Marketing Psychology
freekmurze/dotfiles
When the user wants to apply psychological principles, mental models, or behavioral science to marketing.
Apply psychological principles and behavioral science to copy and design.
Install Marketing Psychology
$ npx skills add nexu-io/open-design --skill marketing-psychology -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install nexu-io/open-design marketing-psychology --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/nexu-io/open-design.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/marketing-psychology .claude/skills/marketing-psychology && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "marketing-psychology" agent skill from https://github.com/nexu-io/open-design/tree/main/skills/marketing-psychology into .claude/skills/marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-psychology", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/nexu-io/open-design/tree/main/skills/marketing-psychologyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add nexu-io/open-design --skill marketing-psychology -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install nexu-io/open-design marketing-psychology --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/nexu-io/open-design.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/marketing-psychology .agents/skills/marketing-psychology && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "marketing-psychology" agent skill from https://github.com/nexu-io/open-design/tree/main/skills/marketing-psychology into .agents/skills/marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-psychology", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add nexu-io/open-design --skill marketing-psychology -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install nexu-io/open-design marketing-psychology --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/nexu-io/open-design.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/marketing-psychology .cursor/skills/marketing-psychology && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "marketing-psychology" agent skill from https://github.com/nexu-io/open-design/tree/main/skills/marketing-psychology into .cursor/skills/marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-psychology", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/nexu-io/open-design.git --path skills/marketing-psychology--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add nexu-io/open-design --skill marketing-psychology -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install nexu-io/open-design marketing-psychology --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/nexu-io/open-design.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/marketing-psychology .gemini/skills/marketing-psychology && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "marketing-psychology" agent skill from https://github.com/nexu-io/open-design/tree/main/skills/marketing-psychology into .gemini/skills/marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-psychology", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install nexu-io/open-design marketing-psychologyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add nexu-io/open-design --skill marketing-psychology -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/nexu-io/open-design.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/marketing-psychology .github/skills/marketing-psychology && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "marketing-psychology" agent skill from https://github.com/nexu-io/open-design/tree/main/skills/marketing-psychology into .github/skills/marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-psychology", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add nexu-io/open-design --skill marketing-psychology -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install nexu-io/open-design marketing-psychology --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/nexu-io/open-design.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/marketing-psychology .opencode/skills/marketing-psychology && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "marketing-psychology" agent skill from https://github.com/nexu-io/open-design/tree/main/skills/marketing-psychology into .opencode/skills/marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-psychology", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
marketing-psychology- GitHub stars
- 100k
- Token cost
- ~317 tokens
- SKILL.md length
- 95 words
- Files
- 1
- Skills in repo
- 245
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
Apply psychological principles and behavioral science to copy and design.
- Tasks that involve Marketing psychology
- SKILL.md covers What it does, Source and How to use
- Reaches github.com
What it does
Marketing Psychology is an agent skill from nexu-io/open-design. Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation.
Its SKILL.md is about 320 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Marketing psychology. The repository describes itself as: 🎨 Best DeepSeek Harness Design Plugin. The open-source Claude Design alternative. 🖥️ Local-first desktop app. 🖼️ Your coding agent becomes the design engine: prototypes… The licence is Apache-2.0.
When your agent uses it
- Tasks that involve Marketing psychology
Example prompts
- “/marketing-psychology”
What it can do on your machine
Read from SKILL.md and the folder at commit 17e2559. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are bash).
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
github.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Marketing Psychology loads about 317 tokens when it runs. Until then it costs about 40 tokens; SKILL.md has 95 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from nexu-io/open-design at commit 17e2559, republished under its Apache-2.0 licence (© nexu-io). 95 words, ~317 tokens.
Download SKILL.mdSave it as
.claude/skills/marketing-psychology/SKILL.md (or your agent's skills folder).- name
- marketing-psychology
- description
- Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation.
