Press Release Generator
dmccreary/ibook-skills
Generates an AP-style press release for an intelligent textbook or course milestone — headline, lead, attributed quotes, boilerplate, and media-contact block.
Write a professional press release for any announcement. An agent skill from mohitagw15856/pm-claude-skills.
Install Press Release
$ npx skills add mohitagw15856/pm-claude-skills --skill press-release -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install mohitagw15856/pm-claude-skills press-release --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/press-release .claude/skills/press-release && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "press-release" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/press-release into .claude/skills/press-release/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "press-release", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/press-releaseType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add mohitagw15856/pm-claude-skills --skill press-release -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install mohitagw15856/pm-claude-skills press-release --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/press-release .agents/skills/press-release && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "press-release" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/press-release into .agents/skills/press-release/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "press-release", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill press-release -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install mohitagw15856/pm-claude-skills press-release --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/press-release .cursor/skills/press-release && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "press-release" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/press-release into .cursor/skills/press-release/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "press-release", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/mohitagw15856/pm-claude-skills.git --path skills/press-release--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add mohitagw15856/pm-claude-skills --skill press-release -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install mohitagw15856/pm-claude-skills press-release --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/press-release .gemini/skills/press-release && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "press-release" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/press-release into .gemini/skills/press-release/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "press-release", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install mohitagw15856/pm-claude-skills press-releaseInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add mohitagw15856/pm-claude-skills --skill press-release -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/press-release .github/skills/press-release && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "press-release" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/press-release into .github/skills/press-release/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "press-release", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill press-release -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install mohitagw15856/pm-claude-skills press-release --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/press-release .opencode/skills/press-release && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "press-release" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/press-release into .opencode/skills/press-release/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "press-release", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
press-release- GitHub stars
- 1.4k
- Token cost
- ~1.3k tokens
- SKILL.md length
- 684 words
- Files
- 4 (incl. references)
- Skills in repo
- 1,348
- Repo updated
- First seen
- Licence
- MIT
At a glance
Write a professional press release for any announcement. An agent skill from mohitagw15856/pm-claude-skills.
- Asked to write a press release
- SKILL.md covers Required Inputs, Output Structure, [Subheadline — the so-what in… and Headline Rules, plus 6 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Media announcement
What it does
Press Release is an agent skill from mohitagw15856/pm-claude-skills. Write a professional press release for any announcement. Use when asked to write a press release, media announcement, news release, or press statement. Produces a structured press release with headline, dateline, body, boilerplate, and media contact — ready to send to journalists.
Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `references/newsworthiness.md`, `references/worked-example.md` and `templates/release-skeleton.md`).
It sits in Writing & Content, covering Copywriting and Project scaffolding. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.
When your agent uses it
- Asked to write a press release
- Media announcement
- Press statement
Example prompts
- “/press-release”
What it can do on your machine
Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Press Release loads about 1.3k tokens when it runs, and up to ~3.5k if it reads all its reference files. Until then it costs about 74 tokens; SKILL.md has 684 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 684 words, ~1,318 tokens.
Download SKILL.mdSave it as
.claude/skills/press-release/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- press-release
- description
- Write a professional press release for any announcement. Use when asked to write a press release, media announcement, news release, or press statement. Produces a structured press release with headline, dateline, body, boilerplate, and media contact — ready to send to journalists.
Press Release Skill
Writes press releases that journalists actually read — structured around the news angle, not the desire to promote.
Required Inputs
- The news (what is actually happening — be specific)
- Company name
- Date of announcement / embargo date
- Key quote (from which executive and approximately what they want to say)
- Why this matters (to the reader, not the company)
- Target media (trade / national / local / consumer / investor)
- Media contact details
Output Structure
FOR IMMEDIATE RELEASE / EMBARGOED UNTIL: [Date and time]
[Headline — active verb, specific news, under 10 words]
[Subheadline — the so-what in one sentence, adds context not repetition]
[City, Date] — [Opening paragraph: Who, What, When, Where, Why in 2-3 sentences. A journalist should be able to run this paragraph alone. No background, no context, no company history.]
[Second paragraph: the significance. Why does this matter? What does it mean for customers or the industry?]
[Third paragraph: quote from executive. Human and specific. Not a restatement of the headline.]
"[Quote text — specific, adds something the facts do not say]," said [Name], [Title] at [Company]. "[Second sentence extending the thought]."
[Fourth paragraph: supporting detail — data, customer names with permission, additional context]
[Fifth paragraph optional: what happens next, when it goes live, what people can do]
ENDS
Notes to editors:
About [Company] [Boilerplate: 3-4 sentences. What the company does, when founded, where based, key facts. Factual not promotional.]
Media contact: [Name] | [Title] | [Email] | [Phone] | [Hours/timezone]
Headline Rules
- Active voice: "Company launches X" not "X is launched by Company"
- Specific: "raises 5M" not "secures significant investment"
- Under 10 words
- Never start with the company name — lead with the news
Journalist Test
Would a journalist care? Is the headline the full story? Is there a human angle? Is the quote something a human would say? Can the first paragraph stand alone?
