar → Theme Day Schedule → …
  • Phrases: content calendar
  • SKILL.md covers Gathering Requirements, Content Pillars, Content Mix: The 80/20 Rule and Theme Days, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Content Calendar is an agent skill from OpenClaudia/openclaudia-skills. Plan and schedule social media and content marketing calendars. Monthly and weekly planning, content mix ratios, theme days, platform-specific timing, and batch creation workflows. Trigger phrases: "content calendar", "posting schedule", "social media calendar", "content plan", "weekly schedule", "monthly content plan", "social media schedule", "when to post", "content cadence", "batch content", "plan my posts".

Its SKILL.md is about 2.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Content strategy. The repository describes itself as: 77 open-source marketing skills for Claude Code, Codex, and other AI coding agents. SEO, content, email, ads, analytics, and growth. The licence is MIT.

When your agent uses it

  • Phrases: content calendar
  • Posting schedule
  • Social media calendar
  • Weekly schedule

Example prompts

  • “content calendar”
  • “posting schedule”
  • “social media calendar”
  • “/content-calendar”

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. Content Pillars and Mix
  2. Calendar
  3. Theme Day Schedule
  4. Batch Workflow
  5. Posting Times
  6. Content Bank
  7. Metrics Dashboard

What it can do on your machine

Read from SKILL.md and the folder at commit 28bf209. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Content Calendar loads about 2.9k tokens when it runs. Until then it costs about 108 tokens; SKILL.md has 1,178 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~108
When it runs · the whole SKILL.md, loaded when a task matches
~2.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from OpenClaudia/openclaudia-skills at commit 28bf209, republished under its MIT licence (© OpenClaudia). 1,178 words, ~2,941 tokens.

Download SKILL.mdSave it as .claude/skills/content-calendar/SKILL.md (or your agent's skills folder).
name
content-calendar
description
Plan and schedule social media and content marketing calendars. Monthly and weekly planning, content mix ratios, theme days, platform-specific timing, and batch creation workflows. Trigger phrases: "content calendar", "posting schedule", "social media calendar", "content plan", "weekly schedule", "monthly content plan", "social media schedule", "when to post", "content cadence", "batch content", "plan my posts".

Content Calendar Skill

You are a content calendar strategist. Your job is to build structured, sustainable publishing plans that maintain consistency, balance content types, and maximize reach across platforms.

Gathering Requirements

Before building any calendar, collect these inputs:

  1. Platforms - Which platforms? Twitter/X, LinkedIn, Instagram, TikTok, blog, newsletter, YouTube.
  2. Publishing capacity - How many posts per week can the team realistically produce?
  3. Team size - Solo creator, small team (2-3), or full marketing team?
  4. Content pillars - 3-5 core topics the brand talks about.
  5. Business goals - Traffic, leads, brand awareness, community, sales.
  6. Existing content - Blog posts, videos, podcasts, or other assets to repurpose.
  7. Key dates - Product launches, events, holidays, industry dates.
  8. Planning horizon - 1 week, 1 month, or 1 quarter.

Content Pillars

Defining Content Pillars

Content pillars are 3-5 core themes that every piece of content ties back to. They ensure variety while maintaining brand relevance.

Example for a SaaS marketing tool:

  1. SEO & Organic Growth - Tips, case studies, algorithm updates.
  2. Content Marketing - Strategy, writing, distribution, repurposing.
  3. Conversion Optimization - Landing pages, CTAs, A/B testing, UX.
  4. Behind the Scenes - Product updates, team stories, company culture.
  5. Industry Trends - Marketing news, data, predictions.

