New: 98,000+ skills indexed from GitHub repos with 100+ stars · every skill safety-checkedBrowse top skillsTop skills
Esc to closeBrowse all skills
Submit a skillBrowse skills
Submit a skillBrowse skills

Agent skill

Launch Gtm Execution

by nicepkg in nicepkg/ai-workflow

Master go-to-market strategy, launch planning and execution, sales enablement, and marketing campaigns.

MITAuto-check passedMarketing & SEO

Install Launch Gtm Execution

skills CLI
$ npx skills add nicepkg/ai-workflow --skill launch-gtm-execution -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install nicepkg/ai-workflow launch-gtm-execution --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/nicepkg/ai-workflow.git skills-src && mkdir -p .claude/skills && cp -r skills-src/workflows/product-manager-workflow/.claude/skills/launch .claude/skills/launch-gtm-execution && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
launch-gtm-execution
GitHub stars
285
Token cost
~2.3k tokens
SKILL.md length
1,001 words
Files
4 (incl. scripts, references, assets)
Skills in repo
61
Repo updated
First seen
Licence
MIT

At a glance

Master go-to-market strategy, launch planning and execution, sales enablement, and marketing campaigns.

  • Works in 4 steps: Hero message (one sentence) → Sub-message 1 (supporting feature) → Sub-message 2 (why it matters) → …
  • Tasks that involve Go-to-market strategy
  • SKILL.md covers Go-To-Market (GTM) Strategy, Launch Planning (12-Week…, Launch Week Execution and Sales Enablement, plus 2 more sections
  • Runs Python scripts from its folder

What it does

Launch Gtm Execution is an agent skill from nicepkg/ai-workflow. Master go-to-market strategy, launch planning and execution, sales enablement, and marketing campaigns. Execute successful product launches.

Its SKILL.md is about 2.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 6 other files, including scripts, reference files and assets (for example `assets/config.yaml`, `references/GUIDE.md` and `scripts/helper.py`).

It sits in Marketing & SEO, covering Go-to-market strategy, Sales enablement and Product launch strategy. The repository describes itself as: 🚀 170+ pre-built skills for Claude Code, Cursor, Codex & 14+ AI tools. Stop re-teaching your AI the same things. One command → instant domain expertise. Marketing, SEO, Trading… The licence is MIT.

When your agent uses it

  • Tasks that involve Go-to-market strategy
  • Tasks that involve Sales enablement
  • Tasks that involve Product launch strategy

Example prompts

  • “/launch-gtm-execution”

Requirements

  • Python 3

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Hero message (one sentence)
  2. Sub-message 1 (supporting feature)
  3. Sub-message 2 (why it matters)
  4. Social proof

What it can do on your machine

Read from SKILL.md and the folder at commit d167b41. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 1 file in scripts/ (Python), which the agent can run.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Launch Gtm Execution loads about 2.3k tokens when it runs, and up to ~2.3k if it reads all its reference files. Until then it costs about 40 tokens; SKILL.md has 1,001 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~40
When it runs · the whole SKILL.md, loaded when a task matches
~2.3k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~2.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from nicepkg/ai-workflow at commit d167b41, republished under its MIT licence (© nicepkg). 1,001 words, ~2,262 tokens.

Download SKILL.mdSave it as .claude/skills/launch-gtm-execution/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.
name
launch-gtm-execution
description
Master go-to-market strategy, launch planning and execution, sales enablement, and marketing campaigns. Execute successful product launches.
version
2.0.0
sasmp_version
1.3.0
bonded_agent
05-launch-gtm
bond_type
PRIMARY_BOND
retry_logic.max_attempts
3
retry_logic.backoff
exponential
logging.level
info
logging.hooks
start, complete, error

Launch & Go-To-Market Skill

Master the art of successful product launches. From GTM strategy through launch execution, learn to coordinate teams, build momentum, and achieve market success.

