Agent skill

Greenwashing Self Audit

by mohitagw15856 in mohitagw15856/pm-claude-skills

Audit your own marketing and report claims for greenwashing risk before a regulator, journalist, or competitor does.

MITAuto-check passedWriting & Content

Install Greenwashing Self Audit

skills CLI
$ npx skills add mohitagw15856/pm-claude-skills --skill greenwashing-self-audit -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install mohitagw15856/pm-claude-skills greenwashing-self-audit --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/greenwashing-self-audit .claude/skills/greenwashing-self-audit && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
greenwashing-self-audit
GitHub stars
1.4k
Token cost
~1.6k tokens
SKILL.md length
787 words
Files
1
Skills in repo
1,348
Repo updated
First seen
Licence
MIT

At a glance

Audit your own marketing and report claims for greenwashing risk before a regulator, journalist, or competitor does.

  • Asked to review sustainability claims
  • SKILL.md covers What This Skill Produces, Required Inputs, Audit Framework and Output Format, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Check marketing copy for greenwash

What it does

Greenwashing Self Audit is an agent skill from mohitagw15856/pm-claude-skills. Audit your own marketing and report claims for greenwashing risk before a regulator, journalist, or competitor does. Use when asked to review sustainability claims, check marketing copy for greenwash, audit environmental claims on a website or report, or pressure-test green messaging. Produces a claim inventory with substantiation status per claim, vague-term and omission flags, and a fix-or-drop recommendation for every claim.

Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Copywriting. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.

When your agent uses it

  • Asked to review sustainability claims
  • Check marketing copy for greenwash
  • Audit environmental claims on a website
  • Pressure-test green messaging

Example prompts

  • “/greenwashing-self-audit”

What it can do on your machine

Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Greenwashing Self Audit loads about 1.6k tokens when it runs. Until then it costs about 114 tokens; SKILL.md has 787 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~114
When it runs · the whole SKILL.md, loaded when a task matches
~1.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 787 words, ~1,552 tokens.

Download SKILL.mdSave it as .claude/skills/greenwashing-self-audit/SKILL.md (or your agent's skills folder).
name
greenwashing-self-audit
description
Audit your own marketing and report claims for greenwashing risk before a regulator, journalist, or competitor does. Use when asked to review sustainability claims, check marketing copy for greenwash, audit environmental claims on a website or report, or pressure-test green messaging. Produces a claim inventory with substantiation status per claim, vague-term and omission flags, and a fix-or-drop recommendation for every claim.

Greenwashing Self-Audit Skill

The cheapest time to find an unsupportable green claim is before publication; the most expensive is in a regulator's letter. This skill inventories every environmental claim in a piece of content, grades its substantiation, flags vague terms and material omissions, and ends with a concrete fix-or-drop call per claim. Audit the material as an adversary would read it, not as the author meant it.

What This Skill Produces

  • A numbered claim inventory extracted from the material (explicit claims and implied ones)
  • A substantiation status per claim: Evidenced / Partially evidenced / Unsupported
  • Vague-term flags with the precise question each term fails to answer
  • An omission review — what a full picture would include that the material leaves out
  • A fix-or-drop recommendation per claim, with rewritten wording where a fix exists

Required Inputs

Ask for these if not provided; if only the copy is supplied, run the audit anyway and mark every substantiation status as "pending evidence" rather than refusing:

  • The material — the marketing copy, report section, packaging text, or web page content
  • Available evidence — data, certifications, methodologies, or studies behind the claims
  • Claim scope — does each claim cover a product, a product line, or the whole company?
  • Audience and jurisdiction — consumer-facing vs B2B, and where it will be published (affects which rules bite)

Audit Framework

1. Build the claim inventory. Extract every environmental claim: explicit statements, numbers, badges/imagery (green leaves, "planet-friendly" visuals count), and implied claims (a wind-turbine photo on a fossil product page is a claim). Number each.

2. Grade substantiation per claim:

StatusTest
EvidencedSpecific, current, methodology-backed evidence exists and covers the claim's full scope
Partially evidencedEvidence exists but is narrower, older, or weaker than the claim as worded
UnsupportedNo evidence provided, or evidence contradicts the claim's scope or tense

Grade the claim as a skeptical reader would parse it, not as the author intended it.

3. Flag vague terms. "Eco-friendly", "green", "sustainable", "natural", "climate positive", "carbon neutral" (without standard + registry), "recyclable" (without where/how), "up to X%" (without typical case). For each: what precise question does the term dodge?

4. Run the omission review. Would the claim survive full context? Check for: cherry-picked scope (one green product fronting a brown portfolio), lifecycle stages ignored (use-phase highlighted, manufacturing hidden), trade-offs unmentioned (recyclable but carbon-heavy), progress framed against an unstated or convenient baseline, and offsets doing silent work in a "neutral" claim.