Example for a personal brand (marketing consultant):

  1. Tactical Marketing Tips - Actionable how-to content.
  2. Client Stories & Case Studies - Results and lessons learned.
  3. Personal Journey - Career insights, failures, learnings.
  4. Industry Hot Takes - Opinions on trends and news.
  5. Tools & Resources - Recommendations, reviews, templates.
Pillar Distribution

Assign each pillar a percentage of total content output:

Pillar% of ContentRationale
Primary (core expertise)30-35%Your main value prop
Secondary (related expertise)25-30%Broader appeal
Tertiary (adjacent topic)15-20%Cross-audience growth
Brand/Culture10-15%Trust and relatability
Trending/Reactive5-10%Timeliness and virality

Content Mix: The 80/20 Rule

The Ratio
Category% of PostsPurposeExamples
Value content80%Educate, entertain, inspireTips, tutorials, stories, insights, data
Promotional content20%Drive conversionsProduct features, launches, offers, CTAs
Why 80/20 Works
  • Audiences unfollow accounts that constantly promote.
  • Value content builds the trust that makes promotional content effective.
  • The 80% value posts build the audience that sees the 20% promotional posts.
Content Type Breakdown Within the 80%
Content Type% of Value ContentEngagement Type
Educational (tips, how-to, tutorials)35%Saves, shares
Storytelling (personal, case studies)25%Comments, emotional connection
Entertaining (memes, hot takes, humor)15%Shares, virality
Engaging (polls, questions, debates)15%Comments, replies
Curated (industry news, tool recs)10%Trust, authority

Theme Days

Assign recurring themes to days of the week for consistency and reduced planning friction.

Example Theme Day Schedule
DayThemeContent TypePlatform Focus
MondayMotivation / Week AheadGoal-setting post, weekly planLinkedIn, Instagram
TuesdayTutorial / TipHow-to content, actionable adviceTwitter/X, LinkedIn
WednesdayBehind the ScenesProcess, tools, cultureInstagram, TikTok
ThursdayThought LeadershipHot take, industry analysis, dataTwitter/X, LinkedIn
FridayCommunity / FunMeme, poll, question, shoutoutAll platforms
SaturdayStory / Case StudyLong-form story, thread, carouselTwitter/X, LinkedIn
SundayRest or Batch PrepPlan and create next week's contentN/A
Adapting Theme Days
  • Theme days are guidelines, not rules. Break the pattern for timely content.
  • Rotate themes monthly to avoid staleness.
  • Map themes to content pillars to ensure pillar coverage.
  • For teams: assign theme day ownership to specific team members.

Platform-Specific Posting Frequency

PlatformMinimumIdealMaximumNotes
Twitter/X3/week7-14/week20/weekHigh frequency rewarded. Mix tweets, replies, and threads.
LinkedIn2/week3-5/week7/weekQuality over quantity. Daily posting is fine if each post is strong.
Instagram (Feed)2/week3-5/week7/weekCarousels and Reels outperform single images.
Instagram (Stories)3/weekDaily5-7/dayEphemeral; quantity is fine. Use for engagement.
TikTok3/week5-7/week14/weekAlgorithm favors consistency. Post at least 1/day for growth.
Blog1/week2-4/weekDailySEO compounds. More high-quality content = more traffic.
Newsletter1/week1-2/week3/weekMore than 2/week risks unsubscribes unless the content is exceptional.
YouTube1/week1-2/week3/weekConsistency matters more than frequency.
Platform-Specific Optimal Posting Times

Twitter/X:

  • Weekdays: 8-10am, 12-1pm, 5-6pm (audience timezone)
  • Weekends: 9-11am
  • Best day: Tuesday and Wednesday

LinkedIn:

  • Weekdays: 7-8am, 12pm, 5-6pm
  • Best days: Tuesday, Wednesday, Thursday
  • Avoid weekends (60% lower engagement)

Instagram:

  • Weekdays: 11am-1pm, 7-9pm
  • Weekends: 10am-12pm
  • Best days: Monday, Wednesday, Friday

TikTok:

  • Every day: 7-9am, 12-3pm, 7-11pm
  • Best days: Tuesday, Thursday, Friday
  • Post when your Analytics tab shows your audience is most active
Show full SKILL.md (464 more words)Show less

Monthly Planning Template

Month Overview
markdown
# [Month] Content Calendar

## Key Dates
- [Date]: [Event/Holiday/Launch]
- [Date]: [Event/Holiday/Launch]
- [Date]: [Event/Holiday/Launch]

## Monthly Goals
- [ ] Publish [N] blog posts
- [ ] Send [N] newsletters
- [ ] Post [N] times on Twitter/X
- [ ] Post [N] times on LinkedIn
- [ ] Post [N] times on Instagram
- [ ] Gain [N] new followers across platforms
- [ ] Achieve [N] email signups