Go-To-Market (GTM) Strategy

GTM Framework Decision

1. Direct Sales Model

  • Your team directly sells to customers
  • Best for: High ACV (>$10K), complex product
  • Sales cycle: 3-6 months
  • Team size: 1 AE per $500K-$1M ARR target
  • Examples: Salesforce, HubSpot, Workday

Pros:

  • Control over message
  • Deep customer relationships
  • Higher deal size possible
  • Custom solutions

Cons:

  • Expensive ($200K+ per rep)
  • Slower to scale
  • Long sales cycles
  • Small addressable market needed for ROI

Key Metrics:

  • Sales Qualified Lead (SQL)
  • Close rate (typically 20-40%)
  • Sales cycle length
  • Customer Acquisition Cost (CAC)

2. Self-Service / Freemium Model

  • Customers discover and sign up themselves
  • Best for: Low ACV (<$1K), self-explanatory product
  • Sales cycle: Minutes to days
  • Team: Product + Marketing focused

Pros:

  • Scales without sales team
  • Low CAC
  • Fast adoption
  • Land and expand opportunity

Cons:

  • High churn risk
  • Need viral/network effects
  • Requires excellent product
  • Difficult to reach enterprise

Key Metrics:

  • Free-to-paid conversion (2-5% target)
  • Monthly Recurring Revenue (MRR)
  • Customer Lifetime Value (LTV)
  • CAC < 30% LTV

3. Sales Development (SMB)

  • SDR/AE team for smaller deals
  • Best for: SMB market ($2K-$50K ACV)
  • Sales cycle: 1-3 months
  • Lower cost than enterprise sales

Pros:

  • Better ROI than enterprise sales
  • Faster sales cycles
  • Larger addressable market
  • Still personal touch

Cons:

  • Volume required
  • Lower margins
  • Churn challenges

4. Channel/Partner Model

  • Resellers, integrations, platforms
  • Best for: Reaching wide market cheaply
  • Examples: App stores, Zapier, AWS Marketplace

Pros:

  • Low CAC (partner pays)
  • Wide distribution
  • Established customer relationships

Cons:

  • Less control
  • Lower margins (revenue sharing)
  • Partner incentive alignment
GTM Positioning

Template:

For [target customer]
Who [customer problem]
The [product name]
Is [category]
That [primary benefit]
Unlike [alternative/competitor]
We [unique differentiator]

Messaging Hierarchy:

  1. Hero message (one sentence)
    • "Collaborate in real-time, anywhere"
  2. Sub-message 1 (supporting feature)
    • "Works offline, syncs when online"
  3. Sub-message 2 (why it matters)
    • "No more lost work"
  4. Social proof
    • "Used by 100K teams"
Target Customer Profile (ICP)

Define your ideal customer:

Company Characteristics:

  • Company size: 50-500 employees
  • Industry: SaaS companies
  • Revenue: $10M-$100M ARR
  • Geography: US + EU
  • Growth stage: Growth stage

Individual Buyer:

  • Title: VP of Operations
  • Reports to: COO/CFO
  • Budget owner: Yes
  • Decision timeline: 90 days

Why they'll buy:

  • Main pain: 40% time on manual process
  • Impact: Save $500K/year
  • Decision criteria: ROI, ease of use, support

Launch Planning (12-Week Timeline)

Weeks 1-4: Strategy & Preparation

Week 1-2: Launch Kickoff

  • Define launch goals (# signups, NPS, revenue)
  • Identify target segments
  • Competitive positioning finalized
  • Go/no-go criteria defined
  • Launch date locked

Week 3-4: Content & Collateral

  • Launch press release drafted
  • Product one-pagers created
  • Demo video script written
  • FAQ documentation started
  • Sales pitch refined
Weeks 5-8: Content Creation & Team Prep

Week 5-6: Marketing Preparation

  • Website landing page built
  • Email campaign drafted
  • Social media content scheduled
  • Influencer outreach list built
  • PR/media contact list built

