Marketing Os
Yuzzyuk/marketing-os
A complete marketing department in one skill. An agent skill from Yuzzyuk/marketing-os.
Build a messaging framework (message house) that the whole company can use consistently.
Install Messaging Framework
$ npx skills add mohitagw15856/pm-claude-skills --skill messaging-framework -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install mohitagw15856/pm-claude-skills messaging-framework --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/messaging-framework .claude/skills/messaging-framework && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "messaging-framework" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/messaging-framework into .claude/skills/messaging-framework/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "messaging-framework", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/messaging-frameworkType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add mohitagw15856/pm-claude-skills --skill messaging-framework -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install mohitagw15856/pm-claude-skills messaging-framework --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/messaging-framework .agents/skills/messaging-framework && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "messaging-framework" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/messaging-framework into .agents/skills/messaging-framework/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "messaging-framework", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill messaging-framework -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install mohitagw15856/pm-claude-skills messaging-framework --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/messaging-framework .cursor/skills/messaging-framework && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "messaging-framework" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/messaging-framework into .cursor/skills/messaging-framework/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "messaging-framework", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/mohitagw15856/pm-claude-skills.git --path skills/messaging-framework--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add mohitagw15856/pm-claude-skills --skill messaging-framework -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install mohitagw15856/pm-claude-skills messaging-framework --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/messaging-framework .gemini/skills/messaging-framework && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "messaging-framework" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/messaging-framework into .gemini/skills/messaging-framework/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "messaging-framework", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install mohitagw15856/pm-claude-skills messaging-frameworkInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add mohitagw15856/pm-claude-skills --skill messaging-framework -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/messaging-framework .github/skills/messaging-framework && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "messaging-framework" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/messaging-framework into .github/skills/messaging-framework/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "messaging-framework", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill messaging-framework -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install mohitagw15856/pm-claude-skills messaging-framework --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/messaging-framework .opencode/skills/messaging-framework && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "messaging-framework" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/messaging-framework into .opencode/skills/messaging-framework/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "messaging-framework", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
messaging-framework- GitHub stars
- 1.4k
- Token cost
- ~889 tokens
- SKILL.md length
- 425 words
- Files
- 1
- Skills in repo
- 1,322
- Repo updated
- First seen
- Licence
- MIT
At a glance
Build a messaging framework (message house) that the whole company can use consistently.
- Asked to create messaging
- SKILL.md covers Required Inputs, Output Format, Quality Checks and Anti-Patterns, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- A value proposition
What it does
Messaging Framework is an agent skill from mohitagw15856/pm-claude-skills. Build a messaging framework (message house) that the whole company can use consistently. Use when asked to create messaging, a value proposition, a message house, key messages, or to make marketing/sales/product say the same thing. Produces a messaging framework — audience & value proposition, the one-line positioning, 3 message pillars with proof points, objection handling, and a words-we-use/avoid list.
Its SKILL.md is about 890 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Positioning and messaging. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.
When your agent uses it
- Asked to create messaging
- A value proposition
- A message house
- Make marketing/sales/product say the same thing
Example prompts
- “/messaging-framework”
What it can do on your machine
Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Messaging Framework loads about 889 tokens when it runs. Until then it costs about 107 tokens; SKILL.md has 425 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 425 words, ~889 tokens.
Download SKILL.mdSave it as
.claude/skills/messaging-framework/SKILL.md (or your agent's skills folder).- name
- messaging-framework
- description
- Build a messaging framework (message house) that the whole company can use consistently. Use when asked to create messaging, a value proposition, a message house, key messages, or to make marketing/sales/product say the same thing. Produces a messaging framework — audience & value proposition, the one-line positioning, 3 message pillars with proof points, objection handling, and a words-we-use/avoid list.
Messaging Framework Skill
If marketing, sales, and the website all describe the product differently, customers can't form a clear picture — and confused buyers don't buy. This skill builds the "message house": one value proposition, a few proof-backed pillars, and the exact language everyone uses, so the story is consistent everywhere. (Positioning decides the category and frame; this decides the words.)
Required Inputs
Ask for these only if they aren't already provided:
- Target audience — who specifically, and the problem they feel (the sharper the segment, the sharper the message).
- The product & its differentiated value — what it does and why it's better/different, with evidence.
- Proof — data, customers, results, or mechanisms that back the claims.
- Competitive frame — what they'd otherwise use, and the objections they raise.
Output Format
Messaging Framework: [product]
1. Audience & core problem — who it's for and the problem in their words.
2. Value proposition — one sentence: for [audience] who [need], [product] is the [category] that [key benefit], unlike [alternative], because [reason to believe].
