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Agent skill

Ad Copy

by mohitagw15856 in mohitagw15856/pm-claude-skills

Write platform-native paid ad copy with multiple angles to test.

MITAuto-check passedWriting & Content

Install Ad Copy

skills CLI
$ npx skills add mohitagw15856/pm-claude-skills --skill ad-copy -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install mohitagw15856/pm-claude-skills ad-copy --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ad-copy .claude/skills/ad-copy && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
ad-copy
GitHub stars
1.4k
Token cost
~799 tokens
SKILL.md length
401 words
Files
1
Skills in repo
1,348
Repo updated
First seen
Licence
MIT

At a glance

Write platform-native paid ad copy with multiple angles to test.

  • Asked to write ad copy
  • SKILL.md covers Required Inputs, Output Format, Quality Checks and Anti-Patterns, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Google/Facebook/LinkedIn/Instagram ads

What it does

Ad Copy is an agent skill from mohitagw15856/pm-claude-skills. Write platform-native paid ad copy with multiple angles to test. Use when asked to write ad copy, Google/Facebook/LinkedIn/Instagram ads, PPC headlines, or paid social creative copy. Produces ready-to-ship variants per platform (headlines, primary text, descriptions, CTAs) across distinct angles, sized to each platform's limits, with a note on what each variant tests.

Its SKILL.md is about 800 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Copywriting and Paid advertising. It works with LinkedIn and Instagram. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.

When your agent uses it

  • Asked to write ad copy
  • Google/Facebook/LinkedIn/Instagram ads
  • Paid social creative copy

Example prompts

  • “/ad-copy”

What it can do on your machine

Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Ad Copy loads about 799 tokens when it runs. Until then it costs about 95 tokens; SKILL.md has 401 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~95
When it runs · the whole SKILL.md, loaded when a task matches
~799

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 401 words, ~799 tokens.

Download SKILL.mdSave it as .claude/skills/ad-copy/SKILL.md (or your agent's skills folder).
name
ad-copy
description
Write platform-native paid ad copy with multiple angles to test. Use when asked to write ad copy, Google/Facebook/LinkedIn/Instagram ads, PPC headlines, or paid social creative copy. Produces ready-to-ship variants per platform (headlines, primary text, descriptions, CTAs) across distinct angles, sized to each platform's limits, with a note on what each variant tests.

Ad Copy Skill

Paid ads live or die on the hook and the angle, and you never know which wins — so you test several. This skill writes platform-native variants (right format, right character limits) across distinct angles (pain, outcome, social proof, curiosity, objection), so you ship a real test, not one guess.

Required Inputs

Ask for these only if they aren't already provided:

  • Platform(s) — Google Search, Meta (FB/IG), LinkedIn, X, etc. (format and limits differ).
  • Product & offer — what's advertised and the action (click, lead, install, buy).
  • Audience & their trigger — who's targeted and the pain/desire that makes them click.
  • Differentiator & proof — why you, and any metric/social proof to use.
  • Landing destination — so the ad matches the page (message match lifts conversion).

Output Format

Ad Copy: [product] — [platform(s)]

For each platform, produce variants in its native fields and limits, e.g.:

Google Search — 3 sets of {Headlines (≤30 chars ×3), Descriptions (≤90 chars ×2)}. Meta / LinkedIn — 4 ads of {Primary text (hook in first line, ~125 chars before "see more"), Headline, Description, CTA button}.

Each variant labelled with its angle and what it tests:

#AngleHookWhat it tests
1Pain"Still doing X by hand?"does the problem framing resonate
2Outcome"Ship Y in a day"does the result pull harder
3Social proof"5,000 teams switched"does credibility win

Notes — the message-match line to keep consistent with the landing page, and which variable to hold constant so the test is clean.

Show full SKILL.md (160 more words)Show less

Quality Checks

  • Variants span genuinely distinct angles (not reworded versions of one)
  • Each fits the platform's exact fields and character limits
  • The hook lands in the first line / before the fold
  • Ad message matches the landing page it points to
  • Each variant notes what it's testing, so results are interpretable

Anti-Patterns

  • Do not ship one ad — without variants you can't learn; give a real test set
  • Do not write near-duplicate variants — vary the angle, not just the wording
  • Do not exceed platform limits — copy that truncates mid-hook wastes spend
  • Do not mismatch ad and landing page — broken message match tanks Quality Score and conversion
  • Do not over-claim — ad platforms reject unsupported superlatives, and they erode trust

Based On

Performance-creative practice — angle testing, platform-native formats, message match, hook-first structure.

Example Trigger Phrases

  • "Write ad copy for our launch."
  • "Give me five Google ad headlines to test."
  • "Write LinkedIn and Instagram ads for this offer."
  • "Draft paid social copy with different angles."

© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/ad-copy of mohitagw15856/pm-claude-skills.

Open the folder on GitHubat commit 1cbf1f0

Compare with similar skills

Ad Copy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Ad Copy compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Ad Copy this skillmohitagw15856/pm-claude-skills1.4k—~799Automated safety check: PassMIT
Apify Ads Intelligenceapify/awesome-skills266—~4.2kAutomated safety check: NotesApache-2.0
Ad Copy Generatornicepkg/ai-workflow285—~1.9kAutomated safety check: PassMIT
Socialcoreyhaines31/marketingskills54k4 repos~4.5kAutomated safety check: PassMIT
Ads Copywriterclaude-office-skills/skills505—~2.1kAutomated safety check: PassMIT
Ad CreativeLeoYeAI/openclaw-marketing-skills1k8 repos~3.4kAutomated safety check: PassCustom licence

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Works with

Categories

Questions about Ad Copy

What does Ad Copy do?

Write platform-native paid ad copy with multiple angles to test. Ad Copy is an agent skill from mohitagw15856/pm-claude-skills. Write platform-native paid ad copy with multiple angles to test.

When should I use Ad Copy?

Ad Copy fits situations like: asked to write ad copy; google/Facebook/LinkedIn/Instagram ads; paid social creative copy.

How do I install Ad Copy in Claude Code?

Run `npx skills add mohitagw15856/pm-claude-skills --skill ad-copy -a claude-code`. Or copy the skill folder (skills/ad-copy in mohitagw15856/pm-claude-skills) into .claude/skills/ad-copy in your project. Claude Code loads it when a task matches its description.

How do I install Ad Copy in Codex?

Run `npx skills add mohitagw15856/pm-claude-skills --skill ad-copy -a codex`. Or copy the skill folder (skills/ad-copy in mohitagw15856/pm-claude-skills) into .agents/skills/ad-copy in your project. Codex loads it when a task matches its description.

Can I use Ad Copy in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill ad-copy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ad-copy, .gemini/skills/ad-copy, .github/skills/ad-copy and .opencode/skills/ad-copy in your project.

What does Ad Copy need to run?

SKILL.md names no scripts, command-line tools or credentials: Ad Copy is instructions for the agent only.

Does Ad Copy access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Ad Copy safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Ad Copy use?

Ad Copy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Ad Copy use?

About 799 tokens (SKILL.md is roughly 3.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Ad Copy?

Skills that share tags, products or a category with Ad Copy: Apify Ads Intelligence (apify/awesome-skills, 266 stars), Ad Copy Generator (nicepkg/ai-workflow, 285 stars), Social (coreyhaines31/marketingskills, 54k stars) and Ads Copywriter (claude-office-skills/skills, 505 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Ad Copy?

mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,434 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 9, 2026.

Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.