Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns.
$ npx skills add phuryn/pm-skills --skill competitive-battlecard -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install phuryn/pm-skills competitive-battlecard --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/pm-go-to-market/skills/competitive-battlecard .claude/skills/competitive-battlecard && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "competitive-battlecard" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/competitive-battlecard into .claude/skills/competitive-battlecard/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-battlecard", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/competitive-battlecardType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add phuryn/pm-skills --skill competitive-battlecard -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install phuryn/pm-skills competitive-battlecard --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/pm-go-to-market/skills/competitive-battlecard .agents/skills/competitive-battlecard && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "competitive-battlecard" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/competitive-battlecard into .agents/skills/competitive-battlecard/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-battlecard", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add phuryn/pm-skills --skill competitive-battlecard -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install phuryn/pm-skills competitive-battlecard --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/pm-go-to-market/skills/competitive-battlecard .cursor/skills/competitive-battlecard && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "competitive-battlecard" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/competitive-battlecard into .cursor/skills/competitive-battlecard/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-battlecard", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/phuryn/pm-skills.git --path pm-go-to-market/skills/competitive-battlecard--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add phuryn/pm-skills --skill competitive-battlecard -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install phuryn/pm-skills competitive-battlecard --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/pm-go-to-market/skills/competitive-battlecard .gemini/skills/competitive-battlecard && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "competitive-battlecard" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/competitive-battlecard into .gemini/skills/competitive-battlecard/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-battlecard", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install phuryn/pm-skills competitive-battlecardInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add phuryn/pm-skills --skill competitive-battlecard -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/pm-go-to-market/skills/competitive-battlecard .github/skills/competitive-battlecard && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "competitive-battlecard" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/competitive-battlecard into .github/skills/competitive-battlecard/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-battlecard", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add phuryn/pm-skills --skill competitive-battlecard -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install phuryn/pm-skills competitive-battlecard --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/pm-go-to-market/skills/competitive-battlecard .opencode/skills/competitive-battlecard && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "competitive-battlecard" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/competitive-battlecard into .opencode/skills/competitive-battlecard/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-battlecard", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
competitive-battlecardCreate sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns.
Competitive Battlecard is an agent skill from phuryn/pm-skills. Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'
Its SKILL.md is about 720 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Sales & Support, covering Sales enablement and Competitor analysis. The repository describes itself as: PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth. The licence is MIT.
3 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 6058e29. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Links to these hosts (documentation or services it may open):
productcompass.pmFrom URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Competitive Battlecard loads about 721 tokens when it runs. Until then it costs about 75 tokens; SKILL.md has 300 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from phuryn/pm-skills at commit 6058e29, republished under its MIT licence (© phuryn). 300 words, ~721 tokens.
.claude/skills/competitive-battlecard/SKILL.md (or your agent's skills folder).Create a concise, sales-ready battlecard for use against a specific competitor.
You are creating a competitive battlecard for $ARGUMENTS.
Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.
Research the competitor (use web search):
Create the battlecard with these sections:
| Capability | Us | Them | Winner |
|---|---|---|---|
| [Feature area 1] | [Our approach] | [Their approach] | [Us/Them/Tie] |
| [Feature area 2] | ... | ... | ... |
| Pricing | ... | ... | ... |
| Support | ... | ... | ... |
| Prospect Says | Respond With |
|---|---|
| "Competitor X has [feature]" | "[Our alternative approach and why it's better for them]" |
| "They're cheaper" | "[Value framing: total cost of ownership, ROI, hidden costs]" |
| "They're more established" | "[Our advantages: speed, innovation, focus, support]" |
Questions to ask the prospect that highlight competitor weaknesses:
Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.
Save as markdown. Format for easy printing or sharing in Notion/Confluence.
© phuryn, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Just SKILL.md in pm-go-to-market/skills/competitive-battlecard of phuryn/pm-skills.