Week 7-8: Team Training

  • Sales team training (2 days)
  • Customer success onboarding materials
  • Support team training
  • Executive briefing
  • Talking points finalized
Weeks 9-10: Beta & Feedback

Week 9-10: Beta Program

  • 50-100 beta users selected
  • Beta feedback system set up
  • Daily feedback review
  • Bug fixes prioritized
  • Product stability achieved
Weeks 11-12: Final Launch Prep

Week 11: Final Preparations

  • All content finalized and approved
  • Marketing assets tested
  • Sales collateral printed/digital ready
  • Support documentation complete
  • Systems and infrastructure scaling verified

Week 12: Launch Week Readiness

  • Final product testing complete
  • Team communication plan reviewed
  • Monitoring and alerts configured
  • Support team on high alert
  • Celebration planned!

Launch Week Execution

Launch Day Schedule

6:00 AM - Team Standup

  • Goals for the day
  • Potential issues
  • Communication channels

9:00 AM - LAUNCH

  • Press release goes out
  • Email campaign sends
  • Social media posts
  • Website live
  • Sales team activated

9:00 AM - 5:00 PM: Monitoring

  • Metrics dashboard live
  • Support team responding
  • Sales team following up
  • Marketing team posting
  • Exec team celebrating

5:00 PM - 9:00 PM: Close Monitoring

  • Continued metric tracking
  • Issue response
  • Team updates hourly
  • Press/media engagement
Show full SKILL.md (378 more words)Show less
Post-Launch Week (Days 2-7)

Day 2 (Friday):

  • Performance review
  • Bug prioritization
  • Customer feedback analysis
  • Day 2 communication push

Day 3-5 (Weekend/Monday):

  • 24/7 support coverage
  • Customer success outreach
  • High-priority fixes
  • Feedback pattern analysis

Day 6-7 (Tuesday/Wednesday):

  • Retrospective planning
  • Performance vs goals review
  • Course correction planning
  • Team debrief

Sales Enablement

Sales One-Pager (2 pages)

Page 1:

  • Product/company logo
  • One-line pitch
  • 3 key features/benefits
  • Comparison vs competitors
  • Pricing

Page 2:

  • Customer testimonial/quote
  • Use case scenario
  • ROI calculator
  • Call to action
  • Contact info
Pitch Structure (3 minutes)

  1. Hook (15 sec)

    • Current state: "Teams spend 40% time on manual sync"

  2. Problem (30 sec)

    • Real impact: "Causes delays, errors, frustration"

  3. Solution (60 sec)

    • How you solve: "We automate the sync process"
    • Key benefit: "Save 5 hours/week per team member"

  4. Social Proof (15 sec)

    • Used by: "100 teams across industries"
    • Outcomes: "Avg 40% time savings"

  5. Call to Action (15 sec)

    • Next step: "Let's run a quick 30-min POC with your team"
Objection Handling

Objection: "We're fine with current solution"

  • Response: "I understand. What if we could cut your manual sync time in half? Worth 20 minutes to see how?"

Objection: "We don't have budget"

  • Response: "What if this saves $50K in productivity? Would you make budget? Let's see if it applies to you."

Objection: "We need to evaluate competitors"

  • Response: "Smart. Here's how we compare to X and Y. What's most important to you - speed, ease of use, or cost?"
Sales Process
  1. Prospecting - Outbound/inbound leads
  2. Discovery Call - Understand needs
  3. Proposal/Demo - Show solution
  4. Negotiation - Pricing/terms
  5. Close - Customer acquisition!

