Agent skill

Paid Social Brief

by Ootto-AI in Ootto-AI/claude-content-skills

A skill your agent uses when an approved social campaign needs a media-ready brief for paid distribution, creative testing, and measurement.

MITAuto-check passedMarketing & SEO

Install Paid Social Brief

skills CLI
$ npx skills add Ootto-AI/claude-content-skills --skill paid-social-brief -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install Ootto-AI/claude-content-skills paid-social-brief --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/paid-social-brief .claude/skills/paid-social-brief && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
paid-social-brief
GitHub stars
130
Token cost
~831 tokens
SKILL.md length
384 words
Files
1
Skills in repo
52
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when an approved social campaign needs a media-ready brief for paid distribution, creative testing, and measurement.

  • Works in 4 steps: Confirm the approved foundation → Define the test, not a prediction → Specify creative and destination… → …
  • An approved social campaign needs a media-ready brief for paid distribution
  • SKILL.md covers 1. Confirm the approved…, 2. Define the test, not a…, 3. Specify creative and… and 4. Set guardrails for…, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Paid Social Brief is an agent skill from Ootto-AI/claude-content-skills. Use when an approved social campaign needs a media-ready brief for paid distribution, creative testing, and measurement. Trigger phrases include "brief paid social", "plan this ad test", "turn this campaign into paid", "what should we test in ads?", and "make a Meta or LinkedIn ad brief". Do not use this to claim ad-account access, launch spend, bypass platform policy, or invent targeting capabilities; use campaign-brief for the source strategy, utm-campaign-plan for tracking conventions, and…

Its SKILL.md is about 830 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Marketing analytics and Data analysis. It works with LinkedIn. The repository describes itself as: Free, copy-paste Claude skills that run your content growth factory — turn ideas + your NotebookLM memory into scroll-stopping Instagram reels. By Ootto. The licence is MIT.

When your agent uses it

  • An approved social campaign needs a media-ready brief for paid distribution
  • Creative testing
  • Phrases include brief paid social
  • Plan this ad test

Example prompts

  • “brief paid social”
  • “plan this ad test”
  • “turn this campaign into paid”
  • “/paid-social-brief”

Workflow steps

4 steps, taken from the step headings in SKILL.md.

  1. Confirm the approved foundation
  2. Define the test, not a prediction
  3. Specify creative and destination requirements
  4. Set guardrails for operation and review

What it can do on your machine

Read from SKILL.md and the folder at commit 5263be7. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Paid Social Brief loads about 831 tokens when it runs. Until then it costs about 142 tokens; SKILL.md has 384 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~142
When it runs · the whole SKILL.md, loaded when a task matches
~831

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from Ootto-AI/claude-content-skills at commit 5263be7, republished under its MIT licence (© Ootto-AI). 384 words, ~831 tokens.

Download SKILL.mdSave it as .claude/skills/paid-social-brief/SKILL.md (or your agent's skills folder).
name
paid-social-brief
description
Use when an approved social campaign needs a media-ready brief for paid distribution, creative testing, and measurement. Trigger phrases include "brief paid social", "plan this ad test", "turn this campaign into paid", "what should we test in ads?", and "make a Meta or LinkedIn ad brief". Do not use this to claim ad-account access, launch spend, bypass platform policy, or invent targeting capabilities; use campaign-brief for the source strategy, utm-campaign-plan for tracking conventions, and social-analytics-report for results interpretation.

Paid Social Brief

Translate an approved campaign into testable paid-social decisions without pretending media execution or platform access exists.

1. Confirm the approved foundation

Ask for the campaign objective, offer, claim boundary, landing destination, proof, audience evidence, budget range if supplied, policy constraints, and the owner who can actually configure the platform. If the offer or landing page is unapproved, do not write ads around it.

2. Define the test, not a prediction

State the hypothesis, audience context, creative angle, desired action, measurement event, and what would count as useful learning. Separate audience hypotheses from targeting settings because platform availability and policy can change. Keep the number of simultaneous variables small enough to interpret.

3. Specify creative and destination requirements

List the approved message variants, proof assets, disclosures, format needs, destination expectation, exclusions, and prohibited claims. Tie each creative to a hypothesis. Note where a native platform review or legal approval is required rather than claiming it is complete.

4. Set guardrails for operation and review

Provide the budget and pacing decisions only when supplied by an authorised owner; otherwise mark them open. Define launch checks, reporting window, stop or revise conditions, and the exact data needed for a review. Ensure tracked links follow the agreed UTM plan.

