Crisis Holding
elvisun/newsjack
Draft crisis holding statements, journalist Q&A posture, and what-not-to-say guidance from confirmed incident facts, with a hard legal-counsel gate.
Respond to a breaking PR crisis: severity, holding statement, stakeholder messages, timeline.
MITAuto-check passed
Install Crisis Response
$ npx skills add indranilbanerjee/digital-marketing-pro --skill crisis-response -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro crisis-response --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/crisis-response .claude/skills/crisis-response && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "crisis-response" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/crisis-response into .claude/skills/crisis-response/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "crisis-response", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/crisis-responseType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill crisis-response -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro crisis-response --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/crisis-response .agents/skills/crisis-response && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "crisis-response" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/crisis-response into .agents/skills/crisis-response/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "crisis-response", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill crisis-response -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro crisis-response --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/crisis-response .cursor/skills/crisis-response && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "crisis-response" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/crisis-response into .cursor/skills/crisis-response/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "crisis-response", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/indranilbanerjee/digital-marketing-pro.git --path skills/crisis-response--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill crisis-response -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro crisis-response --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/crisis-response .gemini/skills/crisis-response && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "crisis-response" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/crisis-response into .gemini/skills/crisis-response/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "crisis-response", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install indranilbanerjee/digital-marketing-pro crisis-responseInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add indranilbanerjee/digital-marketing-pro --skill crisis-response -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/crisis-response .github/skills/crisis-response && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "crisis-response" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/crisis-response into .github/skills/crisis-response/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "crisis-response", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill crisis-response -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro crisis-response --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/crisis-response .opencode/skills/crisis-response && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "crisis-response" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/crisis-response into .opencode/skills/crisis-response/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "crisis-response", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
crisis-response- GitHub stars
- 862
- Used in
- 1 other repo
- Token cost
- ~797 tokens
- SKILL.md length
- 350 words
- Files
- 1
- Skills in repo
- 162
- Repo updated
- First seen
- Licence
- MIT
At a glance
Respond to a breaking PR crisis: severity, holding statement, stakeholder messages, timeline.
- Works in 10 steps: Load brand context: Read… → Severity classification: Level 1… → Assess the narrative: What is being… → …
- SKILL.md covers Purpose, Input Required, Process and Output, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Crisis Response is an agent skill from indranilbanerjee/digital-marketing-pro. Respond to a breaking PR crisis: severity, holding statement, stakeholder messages, timeline. "draft a holding statement fast"
Its SKILL.md is about 800 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
The repository describes itself as: An open-source AI marketing operating system for strategy, SEO, AEO/GEO, paid media, content, CRM, and analytics - grounded in brand context, human approval, and verifiable… The licence is MIT.
Example prompts
- “draft a holding statement fast”
- “/crisis-response”
Workflow steps
10 steps, taken from the first numbered list in SKILL.md.
- Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load…
- Severity classification: Level 1 (monitor), Level 2 (respond), Level 3 (full mobilization) based on reach, impact, and trajectory
- Assess the narrative: What is being said? What is the public sentiment? What is the worst-case escalation?
- Identify all stakeholder groups and prioritize communication order
- Draft holding statement for immediate release (within first hour)
- Draft tailored messaging per stakeholder: customers, employees, media, partners, social media
- Build communication timeline: first hour, first 24 hours, first week, ongoing
- Define channel strategy: which messages go where (social, email, press, internal comms)
- Outline recovery plan: corrective actions, transparency updates, trust-rebuilding initiatives
- Set monitoring cadence and escalation triggers
What it can do on your machine
Read from SKILL.md and the folder at commit 9e949f3. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Crisis Response loads about 797 tokens when it runs. Until then it costs about 36 tokens; SKILL.md has 350 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from indranilbanerjee/digital-marketing-pro at commit 9e949f3, republished under its MIT licence (© indranilbanerjee). 350 words, ~797 tokens.
Download SKILL.mdSave it as
.claude/skills/crisis-response/SKILL.md (or your agent's skills folder).- name
- crisis-response
- description
- Respond to a breaking PR crisis: severity, holding statement, stakeholder messages, timeline. "draft a holding statement fast"
- argument-hint
- [situation-description]
/digital-marketing-pro:crisis-response
Purpose
Provide rapid crisis assessment and a structured response plan. Classifies severity, identifies stakeholders, drafts messaging for each audience, and builds a communication timeline to contain damage and rebuild trust.
