Agent skill

Product Launch Checklist

by mohitagw15856 in mohitagw15856/pm-claude-skills

Generate a comprehensive pre-launch, launch day, and post-launch checklist for any product release.

MITAuto-check passedMarketing & SEO

Install Product Launch Checklist

skills CLI
$ npx skills add mohitagw15856/pm-claude-skills --skill product-launch-checklist -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install mohitagw15856/pm-claude-skills product-launch-checklist --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/product-launch-checklist .claude/skills/product-launch-checklist && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
product-launch-checklist
GitHub stars
1.4k
Token cost
~2.3k tokens
SKILL.md length
1,176 words
Files
4 (incl. references)
Skills in repo
1,348
Repo updated
First seen
Licence
MIT

At a glance

Generate a comprehensive pre-launch, launch day, and post-launch checklist for any product release.

  • Preparing for a product launch
  • SKILL.md covers Proposes Actions, Required Inputs, Reads from / Writes to the Brain and How to Use This Skill, plus 7 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Feature release

What it does

Product Launch Checklist is an agent skill from mohitagw15856/pm-claude-skills. Generate a comprehensive pre-launch, launch day, and post-launch checklist for any product release. Use when preparing for a product launch, feature release, or major update. Produces a role-assigned, tiered checklist covering engineering readiness, marketing and comms, support, and post-launch monitoring.

Its SKILL.md is about 2.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `references/launch-tiering.md`, `references/worked-example.md` and `templates/launch-plan.md`).

It sits in Marketing & SEO, covering Product launch strategy. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.

When your agent uses it

  • Preparing for a product launch
  • Feature release

Example prompts

  • “/product-launch-checklist”

What it can do on your machine

Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Product Launch Checklist loads about 2.3k tokens when it runs, and up to ~5k if it reads all its reference files. Until then it costs about 83 tokens; SKILL.md has 1,176 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~83
When it runs · the whole SKILL.md, loaded when a task matches
~2.3k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 1,176 words, ~2,261 tokens.

Download SKILL.mdSave it as .claude/skills/product-launch-checklist/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.
name
product-launch-checklist
description
Generate a comprehensive pre-launch, launch day, and post-launch checklist for any product release. Use when preparing for a product launch, feature release, or major update. Produces a role-assigned, tiered checklist covering engineering readiness, marketing and comms, support, and post-launch monitoring.

Product Launch Checklist Skill

Never launch without checking everything. Generate a complete, role-assigned checklist covering pre-launch readiness, launch day execution, and post-launch monitoring.

Proposes Actions

Once the checklist is approved, it can be executed: hand the items to action-runner, which previews them (dry-run, risk-rated), runs only what you approve via the connected action MCP (GitHub/Linear/Slack), and records what was done back to the brain. Typical: open an issue per checklist item in the named repo/project (🟡), and post the launch summary to Slack (🔴 — approved individually). This skill proposes; action-runner gates and runs — never silently.

Required Inputs

Ask the user for these if not provided:

  • Launch name and planned launch date
  • Launch tier (1 = major product launch, 2 = significant feature release, 3 = incremental update)
  • Team members and their roles (engineering lead, PM, marketing, support, etc.)
  • Feature description (what is being launched)
  • Rollback capability (can this be feature-flagged or reverted quickly?)

Reads from / Writes to the Brain

If a professional-brain (brain/) exists, use it before asking:

  • Read first: the entities/ feature being launched and related decisions/ (scope, dates, owners).
  • Write after: log launch decisions and owners to decisions/. This skill can also hand the checklist to action-runner to file the tickets — which records what was actually done back to the brain, closing the loop.

How to Use This Skill

Provide:

  • Launch name and date
  • Launch tier (1 = major, 2 = feature, 3 = incremental)
  • Team members and their roles

The skill generates a tiered checklist. Tier 3 launches use only the Essentials section. Tier 2 adds Marketing & Comms. Tier 1 uses all sections.