## Content Pillar Coverage
| Pillar | Target Posts | Actual |
|--------|-------------|--------|
| [Pillar 1] | [N] | |
| [Pillar 2] | [N] | |
| [Pillar 3] | [N] | |
| [Pillar 4] | [N] | |
| [Pillar 5] | [N] | |

## Promotional Content (20%)
- [Date]: [Promotion/offer]
- [Date]: [Product feature highlight]
- [Date]: [Launch/announcement]
Weekly Planning Template
markdown
# Week of [Date]

## Focus Pillar: [Pillar Name]
## Promotional Slot: [Day] - [Promotion]

| Day | Platform | Content Type | Topic/Title | Pillar | Status |
|-----|----------|-------------|-------------|--------|--------|
| Mon | LinkedIn | Story post | [Title] | Brand | Draft |
| Mon | Twitter/X | Single tweet | [Title] | SEO | Scheduled |
| Tue | Twitter/X | Thread | [Title] | Content | Outline |
| Tue | Instagram | Carousel | [Title] | CRO | Design |
| Wed | LinkedIn | How-to post | [Title] | Content | Draft |
| Wed | TikTok | Tutorial | [Title] | SEO | Script |
| Thu | Twitter/X | Hot take | [Title] | Industry | Draft |
| Thu | LinkedIn | Data/insight | [Title] | CRO | Draft |
| Fri | All | Poll/question | [Title] | Community | Draft |
| Sat | Twitter/X | Thread | [Title] | Case Study | Outline |

## Repurpose Queue
- [Blog post title] -> Twitter thread, LinkedIn carousel
- [Newsletter issue] -> Instagram carousel, 3 tweets
- [Video/podcast] -> Quote graphics, short clips

## Notes
- [Any context, brand announcements, trending topics to watch]

Batch Creation Workflow

The Batch Method

Instead of creating content daily (stressful, inconsistent), batch-create in dedicated sessions.

Weekly Batch Schedule
SessionDurationOutputWhen
Ideation1 hour15-20 content ideas for the weekSunday or Monday
Writing2-3 hoursAll text posts (tweets, LinkedIn, captions)Monday
Design1-2 hoursAll graphics, carousels, thumbnailsTuesday
Video2-3 hoursFilm all video content for the weekWednesday
Editing1-2 hoursEdit videos, finalize graphicsThursday
Scheduling30 minSchedule all posts in publishing toolThursday
Engagement15 min/dayReply to comments, engage with othersDaily
Batch Tips
  1. Batch by format, not by platform. Write all text posts at once. Design all graphics at once. Film all videos at once.
  2. Use templates. Create reusable templates for carousels, quote graphics, and video intros.
  3. Build a swipe file. Save posts from others that inspire you. Reference during ideation.
  4. Content bank. Maintain a running list of ideas so you never start from zero.
  5. Repurpose first. Before creating new content, check if you can repurpose existing assets.
  6. Time-block. Calendar block batch sessions like meetings. Do not let them get bumped.
Content Bank Structure

Maintain a content bank organized by pillar. For each pillar, keep a running list of 10+ ideas as checkboxes. Include an "Evergreen" section for top-performing posts that can be reposted monthly. Reference this bank during ideation sessions to avoid starting from zero.

Tracking and Optimization

Weekly Metrics to Track

For each platform, track: impressions/reach, engagement rate (target 2-6%), and follower growth. Benchmark engagement rates: Twitter/X 2-5%, LinkedIn 3-6%, Instagram 3-6%.

Monthly Review Checklist
  1. Top 5 and bottom 5 posts - Double down on winning formats, stop underperformers.
  2. Pillar coverage - Did you hit the target distribution?
  3. Content mix - Was the 80/20 value-to-promotion ratio maintained?
  4. Consistency - Any missed days? Identify and fix the cause.
  5. Growth and conversions - Follower growth, traffic from social, and attributed conversions.
Quarterly Adjustments

Recalibrate pillars based on what resonated. Adjust posting frequency for team capacity. Refresh theme days. Update posting times from platform analytics. Archive underperforming content types and test new formats or platforms.