Input Required
The user must provide (or will be prompted for):
- What happened: Description of the crisis or incident
- When it started: Timeline of events so far
- Current exposure: How widely known is it (internal only, social media, press coverage)
- Stakeholders affected: Customers, employees, investors, partners, public
- Actions taken so far: Any statements, fixes, or responses already issued
- Spokesperson: Who will speak for the brand
Process
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.jsonfor the active slug, then load~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at~/.claude-marketing/brands/{slug}/guidelines/_manifest.json— if present, load restrictions and relevant category files. Check for custom templates at~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults. - Severity classification: Level 1 (monitor), Level 2 (respond), Level 3 (full mobilization) based on reach, impact, and trajectory
- Assess the narrative: What is being said? What is the public sentiment? What is the worst-case escalation?
- Identify all stakeholder groups and prioritize communication order
- Draft holding statement for immediate release (within first hour)
- Draft tailored messaging per stakeholder: customers, employees, media, partners, social media
- Build communication timeline: first hour, first 24 hours, first week, ongoing
- Define channel strategy: which messages go where (social, email, press, internal comms)
- Outline recovery plan: corrective actions, transparency updates, trust-rebuilding initiatives
- Set monitoring cadence and escalation triggers
Show full SKILL.md (77 more words)Show less
Output
A structured crisis response plan containing:
- Severity classification with rationale
- Situation assessment and narrative analysis
- Holding statement (ready to publish)
- Stakeholder-specific messaging (customers, media, employees, partners)
- Communication timeline with milestones and decision points
- Channel deployment plan
- Social media response guidelines (what to reply, what to ignore, when to escalate)
- Recovery and trust-rebuilding roadmap
- Monitoring plan with escalation triggers
Agents Used
- brand-guardian — Brand protection, messaging consistency, stakeholder communication, compliance
- pr-outreach — Media relations, press statement, journalist engagement strategy
© indranilbanerjee, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/crisis-response of indranilbanerjee/digital-marketing-pro.
Open the folder on GitHubat commit 9e949f3
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in indranilbanerjee/digital-marketing-pro, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Crisis Response next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Crisis Response this skillindranilbanerjee/digital-marketing-pro | 862 | 1 repos | ~797 | Automated safety check: Pass | MIT | |
| Crisis Holdingelvisun/newsjack | 1.5k | — | ~8.3k | Automated safety check: Pass | MIT | |
| Crisis Response Planneraaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.5k | Automated safety check: Pass | Apache-2.0 | |
| Responsive Unitsthedaviddias/Front-End-Checklist | 74k | — | ~472 | Automated safety check: Pass | MIT | |
| What Could Breaksickn33/agentic-awesome-skills | 47k | — | ~1.8k | Automated safety check: Pass | MIT | |
| PR Crisis Responsemohitagw15856/pm-claude-skills | 1.4k | — | ~1.2k | Automated safety check: Pass | MIT |
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Questions about Crisis Response
What does Crisis Response do?
Respond to a breaking PR crisis: severity, holding statement, stakeholder messages, timeline. Crisis Response is an agent skill from indranilbanerjee/digital-marketing-pro. Respond to a breaking PR crisis: severity, holding statement, stakeholder messages, timeline.
How do I install Crisis Response in Claude Code?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill crisis-response -a claude-code`. Or copy the skill folder (skills/crisis-response in indranilbanerjee/digital-marketing-pro) into .claude/skills/crisis-response in your project. Claude Code loads it when a task matches its description.
How do I install Crisis Response in Codex?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill crisis-response -a codex`. Or copy the skill folder (skills/crisis-response in indranilbanerjee/digital-marketing-pro) into .agents/skills/crisis-response in your project. Codex loads it when a task matches its description.
Can I use Crisis Response in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add indranilbanerjee/digital-marketing-pro --skill crisis-response -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/crisis-response, .gemini/skills/crisis-response, .github/skills/crisis-response and .opencode/skills/crisis-response in your project.
What does Crisis Response need to run?
SKILL.md names no scripts, command-line tools or credentials: Crisis Response is instructions for the agent only.
Does Crisis Response access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Crisis Response safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Crisis Response use?
Crisis Response is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Crisis Response use?
About 797 tokens (SKILL.md is roughly 3.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Crisis Response?
Skills that share tags, products or a category with Crisis Response: Crisis Holding (elvisun/newsjack, 1.5k stars), Crisis Response Planner (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Responsive Units (thedaviddias/Front-End-Checklist, 74k stars) and What Could Break (sickn33/agentic-awesome-skills, 47k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Crisis Response?
indranilbanerjee (a GitHub user) maintains it in indranilbanerjee/digital-marketing-pro, which has 862 GitHub stars. The repository holds 162 skills in this directory. The repository was last updated on October 9, 2026.
Source: indranilbanerjee/digital-marketing-pro on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.