Agent skill

PR Crisis Response

by mohitagw15856 in mohitagw15856/pm-claude-skills

Build a crisis communications plan to respond fast and credibly when something goes wrong.

MITAuto-check passed

Install PR Crisis Response

skills CLI
$ npx skills add mohitagw15856/pm-claude-skills --skill pr-crisis-response -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install mohitagw15856/pm-claude-skills pr-crisis-response --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/pr-crisis-response .claude/skills/pr-crisis-response && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
pr-crisis-response
GitHub stars
1.4k
Token cost
~1.2k tokens
SKILL.md length
573 words
Files
1
Skills in repo
1,348
Repo updated
First seen
Licence
MIT

At a glance

Build a crisis communications plan to respond fast and credibly when something goes wrong.

  • Asked to handle a PR crisis
  • SKILL.md covers Working from a brief, Required Inputs, Output Format and Quality Checks, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Draft a crisis comms plan

What it does

PR Crisis Response is an agent skill from mohitagw15856/pm-claude-skills. Build a crisis communications plan to respond fast and credibly when something goes wrong. Use when asked to handle a PR crisis, draft a crisis comms plan, respond to a public backlash/scandal/incident, or prepare holding statements. Produces a crisis comms plan — situation assessment, stakeholder map, a message house, channel-by-channel statements, a holding statement, an internal brief, and a follow-up timeline.

Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.

When your agent uses it

  • Asked to handle a PR crisis
  • Draft a crisis comms plan
  • Respond to a public backlash/scandal/incident
  • Prepare holding statements

Example prompts

  • “/pr-crisis-response”

What it can do on your machine

Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

PR Crisis Response loads about 1.2k tokens when it runs. Until then it costs about 109 tokens; SKILL.md has 573 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~109
When it runs · the whole SKILL.md, loaded when a task matches
~1.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 573 words, ~1,155 tokens.

Download SKILL.mdSave it as .claude/skills/pr-crisis-response/SKILL.md (or your agent's skills folder).
name
pr-crisis-response
description
Build a crisis communications plan to respond fast and credibly when something goes wrong. Use when asked to handle a PR crisis, draft a crisis comms plan, respond to a public backlash/scandal/incident, or prepare holding statements. Produces a crisis comms plan — situation assessment, stakeholder map, a message house, channel-by-channel statements, a holding statement, an internal brief, and a follow-up timeline.

PR Crisis Response Skill

In a crisis, silence reads as guilt and a clumsy statement makes it worse. The first hour decides the narrative. This skill produces a coordinated response — what you say, to whom, on which channel, and in what order — anchored in one consistent message so the company speaks with a single voice while the facts are still moving.

Working from a brief

You'll often get the situation in a sentence ("a customer's data was exposed and it's trending"). Produce the full plan anyway — infer the likely stakeholders, channels, and questions, label assumptions, and clearly flag where facts must be confirmed before publishing. Never stall for complete information; a crisis plan with labelled unknowns beats no plan. Mark anything legally sensitive for review.

Required Inputs

Ask for these only if they aren't already provided (else infer and label):

  • What happened — the incident, when, who's affected, and what's confirmed vs. still unknown.
  • Severity & exposure — how serious, who knows, and where it's spreading (press, social, regulators).
  • Organisation — what you do, who your audiences are, and your voice.
  • Constraints — legal/regulatory limits, what you can't say yet, and who must approve.

Output Format

Crisis Response Plan: [situation]

1. Situation assessment — the facts (confirmed / unconfirmed / unknown), severity, and the likely trajectory.

2. Guiding principles — be fast, honest, human, and consistent; lead with the people affected, not the company.

3. Stakeholder map — who needs to hear from you, in priority order, and what each one needs:

AudienceWhat they care aboutChannelPriority
Affected customersam I harmed, what nowdirect email / in-app1
Employeeswhat do I tell peopleinternal note1
Press / publicwhat happened, accountabilitystatement / social2
Regulators / partnersobligations, next stepsdirect, formalas required

4. Message house — the single core message (one sentence), three supporting pillars (accountability, action, prevention), and the facts that back each. Everything else stays consistent with this.

5. Holding statement — a short, publishable-now statement that acknowledges, shows you're acting, and commits to an update by a stated time — without speculating or admitting unverified fault.

6. Channel statements — tailored versions for the priority channels (customer email, social post, press statement, internal brief), each on-message.