Show full SKILL.md (176 more words)Show less

Hard rules

  • Do not claim access to ad accounts, audiences, pixels, spend, or platform features you do not have.
  • Never target or exclude sensitive groups in a way that violates law, policy, or the approved brief.
  • Do not use unsubstantiated performance, health, financial, or customer-result claims.
  • Do not optimize solely for cheap clicks when the campaign's intended action is elsewhere.
  • Keep organic and paid results labelled separately in every report.

Failure modes

FailureDo this instead
A media brief is only ad copyDefine the hypothesis, audience context, measurement, and decision threshold.
Too many variables change at onceLimit the first test to the few variables needed to answer one question.
Creative promises more than the destination deliversAlign every claim with the approved landing experience and proof.
Results cannot be attributedCreate the UTM and measurement plan before launch.

Where it sits

Use campaign-brief and positioning-audit before this skill. Use utm-campaign-plan to make link naming consistent and cross-platform-distribution to distinguish paid from owned work. Use social-analytics-report for operating decisions and launch-retrospective for the full review.

© Ootto-AI, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/paid-social-brief of Ootto-AI/claude-content-skills.

Open the folder on GitHubat commit 5263be7

Compare with similar skills

Paid Social Brief next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Paid Social Brief compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Paid Social Brief this skillOotto-AI/claude-content-skills130—~831Automated safety check: PassMIT
Google Analytics 4 AnalysisLichAmnesia/lich-skills234—~2kAutomated safety check: NotesMIT
Conversion TrackerAffitor/affiliate-skills701—~2.1kAutomated safety check: PassMIT
11 Channel Setup Globalminhnv0807/ai-business-skills609—~3.2kAutomated safety check: PassMIT
Linkedin Adsthatrebeccarae/claude-marketing161—~1.6kAutomated safety check: PassMIT
Link In Bio And Trafficsocial-media-skills/skills134—~1.5kAutomated safety check: PassMIT

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Works with

Questions about Paid Social Brief

What does Paid Social Brief do?

A skill your agent uses when an approved social campaign needs a media-ready brief for paid distribution, creative testing, and measurement. Paid Social Brief is an agent skill from Ootto-AI/claude-content-skills. Use when an approved social campaign needs a media-ready brief for paid distribution, creative testing, and measurement.

When should I use Paid Social Brief?

Paid Social Brief fits situations like: an approved social campaign needs a media-ready brief for paid distribution; creative testing; phrases include brief paid social; plan this ad test.

How do I install Paid Social Brief in Claude Code?

Run `npx skills add Ootto-AI/claude-content-skills --skill paid-social-brief -a claude-code`. Or copy the skill folder (skills/paid-social-brief in Ootto-AI/claude-content-skills) into .claude/skills/paid-social-brief in your project. Claude Code loads it when a task matches its description.

How do I install Paid Social Brief in Codex?

Run `npx skills add Ootto-AI/claude-content-skills --skill paid-social-brief -a codex`. Or copy the skill folder (skills/paid-social-brief in Ootto-AI/claude-content-skills) into .agents/skills/paid-social-brief in your project. Codex loads it when a task matches its description.

Can I use Paid Social Brief in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Ootto-AI/claude-content-skills --skill paid-social-brief -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/paid-social-brief, .gemini/skills/paid-social-brief, .github/skills/paid-social-brief and .opencode/skills/paid-social-brief in your project.

What does Paid Social Brief need to run?

SKILL.md names no scripts, command-line tools or credentials: Paid Social Brief is instructions for the agent only.

Does Paid Social Brief access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Paid Social Brief safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Paid Social Brief use?

Paid Social Brief is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Paid Social Brief use?

About 831 tokens (SKILL.md is roughly 3.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Paid Social Brief?

Skills that share tags, products or a category with Paid Social Brief: Google Analytics 4 Analysis (LichAmnesia/lich-skills, 234 stars), Conversion Tracker (Affitor/affiliate-skills, 701 stars), 11 Channel Setup Global (minhnv0807/ai-business-skills, 609 stars) and Linkedin Ads (thatrebeccarae/claude-marketing, 161 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Paid Social Brief?

Ootto-AI (a GitHub organization) maintains it in Ootto-AI/claude-content-skills, which has 130 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on October 8, 2026.

Source: Ootto-AI/claude-content-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.