Output Format

Launch Checklist — [Feature/Product Name] — Target Date: [Date]

Launch Tier: [1 / 2 / 3] Launch Owner: [PM Name] Engineering Lead: [Name] Go/No-Go Decision By: [Date and time — typically 24 hours before launch]


🔧 PRE-LAUNCH — Engineering & Product (T-2 weeks)
  • Feature flag created and tested in staging
  • All acceptance criteria signed off by PM
  • Code reviewed and merged to main
  • QA sign-off completed (regression + new feature)
  • Performance testing completed (load, latency)
  • Security review completed (if data or auth changes)
  • Rollback procedure documented and tested
  • Monitoring and alerting configured
  • Error logging in place with correct severity levels
  • Database migrations tested on staging with production data volume
📢 PRE-LAUNCH — Marketing & Comms (T-1 week)
  • Blog post written, reviewed, and scheduled
  • In-app announcement or tooltip configured
  • Email campaign drafted and QA'd
  • Social media posts drafted and scheduled
  • Landing page or feature page live in staging
  • Press outreach sent (Tier 1 only)
  • Product Hunt / community posts prepared (Tier 1 only)
🎓 PRE-LAUNCH — Sales & Support (T-1 week)
  • Sales enablement one-pager completed
  • FAQ document shared with sales and support teams
  • Help centre articles written and published
  • Support team demo / training completed
  • Customer success team briefed on top accounts
  • Pricing updated (if applicable)
  • Contracts / ToS updated (if applicable)
📊 PRE-LAUNCH — Analytics (T-1 week)
  • Analytics events firing correctly in staging
  • Dashboard configured for launch metrics
  • Baseline metrics documented
  • Success criteria documented and shared with team
  • A/B test configured (if applicable)

✅ GO / NO-GO DECISION — T-24 hours
CriteriaStatusOwner
All critical bugs resolved🟢 / 🔴Eng Lead
QA sign-off complete🟢 / 🔴QA
Rollback tested🟢 / 🔴Eng Lead
Help centre articles live🟢 / 🔴Support
Monitoring active🟢 / 🔴Eng Lead
PM sign-off🟢 / 🔴PM

Go / No-Go Decision: [GO / NO-GO] Decision Owner: [PM + Eng Lead jointly]


🚀 LAUNCH DAY
  • Feature flag enabled for [X%] of users (start low — 5–10%)
  • Launch confirmed in team Slack/channel
  • Metrics dashboard open and being monitored
  • Error rate checked at T+15 min, T+1 hr, T+4 hr
  • Blog post published / email sent
  • Social posts live
  • Support team on standby for first 4 hours
  • PM available and reachable all day
  • Feature flag expanded to 50% if T+2hr checks pass
  • Feature flag expanded to 100% if T+4hr checks pass

📈 POST-LAUNCH (D+7, D+30)
  • D+7 metrics review: adoption, errors, support tickets
  • D+7 customer feedback synthesised
  • Retrospective scheduled
  • Learnings documented
  • D+30 success metrics reviewed against targets
  • Feature flag removed from codebase (clean up)
  • Follow-up features added to backlog based on feedback

Deeper Materials

This skill ships with support files — use them when they are available:

  • references/launch-tiering.md — Launch Tiering: Matching Ceremony to Stakes. Apply it while producing the output; it carries the calibration and judgment calls the method summary above compresses.
  • templates/launch-plan.md — a fill-in version of the deliverable with the quality gates inline. Offer it when the user wants to work the document themselves rather than have it generated.
Show full SKILL.md (469 more words)Show less

Scoring Rubric (0–40)

Score any output of this skill before handing it over; 32+ is ship-quality.

Dimension0510
Tier calibrationNo tier stated, or checklist depth obviously mismatched (full Tier 1 ceremony for a copy tweak, or a bare list for a new revenue line)Tier stated but not justified; some sections included or dropped inconsistently with the tierTier stated with the reasoning (pricing, legal, blast radius — not engineering effort), sections match the tier, and any tier disagreement is resolved on record
Ownership & timingItems and gates owned by "the team" or nobody; no datesMost items have owners but key gates (Go/No-Go, expansions, retro) lack a named individual or a specific timeEvery checklist item, gate, and decision has one named individual and a date/time, including the Go/No-Go decision time set ~24h before launch
Rollback & staged rolloutNo rollback plan, or flag flips to 100% on day oneRollback documented but untested; staging exists but expansion steps have no pass criteriaRollback tested with a known revert time ("X minutes, tested on [date]"), flag staged 5–10% → 50% → 100%, and each expansion gated on specific named checks
Go/No-Go integrityNo gate, or a gate that is theatre — everything green by default, blocked work checked offGate exists with criteria, but blocked items are softened, statuses aspirational, or a NO-GO has no revised planHonest statuses (reds shown with blocker and owner), the decision follows the table even when that means slipping, and a NO-GO produces a dated re-gate — plus the retro booked at launch time