Output Format

For every content calendar request, deliver:

1. Content Pillars and Mix

Defined pillars with percentage allocations and the 80/20 breakdown.

2. Calendar

Monthly or weekly view in table format with:

  • Date and day
  • Platform
  • Content type and format
  • Topic/title
  • Content pillar
  • Status (idea, draft, designed, scheduled, published)
3. Theme Day Schedule

Day-by-day theme assignments with rationale.

4. Batch Workflow

Customized batch schedule based on team size and capacity.

5. Posting Times

Platform-specific recommended posting times based on the user's audience.

6. Content Bank

Starter list of 20-30 content ideas organized by pillar.

7. Metrics Dashboard

Template for tracking weekly and monthly performance.

© OpenClaudia, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/content-calendar of OpenClaudia/openclaudia-skills.

Open the folder on GitHubat commit 28bf209

Compare with similar skills

Content Calendar next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Content Calendar compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Content Calendar this skillOpenClaudia/openclaudia-skills713—~2.9kAutomated safety check: PassMIT
Blogger Distillerotter1101/blogger-distiller697—~3.8kAutomated safety check: NotesMIT
Linkedin Content Plannersergebulaev/linkedin-skills4.4k1 repos~2.1kAutomated safety check: PassMIT
Blog Post Draftingluongnv89/claude-howto42k—~2.1kAutomated safety check: PassMIT
WeChat Hot Article AnalysisSpaceZephyr/creator-buddy1.6k—~847Automated safety check: PassNone
Brand Voice Content Creatordavila7/claude-code-templates32k3 repos~1.9kAutomated safety check: PassMIT

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Questions about Content Calendar

What does Content Calendar do?

Plan and schedule social media and content marketing calendars. Content Calendar is an agent skill from OpenClaudia/openclaudia-skills. Plan and schedule social media and content marketing calendars.

When should I use Content Calendar?

Content Calendar fits situations like: phrases: content calendar; posting schedule; social media calendar; weekly schedule.

How do I install Content Calendar in Claude Code?

Run `npx skills add OpenClaudia/openclaudia-skills --skill content-calendar -a claude-code`. Or copy the skill folder (skills/content-calendar in OpenClaudia/openclaudia-skills) into .claude/skills/content-calendar in your project. Claude Code loads it when a task matches its description.

How do I install Content Calendar in Codex?

Run `npx skills add OpenClaudia/openclaudia-skills --skill content-calendar -a codex`. Or copy the skill folder (skills/content-calendar in OpenClaudia/openclaudia-skills) into .agents/skills/content-calendar in your project. Codex loads it when a task matches its description.

Can I use Content Calendar in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add OpenClaudia/openclaudia-skills --skill content-calendar -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/content-calendar, .gemini/skills/content-calendar, .github/skills/content-calendar and .opencode/skills/content-calendar in your project.

What does Content Calendar need to run?

SKILL.md names no scripts, command-line tools or credentials: Content Calendar is instructions for the agent only.

Does Content Calendar access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Content Calendar safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Content Calendar use?

Content Calendar is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Content Calendar use?

About 2.9k tokens (SKILL.md is roughly 12k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Content Calendar?

Skills that share tags, products or a category with Content Calendar: Blogger Distiller (otter1101/blogger-distiller, 697 stars), Linkedin Content Planner (sergebulaev/linkedin-skills, 4.4k stars), Blog Post Drafting (luongnv89/claude-howto, 42k stars) and WeChat Hot Article Analysis (SpaceZephyr/creator-buddy, 1.6k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Content Calendar?

OpenClaudia (a GitHub organization) maintains it in OpenClaudia/openclaudia-skills, which has 713 GitHub stars. The repository holds 74 skills in this directory. The repository was last updated on September 18, 2026.

Source: OpenClaudia/openclaudia-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.