5. Decide fix-or-drop per claim. A claim is fixable if narrowing scope, adding basis, or quantifying makes it true and evidenced ("100% recycled packaging on product X, certified by [scheme]"). Otherwise recommend dropping it. Provide the rewritten wording for every "fix".

Output Format

Show full SKILL.md (349 more words)Show less
Greenwashing self-audit: [material name]

1. Summary risk read — overall exposure (low / moderate / high), the riskiest 2–3 claims, and the dominant failure mode (vagueness, scope inflation, offset reliance, omission).

2. Claim inventory and grades — table: # | claim (verbatim) | type (explicit / implied / visual) | scope | substantiation status | evidence cited.

3. Vague-term flags — term | where it appears | the unanswered question | suggested precise replacement.

4. Omission review — what a complete picture adds, and which claims it would change.

5. Fix-or-drop register — per claim: Fix (with rewritten wording and the evidence to attach) or Drop (with the reason a fix isn't available).

6. Evidence to-collect list — what proof, if obtained, would upgrade "partially evidenced" claims.

Include this line in the artifact: "Verify final claims against the applicable advertising and disclosure rules in your jurisdictions (e.g. green claims guidance, unfair commercial practices rules) with your legal and compliance team before publication."

Quality Checks

  • Implied and visual claims are inventoried, not just literal sentences
  • Every claim has a substantiation status and the evidence (or its absence) is named
  • Every vague term is flagged with the specific question it fails to answer
  • The omission review considers scope, lifecycle, trade-offs, baseline, and offsets
  • Every claim ends in an explicit Fix (with new wording) or Drop — no "monitor" limbo
  • The audit reads adversarially — graded as a regulator or journalist would parse it

Anti-Patterns

  • Do not claim carbon neutrality without naming the standard, the offset registry, and the gross-emissions figure it sits on
  • Do not grade a claim by author intent — grade the words as published
  • Do not let a true-but-narrow claim imply company-wide performance — scope must match wording
  • Do not soften an "Unsupported" grade to "Partially" out of politeness — the reader outside won't
  • Do not fix a claim by making it vaguer — fixes add basis and precision, or the claim drops
  • Do not treat this audit as legal clearance — jurisdictional rules and counsel govern

Based On

Green-claims substantiation practice (claim–evidence matching, scope discipline, omission and lifecycle review) as used in advertising-standards and consumer-protection contexts.

Example Trigger Phrases

  • "Review sustainability claims."
  • "Check marketing copy for greenwash."
  • "Audit environmental claims on a website."

© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/greenwashing-self-audit of mohitagw15856/pm-claude-skills.

Open the folder on GitHubat commit 1cbf1f0

Compare with similar skills

Greenwashing Self Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Greenwashing Self Audit compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Greenwashing Self Audit this skillmohitagw15856/pm-claude-skills1.4k—~1.6kAutomated safety check: PassMIT
Asd Ste100danyuchn/asd-ste100-skill4.3k—~4.1kAutomated safety check: PassMIT
AI Copywritermikiarlo3/ai-copywriter1.2k—~12kAutomated safety check: PassMIT
Brand Voice Guideluongnv89/claude-howto42k—~609Automated safety check: PassMIT
Ralph Copywritermuratcankoylan/ralph-wiggum-marketer778—~2.4kAutomated safety check: PassNone
Humanities Writing Companiontizzy916/humanities-writing-companion436—~3.4kAutomated safety check: PassCC-BY-NC-4.0

Similar skills

  • Asd Ste100

    danyuchn/asd-ste100-skill

    A skill your agent uses when English text must be parsed without a human to resolve ambiguity — tool descriptions, error messages, inter-agent instructions, system prompts, status reports — and…

    4.3k GitHub stars~4.1k tokensUpdated 7 days ago
    Writing & ContentAuto-check passed
  • AI Copywriter

    mikiarlo3/ai-copywriter

    Write copy that converts and doesn't sound like a robot. An agent skill from mikiarlo3/ai-copywriter.

    1.2k GitHub stars~12k tokensUpdated 2 mo ago
    Writing & ContentAuto-check passed
  • Brand Voice Guide

    luongnv89/claude-howto

    Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when…

    42k GitHub stars~609 tokensUpdated today
    Writing & ContentAuto-check passed
  • Ralph Copywriter

    muratcankoylan/ralph-wiggum-marketer

    A skill your agent uses when the user asks to "analyze my content", "learn my writing style", "research competitors", "find content angles", "improve my blog", "write like me", "embody my brand…

    778 GitHub stars~2.4k tokensUpdated 6 mo ago
    Writing & ContentAuto-check passed
  • Humanities Writing Companion

    tizzy916/humanities-writing-companion

    Help with humanities scholarly writing: sharpen research questions, map supplied readings, plan and draft arguments, review chapters, preserve authorial voice, and respond to reviewers.