Deeper Materials
This skill ships with support files — use them when they are available:
references/newsworthiness.md— Newsworthiness: What Makes a Release News Instead of Noise. Apply it while producing the output; it carries the calibration and judgment calls the method summary above compresses.templates/release-skeleton.md— a fill-in version of the deliverable with the quality gates inline. Offer it when the user wants to work the document themselves rather than have it generated.
Show full SKILL.md (320 more words)Show less
Scoring Rubric (0–40)
Score any output of this skill before handing it over; 32+ is ship-quality.
| Dimension | 0 | 5 | 10 |
|---|---|---|---|
| Headline & lead | Passive headline over 12 words starting with the company name; the news is buried mid-release | Active headline, but the first paragraph needs the second to make sense | Active, specific headline under 10 words; first paragraph carries who/what/when/where/why and could run verbatim |
| Newsworthiness | Reads as advertising — superlatives, no reader-side "so what" | Real news present but wrapped in promotional framing a journalist must strip | Significance paragraph answers why an outsider cares; limitations stated plainly rather than hidden |
| Quote quality | Quote restates the headline in corporate voice | Quote sounds human but adds no information the facts don't already carry | Quote says something new, sounds like a person, and would survive being the only excerpt used |
| Apparatus completeness | No release/embargo line, boilerplate, or media contact | Apparatus present but boilerplate is promotional or contact lacks phone/hours | Release line, ENDS marker, factual dates-and-numbers boilerplate, and full contact with hours/timezone |
Quality Checks
- Headline uses active voice and is under 10 words
- First paragraph stands alone as the complete story
- Quote adds something the facts don't say (not a restatement)
- Boilerplate is factual, not promotional
- Embargo date and media contact are included
Anti-Patterns
- Do not bury the news — the most important information must appear in the first paragraph (inverted pyramid)
- Do not use promotional language or superlatives — press releases must read as news, not advertising copy
- Do not omit the boilerplate — every press release needs the standard "About [Company]" paragraph at the end
- Do not forget the embargo date and media contact — journalists need both to use the release
- Do not write a headline longer than 12 words — it must be scannable and specific
Example Trigger Phrases
- "Write a press release announcing [news]"
- "Draft a media statement about [event]"
- "We are launching [product] — write the press release"
- "Turn this announcement into a press release: [paste notes]"
© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files (references) in skills/press-release of mohitagw15856/pm-claude-skills.
- SKILL.md
- references/newsworthiness.md
- references/worked-example.md
- templates/release-skeleton.md
Open the folder on GitHubat commit 1cbf1f0
Compare with similar skills
Press Release next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Press Release this skillmohitagw15856/pm-claude-skills | 1.4k | — | ~1.3k | Automated safety check: Pass | MIT | |
| Press Release Generatordmccreary/ibook-skills | 105 | — | ~3.5k | Automated safety check: Pass | MIT | |
| Press Kitericrisco/rsc-harness | 180 | — | ~3.1k | Automated safety check: Pass | MIT | |
| Unslop TextJCarterJohnson/vibecoded-design-tells | 513 | — | ~3.5k | Automated safety check: Pass | Custom licence | |
| Asd Ste100danyuchn/asd-ste100-skill | 4.3k | — | ~4.1k | Automated safety check: Pass | MIT | |
| AI Copywritermikiarlo3/ai-copywriter | 1.2k | — | ~12k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Press Release
What does Press Release do?
Write a professional press release for any announcement. An agent skill from mohitagw15856/pm-claude-skills. Press Release is an agent skill from mohitagw15856/pm-claude-skills. Write a professional press release for any announcement.
When should I use Press Release?
Press Release fits situations like: asked to write a press release; media announcement; press statement.
How do I install Press Release in Claude Code?
Run `npx skills add mohitagw15856/pm-claude-skills --skill press-release -a claude-code`. Or copy the skill folder (skills/press-release in mohitagw15856/pm-claude-skills) into .claude/skills/press-release in your project. Claude Code loads it when a task matches its description.
How do I install Press Release in Codex?
Run `npx skills add mohitagw15856/pm-claude-skills --skill press-release -a codex`. Or copy the skill folder (skills/press-release in mohitagw15856/pm-claude-skills) into .agents/skills/press-release in your project. Codex loads it when a task matches its description.
Can I use Press Release in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill press-release -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/press-release, .gemini/skills/press-release, .github/skills/press-release and .opencode/skills/press-release in your project.
What does Press Release need to run?
SKILL.md names no scripts, command-line tools or credentials: Press Release is instructions for the agent only.
Does Press Release access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Press Release safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Press Release use?
Press Release is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Press Release use?
About 1.3k tokens (SKILL.md is roughly 5.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.1k tokens, read only when the agent opens those files.
What are the alternatives to Press Release?
Skills that share tags, products or a category with Press Release: Press Release Generator (dmccreary/ibook-skills, 105 stars), Press Kit (ericrisco/rsc-harness, 180 stars), Unslop Text (JCarterJohnson/vibecoded-design-tells, 513 stars) and Asd Ste100 (danyuchn/asd-ste100-skill, 4.3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Press Release?
mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,434 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 9, 2026.
Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.