Open the folder on GitHubat commit 6058e29
Competitive Battlecard next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Competitive Battlecard this skillphuryn/pm-skills | 27k | — | ~721 | Automated safety check: Pass | MIT | |
| Sales Enablement Kitaaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.3k | Automated safety check: Pass | Apache-2.0 | |
| Battlecardsgrowthack88/growth-marketing-os | 116 | — | ~2.4k | Automated safety check: Pass | MIT | |
| Battlecard Generatorgooseworks-ai/goose-skills | 1.2k | 1 repos | ~2.3k | Automated safety check: Pass | MIT | |
| Gtm Competitive Battlecard Writercriptogus/agent-evolve-network | 288 | — | ~551 | Automated safety check: Pass | CC-BY-SA-4.0 | |
| Competitive Intelligencew95/awesome-claude-corporate-skills | 244 | — | ~3.1k | Automated safety check: Pass | MIT |
aaron-he-zhu/aaron-marketing-skills
A skill your agent uses when the user asks to "build battle cards", "prep the sales team for launch", or "write the internal launch FAQ"; produces the internal enablement kit for a sales-led launch…
growthack88/growth-marketing-os
Creates competitive battlecards for sales deal conversations.
gooseworks-ai/goose-skills
Research a specific competitor across their website, reviews, ads, social presence, and pricing — then produce a structured sales battlecard with positioning traps, objection handlers, landmine…
criptogus/agent-evolve-network
Writes seller-ready battlecards: positioning, traps, landmines, objection handling, and proof points.
w95/awesome-claude-corporate-skills
Research your competitors and build an interactive battlecard.
LeoYeAI/openclaw-master-skills
Complete competitive intelligence system — market mapping, product teardowns, pricing intel, win/loss analysis, battlecards, and strategic monitoring.
phuryn/pm-skills
Reviews a diff by anchoring on agreements between two sides of a boundary, forcing a concrete violating execution, and refuting each finding before reporting it.
phuryn/pm-skills
Validates an experiment's setup, works out lift, p-value and confidence interval from A/B test data, and recommends whether to ship, extend or stop.
phuryn/pm-skills
Drafts three alternative sets of team OKRs, each with an inspiring objective and measurable key results, tied to the company strategy you provide.
phuryn/pm-skills
Analyzes uploaded cohort data to compute retention curves and feature adoption trends, builds heatmaps and charts, and suggests qualitative follow-up research.
phuryn/pm-skills
Generates realistic test datasets with custom columns, row counts and business constraints, output as CSV, JSON, SQL inserts or a runnable Python script.
phuryn/pm-skills
Reviews a draft for grammar, logic and flow problems and returns located, prioritized fix suggestions without rewriting the whole text.
Categories
Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Competitive Battlecard is an agent skill from phuryn/pm-skills. Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns.
Competitive Battlecard fits situations like: preparing sales teams; creating competitive materials; responding to why not competitor X?.
Run `npx skills add phuryn/pm-skills --skill competitive-battlecard -a claude-code`. Or copy the skill folder (pm-go-to-market/skills/competitive-battlecard in phuryn/pm-skills) into .claude/skills/competitive-battlecard in your project. Claude Code loads it when a task matches its description.
Run `npx skills add phuryn/pm-skills --skill competitive-battlecard -a codex`. Or copy the skill folder (pm-go-to-market/skills/competitive-battlecard in phuryn/pm-skills) into .agents/skills/competitive-battlecard in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add phuryn/pm-skills --skill competitive-battlecard -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitive-battlecard, .gemini/skills/competitive-battlecard, .github/skills/competitive-battlecard and .opencode/skills/competitive-battlecard in your project.
SKILL.md names no scripts, command-line tools or credentials: Competitive Battlecard is instructions for the agent only.
SKILL.md names 1 domain. As links in the text: productcompass.pm. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Competitive Battlecard is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 721 tokens (SKILL.md is roughly 2.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Competitive Battlecard: Sales Enablement Kit (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Battlecards (growthack88/growth-marketing-os, 116 stars), Battlecard Generator (gooseworks-ai/goose-skills, 1.2k stars) and Gtm Competitive Battlecard Writer (criptogus/agent-evolve-network, 288 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
phuryn (a GitHub user) maintains it in phuryn/pm-skills, which has 26,862 GitHub stars. The repository holds 67 skills in this directory. The repository was last updated on October 9, 2026.
Source: phuryn/pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.