    436 GitHub stars~3.4k tokensUpdated 19 days ago
    Writing & ContentAuto-check passed
  • Xiaoma Durex Copywriter

    crawfordxx/xiaoma-durex-copywriter

    用杜蕾斯黄金期(2011-2017 环时互动)那套「双层语义 + 留白」的方法产出文案与海报。先识别用户意图并给 3-5 个方案供选,再出短文案(长文案可选)+ 五种比例配图。适用于借势热点、节日节气、产品卖点、课程/知识付费推广、自媒体标题与封面、品牌人格化运营。当用户说「写个文案」「借势热点」「节日海报」「想句…

    584 GitHub stars~1.8k tokensUpdated 2 mo ago
    Writing & ContentAuto-check passed

More from mohitagw15856/pm-claude-skills

All 1,348 skills in this repo
  • Car Tco

    mohitagw15856/pm-claude-skills

    Compare the total cost of car ownership across buy-new, buy-used, lease, and keep-your-current-car — depreciation, insurance, maintenance ramp, and fuel over a real horizon, not just the monthly…

    1.4k GitHub stars~1.1k tokensUpdated 2 days ago
    Auto-check passed
  • Cs Health Scorecard

    mohitagw15856/pm-claude-skills

    Build a customer health scorecard for a specific account. An agent skill from mohitagw15856/pm-claude-skills.

    1.4k GitHub stars~2.4k tokensUpdated 2 days ago
    Auto-check passed
  • Exit Waterfall

    mohitagw15856/pm-claude-skills

    Compute who gets what at each exit price from a cap table — liquidation preferences, conversion points, and where the founders' share collapses.

    1.4k GitHub stars~1.1k tokensUpdated 2 days ago
    Auto-check passed
  • Feature Prioritisation

    mohitagw15856/pm-claude-skills

    Apply prioritisation frameworks (RICE, MoSCoW, Kano, ICE, Opportunity Scoring) to rank features and backlog items.

    1.4k GitHub stars~2k tokensUpdated 2 days ago
    Auto-check passed
  • Fire Number

    mohitagw15856/pm-claude-skills

    Compute a financial-independence (FIRE) target and years-to-reach with every assumption labeled as an assumption — plus a sensitivity table instead of a single false-precision answer.

    1.4k GitHub stars~1.1k tokensUpdated 2 days ago
    Auto-check passed
  • Freelance Rate

    mohitagw15856/pm-claude-skills

    Derive a freelance day/hourly rate backwards from target income, honest billable utilization, overhead, and the self-employment tax premium — the arithmetic that proves a rate is not salary÷2000.

    1.4k GitHub stars~1.2k tokensUpdated 2 days ago
    Auto-check passed

Questions about Greenwashing Self Audit

What does Greenwashing Self Audit do?

Audit your own marketing and report claims for greenwashing risk before a regulator, journalist, or competitor does. Greenwashing Self Audit is an agent skill from mohitagw15856/pm-claude-skills. Audit your own marketing and report claims for greenwashing risk before a regulator, journalist, or competitor does.

When should I use Greenwashing Self Audit?

Greenwashing Self Audit fits situations like: asked to review sustainability claims; check marketing copy for greenwash; audit environmental claims on a website; pressure-test green messaging.

How do I install Greenwashing Self Audit in Claude Code?

Run `npx skills add mohitagw15856/pm-claude-skills --skill greenwashing-self-audit -a claude-code`. Or copy the skill folder (skills/greenwashing-self-audit in mohitagw15856/pm-claude-skills) into .claude/skills/greenwashing-self-audit in your project. Claude Code loads it when a task matches its description.

How do I install Greenwashing Self Audit in Codex?

Run `npx skills add mohitagw15856/pm-claude-skills --skill greenwashing-self-audit -a codex`. Or copy the skill folder (skills/greenwashing-self-audit in mohitagw15856/pm-claude-skills) into .agents/skills/greenwashing-self-audit in your project. Codex loads it when a task matches its description.

Can I use Greenwashing Self Audit in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill greenwashing-self-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/greenwashing-self-audit, .gemini/skills/greenwashing-self-audit, .github/skills/greenwashing-self-audit and .opencode/skills/greenwashing-self-audit in your project.

What does Greenwashing Self Audit need to run?

SKILL.md names no scripts, command-line tools or credentials: Greenwashing Self Audit is instructions for the agent only.

Does Greenwashing Self Audit access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Greenwashing Self Audit safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Greenwashing Self Audit use?

Greenwashing Self Audit is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Greenwashing Self Audit use?

About 1.6k tokens (SKILL.md is roughly 6.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Greenwashing Self Audit?

Skills that share tags, products or a category with Greenwashing Self Audit: Asd Ste100 (danyuchn/asd-ste100-skill, 4.3k stars), AI Copywriter (mikiarlo3/ai-copywriter, 1.2k stars), Brand Voice Guide (luongnv89/claude-howto, 42k stars) and Ralph Copywriter (muratcankoylan/ralph-wiggum-marketer, 778 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Greenwashing Self Audit?

mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,434 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 9, 2026.

Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.