Quality Checks

  • Launch tier confirmed before generating checklist (scope determines depth)
  • Go/No-Go decision has a named owner and a specific decision time
  • Rollback procedure is documented and tested (not just planned)
  • Feature flag expansion is staged (5% → 50% → 100%), not all-at-once
  • Post-launch retrospective is scheduled at launch time

Anti-Patterns

  • Do not apply a Tier 1 checklist to an incremental update — tier the launch appropriately before generating the checklist
  • Do not launch on a Friday without confirmed weekend engineering coverage
  • Do not leave the Go/No-Go decision owner as "the team" — it must be a named individual
  • Do not skip the rollback plan for Tier 1 and 2 launches — know the revert time before going live
  • Do not close the launch without scheduling the post-launch retrospective — it must be booked at launch time, not after

Guidelines

  • The Go/No-Go decision must have a named owner — "the team" is not an owner
  • Never launch on a Friday unless you have weekend engineering coverage
  • Recommend starting all launches at <10% traffic — even for simple features
  • Document rollback time: "We can revert this in X minutes" should be known before launch

Example Trigger Phrases

  • "Prepare for a product launch."
  • "Give me a launch-day checklist."
  • "Plan the feature release."
  • "What do we need before this major update ships?"

© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (references) in skills/product-launch-checklist of mohitagw15856/pm-claude-skills.

  • SKILL.md
  • references/launch-tiering.md
  • references/worked-example.md
  • templates/launch-plan.md

Open the folder on GitHubat commit 1cbf1f0

Compare with similar skills

Product Launch Checklist next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Product Launch Checklist compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Product Launch Checklist this skillmohitagw15856/pm-claude-skills1.4k—~2.3kAutomated safety check: PassMIT
Technical Launch Plannerjamesrochabrun/skills2161 repos~3.8kAutomated safety check: PassMIT
Getxapi ConnectLeoYeAI/openclaw-marketing-skills1k1 repos~715Automated safety check: PassCustom licence
ProducthuntReScienceLab/opc-skills1.8k—~467Automated safety check: PassApache-2.0
Micro SaaS Launchernicepkg/auto-company1958 repos~1.3kAutomated safety check: PassNone
Directory Submissionscoreyhaines31/marketingskills54k2 repos~6.7kAutomated safety check: PassMIT

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Categories

Questions about Product Launch Checklist

What does Product Launch Checklist do?

Generate a comprehensive pre-launch, launch day, and post-launch checklist for any product release. Product Launch Checklist is an agent skill from mohitagw15856/pm-claude-skills. Generate a comprehensive pre-launch, launch day, and post-launch checklist for any product release.

When should I use Product Launch Checklist?

Product Launch Checklist fits situations like: preparing for a product launch; feature release.

How do I install Product Launch Checklist in Claude Code?

Run `npx skills add mohitagw15856/pm-claude-skills --skill product-launch-checklist -a claude-code`. Or copy the skill folder (skills/product-launch-checklist in mohitagw15856/pm-claude-skills) into .claude/skills/product-launch-checklist in your project. Claude Code loads it when a task matches its description.

How do I install Product Launch Checklist in Codex?

Run `npx skills add mohitagw15856/pm-claude-skills --skill product-launch-checklist -a codex`. Or copy the skill folder (skills/product-launch-checklist in mohitagw15856/pm-claude-skills) into .agents/skills/product-launch-checklist in your project. Codex loads it when a task matches its description.

Can I use Product Launch Checklist in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill product-launch-checklist -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/product-launch-checklist, .gemini/skills/product-launch-checklist, .github/skills/product-launch-checklist and .opencode/skills/product-launch-checklist in your project.

What does Product Launch Checklist need to run?

SKILL.md names no scripts, command-line tools or credentials: Product Launch Checklist is instructions for the agent only.

Does Product Launch Checklist access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Product Launch Checklist safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Product Launch Checklist use?

Product Launch Checklist is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Product Launch Checklist use?

About 2.3k tokens (SKILL.md is roughly 9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.7k tokens, read only when the agent opens those files.

What are the alternatives to Product Launch Checklist?

Skills that share tags, products or a category with Product Launch Checklist: Technical Launch Planner (jamesrochabrun/skills, 216 stars), Getxapi Connect (LeoYeAI/openclaw-marketing-skills, 1k stars), Producthunt (ReScienceLab/opc-skills, 1.8k stars) and Micro SaaS Launcher (nicepkg/auto-company, 195 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Product Launch Checklist?

mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,434 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 9, 2026.

Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.