Battlecard System
gtmagents/gtm-agents
A skill your agent uses to standardize competitive positioning, objection handling, and talk tracks across teams.
Create a competitive sales battlecard for any competitor. An agent skill from mohitagw15856/pm-claude-skills.
Install Sales Battlecard
$ npx skills add mohitagw15856/pm-claude-skills --skill sales-battlecard -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install mohitagw15856/pm-claude-skills sales-battlecard --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/sales-battlecard .claude/skills/sales-battlecard && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "sales-battlecard" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/sales-battlecard into .claude/skills/sales-battlecard/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "sales-battlecard", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/sales-battlecardType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add mohitagw15856/pm-claude-skills --skill sales-battlecard -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install mohitagw15856/pm-claude-skills sales-battlecard --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/sales-battlecard .agents/skills/sales-battlecard && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "sales-battlecard" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/sales-battlecard into .agents/skills/sales-battlecard/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "sales-battlecard", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill sales-battlecard -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install mohitagw15856/pm-claude-skills sales-battlecard --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/sales-battlecard .cursor/skills/sales-battlecard && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "sales-battlecard" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/sales-battlecard into .cursor/skills/sales-battlecard/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "sales-battlecard", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/mohitagw15856/pm-claude-skills.git --path skills/sales-battlecard--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add mohitagw15856/pm-claude-skills --skill sales-battlecard -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install mohitagw15856/pm-claude-skills sales-battlecard --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/sales-battlecard .gemini/skills/sales-battlecard && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "sales-battlecard" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/sales-battlecard into .gemini/skills/sales-battlecard/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "sales-battlecard", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install mohitagw15856/pm-claude-skills sales-battlecardInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add mohitagw15856/pm-claude-skills --skill sales-battlecard -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/sales-battlecard .github/skills/sales-battlecard && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "sales-battlecard" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/sales-battlecard into .github/skills/sales-battlecard/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "sales-battlecard", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill sales-battlecard -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install mohitagw15856/pm-claude-skills sales-battlecard --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/sales-battlecard .opencode/skills/sales-battlecard && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "sales-battlecard" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/sales-battlecard into .opencode/skills/sales-battlecard/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "sales-battlecard", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
sales-battlecard- GitHub stars
- 1.4k
- Token cost
- ~859 tokens
- SKILL.md length
- 410 words
- Files
- 1
- Skills in repo
- 1,348
- Repo updated
- First seen
- Licence
- MIT
At a glance
Create a competitive sales battlecard for any competitor. An agent skill from mohitagw15856/pm-claude-skills.
- Asked to build a battlecard
- SKILL.md covers Required Inputs, Output Structure, Quality Checks and Example Trigger Phrases, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Competitive comparison
What it does
Sales Battlecard is an agent skill from mohitagw15856/pm-claude-skills. Create a competitive sales battlecard for any competitor. Use when asked to build a battlecard, competitive comparison, sales cheat sheet, or objection handling guide for a specific competitor. Produces a one-page battlecard with positioning, differentiators, objection responses, and landmines.
Its SKILL.md is about 860 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Sales & Support, covering Sales enablement and Competitor analysis. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.
When your agent uses it
- Asked to build a battlecard
- Competitive comparison
- Sales cheat sheet
- Objection handling guide for a specific competitor
Example prompts
- “/sales-battlecard”
What it can do on your machine
Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Sales Battlecard loads about 859 tokens when it runs. Until then it costs about 78 tokens; SKILL.md has 410 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 410 words, ~859 tokens.
Download SKILL.mdSave it as
.claude/skills/sales-battlecard/SKILL.md (or your agent's skills folder).- name
- sales-battlecard
- description
- Create a competitive sales battlecard for any competitor. Use when asked to build a battlecard, competitive comparison, sales cheat sheet, or objection handling guide for a specific competitor. Produces a one-page battlecard with positioning, differentiators, objection responses, and landmines.
Sales Battlecard Skill
Produces a practical one-page competitive battlecard that sales reps can use in calls — not a theoretical analysis.
Required Inputs
- Your product/company
- Competitor name
- Your target customer (ICP)
- Your top 3 differentiators vs this competitor
- Common objections when competing against them
- Known competitor weaknesses
Output Structure
Battlecard: [Your Product] vs [Competitor]
Updated: [Date] — Review quarterly
In One Sentence
When a prospect mentions [Competitor], say: "[Your positioning in one sentence]"
Why Customers Choose [Competitor]
(Be honest about their genuine strengths)
- [Strength 1]
- [Strength 2]
Why Customers Choose Us
(Specific differentiators with proof points)
- [Differentiator 1]: [Proof point — customer outcome or capability]
- [Differentiator 2]: [Proof point]
Objection Responses
"[Competitor] is cheaper" "You are right their list price is lower. What our customers find is [specific TCO difference]. [Customer] saw [result]. Should we explore total cost of ownership?"