- triggers
- marketing psychology, behavioral copy, persuasion, framing, cognitive bias
- od.mode
- design-system
- od.category
- marketing-creative
- od.upstream
- https://github.com/coreyhaines31/marketingskills
marketing-psychology
Curated from Corey Haines.
What it does
Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation.
Source
- Upstream: https://github.com/coreyhaines31/marketingskills
- Category:
marketing-creative
How to use
This catalogue entry advertises the skill in OpenDesign so the agent discovers it during planning. To run the full upstream workflow with its original assets, scripts, and references, install the upstream bundle into your active agent's skills directory:
# Inspect the upstream README for exact paths
open https://github.com/coreyhaines31/marketingskillsThen ask the agent to invoke this skill by name (marketing-psychology) or with
one of the trigger phrases listed in this skill's frontmatter.
© nexu-io, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/marketing-psychology of nexu-io/open-design.
Open the folder on GitHubat commit 17e2559
Compare with similar skills
Marketing Psychology next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Marketing Psychology this skillnexu-io/open-design | 100k | — | ~317 | Automated safety check: Pass | Apache-2.0 | |
| Marketing Psychologyfreekmurze/dotfiles | 1k | 22 repos | ~5.4k | Automated safety check: Pass | None | |
| Cold Email Sequence Generatornicepkg/auto-company | 195 | 3 repos | ~4.9k | Automated safety check: Pass | None | |
| Ugcfal-ai-community/skills | 251 | — | ~1.5k | Automated safety check: Pass | None | |
| Landing Optimizeraaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.3k | Automated safety check: Pass | Apache-2.0 | |
| Social Proof Architectsickn33/agentic-awesome-skills | 47k | 2 repos | ~1.4k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Marketing Psychology
What does Marketing Psychology do?
Apply psychological principles and behavioral science to copy and design. Marketing Psychology is an agent skill from nexu-io/open-design. Apply psychological principles and behavioral science to copy and design.
When should I use Marketing Psychology?
Marketing Psychology fits situations like: tasks that involve Marketing psychology.
How do I install Marketing Psychology in Claude Code?
Run `npx skills add nexu-io/open-design --skill marketing-psychology -a claude-code`. Or copy the skill folder (skills/marketing-psychology in nexu-io/open-design) into .claude/skills/marketing-psychology in your project. Claude Code loads it when a task matches its description.
How do I install Marketing Psychology in Codex?
Run `npx skills add nexu-io/open-design --skill marketing-psychology -a codex`. Or copy the skill folder (skills/marketing-psychology in nexu-io/open-design) into .agents/skills/marketing-psychology in your project. Codex loads it when a task matches its description.
Can I use Marketing Psychology in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add nexu-io/open-design --skill marketing-psychology -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-psychology, .gemini/skills/marketing-psychology, .github/skills/marketing-psychology and .opencode/skills/marketing-psychology in your project.
What does Marketing Psychology need to run?
SKILL.md names no scripts, command-line tools or credentials: Marketing Psychology is instructions for the agent only.
Does Marketing Psychology access the network?
SKILL.md names 1 domain. In commands or code: github.com; the agent is likely to contact it when it follows the instructions. This is read from the text; nothing was executed.
Is Marketing Psychology safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Marketing Psychology use?
Marketing Psychology is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Marketing Psychology use?
About 317 tokens (SKILL.md is roughly 1.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Marketing Psychology?
Skills that share tags, products or a category with Marketing Psychology: Marketing Psychology (freekmurze/dotfiles, 1k stars), Cold Email Sequence Generator (nicepkg/auto-company, 195 stars), Ugc (fal-ai-community/skills, 251 stars) and Landing Optimizer (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Marketing Psychology?
nexu-io (a GitHub organization) maintains it in nexu-io/open-design, which has 100,280 GitHub stars. The repository holds 245 skills in this directory. The repository was last updated on October 10, 2026.
Source: nexu-io/open-design on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.