7. Q&A prep — the hardest questions you'll be asked and honest, on-message answers (incl. "what we don't yet know").

8. Follow-up timeline — when the next update comes, who owns it, and the criteria for standing down.

Show full SKILL.md (178 more words)Show less

Quality Checks

  • Leads with the people affected and clear accountability, not corporate defensiveness
  • Separates confirmed facts from unknowns — no speculation presented as fact
  • Every channel statement is consistent with the one core message
  • A holding statement is ready to publish now, with a committed time for the next update
  • Internal audience is briefed before/with the external statement, not after
  • Legally sensitive claims are flagged for review, not asserted

Anti-Patterns

  • Do not go silent or delay — issue a holding statement, then update; absence writes the story for you
  • Do not speculate, guess at cause, or admit unverified fault — acknowledge and commit to updates instead
  • Do not let channels drift off-message — one core message, tailored, not contradictory versions
  • Do not forget employees — they're your first responders and they'll hear it anyway
  • Do not over-spin — minimising or blaming others erodes the trust you're trying to keep

Based On

Crisis communications practice — single-source-of-truth messaging, stakeholder prioritisation, holding statements, and accountable, people-first response.

Example Trigger Phrases

  • "Handle a PR crisis."
  • "Draft a crisis comms plan."
  • "Respond to a public backlash/scandal/incident."
  • "Prepare holding statements."

© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/pr-crisis-response of mohitagw15856/pm-claude-skills.

Open the folder on GitHubat commit 1cbf1f0

Compare with similar skills

PR Crisis Response next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

PR Crisis Response compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
PR Crisis Response this skillmohitagw15856/pm-claude-skills1.4k—~1.2kAutomated safety check: PassMIT
Responsive Unitsthedaviddias/Front-End-Checklist74k—~472Automated safety check: PassMIT
Crisis Responseindranilbanerjee/digital-marketing-pro8621 repos~797Automated safety check: PassMIT
Crisis Response Planneraaron-he-zhu/aaron-marketing-skills2.9k—~3.5kAutomated safety check: PassApache-2.0
How To Communicatedatabasus/databasus8.9k—~3.9kAutomated safety check: PassMIT
Crisis Communicationsjamditis/claude-skills-journalism416—~3.6kAutomated safety check: PassMIT

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Questions about PR Crisis Response

What does PR Crisis Response do?

Build a crisis communications plan to respond fast and credibly when something goes wrong. PR Crisis Response is an agent skill from mohitagw15856/pm-claude-skills. Build a crisis communications plan to respond fast and credibly when something goes wrong.

When should I use PR Crisis Response?

PR Crisis Response fits situations like: asked to handle a PR crisis; draft a crisis comms plan; respond to a public backlash/scandal/incident; prepare holding statements.

How do I install PR Crisis Response in Claude Code?

Run `npx skills add mohitagw15856/pm-claude-skills --skill pr-crisis-response -a claude-code`. Or copy the skill folder (skills/pr-crisis-response in mohitagw15856/pm-claude-skills) into .claude/skills/pr-crisis-response in your project. Claude Code loads it when a task matches its description.

How do I install PR Crisis Response in Codex?

Run `npx skills add mohitagw15856/pm-claude-skills --skill pr-crisis-response -a codex`. Or copy the skill folder (skills/pr-crisis-response in mohitagw15856/pm-claude-skills) into .agents/skills/pr-crisis-response in your project. Codex loads it when a task matches its description.

Can I use PR Crisis Response in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill pr-crisis-response -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/pr-crisis-response, .gemini/skills/pr-crisis-response, .github/skills/pr-crisis-response and .opencode/skills/pr-crisis-response in your project.

What does PR Crisis Response need to run?

SKILL.md names no scripts, command-line tools or credentials: PR Crisis Response is instructions for the agent only.

Does PR Crisis Response access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is PR Crisis Response safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does PR Crisis Response use?

PR Crisis Response is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does PR Crisis Response use?

About 1.2k tokens (SKILL.md is roughly 4.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to PR Crisis Response?

Skills that share tags, products or a category with PR Crisis Response: Responsive Units (thedaviddias/Front-End-Checklist, 74k stars), Crisis Response (indranilbanerjee/digital-marketing-pro, 862 stars), Crisis Response Planner (aaron-he-zhu/aaron-marketing-skills, 2.9k stars) and How To Communicate (databasus/databasus, 8.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains PR Crisis Response?

mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,434 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 9, 2026.

Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.