"We already use [Competitor]" "That is helpful. What is working well? [Listen] And what is one thing you wish was better?"
"[Competitor] has [feature] you do not" "You are right. What problem are you solving with that feature? [Listen] Here is how our customers solve that..."
Landmines to Plant
- "How do you currently handle [area where competitor is weak]?"
- "What happens when you need to [scenario competitor struggles with]?"
Traps to Avoid
- Never badmouth [Competitor] directly
- Do not lead with features — lead with the prospect problem
- Do not claim you do everything better — be specific about where you win
Show full SKILL.md (174 more words)Show less
When We Win / When We Lose
We win when: [Scenario — e.g. customer prioritises outcome over price] We lose when: [Honest scenario — e.g. primary driver is lowest upfront cost]
Quality Checks
- Competitor strengths are listed honestly (not minimised)
- Differentiators have proof points (not just claims)
- Objection responses are conversational (not scripted-sounding)
- Landmine questions are natural and non-confrontational
- "When we lose" is included and honest
- Battlecard has a review date
Example Trigger Phrases
- "Build a battlecard against [competitor]"
- "Create a competitive cheat sheet for [competitor]"
- "Write objection handling for [competitor] comparisons"
Anti-Patterns
- Do not minimise or ignore genuine competitor strengths — sales reps who encounter them unprepared lose credibility
- Do not write differentiators without proof points — a claim without evidence is marketing, not a battlecard
- Do not make the battlecard exhaustive — it is a one-page cheat sheet, not a full competitive analysis
- Do not include a "When we lose" section that is dishonestly optimistic — honest loss scenarios build rep trust
- Do not skip the review date — an outdated battlecard with wrong information is worse than no battlecard
© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/sales-battlecard of mohitagw15856/pm-claude-skills.
Open the folder on GitHubat commit 1cbf1f0
Compare with similar skills
Sales Battlecard next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Sales Battlecard this skillmohitagw15856/pm-claude-skills | 1.4k | — | ~859 | Automated safety check: Pass | MIT | |
| Battlecard Systemgtmagents/gtm-agents | 414 | 1 repos | ~292 | Automated safety check: Pass | Apache-2.0 | |
| Competitive Battlecard Creationseb1n/awesome-ai-agent-skills | 206 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Sales Enablement Kitaaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.3k | Automated safety check: Pass | Apache-2.0 | |
| Battlecardsgrowthack88/growth-marketing-os | 116 | — | ~2.4k | Automated safety check: Pass | MIT | |
| Competitive Battlecardphuryn/pm-skills | 27k | — | ~721 | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Sales Battlecard
What does Sales Battlecard do?
Create a competitive sales battlecard for any competitor. An agent skill from mohitagw15856/pm-claude-skills. Sales Battlecard is an agent skill from mohitagw15856/pm-claude-skills. Create a competitive sales battlecard for any competitor.
When should I use Sales Battlecard?
Sales Battlecard fits situations like: asked to build a battlecard; competitive comparison; sales cheat sheet; objection handling guide for a specific competitor.
How do I install Sales Battlecard in Claude Code?
Run `npx skills add mohitagw15856/pm-claude-skills --skill sales-battlecard -a claude-code`. Or copy the skill folder (skills/sales-battlecard in mohitagw15856/pm-claude-skills) into .claude/skills/sales-battlecard in your project. Claude Code loads it when a task matches its description.
How do I install Sales Battlecard in Codex?
Run `npx skills add mohitagw15856/pm-claude-skills --skill sales-battlecard -a codex`. Or copy the skill folder (skills/sales-battlecard in mohitagw15856/pm-claude-skills) into .agents/skills/sales-battlecard in your project. Codex loads it when a task matches its description.
Can I use Sales Battlecard in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill sales-battlecard -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/sales-battlecard, .gemini/skills/sales-battlecard, .github/skills/sales-battlecard and .opencode/skills/sales-battlecard in your project.
What does Sales Battlecard need to run?
SKILL.md names no scripts, command-line tools or credentials: Sales Battlecard is instructions for the agent only.
Does Sales Battlecard access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Sales Battlecard safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Sales Battlecard use?
Sales Battlecard is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Sales Battlecard use?
About 859 tokens (SKILL.md is roughly 3.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Sales Battlecard?
Skills that share tags, products or a category with Sales Battlecard: Battlecard System (gtmagents/gtm-agents, 414 stars), Competitive Battlecard Creation (seb1n/awesome-ai-agent-skills, 206 stars), Sales Enablement Kit (aaron-he-zhu/aaron-marketing-skills, 2.9k stars) and Battlecards (growthack88/growth-marketing-os, 116 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Sales Battlecard?
mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,434 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 9, 2026.
Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.