Launch Metrics

Acquisition Metrics:

  • Sign-ups: [Target #]
  • Conversion rate: [Target %]
  • Cost per acquisition: [Budget]

Engagement Metrics:

  • DAU (Daily Active Users)
  • Feature adoption rate
  • Time in app

Retention Metrics:

  • Day 7/30 retention
  • Churn rate
  • NPS score

Business Metrics:

  • MRR (Monthly Recurring Revenue)
  • ACV (Average Contract Value)
  • Payback period

Troubleshooting

Yaygın Hatalar & Çözümler
HataOlası SebepÇözüm
Launch delayProduct not readyParallel tracks, beta extend
Low buzzInsufficient marketing4-week teaser campaign
Sales not readyLate enablementTraining week 6
Support overwhelmedUnder-staffedTemp staff, extended hours
Debug Checklist
[ ] GTM model clearly defined mi?
[ ] Target segments validated mi?
[ ] Messaging tested mi?
[ ] Sales team trained mi?
[ ] Support docs ready mi?
[ ] Rollback plan var mı?
[ ] Monitoring configured mı?
Recovery Procedures
  1. Launch Date Slip → Communicate early, propose new date
  2. Critical Bug → Activate rollback procedure
  3. Low Adoption → Accelerate marketing, CS outreach

Master launch execution and create market momentum!

© nicepkg, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (scripts, references, assets) in workflows/product-manager-workflow/.claude/skills/launch of nicepkg/ai-workflow.

  • SKILL.md
  • assets/config.yaml
  • references/GUIDE.md
  • scripts/helper.py

Open the folder on GitHubat commit d167b41

Compare with similar skills

Launch Gtm Execution next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Launch Gtm Execution compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Launch Gtm Execution this skillnicepkg/ai-workflow285—~2.3kAutomated safety check: PassMIT
Sales MasteryaAAaqwq/AGI-Super-Team1051 repos~4.5kAutomated safety check: PassMIT
Marketing Strategy Pmmalirezarezvani/claude-skills28k1 repos~3.1kAutomated safety check: PassMIT
Product MarketingOpenClaudia/openclaudia-skills711—~2kAutomated safety check: PassMIT
Marketing Strategy Pmmborghei/Claude-Skills881—~4.3kAutomated safety check: PassMIT
HTML Ppt Product Launchnexu-io/open-design100k—~1.3kAutomated safety check: PassApache-2.0

Similar skills

  • Sales Mastery

    aAAaqwq/AGI-Super-Team

    World-class autonomous sales and revenue skill system. An agent skill from aAAaqwq/AGI-Super-Team.

    105 GitHub starsUsed in 1 repo~4.5k tokens
    Marketing & SEOAuto-check passed

  • Marketing Strategy Pmm

    alirezarezvani/claude-skills

    Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches.

    28k GitHub starsUsed in 1 repo~3.1k tokens
    Marketing & SEOAuto-check passed

  • Product Marketing

    OpenClaudia/openclaudia-skills

    Build product marketing strategy including positioning, messaging, and go-to-market.

    711 GitHub stars~2k tokensUpdated 20 days ago
    Marketing & SEOAuto-check passed

  • Marketing Strategy Pmm

    borghei/Claude-Skills

    Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches.

    881 GitHub stars~4.3k tokensUpdated today
    Marketing & SEOAuto-check passed

  • HTML Ppt Product Launch

    nexu-io/open-design

    OpenDesign Teams: a launch-and-adoption proposal for a mid-market design team weighing a switch from closed cloud tools.

    100k GitHub stars~1.3k tokensUpdated today
    Marketing & SEOAuto-check passed

  • Marketing Strategy

    manojbajaj95/claude-gtm-plugin

    Product marketing strategy, positioning, and competitive intelligence for B2B SaaS.

    105 GitHub stars~2.8k tokensUpdated 19 days ago
    Marketing & SEOAuto-check passed

More from nicepkg/ai-workflow

All 61 skills in this repo

  • Capture Triage

    nicepkg/ai-workflow

    Processes Drafts Pro captures from the Inbox folder. An agent skill from nicepkg/ai-workflow.