3. One-liner — the plain-language tagline a customer would repeat to a colleague.
4. The three pillars — the message house roof + columns:
| Pillar (benefit, not feature) | Why it matters to the buyer | Proof point(s) |
|---|---|---|
| Pillar 1 | ||
| Pillar 2 | ||
| Pillar 3 |
5. Objection handling — the top 3–5 objections and the honest, evidence-based response to each.
6. Language guide — words we use (the customer's vocabulary, the category we claim) and words we avoid (jargon, overclaimed superlatives, competitor framing). This is what keeps everyone consistent.
Show full SKILL.md (181 more words)Show less
Quality Checks
- The value proposition is benefit-led and specific to one audience — not a feature list for everyone
- Every pillar is a benefit with at least one concrete proof point — not an unbacked claim
- The one-liner uses the customer's language, not internal jargon
- Objections are answered honestly with evidence, not dodged
- A words-we-use / words-we-avoid list exists so the whole org stays consistent
Anti-Patterns
- Do not lead with features — buyers care about the outcome; features are proof, not the message
- Do not make claims without proof — an unbacked superlative ("the best", "revolutionary") reads as noise
- Do not try to speak to everyone — messaging for all audiences resonates with none; pick the segment
- Do not use internal jargon the customer wouldn't say — if they can't repeat it, it won't spread
- Do not confuse this with positioning — decide the category/competitive frame first (see product-positioning-doc), then write the words
Based On
Message-house / value-proposition practice (incl. April Dunford-style positioning as the upstream input).
Example Trigger Phrases
- "Create our messaging."
- "Write our value proposition."
- "Build a message house."
- "Make marketing, sales and product say the same thing."
© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/messaging-framework of mohitagw15856/pm-claude-skills.
Open the folder on GitHubat commit 1cbf1f0
Compare with similar skills
Messaging Framework next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Messaging Framework this skillmohitagw15856/pm-claude-skills | 1.4k | — | ~889 | Automated safety check: Pass | MIT | |
| Marketing OsYuzzyuk/marketing-os | 536 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Positioningferdinandobons/startup-skill | 1.2k | — | ~4.6k | Automated safety check: Pass | MIT | |
| Stanley Druckenmiller Investmenttradermonty/claude-trading-skills | 3k | 1 repos | ~2k | Automated safety check: Pass | MIT | |
| B2b Playbookweilun88313/B2B-Playbook | 203 | — | ~3.1k | Automated safety check: Pass | Proprietary |
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Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test.
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Researches a company from its URL and produces a Brand DNA file covering positioning, audience, competitors, voice, and messaging.
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Related
Categories
Questions about Messaging Framework
What does Messaging Framework do?
Build a messaging framework (message house) that the whole company can use consistently. Messaging Framework is an agent skill from mohitagw15856/pm-claude-skills. Build a messaging framework (message house) that the whole company can use consistently.
When should I use Messaging Framework?
Messaging Framework fits situations like: asked to create messaging; A value proposition; A message house; make marketing/sales/product say the same thing.
How do I install Messaging Framework in Claude Code?
Run `npx skills add mohitagw15856/pm-claude-skills --skill messaging-framework -a claude-code`. Or copy the skill folder (skills/messaging-framework in mohitagw15856/pm-claude-skills) into .claude/skills/messaging-framework in your project. Claude Code loads it when a task matches its description.
How do I install Messaging Framework in Codex?
Run `npx skills add mohitagw15856/pm-claude-skills --skill messaging-framework -a codex`. Or copy the skill folder (skills/messaging-framework in mohitagw15856/pm-claude-skills) into .agents/skills/messaging-framework in your project. Codex loads it when a task matches its description.
Can I use Messaging Framework in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill messaging-framework -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/messaging-framework, .gemini/skills/messaging-framework, .github/skills/messaging-framework and .opencode/skills/messaging-framework in your project.
What does Messaging Framework need to run?
SKILL.md names no scripts, command-line tools or credentials: Messaging Framework is instructions for the agent only.
Does Messaging Framework access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Messaging Framework safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Messaging Framework use?
Messaging Framework is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Messaging Framework use?
About 889 tokens (SKILL.md is roughly 3.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Messaging Framework?
Skills that share tags, products or a category with Messaging Framework: Marketing Os (Yuzzyuk/marketing-os, 536 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Positioning (ferdinandobons/startup-skill, 1.2k stars) and Stanley Druckenmiller Investment (tradermonty/claude-trading-skills, 3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Messaging Framework?
mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,431 GitHub stars. The repository holds 1,322 skills in this directory. The repository was last updated on October 7, 2026.
Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.