    285 GitHub stars~3k tokensUpdated 8 mo ago
    Auto-check passed

  • Legacy To AI Ready

    nicepkg/ai-workflow

    Transform legacy codebases into AI-ready projects with Claude Code configurations.

    285 GitHub stars~2.2k tokensUpdated 8 mo ago
    Auto-check: notes

  • Newsletter Coach

    nicepkg/ai-workflow

    Writing coach that extracts educational content from your daily experiences and turns it into publish-ready newsletter drafts.

    285 GitHub stars~3.7k tokensUpdated 8 mo ago
    Auto-check passed

  • Webfluence

    nicepkg/ai-workflow

    Content web architecture framework. An agent skill from nicepkg/ai-workflow.

    285 GitHub stars~1.4k tokensUpdated 8 mo ago
    Auto-check passed

  • Workflow Creator

    nicepkg/ai-workflow

    Create complete Claude Code workflow directories with curated skills.

    285 GitHub stars~2.6k tokensUpdated 8 mo ago
    Auto-check passed

  • Media Processing

    nicepkg/ai-workflow

    Video/audio/image processing with FFmpeg and ImageMagick. An agent skill from nicepkg/ai-workflow.

    285 GitHub stars~2.4k tokensUpdated 8 mo ago
    Auto-check: notes

Categories

Questions about Launch Gtm Execution

What does Launch Gtm Execution do?

Master go-to-market strategy, launch planning and execution, sales enablement, and marketing campaigns. Launch Gtm Execution is an agent skill from nicepkg/ai-workflow. Master go-to-market strategy, launch planning and execution, sales enablement, and marketing campaigns.

When should I use Launch Gtm Execution?

Launch Gtm Execution fits situations like: tasks that involve Go-to-market strategy; tasks that involve Sales enablement; tasks that involve Product launch strategy.

How do I install Launch Gtm Execution in Claude Code?

Run `npx skills add nicepkg/ai-workflow --skill launch-gtm-execution -a claude-code`. Or copy the skill folder (workflows/product-manager-workflow/.claude/skills/launch in nicepkg/ai-workflow) into .claude/skills/launch-gtm-execution in your project. Claude Code loads it when a task matches its description.

How do I install Launch Gtm Execution in Codex?

Run `npx skills add nicepkg/ai-workflow --skill launch-gtm-execution -a codex`. Or copy the skill folder (workflows/product-manager-workflow/.claude/skills/launch in nicepkg/ai-workflow) into .agents/skills/launch-gtm-execution in your project. Codex loads it when a task matches its description.

Can I use Launch Gtm Execution in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add nicepkg/ai-workflow --skill launch-gtm-execution -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/launch-gtm-execution, .gemini/skills/launch-gtm-execution, .github/skills/launch-gtm-execution and .opencode/skills/launch-gtm-execution in your project.

What does Launch Gtm Execution need to run?

Going by SKILL.md and its folder, Launch Gtm Execution needs Python for the scripts in its folder. Our summary lists: Python 3.

Does Launch Gtm Execution access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Launch Gtm Execution safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Launch Gtm Execution use?

Launch Gtm Execution is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Launch Gtm Execution use?

About 2.3k tokens (SKILL.md is roughly 9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 4 tokens, read only when the agent opens those files.

What are the alternatives to Launch Gtm Execution?

Skills that share tags, products or a category with Launch Gtm Execution: Sales Mastery (aAAaqwq/AGI-Super-Team, 105 stars), Marketing Strategy Pmm (alirezarezvani/claude-skills, 28k stars), Product Marketing (OpenClaudia/openclaudia-skills, 711 stars) and Marketing Strategy Pmm (borghei/Claude-Skills, 881 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Launch Gtm Execution?

nicepkg (a GitHub organization) maintains it in nicepkg/ai-workflow, which has 285 GitHub stars. The repository holds 61 skills in this directory. The repository was last updated on January 20, 2026.

Source: nicepkg/ai-workflow on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.